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The demands of the industrial revolution 5.0, especially in the field of education, require detailed information related to school services that can be accessed by parents and prospective students regardless of location and at any time, in addition to promotions using flyers and banners as in traditional marketing. Unfortunately, not many educational institutions, especially Early Childhood Education Institutions (PAUD), use digital marketing or promotion optimally due to limited knowledge. In fact, digital marketing is more affordable than trying traditional marketing. DINAR Nasyi'ah Tanggul Playgroup as a partner is one of the PAUD institutions that uses traditional marketing and has not maximized digital marketing in providing information about PAUD. This is not only due to cost constraints but also the digital capabilities of PAUD managers who still need to learn. In addition, PAUD managers are also constrained by the lack of marketing management capabilities. The methods used to overcome partner problems include the needs analysis stage, the activity preparation stage, initial assessment, promotion management training, creating digital and non-digital marketing/promotion media, registering PAUD locations on Google Maps, optimizing PAUD social media, and evaluation. The results of this service show an increase in marketing management knowledge, as well as partner digital marketing capabilities. In addition, there is the availability of digital and non-digital promotional media which are assistance products from the community service team.

The demands of the industrial revolution 5.0, especially in the field of education, require detailed information related to school services that can be accessed by parents and prospective students regardless of location and at any time, in addition to promotions using flyers and banners as in traditional marketing. Unfortunately, not many educational institutions, especially Early Childhood Education Institutions (PAUD), use digital marketing or promotion optimally due to limited knowledge. In fact, digital marketing is more affordable than trying traditional marketing. DINAR Nasyi'ah Tanggul Playgroup as a partner is one of the PAUD institutions that uses traditional marketing and has not maximized digital marketing in providing information about PAUD. This is not only due to cost constraints but also the digital capabilities of PAUD managers who still need to learn. In addition, PAUD managers are also constrained by the lack of marketing management capabilities. The methods used to overcome partner problems include the needs analysis stage, the activity preparation stage, initial assessment, promotion management training, creating digital and non-digital marketing/promotion media, registering PAUD locations on Google Maps, optimizing PAUD social media, and evaluation. The results of this service show an increase in marketing management knowledge, as well as partner digital marketing capabilities. In addition, there is the availability of digital and non-digital promotional media which are assistance products from the community service team.

Cakwe Cigombong, a micro business located on Jalan Cibogo, Kelapa Dua District, Tangerang Regency, Banten, faces challenges in improving its branding to attract a wider consumer base. An effective branding strategy is very important to support the growth and competitiveness of these MSMEs. This community service activity aims to design and implement branding improvements that are tailored to business needs and conditions. The interventions carried out include the creation and installation of promotional banners, the development of more attractive menu designs, and the integration of the QRIS digital payment system to facilitate transactions. The results show that these efforts increase the attractiveness of the product among consumers. By adopting this branding strategy, Cakwe Cigombong is in a better position to compete and grow in the local market.

Micro, Small, and Medium Enterprises (MSMEs) have an important role in driving Indonesia's national economy, where the culinary sector is located. Ayam Penyet Budhe Sutet, a culinary MSME, faces a major challenge in its promotional strategy, limiting its visibility and customer reach. To overcome this, community service programs are implemented to increase competitiveness through a series of targeted initiatives, including redesigning banners, updating menu lists, creating promotional materials for social media, and registering business locations on Google Maps. These efforts aim to increase brand exposure, simplify operational processes, and attract more customers. The expected results include increased sales, increased market presence, and increased business sustainability, thereby contributing to the growth of Indonesia's culinary MSME sector

This community service aims to increase the competitiveness and visibility of Kedai Gading Serpong MSMEs through the creation of offline promotional media and the addition of locations on Google Maps. Within ± 2 months, the community service team provided promotional assistance in the form of banner redesign, menu creation, and location improvements on Google Maps. Through the planning, implementation, and evaluation stages, the program has succeeded in improving the professionalism and accessibility of store customers. As a result, the increase in visibility and attractiveness of the store can be seen through the installation of banners, menu posts, and the addition of locations on Google Maps. Kedai Gading Serpong positively welcomed this program, showing success in improving promotions and services. In conclusion, the combination of offline and digital promotion is effective in developing MSMEs in the era of fierce market competition.

The current research examines the interactive role of brand love in its dimensions (brand passion, brand familiarity, brand commitment) and obsession with brand in the customer-oriented deviation represented in (financial motives, ego motives, motives of revenge), and accordingly, the opinions of some customers towards some tourism and travel companies have been surveyed by five companies (Bright Light Company for Tourism and Travel, and Al-Mohib Company for Tourism and Travel,  And the Banner Summit Company for Travel and Tourism, Al-Shams International Company, and Icor Company) for the period (June to late August 2024) and customers showed great cooperation by responding to the paragraphs of the study tool, Accordingly, (593) opinions were collected from the opinions of customers dealing with these companies, and the descriptive analytical approach was adopted in building and interpreting the study variables through the use of statistical packages for the program (SPSS&AMOS). V.28) The results presented that the interactive role of brand love and obsession with tourism companies is closely related to addressing customer-oriented deviation and this motivated these companies to develop their capabilities by providing comfort, air conditioning and distinctive services, but in theory the research has shown a conceptual relationship between brand love and obsession with customer-oriented deviation through what was presented by some previous studies.

Community service is a form of implementation of the Tri Dharma of Higher Education, with the aim of having a positive impact on society. This activity was carried out on 29 July 2024 in Pasinan Village, Lekok District, Pasuruan, with a focus on developing local Micro, Small and Medium Enterprises (MSMEs). The Unsuri team collaborated with MSME players in designing marketing strategies through attractive menu list and banner designs. The approach used is participatory, where MSME players are actively involved in every stage of planning. The methods used include field observations, interviews, design, and implementation of marketing strategies based on the results of MSME needs analysis. Active participation from villagers is expected to increase programme engagement and sustainability, as well as strengthen the competitiveness of local products. The results of this programme show an increase in the visual appeal and professional image of MSMEs, which has a positive impact on sales potential and the village economy.

There are currently many bottled drinking water products appearing on the market. This is closely related to the high public need for drinking water that is suitable for consumption. One of these drinking water products is Cairo Water. Cairo Water is in great demand by the people of Cirebon Regency, however currently, Cairo Water does not have promotional media.  This causes a less extensive market reach, weak brand awareness, and a threat to Cairo Water's ability to compete with its current competitors. Strategies that can be used to resolve the above problems include the Integrated Marketing Communication method, using an informative, persuasive, and reminding approach. The promotional media created aims to create interest in potential consumers, increase brand awareness, and also establish bonds with consumers. In this design, the author designs promotional strategies both offline and online. Offline promotional media in the form of designs on brochures, banners, posters, and vehicle signage. The online promotional media is in the form of feed design content via Instagram, Facebook, and TikTok. After completing the final design, the author tested the media by creating a questionnaire regarding respondents' assessments after seeing the promotional media and the results produced a very positive response.

Micro, Small and Medium Enterprises (MSMEs) are business activities that are very helpful in improving the community's economy. In carrying out MSMEs activities, it is important for business actors to carry out legality and product branding in the business they are running. In Karanganyar village, there are several MSMEs that have not yet carried out legality and product branding, so the solution provided is to provide counseling and assistance to carry out legality and product branding. The purpose of legality and product branding in MSMEs is to provide a strong foundation for the sustainability of a legally protected business, increase trust and competitiveness in entrepreneurship, market access will be wider, and increase added value and loyalty. The result of the assistance activities in managing the legality and branding of MSMEs products in Karanganyar village is that MSMEs get a Business Identification Number (BIN), and receive assistance in making product photos and designing banners.

Goal 8 of the Sustainable Development Goals (SDGs) focuses on the importance of achieving inclusive and sustainable economic growth, with the aim of creating decent jobs and equalising economic welfare, especially in rural areas. The Community Service Program carried out by the Thematic State Defense Student Community Service (KKN) Group 5 Wave 2 UPN Veteran East Java is a program to empower the potential of the community around Kemiri Village by socialising the digitalisation of MSMEs so that they can achieve economic growth. The main objective of the MSME digitalisation activity is to improve the ability of MSME players to use digital technology effectively. The method of implementing community service activities in Kemiri Village includes the initial observation stage, interview stage, programme planning stage, programme implementation stage, and evaluation stage. The MSME digitalisation activities that have been carried out by KKN-T Bela Negara Group 5 Wave 2 UPN Veteran East Java students in Kemiri Village have been successful by cooperating with 14 MSMEs of which 11 MSMEs are willing to be assisted with registration on Google Maps, 2 MSMEs are willing to make banners, and 1 MSME is willing to be assisted with QRIS registration.

Learning Management System is a software platform designed to support and manage online teaching and learning activities. One of the educational institutions that have used the LMS platform is Padang State University. The UNP LMS platform itself has been released since 2019 which is called E-Learning UNP. At that time its use was fairly rare because it was still in the development period. However, the use of the UNP LMS platform has problems with its user interface and user experience which causes online teaching and learning activities to be less effective. The unrest felt is the usability of the UNP LMS platform which still cannot meet user needs efficiently and effectively. The design of the Padang State University mobile learning management system application uses the Design Thimgking method, so it can be concluded that this design is a problem sourced from empathy, the need for a solution to an existing problem, then continue to test for improvement. Then the mobile learning management system application was created as the main media, and accompanied by other supporting media such as Motion Graphic, Poster, X-Banner, Sticker, Acrylic Stand, and High Fidelity Flow.  

Abstract This seminar aims to support the development of the abilities of students and the general public in understanding more deeply the concept of entrepre-neurship in the export business, as well as providing clear insight into strategies and best practices in the Export Business. Organizing seminars was chosen as a method because it was considered more effective in delivering and receiving ma-terial. The main objective of this final project is to organize a Seminar on increas-ing the entrepreneurial spirit in the export business. The steps taken include searching for and determining sponsor criteria, determining promotional tools such as brochures, advertisements and banners, planning and realizing the promotion-al budget, as well as identifying obstacles that may arise during implementation. This process includes finding solutions to overcome obstacles that arise, and final-ly, evaluating seminar activities through feedback from participants. There were 132 seminar participants, the project results show that the technical aspects of job promotion can be divided into several stages, including searching for project sponsors, determining promotion tools, determining promotion budgets, identifying obstacles, finding solutions to overcome obstacles, and launching the project through participant feedback.

The community service program aims to improve branding capabilities in Micro, Small and Medium Enterprises (MSMEs). In the digital era, MSMEs face big challenges in marketing their products effectively. For this reason, this program is designed to provide comprehensive training and assistance in building a strong brand and an effective digital marketing strategy. Athakiela Kitchen, as one of the MSMEs in Wiyung District, has not yet carried out branding for its business. The focus of this service is to help Kitchen Athakiela MSMEs implement good branding using digital marketing. The service method used is through counseling and training on branding and digital marketing. The results obtained from this service were the creation of the Athakiela Kitchen branding by creating an MSME logo, product labels, banners and product photos. Athakiela Kitchen can also market its products through the Instagram account that has been created.

Promotional strategies are used in marketing to determine the best way to bring products or services to certain markets, but sometimes in companies these strategies are often not optimal, as is still done by the printing and advertising company Permata Jaya Printing which only uses print media in the form of banners, posters , word of mouth and social media so that this promotional strategy is considered less effective in reaching a wider audience. To support the promotional media used by Permata Jaya Printing, the author tries to offer another alternative, namely the use of promotional media in the form of digital advertising videos based on motion graphics as a solution to this problem which is then distributed via social media. . Media such as Instagram and WhatsApp. The author chose to use the Research and Development (RnD) method in carrying out research which aims at the process of systematically searching for new knowledge, ideas, products and technologies, as well as developing and applying them to encourage innovation and growth. User efficacy test results were 83.5%. which is classified as very effective. So that this advertising video product can be declared feasible

Pasarbanggi Village Mangrove Forest Tourism is a tropical natural asset that provides social, economic and ecological benefits. The problems faced are reduced visitors and low environmental awareness. Thematic KKN aims to increase promotions by making flyers. The methods used include direct observation at tourist locations, interviews with managers, and discussion of promotional strategies. Steps include creating promotional flyers, regulatory banners, journal publication, and registering flyers with HKI. This Thematic KKN develops the promotion and sustainability of the Mangrove Forest tourism environment through three approaches: making flyers, making banners of rules and regulations, and planting 50 Ketapang Kencana seeds. It is hoped that this action can increase visitor interest, environmental awareness and sustainability of Mangrove Forest tourism.

Implementing Community Service (PKM) activities is very important because it will provide an introduction and knowledge about entrepreneurship. Empowerment and development of local potential through digitalization has become the main focus in Medokan Semampir RW 03. This research aims to explain the method of activities carried out in solving problems related to the development of MSMEs in the region. Through this activity method, it is hoped that empowerment and development of local potential can be achieved by improving the problems faced by MSME actors. Steps such as consultation with local authorities, direct approaches to MSME players, as well as providing education and assistance in the form of banners and stickers are expected to help improve marketing and branding of their products. Apart from that, by creating new business ideas such as making grass jelly iced milk, it is hoped that it can encourage innovation and creativity in local businesses. In the process, follow-up and monitoring of MSME actors as well as evaluation of work program results are carried out to ensure the success of implementing solutions and evaluating their effectiveness. It is hoped that the results of this research will provide benefits in improving the economy and strengthening local potential in Medokan Semampir RW 03. By utilizing digitalization and community empowerment holistically, it is hoped that it can create a conducive environment for the development of MSMEs and improve the quality of life of local communities.

Implementing Community Service (PKM) activities is very important because it will provide an introduction and knowledge about entrepreneurship. Empowerment and development of local potential through digitalization has become the main focus in Medokan Semampir RW 03. This research aims to explain the method of activities carried out in solving problems related to the development of MSMEs in the region. Through this activity method, it is hoped that empowerment and development of local potential can be achieved by improving the problems faced by MSME actors. Steps such as consultation with local authorities, direct approaches to MSME players, as well as providing education and assistance in the form of banners and stickers are expected to help improve marketing and branding of their products. Apart from that, by creating new business ideas such as making grass jelly iced milk, it is hoped that it can encourage innovation and creativity in local businesses. In the process, follow-up and monitoring of MSME actors as well as evaluation of work program results are carried out to ensure the success of implementing solutions and evaluating their effectiveness. It is hoped that the results of this research will provide benefits in improving the economy and strengthening local potential in Medokan Semampir RW 03. By utilizing digitalization and community empowerment holistically, it is hoped that it can create a conducive environment for the development of MSMEs and improve the quality of life of local communities.

Deanke is an artisanal cookies business that sells online. The products offered by Deanke are specific in the field of cookies and brownies. The purpose of this Final Project is to produce a new packaging design for Deanke's cookies, by maximising the function of packaging as a means of product communication and branding to consumers so as to increase Deanke's brand awareness. The method used in this design is the 4D method consisting of Define, Design, Develop, and Disseminate with data analysis method through SWOT Analysis.  This design will produce the main media in the form of packaging and supporting media in the form of social media, menus, thank cards / gift cards, stickers, posters and x-banners which are tested for feasibility to the target audience. It is expected that through this packaging design can achieve the main objectives in maximising the function of packaging, through a better packaging structure and increasing Deanke's brand awareness.

The process of making peuyeum carried out by UKM Peuyeum Bandung 1 is still done manually, where it is done for a long time and in the same position and the equipment used by UKM Peuyeum Bandung 1 does not meet occupational health and safety standards. In carrying out this work there may be risks. The aim of this research is to minimize risks in making peuyeum by UKM Peyeum Bandung 1. The type of research carried out is quantitative research. The conclusion of the research on risk identification and work safety at UKM Peuyeum Bandung 1 is that the results of hazard identification using HAZOP analysis at UKM Peuyeum Bandung 1 show that there are 5 sources of danger, namely worker attitudes, foreign objects in the work area, stove, peeler and washing area. One of the processes at the source of worker attitude hazards is getting an "Extreme" rating so that it must be prioritized to get recommendations or suggestions for improvement first. By using the HAZOP analysis method, you can socialize and create banners on the importance of K3, adding occupational health and safety equipment to SMEs, especially gloves, safety shoes and masks.    

Stress can be defined as a physiological and psychological response that occurs when individuals experience pressure or burdens that exceed their ability to cope. Stress in adolescents can be caused by various influencing factors such as academic demands, family problems, conflicts with peers, teenage romance and identity problems. However, teenagers still have a low understanding of the dangers of stress, in addition to the lack of optimal information through public service advertisements, especially for teenagers. The aim of the design is to build an "Electronic Poster for Public Service Advertisements about the Dangers of Stress that is informative, communicative, educative, effective and easy to understand for teenagers aged 10-18 years in Padang City." This design method uses the glass box method, namely a design method that is carried out rationally and logically on the work based on the information obtained, based on: analytical, synthetic and evaluative to get the best solution. The approach uses 5W+1H analysis (what, when, where, who, why, how). Results of designing the main media for Electronic Posters for Public Service Advertisements about the Dangers of Stress in Adolescents and supporting media: leaflets, flayers, social media, x-banners, tote bags, t-shirts and stickers. This design can provide creative thinking visually, informatively, communicatively, educatively and effectively for teenagers aged 10-18 years.