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Pada saat ini banyak individu yang menggunakan website bukan hanya sekedar mencari infomasi saja, melainkan sebagai media promosi, pemesanan dan aktivitas lainnya yang dapat membuka peluang untuk bisnis. Salah satu pengaruh yang dapat dirasakan dari perkembangan teknologi adalah di bidang bisnis, media yang dapat diakses melalui internet adalah website. Metode penelitian yang digunakan adalah deskriptif kualitatif dan UML sebagai alat bantu perancangan dengan implementasi Augmented Reality sebagai metode pengembangan sistem. Augmented Reality merupakan sebuah konsep menggabungkan dunia maya dengan dunia nyata untuk menghasilkan informasi dari data yang diambil dari sebuah sistem pada objek nyata yang ditunjuk sehingga batas antara keduanya menjadi semakin tipis. Kata Kunci : Website, Promosi, Augmented Reality.

Rossama Pratama Clinic is one of the health service providers for the community, which is located on Street Taman RT/RW 01/03 Sukajadi Village, East Prabumulih District, Prabumulih City, South Sumatra Province. The lack of information conveyed to the public has resulted in a lack of public knowledge about the Rossama Prabumulih Clinic Pratama Prabumulih because the information administration system carried out at this clinic is still manual, namely people who want to know about the latest information about the clinic must come directly so that it is more effective and efficient, because take a lot of time to arrive at the clinic. Therefore, the researcher will create a web informationsystem for the Rossama Pratama Clinic which will be accessed via a browser using the PHP programming language with the help of UML design to help design the system that will be created. The method of developing the system is using the Waterfall method. With this website, hopefully it will help people save time when they want to go to the clinic or seek treatment from home.

A traditional house is a house that has a characteristic building that symbolizes the culture of a region. The uniqueness of traditional houses in Indonesia is one of the learning materials for students in Indonesia. Books that are a medium for introducing traditional houses in Indonesia still have shortcomings in the form of limited visual display of traditional houses. So that it reduces children's interest in recognizing the traditional houses of the archipelago. This can lead to cultural erosion. Therefore, to increase interest and insight into the culture of this traditional house, technology and culture are combined. This combination uses augmented reality technology to introduce the traditional houses of the archipelago. Traditional houses are visualized through 3-dimensional objects in the android application. The augmented reality application developed is dynamic, so that the addition of content can be done without modifying the program code. This application will visualize 9 traditional houses from 9 provinces in Java, Nusa Tenggara, and Bali. The test results show an increase in knowledge of SDN Banjarmendalan students by 56% which means the application is quite effective to help students recognize the traditional houses of the archipelago and from the assessment of student satisfaction with the application get a score of 90.5% which means the application is enough to attract students to learn to recognize traditional houses.

This study explores the utilization of simple Augmented Reality (AR) technology to enhance customer engagement in the marketing programs of small and medium-sized enterprises (SMEs), specifically focusing on Anna Rental Perlengkapan Bayi in Semarang. The research employs an experimental design, developing and evaluating an AR-based information system prototype. Data collection methods include structured interviews, direct observations, and analysis of Instagram post performance. Results indicate a significant increase in customer engagement with AR content, showing an increase from fewer than 100 viewers for regular content to approximately >200 viewers for AR content, with 5% of these engaging further by clicking the AR link and 2% proceeding with a call-to-action. These findings align with existing theories on the effectiveness of interactive technologies in marketing. The study concludes that AR technology can substantially enhance customer engagement and suggests that SMEs adopt such technologies for improved marketing outcomes. Practical implications highlight the need for training and support for SMEs to implement AR effectively. This research provides a foundation for further studies on AR applications in SME marketing strategies in Indonesia.