Publication Search

The Prophet Muhammad’s da’wah was not limited to religious preaching but also included a diplomatic dimension through the use of effective communication strategies. One of the pivotal moments was the Aqabah Pledge, where the Prophet reached an agreement with the Aus and Khazraj tribes of Medina. This study aims to analyze the communication of the Prophet’s da’wah during this event through the perspective of Social Penetration Theory. The research employs a qualitative method with a historical literature study approach, drawing on both primary and secondary sources to examine the stages of social penetration: orientation alignment, affective exploration exchange, affective commitment exchange, and stable exchange. The findings reveal that the Prophet’s communication effectively fostered a profound bond of trust, leading the Medinan tribes to pledge full protection and commitment to the struggle of Islamic da’wah. The exploration of communication between both parties gradually developed into mutual openness, with each side recognizing the strengths and weaknesses of the other. This process fostered deeper understanding and progressed to affective exchange, where trust, care, and commitment became mutual values. The sincerity of this bond was demonstrated by the Ansar companions, who welcomed the Muhajirin by providing shelter, food, clothing, and even offering marriage opportunities. Ultimately, this culminated in the second Aqabah Pledge, which reflected the seriousness of the Aus and Khazraj in supporting the Prophet’s mission. The study underscores the significance of interpersonal communication based on openness, trust, and commitment as a foundation for building social solidarity and as a model for cross-cultural da’wah communication in broader social contexts

In an increasingly competitive business situation, companies need employees who have a high commitment to the organization. Allen and Meyer (1990) stated that commitment to an organization is displayed in the components of affective commitment, rational commitment and nomative commitment. From several studies it has been proven that work experience has quite a big influence on employee commitment to the organization. This research will look at the contribution of human resource management as a form of work experience to employee commitment to the organization. What is meant by human resource management is a series of processes, applications and evaluations of the utilization and actualization of human resources in order to optimize the performance and contribution of human resources in achieving company goals. The contribution that will be seen is the contribution of human resource management in the form of employee perceptions of human resource management. As well as discrepancies in employee expectations and perceptions of human resource management. In particular, human resource management will be seen from the functions of managing employee development, managing work assessment, and management.