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Riki Gana Suyatna; Surya Alam; Nurmala Vinata Putri

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Primagraha University, like other private educational institutions, is faced with the task of attracting the attention of prospective new students amidst increasingly fierce competition. The use of social media as an educational marketing tool provides a unique opportunity to interact directly with prospective students, build brand awareness, and promote university excellence. Education marketing is a strategic approach in managing information and image of educational institutions to attract new students. This research aims to describe an overview of the management of educational marketing strategies using social media at Primagraha University. This type of research uses Field Research. The research uses qualitative methods with data collection techniques carried out through interviews, documentation and social media content analysis. The most effective social media used in the educational marketing process include 3, namely: Instagram, YouTube, and websites. The content presented is in the form of academic activities, promotions, information regarding new student admissions, campus activities, and student achievements. The research results show that implementing marketing strategies using social media has a very good impact on the interest of new students.

Riki Gana Suyatna; Surya Alam; Nurmala Vinata Putri

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Primagraha University, like other private educational institutions, is faced with the task of attracting the attention of prospective new students amidst increasingly fierce competition. The use of social media as an educational marketing tool provides a unique opportunity to interact directly with prospective students, build brand awareness, and promote university excellence. Education marketing is a strategic approach in managing information and image of educational institutions to attract new students. This research aims to describe an overview of the management of educational marketing strategies using social media at Primagraha University. This type of research uses Field Research. The research uses qualitative methods with data collection techniques carried out through interviews, documentation and social media content analysis. The most effective social media used in the educational marketing process include 3, namely: Instagram, YouTube, and websites. The content presented is in the form of academic activities, promotions, information regarding new student admissions, campus activities, and student achievements. The research results show that implementing marketing strategies using social media has a very good impact on the interest of new students.

Arieska Wahyu Alprilia; Nur Rochman Dwi Iswanto

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2023 Asosiasi Periset Bahasa Sastra Indonesia

Children's education is a critical aspect in shaping the future of society. This article discusses the importance of learning with children as an effective way to enhance their educational experience. Holistic learning is an educational approach that recognizes that a child's development is not limited to academic achievement only, but involves other aspects such as physical, emotional and social interactions. The main goal of holistic education is to develop children as a whole, including life skills, values and deep understanding of themselves and their surroundings. This activity is carried out through active and collaborative interaction. Adults have an important role in creating a constructive learning environment, stimulating creativity, and developing positive emotional relationships. Joint activities such as reading books, simple experiments, and listening to music can be effective media for facilitating intellectual and social growth for young children. This learning is carried out by including elements of play and fun, which can stimulate the curiosity of young children and stimulate their willingness to learn. This “Sinau Bareng” activity shows that learning together with children can increase their intrinsic motivation, as well as form a solid character foundation for future academic achievements.  

Andriyanto Andriyanto; Fiya Zahrotunnisa; Endang Kartini Panggiarti

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

. Business mergers are carried out with many goals, including increasing company profitability and efficiency. This research contains the application of business combination accounting to the merger of PT Indosat Ooredo Tbk. with PT Hutchison 3 Indonesia with the implementation of PSAK 22. The aim of this research is to determine the impact of business combinations on company performance and income. The research method used is a literature study of journals, websites and previous articles. The results of this research include an overview of the application of business combination accounting and its impact on company performance and income. Through financial performance analysis carried out using ROA, ROE, PER and NPM, the results show a rapid increase after the merger of PT Indosat Ooredo Tbk. with PT Hutchison 3 Indonesia. This research encourages companies to maintain their achievements and maintain the trust of investors and customers.

Claudia Angel Putri Thanos; Ferny Margo Tumbel; Femmy Kawuwung

Konstanta : Jurnal Matematika dan Ilmu Pengetahuan Alam 2023 International Forum of Researchers and Lecturers

The objective of this research is to assess the utilization of Canva application as a biology learning media at SMA Negeri 1 East Siau. 2. To assess the efficacy of utilizing the Canva application as a Biology learning medium in improving student learning outcomes at SMA Negeri 1 East Siau. This research instrument employs a combination of interviews, questionnaires, and test questions. Subsequently, the data is examined utilizing the percentage calculation. The research yielded a design for electronic-based media, which involved several stages: needs analysis, design, validation and revision, and testing and implementation. The effectiveness test results, validated by media experts, yielded a 95.38% rating in the highly feasible category. Similarly, the material experts rated it as very feasible with a score of 98%. Furthermore, 92.31% of students who participated in the trials found it to be very feasible. This is supported by the average pretest score of 59.3, which increased to 89.33 in the posttest, resulting in a gain score of 0.73. Therefore, utilizing the Canva application as a digital learning platform is highly appropriate for enhancing the academic achievements of 10th grade students at SMA Negeri 1 East Siau.

Bulan Suci Cahayawati; Naufal Azmi Verdikha; Muhamad Wahyu Tirta

Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

The development of information technology is important, especially in the field of education, in supporting the learning process for the better. Muhammadiyah University of East Kalimantan, which carries the IT Based Paperless concept, is one of the campuses that supports the development of information technology. SI Lifeskills was introduced to record and integrate the development of students' academic achievements, where this system helps Life Skills courses to be more organized and effective. The system development demand was carried out in order to increase needs, especially in terms of user experience (UX). This service is carried out as a form of activity to increase comfort in learning services using a User Centered Design (UCD) approach. The evaluation stages carried out in this research used Heuristic Evaluation with 10 parameter aspects. The Heuristic Evaluation test results obtained Severity Ratings 0 with 8 points and Severity Ratings 1 with 2 points. The evaluation results show that the system is comfortable to use with problems that have minimal impact on the user so that repairs are not needed if time is limited.

Syifa Nabila; Christian Wiradendi Wolor; Marsofiyati Marsofiyati

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

This research aims to analyze the branding strategies implemented by Universitas Negeri Jakarta (UNJ) through the Instagram social media platform to see their brand image. The study employed a field study with a descriptive qualitative research approach. Data collection techniques were conducted through interviews, observations, and documentation. The results of the research indicate that UNJ has successfully built a strong and positive image through a consistent approach in highlighting academic achievements, campus activities, and cultural diversity. Active interaction with users has also proven to be key in strengthening the relationship between UNJ and their Instagram audience. Additionally, clear differentiation in emphasizing unique advantages and the distinctive identity of UNJ significantly contributes to distinguishing UNJ's brand from other educational institutions. However, challenges such as maintaining consistent user engagement need to be addressed through improved research and more innovative content strategies in the future. Therefore, this research provides valuable insights for marketing and branding practitioners in developing more effective strategies on social media platforms..

Royyan Surya Arlanda; Aris Sutejo

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2023 International Forum of Researchers and Lecturers

The profile book is an important element that summarizes information about the company. This includes various aspects, such as company history, company vision and mission, organizational structure, products or services offered, as well as relevant achievements or projects. Technology that continues to develop makes profile books an effective communication tool. Profile books are designed to provide external parties with a general overview of a company's identity, goals and capabilities. This activity was carried out at the Outbound Base which is located in Ngingas Hamlet, Simpang Village, Prambon District. Alas Outbound Education offers various innovative educational programs. However, to achieve the current vision and mission, an important step in increasing community participation is to expand outreach and outreach activities. Therefore, designing the Alas Outbound profile book is an important step in marketing tourist attractions. This profile book design activity uses problem analysis methods and design analysis methods. This method is useful for determining the topic of the problem that will be studied and discussed. This method is carried out by interviewing Alas Outbound business owners. The design analysis method is useful for analyzing the flow in designing a profile book. This activity can be used to carry out field observations (site surveys) and also interviews with several Alas Outbound employees. An important aim of designing this profile book is to be an effective marketing tool for the public or potential investors to support this educain Simpang Villagetional tourism destination.

Royyan Surya Arlanda; Aris Sutejo

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The profile book is an important element that summarizes information about the company. This includes various aspects, such as company history, company vision and mission, organizational structure, products or services offered, as well as relevant achievements or projects. Technology that continues to develop makes profile books an effective communication tool. Profile books are designed to provide external parties with a general overview of a company's identity, goals and capabilities. This activity was carried out at the Outbound Base which is located in Ngingas Hamlet, Simpang Village, Prambon District. Alas Outbound Education offers various innovative educational programs. However, to achieve the current vision and mission, an important step in increasing community participation is to expand outreach and outreach activities. Therefore, designing the Alas Outbound profile book is an important step in marketing tourist attractions. This profile book design activity uses problem analysis methods and design analysis methods. This method is useful for determining the topic of the problem that will be studied and discussed. This method is carried out by interviewing Alas Outbound business owners. The design analysis method is useful for analyzing the flow in designing a profile book. This activity can be used to carry out field observations (site surveys) and also interviews with several Alas Outbound employees. An important aim of designing this profile book is to be an effective marketing tool for the public or potential investors to support this educational tourism destination.

Muhammad Amar; Harti Febrianti; Makmur Makmur

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2023 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The purpose of this study was to find out how the government of Barania Village achieved achievement as the best Tourism Village in the Cleanliness, Health, Safety, Enverorment Sustainability (CHSE) category. This research uses a descriptive research type with a qualitative approach which is intended to provide a clear description and overall description of the strategy of the head of Barania Village in achieving achievements as a Tourism Village. And using data collection techniques used in this study include observation, interviews, and documentation. The data analysis technique used is data reduction, data presentation, and drawing conclusions.      The results of the study show that in implementing the strategy of the head of Barania Village in achieving achievements as a Tourism Village, it can be seen from several indicators, namely, good management of Human Resources (HR), structured allocation of funds, both Village Fund Allocation (ADD) and Allocation Funds Specifically (DAK), the use of technology and information in the Barania Tourism Village cannot be utilized optimally, and the provision of facilities and infrastructure is also inadequate.

Mutia M. Papuke; Irfan Zam-Zam; E. Hartaty Hadady

Jurnal Ekonomi dan Keuangan 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The problem phenomenon that the author examines is related to the transition of BP-PAUD dikmas which was transferred to the Mobilizing Teachers Center on the issue of budget management human resources, which is still not effective because the Mobilizing Teachers Center handles all levels of schools, including Kindergarten/PAUD, Elementary, Middle School, High School, Vocational School and SLB, whereas Previously, BP-PAUD Dikmas handled only one level, namely TK/PAUD. This research aims to find out how accountable financial management is at the North Maluku Province Teacher Mobilization Center. The method used in this research is a qualitative approach. Data collection techniques in this research are through observation, interviews and documentation studies. The results of this research show that the North Maluku Province's financial accountability center is effective, efficient and accountable because the budget implementation process is transparent and accountable in accordance with applicable rules and regulations. And the achievements of the program / activity in accordance with the program/activity implementation plan and budget of the North Maluku Provincial Mobilization Teacher Center and the Performance Agreement of the Head of the North Maluku Provincial Mobilization Teacher Center

Anistia Dewi Muflikhah; Bayu Kurniawan; Rita Meiriyanti

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Human Resources are the main calculation in achieving organizational goals strongly and efficiently. Organizations must be able to carry out supervision well to achieve ideal business implementation. Every organization generally expects achievements from its representatives because the organization is given the authority to make presentations. The aim of this research is to find out and analyze whether career development and discipline moderated by rewards have an effect on the performance of Informa Queen City Semarang employees. The method used is a quantitative method. The data collection techniques used were literature and questionnaires. The results of this research are that career development has no effect on the performance of Informa Queen City Semarang employees, discipline has a positive effect on the performance of Informa Queen City Semarang employees, career development and discipline simultaneously influence employee performance through rewards.

Fisona Fisona; Imam Syafi’i; Ashari Ashari

Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya 2023 Asosiasi Periset Bahasa Sastra Indonesia

This research uses qualitative research with a case study approach. Data collection was carried out by interviews, observation and documentation. The data analysis process is carried out starting from data collection and checking the validity of the data. To check the validity of the research data using the data triangulation method.The research results show that: 1) Planning by: a) integrating curriculum objectives, namely using the same vision and mission, b) integrating the organization of curriculum content by pairing Islamic boarding school material and school material in general knowledge, this curriculum organization is included in the form of integration in the form of extracurricular activities;. 2) Implementation by: by: a) integrating curriculum implementation programs, namely academic calendars and joint school and Islamic boarding school academic activity plans, academic activities such as daily schedules for students, matsada, wama, high school and family convergence, student achievements, graduation certificates, b) integrating supervision of curriculum implementation with cooperation between Islamic boarding schools and schools; 3) Evaluation by: a) evaluating the context of the joint curriculum, which includes: socio-cultural development, development of science and technology, b) evaluating joint input, which includes: competency of teaching staff, readiness of students and availability of learning media/facilities, c ) conducting joint process evaluations, including: weekly evaluations and incidental evaluations, and d) conducting joint product evaluations, which include: mid-year evaluations and end-of-year evaluations.   Keywords: Management of Islamic Boarding School Curriculum Integration, Extracurricular Activities

M. Yogi Riyantama Isjoni; Muhammad Ikhsan; Adinda Asmaratul Husni; Deska Nindia Putri; Diah Uli Tua +6 more

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2023 Asosiasi Periset Bahasa Sastra Indonesia

Gender equality is an important human rights principle to be realized in Indonesia. Although there has been significant progress in achieving gender equality, major challenges remain, especially in overcoming discrimination against women. One solution to achieving gender equality is to encourage women to become influential and competitive leaders. This research describes the method of implementing gender equality socialization, its results and achievements, as well as the importance of women in leadership. This effort involves outreach targets such as women's groups, teenagers and the general public through materials that emphasize that women also have rights in various fields, including politics and economics. In this socialization process, the presenters who are legislative candidates become resource persons to provide inspiration to the participants. Evaluation is carried out to measure participants' understanding of the socialization material. The results show that women have great potential as influential leaders if given equal opportunities and support.

Rika Wulandari; Sabirin Iskandar; Fausiah Fausiah

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the performance of the Makassar City Tourism Office in 2020-2022 in terms of economic, efficiency and effectiveness elements. This research is a descriptive research study with the object under study is data on the realization of financial achievements contained in the Financial Report and Performance Report (LAKIN) of the Makassar City Tourism Office in 2020-2022. The data analysis technique used is quantitative descriptive analysis on economic, efficiency, and effectiveness measurements. Based on the results of the study, it shows that the performance of the Makassar City Tourism Office in terms of Economic, Efficiency and Effectiveness elements has almost met the requirements of Value for Money where each element almost reaches the maximum ratio value which is accompanied by budget savings every year. So it can be stated that the financial performance of the Makassar City Tourism Office almost meets the requirements of Value for Money where each allocated budget is able to be managed quickly in carrying out each program that has been determined.

Zhafira Aulinasari; Christian Wiradendi Wolor; Marsofiyati Marsofiyati

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Employee performance is the result of quality and quantity standards set by the organization. Employee performance will influence the success of an organization, so employee performance has a close relationship with performance appraisal. Performance appraisal or what can also be called performance evaluation, is an organization's effort to assess the achievements of its employees for the purpose of increasing their productivity. However, sometimes companies still make poor assessments so that their goals are not achieved. This results in a decline in company targets. Performance appraisal does not only look at the results of the work that employees do, but can also be seen from how the employee completes his work. This research uses a qualitative descriptive approach through case studies, namely by analyzing existing problems. This qualitative research uses primary data and secondary data. The primary data for this research was obtained through observation, interviews and documentation, while the secondary data was obtained through previous research. The population in this study were employees of CV Awing Citra Abadi Teknik with a total of 20 employees. The purpose of this research is to determine the implementation of employee performance appraisals at CV Awing Citra Abadi Teknik which includes procedures for implementing employee performance appraisals, efforts to encourage the implementation of employee performance appraisals, and employee performance appraisal procedures.

Fitra Jaya

Jurnal Hasil Kegiatan Bersama Masyarakat 2023 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Competency/ability of Human Resources is also important in supporting the achievements and goals of the organization, in facing the rapid development of technology, organizations can no longer stand idly by, they will be crushed by the times, in the current era it could be said that people or organizations cannot sleep. amidst the hustle and bustle of development in all fields, the availability of highly skilled human resources is very necessary, the era of one-touch one service requires the ability to manage well, continuously, and consistently. To produce good human resources, implementing the 12-Year Compulsory Education program or graduating from high school is one of the government's efforts to improve the quality of human resources that are more qualified and competitive. Through this program, it is also hoped that it will be able to become a solution in reducing unemployment rates, reducing school dropout rates, and increasing the abilities of the young generation who are ready and able to compete globally. The method used in this service is public speaking assistance and the formation of youth organizations. The results of this research show that teenagers from SMP 4 Kutacane already understand: exploring self-potential, step-by-step building self-confidence, public speaking, character education, and organizing. Apart from that, there are changes and increases in knowledge and the addition of teenagers in organizations, and they tend to have the courage to express opinions in public, with public speaking training

Norvi Seno Linggi

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

This research began with problems in science learning in class IV of SD Inpres Koperapoka II where the majority of students had difficulty understanding science learning material, so that the learning outcomes obtained by students were low. Therefore, to improve student learning outcomes in science learning, a discovery learning model assisted by image media is used for fourth grade students at SD Inpres Koperapoka. This research is classroom action research (PTK) using a qualitative approach. This research was carried out on fourth grade students at SD Inpres Koperapoka II with a total of 24 students. The instruments used to collect data are observation sheets, documentation and learning outcomes tests. The data obtained in the research was analyzed using qualitative and quantitative data analysis. This research was carried out in two cycles and each cycle consisted of one meeting. The results of research from each cycle that has been carried out using the discovery learning learning model assisted by image media show an increase in both the learning process and student learning outcomes. This can be seen from students' achievements in learning, where in cycle I the average score obtained by students only reached 70.8% completeness with an average student score of 68.75, while in cycle II showed quite a high increase with completeness reaching 87.5% and the average student score is 82. Thus it can be concluded that the use of the discovery learning learning model assisted by image media can improve student learning outcomes in science learning in class IV of SD Koperapoka II.  

Siti Nur Azizah; Susmiarti Susmiarti

Student Scientific Creativity Journal 2023 Pusat Riset dan Inovasi Nasional

The aim of this research is to delineate and elucidate the manner in which audiovisual media may be employed to enhance the academic achievements of students enrolled in dance in XI IPA 3 SMAN 1 Ulakan Tapakis. Classroom action research was the twice-repeated method of inquiry. Thirty students enrolled in class XI IPA 3 at SMAN I Ulakan Tapakis participated in the investigation. The data were acquired by consulting relevant documentation, observation logs, cognitive knowledge test outcomes, and psychomotor skills test results. The results of this study indicate that the integration of audiovisual resources into the dance curriculum at SMAN 1 Ulakan Tapakis's class XI IPA 3 had a substantial beneficial effect on the academic achievement of the students. This is supported by the substantial improvement in pupil learning outcomes during cycles I and II. In its totality, Cycle I exhibited a learner activity rate of 40%. In contrast, during the entire duration of the second cycle, student engagement increased by 83%. Cycle I yielded an overall pupil learning outcome of 63%. On the contrary, cumulative student learning outcomes exhibited a surge to 90% in cycle II. Therefore, the effective implementation of incorporating audiovisual materials into SMAN I Ulakan Tapakis, which is part of the XI IPA 3 course, has enhanced the results of dance education.

Rizki Amalia Putri; Christian Wiradendi Wolor; Marsofiyati Marsofiyati

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research uses a qualitative descriptive approach, namely by describing and analyzing the problems found. Qualitative research is based on primary data and secondary data. Primary data in this research was obtained by conducting observations, interviews, and documentation, while secondary data was obtained through books, previous research, and articles related to research. The aim of this research is to determine the performance at PT XYZ which includes performance factors, obstacles and solutions in building good performance. From the results of this research, it can be seen that employee performance at PT XYZ tends to decline due to lack of enthusiasm and work motivation. However, overall work implementation continues to be carried out well in accordance with applicable regulations and SOPs. Employee performance at PT XYZ is good, especially in the human capital division. The performance of employees in the human capital division is relatively good. This can be seen from the achievements of the Human Capital team which has succeeded in increasing sales of the company's products, as well as introducing these products to the general public. The high quality of work and dedication of the Human Capital team has helped the company achieve success in this regard.