Publication Search

The presence of a strong trademark is also a determining factor for the success of a business in today's digital era. An attractive and professional brand design can differentiate the products or services sold from what competitors offer. However, not all business actors, especially enterpreneur activists, have sufficient knowledge and resources to create a quality brand design. Therefore, it is essential to enhance the capabilities of entrepreneurs in consistently producing appealing and effective brand designs. One practical approach is to promote the use of user-friendly graphic design tools, such as Canva, through awareness and outreach programs. With Canva, enterpreneur players can create professional brand designs without the need to have in-depth graphic design skills. The primary aim of this study is to enhance entrepreneurs' skills in designing appealing and professional trademarks by promoting the use of the Canva application through socialization efforts. This research is anticipated to offer the following advantages:: First, increasing the knowledge of enterpreneur about the importance of trademark design. Second, increasing the ability of enterpreneur to use Canva's basic features in creating brand designs. Third, helping enterpreneur in creating brand designs that match the identity of their business profile. This research was conducted in several stages: preparation, implementation, and evaluation. The expected output of this research is an increase in the capacity of enterpreneur stakeholders. After attending the training, the ability of enterpreneur players in Bedug Village, Pangka Sub-district, Tegal Regency to create brand designs increased significantly. New brand designs: new brand designs that are more attractive and professional were created by the trainee enterpreneur. Scientific Publication: The research results can be published in the form of scientific papers or seminar reports to enrich the repertoire of science.  

Although MSMEs are an essential part of the national economy, many still face challenges in utilizing digital technology to enhance their business competitiveness. As a micro-enterprise based in Medan City, KYTA MSME produces herbal beverages made from natural ingredients. They encounter difficulties in digital marketing, particularly in showcasing their products and disseminating information online. The objective of this community service activity is to enhance the capacity of KYTA MSME through training and mentoring in the creation of digital catalogs, which serve as effective and contemporary promotional tools. The results of the activity indicate that the MSME actors gained a better understanding of digital technology, basic graphic design skills, and knowledge of visual marketing strategies. The outputs of the activity include ready-to-use digital catalogs, instructional modules on using Canva and Google Drive, and documentation of the reporting process. It is expected that this program can serve as a replicable model for the digitalization of other MSMEs and encourage more flexible marketing transformation in the digital economy era.

Today's in digital era, graphic design skills have become one of the essential competencies, especially for students of Vocational High Schools (SMK) who are prepared to enter the workforce. However, challenges such as limited access to professional design software and a lack of adequate training often hinder students' creative development. Therefore, this training program is designed to enhance the graphic design skills of students at SMK Tri Sakti Lubuk Pakam by utilizing Canva. Canva was chosen as the main platform due to its ease of use, availability of various creative features, and accessibility in both free and paid versions. This program implements various methods, including theoretical and practical training, interactive workshops, and evaluation of students' design results. The activities will be conducted in stages, starting with an introduction to basic graphic design, exploring Canva features, and then applying them in creating various design works such as posters, promotional materials, and digital content. It is expected that through this training, students will improve their graphic design skills, making them more prepared to face the creative industry or develop their own business. Additionally, this program also aims to enhance the competitiveness of SMK Tri Sakti Lubuk Pakam graduates in the workforce and foster an innovative and creative culture among students.

This training on making a 2025 desk calendar using the Canva application aims to improve the ability of MAS PAB 2 Helvetia students in making attractive and professional calendar designs. This training uses the Canva application as a graphic design tool that is easy to use and flexible. Participants will learn the basics of graphic design, how to use Canva, and techniques for creating effective calendar designs. It is hoped that the results of this training will improve participants' abilities in creating quality, attractive and efficient calendar designs using the Canva application.

Graphic design training using the Canva application aims to enhance the skills of MTs Al-Muttaqin students in creating visual designs, particularly posters with the theme "Environmental Awareness." This activity was conducted by the Community Service Program (KKN) team from Universitas Tidar on January 20, 2025, using the Asset Based Community Development (ABCD) method, which consists of five stages: discovery, dream, design, define, and destiny. The results of the training showed that students exhibited high enthusiasm and were able to understand basic design concepts, such as color, typography, and layout. Despite challenges such as limited internet access and devices, these obstacles were successfully addressed through intensive mentoring. This program is expected not only to improve students' digital literacy but also to provide opportunities for them to compete in the field of graphic design. In the future, this training can be expanded with additional materials to support broader educational digitalization.

his community service program aims to empower youth in Tunjung Village through training in graphic design and branding using the Canva application. The training responds to the limited design skills among local youth, despite their basic knowledge of digital devices. In the digital era, the ability to produce visually appealing content is essential for promoting local products, supporting micro-enterprises, and enhancing community activities. The program was implemented using an Action Research (AR) approach, consisting of three main stages: preparation, implementation, and evaluation. The results showed a significant improvement in participants’ abilities to use Canva in designing various visual materials such as posters, banners, and logos. Despite several technical obstacles, such as limited device availability and unstable internet access, the training ran effectively. Final evaluations indicated positive responses from participants, who found the materials beneficial in enhancing their digital literacy and entrepreneurial potential. This initiative contributes to strengthening youth capacity in utilizing technology for productive and creative purposes.