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Gobay, Novianti; Yoseb Belen Keban; Alfonsus Mudi Aran

JURNAL ILMIAH PENDIDIKAN KEBUDAYAAN DAN AGAMA 2026 CV. ALIM'SPUBLISHING

This study aims to determine the leadership competency of Catholic religious education teachers in creating a conducive learning environment at SMP Negeri 4 Nubatukan. This research used a qualitative approach with a case study approach. Data collection was conducted through observation, interviews, and documentation involving Catholic religious education teachers, students, and school officials. The results indicate that Catholic religious education teachers have demonstrated leadership competency through their ability to manage the classroom, provide good role models, build positive relationships with students, and provide motivation during the learning process. Teachers also strive to create a safe, comfortable, and orderly learning environment to encourage students to be more active in learning. Furthermore, several supporting factors exist, such as collaboration between teachers and the school, parental support, and the application of religious values ​​in the school environment. However, this study also identified several obstacles, such as limited learning facilities, lack of student participation, and limited learning time. Based on the results, it can be concluded that the leadership competency of Catholic religious education teachers plays a crucial role in creating a conducive learning environment and supporting student development, both academically and spiritually.

Suarni; Muhammad Rakib; Mahmuddin

Entrepreneurship Study Programme students at Universitas Negeri Makassar's Faculty of Economics and Business had their digital literacy and relationship-building skills examined to see how they affected their entrepreneurial decision-making. Additionally, it determines if entrepreneurial drive is a factor in the relationship between these variables. Data for the study is collected quantitatively via questionnaires. The 427 students who completed the programme between 2019 and 2024 are the ones included in the study. With a 5% margin of error, 207 students were selected by proportional random sampling using the Slovin algorithm. A Google Form questionnaire was used to gather the data. After that, SmartPLS version 4 was used to analyse the data using the PLS-SEM approach. According to the findings, digital literacy significantly impacts entrepreneurial decision-making for the better. Entrepreneurial decision-making is positively and significantly impacted by the capacity to develop connections. There was a positive and statistically significant association between digital literacy and the capacity to form relationships, which in turn influenced entrepreneurial drive. There was a positive and statistically significant relationship between entrepreneurial motivation and entrepreneurial decision-making. Students' entrepreneurial decision-making is influenced by their entrepreneurial drive, which in turn is influenced by their digital literacy and relationship-building abilities.

Nur Hayati; Mohammad Muchlis Solichin; Ali Nurhadi

Jurnal Manajemen dan Pendidikan Agama Islam 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This article examines the leadership of Bu Nyai at Al-Azhar Azzayadiyah Islamic Boarding School as a representation of gender equality within traditional Islamic educational institutions. This study employs a descriptive qualitative approach using in-depth interviews, participatory observation, and documentation studies as data collection techniques. The research focuses on how Bu Nyai exercises leadership authority within a pesantren environment that has long been influenced by patriarchal values.\n\nThe findings reveal that Bu Nyai’s leadership is not only cultural and spiritual in nature, but also reflects the transformation of women’s roles within Islamic boarding schools. In carrying out her leadership, Bu Nyai applies charismatic, transformational, and value-based leadership styles grounded in Islamic teachings on justice and equality. This leadership is reflected in her ability to guide students, manage educational activities, build harmonious social relationships, and motivate members of the pesantren community.\n\nFurthermore, the presence of Bu Nyai as a leader demonstrates that women possess equal capabilities in developing Islamic educational institutions. The findings of this study provide important contributions to the development of gender studies in Islamic education in Indonesia, particularly regarding the strategic role of women in pesantren leadership.

Renawati Renawati; Resty Desnita; Rusia Yanti; Jenni Afriani; Sahara Wita

Ta'rim: Jurnal Pendidikan dan Anak Usia Dini 2026 Sekolah Tinggi Agama Islam Yayasan Pendidikan Ilmu Qur'an Baubau

This study endeavors to elucidate the application of educational videos pertaining to Heroes' Day in fostering the social communication competencies of early childhood learners at Kindergarten 001 Bunguran Timur Laut. Social communication skills are essential for young children as they support language development, social interaction, emotional expression, and the ability to build positive relationships with others. Therefore, educators are encouraged to utilize innovative and engaging learning media that can effectively stimulate children's communication abilities. The methodological framework employed in this investigation was qualitative in nature, utilizing a descriptive approach. The participant cohort comprised 15 children from Group B, aged between 5–6 years. Data were gathered through systematic observation, structured interviews, and comprehensive documentation to obtain a thorough understanding of the learning process and its outcomes. The findings revealed that the integration of educational videos concerning Heroes' Day facilitated the development of social communication skills among children, including verbal expression, responsive inquiry, collaborative engagement, and interactive discourse with peers and educators. The participants demonstrated heightened enthusiasm, greater confidence in expressing their opinions, and increased active participation throughout the instructional sequence. Moreover, the visual and auditory elements of the videos helped children better understand the learning material and encouraged meaningful discussions. Consequently, educational videos pertaining to Heroes' Day may serve as an effective pedagogical medium for nurturing the social communication competencies of early childhood learners at Kindergarten 001 Bunguran Timur Laut.

Salma Faza; Nasharuddin Mas; Choirul Anam

Jurnal Bisnis Inovatif dan Digital 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research explores the meaning of leadership in employee experiences at Ayam Uleg Cak Abit outlets in Malang City using a transcendental phenomenological approach. In the context of culinary organizations operating 24 hours without formal managerial structures, leadership is understood not merely as a structural position but as relational experiences shaping daily work life. This study involves six participants (two leaders and four employees) selected through purposive sampling, with data collected through in-depth interviews, non-participatory observations, and documentation. Data analysis follows Moustakas' (1994) four stages: epoche, phenomenological reduction, imaginative variation, and synthesis of meanings and essences. Findings reveal that employees perceive meaningful leadership through leader's direct presence, involvement in operational work, emotional support during high-pressure situations, and creating work environments valuing each employee's contribution. Leadership essence emerges through authentic relationships, consistent exemplary behavior, and sincere care in daily interactions rather than formal authority or hierarchical position. This research contributes to leadership theory by providing phenomenological perspectives and offers practical implications for developing more humanistic leadership practices in informal organizations. The study concludes that meaningful leadership in culinary outlets is built through trust, open communication, and ability to build significant relationships with employees.

Nuri Alfitriyani; Zaura Izzati Siagian; Khairina Habib Rangkuti; Elvira Zahratunnisa; Ramadan Lubis

Jurnal Inovasi Pendidikan 2026 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze the development of elementary school students (ages 8–9) in terms of physical, cognitive, emotional, social, moral, and spiritual aspects. The research subjects were two third-grade students named Dinul Mumtaz (8 years old) and Alfatir Ramadhan Hendri (9 years old). This study used a qualitative approach, with observation and interviews as the main data collection techniques. The results indicate that both students show physical development appropriate for their age, with well-developed fine and gross motor skills. In the cognitive aspect, both have reached the concrete operational stage, characterized by logical thinking, understanding of cause-and-effect relationships, and the ability to solve tasks using concrete objects. In terms of emotional and social development, Dinul and Alfatir demonstrate the ability to recognize and manage emotions, as well as build positive social relationships with peers and teachers. Moral development shows that both students are in the heteronomous and early conventional stages, where they obey rules due to authority and a desire to gain social approval. Meanwhile, in the spiritual aspect, both students demonstrate good religious habits and an understanding of spiritual values reflected in their daily behavior. Therefore, it can be concluded that the development of both students is in a good category and in accordance with child development theories, supported by positive influences from family and school environments.

Matius A. Sabto Galus; Esrah D. N. A. Benu; Stefanus Triadmaja; Rex Tiran

Jurnal Riset Ilmu Hukum, Sosial dan Politik 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This study aims to analyze the incumbent's advantage in the 2024 Manggarai Regency Legislative Election with a case study of Paulus Peos' victory in Electoral District I. The theory used is David R Mayhew's approach. The method used is a descriptive qualitative approach through interviews, observation, and documentation. The results of the study show that Paulus Peos' success in retaining his legislative seat for four consecutive terms was supported by three main factors, namely name recognition (advertising), credit claiming, and position taking. Through advertising, Paulus Peos built a positive image and connection with the community; through credit claiming, Paulus Peos emphasized his contributions to various development programs; and through position taking, Paulus Peos demonstrated his commitment to the aspirations of the people. These three factors fostered strong voter loyalty and trust, proving that the incumbent's advantage stemmed not only from his political position but also from his ability to build social relationships and his consistent performance in serving the community.

Tetty Simbolon; Hemma Gregorius Tinenti; Martinus Martinus; Jimiana Bunga

Jurnal Pengabdian dan Solidaritas Masyarakat 2026 Lembaga Pengembangan Kinerja Dosen

The lack of awareness regarding the emotional impact of bullying remains a persistent issue in schools. It hinders students’ ability to build self-confidence, form healthy social relationships, and reach their full academic potential. In response to this concern, an anti-bullying training program was implemented at a junior high school (SMP Gembala Baik Pontianak). The program aimed to enhance students’ understanding of different forms of bullying and their consequences, while also promoting active participation in fostering a safe and supportive school environment. The training employed a multi-phase approach: material preparation, interactive presentations, group discussions, empathy-building exercises, and evaluation through questionnaires and behavioural observation. The results were notable: 98.91% of participants demonstrated improved understanding of bullying and its serious effects, while 73.11% reported increased confidence in reporting bullying incidents. Furthermore, 95.69% of students acknowledged that the training helped them appreciate the importance of embracing diversity and creating a safe environment. Additionally, 83.87% felt more motivated to show empathy toward their peers. These findings suggest that effective bullying prevention extends beyond information delivery—it must also engage students emotionally and instill a sense of personal responsibility. Similar programs are recommended to be held regularly with updated and contextually relevant materials.

Sitepanus Zebua

Jurnal Magistra 2025 STP Dian Mandala Gunungsitoli Nias Keuskupan Sibolga

This article aims to examine the concept of humanist leadership that is lived and carried out by Catholic Religious Teachers in the learning and coaching of students. The approach used in this study is qualitative with a literature study method, which is sourced from Catholic Church documents, the Bible, and scientific literature related to educational leadership and humanism. The results of the study show that the humanist leadership of Catholic Religious Teachers is rooted in the example of Jesus Christ as a Teacher and Shepherd who prioritizes love, respect for human dignity, dialogue, and service. This leadership is manifested through empathy, justice, moral exemplarity, and the ability to build relationships that foster trust and responsibility of students. Thus, Catholic Religious Teachers who live humanist leadership are able to create an educational climate that is inclusive, liberating, and oriented towards the development of human personal integrity. This article is expected to be a theoretical and practical contribution to the development of the leadership competencies of Catholic Religious Teachers in the world of education.

Nurul Aini Mm. Sodik; Nurwila Ye’te; Salwa Afrillia Patilima; Alia Aziza Sapii; Nahara R Yamudu

Jurnal Pendidikan Anak Usia Dini dan Kewarganegaraan 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This research at TPA Siti Hajar aims to determine the impact of democratic parenting on the creativity of early childhood aged 4-5 years. The study found that 80% of respondents demonstrated good assessment results, while 20% achieved excellent grades. Democratic parenting, observed in this study, plays a significant role in fostering independence and confidence in children. This type of parenting is ideal for educating children, as it promotes responsibility, leadership, independence, and the ability to build healthy interpersonal relationships. Creativity, as defined in the study, is the ability to generate new ideas, solve problems, and produce innovative products. Using a quantitative approach with an experimental method, the research involved 10 out of 15 children from TPA Siti Hajar. Data was collected through observation and interviews. The results showed a significant correlation between democratic parenting and the development of children's creativity. Children exposed to democratic parenting exhibited increased independence and creativity, adapting well to their school environment. The study concludes that democratic parenting significantly influences early childhood creativity, fostering a safe and supportive space for children to thrive. This positive influence encourages independence while maintaining clear, consistent boundaries, which enhances their creative and developmental stages.

Aisha Barokah; Dearezha Priska; Ernita Wira Hastuti; Yuli Kartika Putri; Miftahir Rizqa

Aljabar : Jurnal Ilmuan Pendidikan, Matematika dan Kebumian 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Learning mathematics not only focuses on mastering concepts and calculation skills, but also requires creating a conducive learning environment so that students can think critically, logically, and creatively. A conducive learning environment plays a crucial role in fostering student motivation and active engagement, making the success of the learning process highly dependent on the strategies implemented by the teacher. This research aims to describe mathematics teachers' strategies in creating a conducive learning environment thru the application of active and contextual learning strategies. The method used is library research, which involves collecting and reviewing various scientific sources such as books, journals, and academic articles relevant to the research topic. The research results indicate that active learning strategies are able to increase student participation, strengthen reasoning abilities, and foster learning motivation. Teachers play an important role as facilitators, motivators, mediators, and evaluators, directly influencing the learning climate in the classroom. Contextual learning strategies like REACT (Relating, Experiencing, Applying, Cooperating, Transferring) have proven effective in connecting mathematical concepts with students' real-life experiences and creating a fun and meaningful learning environment. In addition, humanistic classroom management, the use of technology, and adapting learning to students' different abilities are supporting factors in achieving a conducive learning environment. The implications of this research indicate that the success of mathematics learning is not solely determined by the methods used, but also by the teacher's ability to build positive relationships with students and create an interactive, adaptive learning environment that optimally fosters students' potential development.

Hajar Nurul Izzati; Jesi Alexander Alim; Zakiah Ulya

Jurnal Kajian Ilmu Pendidikan, Bahasa dan Komunikasi 2025 Asosiasi Periset Bahasa Sastra Indonesia

The Interpersonal and Communication Skills course plays an important role in equipping elementary teacher education (PGSD) students with the ability to build positive relationships, understand others’ feelings, and communicate information effectively. These skills are believed to influence success in the Guidance and Counseling course, which requires students to understand socio-emotional dynamics and analyze problems based on theory. This study aims to determine the relationship between the final grades of the Interpersonal and Communication Skills course and the Guidance and Counseling course among PGSD students. This research employed a quantitative correlational approach. The sample consisted of 28 PGSD students from the University of Riau, class of 2023, group B, who had completed both courses in the fourth semester. Data were obtained from the final grades of both courses and analyzed using the Spearman Rank correlation test. The results showed a correlation coefficient of 0.146 with a Sig. (2-tailed) value of 0.458 (p > 0.05). These findings indicate that there is no significant relationship between the two variables. The results suggest that students’ academic achievement in the Guidance and Counseling course is more strongly influenced by theoretical mastery and analytical skills rather than differences in grades in the Interpersonal and Communication Skills course.

Novianti Nensi Liling; Febri Anggiran; Irmani Gelong Pasande'; Ronaldo Stefanus

Jurnal Rumpun Ilmu Bahasa dan Pendidikan 2025 Asosiasi Periset Bahasa Sastra Indonesia

This journal article explores the application of multicultural counseling for students who experience identity-based intolerance and discrimination in school settings. Such experiences often affect students’ psychological well-being, self-esteem, and their ability to grow academically and socially. Multicultural counseling is understood as an approach that places cultural, religious, ethnic, gender, and other personal identity backgrounds at the center of the recovery process. This study highlights the role of counselors in building safe and empathetic relationships, understanding students’ identity dynamics, and applying counseling techniques that align with their lived experiences. The article also emphasizes the importance of collaboration among counselors, teachers, and school administrators in creating an inclusive environment. These efforts include developing anti-discrimination policies, strengthening diversity education, and establishing ongoing support mechanisms. Through a holistic approach, multicultural counseling not only helps students recover from the impact of discrimination but also supports the creation of a school culture that is fair and respectful of differences. This article is intended to serve as a reference for educators and school counselors in designing culturally responsive interventions that address the needs of students affected by intolerance.

Miranti Miranti; Anggita Lutfia Ryawati; Hulva Sari; Salsa Ameylia Zahra; Abel Puspita Sari +2 more

Jurnal Riset Rumpun Matematika dan Ilmu Pengetahuan Alam 2025 Pusat riset dan Inovasi Nasional

Logic is an important foundation in mathematics learning because it shapes critical and systematic thinking skills. Introducing the concept of proof early on plays a strategic role in developing reasoning skills, identifying patterns, and providing simple arguments. This article aims to examine the role of logic in mathematics learning by emphasizing the importance of introducing the concept of proof from the outset. The methods used are a literature review of various relevant studies and descriptive analysis based on learning practices in early childhood education. The results of the study show that play, exploration, and concrete experience-based learning activities can improve children's ability to understand cause-and-effect relationships, make predictions, and convey logical reasons. In addition, social interaction and dialogue in the learning process have been proven to strengthen simple reasoning skills. In conclusion, the integration of logic and reasoning from an early age not only supports the development of mathematical abilities, but also builds the foundation for critical and analytical thinking needed for further education.

Maria F. Hostika Hangga; Gergorius Kopong Pati; Diana Reby Sabawaly

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Building materials sales are an important sector in the construction industry, which requires an efficient system to manage transactions, inventory, and customer relationships. In an effort to improve the performance and efficiency of the sales process, this study proposes the implementation of a building material sales system using the Rapid Application Development (RAD) method at Toko Merah Delima. The RAD method was chosen for its ability to speed up the application development process with an iterative approach that involves direct user feedback. This research aims to design and implement a system that can automate the sales process, monitor stock of goods, and produce reports that can be accessed easily. The developed system includes integrated sales transaction management features, stock management, and sales reports. The results of the implementation of this system show increased efficiency in the management of transactions and stock of goods, as well as making it easier to monitor sales reports in real-time. By using the RAD method, this system can be developed in a shorter time and more in accordance with the operational needs of the store. This research is expected to contribute to the development of information systems for the building materials trading industry.

Titis Tatasari; Mochamad Fatchurrohman

Jurnal Bisnis Kreatif dan Inovatif 2025 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Women's leadership is recognized as a strategic factor driving organizational success through the formation of effective and sustainable team collaboration. Beyond simply directing, women leaders build a conducive work climate where team members are valued, engaged, and have equal opportunities to contribute. Across various sectors, they demonstrate the ability to manage team dynamics with a participatory, collaborative approach, and a focus on healthy interpersonal relationships. This study uses the Systematic Literature Review (SLR) method to describe the role, benefits, and challenges of women's leadership in human resource (HR) development. Twelve articles published between 2020 and 2024 were selected based on the PICOC framework to ensure academic validity. The study results indicate that women's leadership is synonymous with a participatory style, empathy, and open communication that encourages time commitment, the flow of ideas, innovation, and productivity. Women leaders create a psychologically safe work environment, value differences of opinion, and encourage cross-functional collaboration. Their role is increasingly important in the era of flexible work and digital transformation, where empathy and communication are key to maintaining team motivation and productivity. However, challenges such as gender stereotypes, structural barriers, and cultural resistance still limit the effectiveness of women's leadership, especially in strategic positions and high-level decision-making. In many cases, women leaders still have to work harder to gain legitimacy, even though they have the same or even higher qualifications than their male counterparts. Addressing this requires more inclusive organizational policies, gender-based leadership training programs, mentoring, and consistent advocacy for equality. Companies and public institutions must actively create an ecosystem that supports women's leadership development, including equal access to strategic career opportunities.

Pri Hastuti

Jurnal Pengabdian dan Perubahan Sosial 2025 Lembaga Pengembangan Kinerja Dosen

The " Toddler Family Class " program provided an opportunity for parents to actively engage in learning about the importance of appropriate parenting for toddlers. Recognizing the critical window of early childhood, the program focused on equipping parents with the knowledge and tools to promote their children’s cognitive, emotional, and social development. Parenting practices in early childhood significantly influence a child’s future academic success, emotional well-being, and ability to form healthy relationships. Therefore, it is essential to ensure that parents are well-informed about the best approaches to child-rearing during these formative years. The interactive discussions offered parents a platform to share their personal experiences, concerns, and challenges regarding parenting. Case studies presented real-life scenarios that allowed participants to apply theoretical knowledge to practical situations. This approach facilitated a deeper understanding of the various parenting styles, including authoritarian, permissive, and democratic parenting, and their respective effects on child behavior and development. Furthermore, the program emphasized the importance of nurturing a secure attachment between parents and toddlers. Participants were introduced to strategies that encourage positive reinforcement, empathy, and effective communication with their children. These strategies are key to fostering a supportive and loving environment in which children can thrive emotionally and socially. The collaborative nature of the program also helped to build a supportive network among parents. They were encouraged to form lasting relationships that could provide ongoing mutual support in their parenting journey. This communal learning environment reinforced the importance of family-centered child development practices, ensuring that parents felt empowered to make informed decisions that would benefit their children’s long-term growth and well-being.

Ulfah Farida; Esfandani Indreswari; Rahmat Wisudawanto

Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This study aims to explore the communication strategies implemented in the Corporate Social Responsibility (CSR) blood donation activities organized by McDonald’s in Solo City. The research adopts a descriptive qualitative approach to gain a comprehensive understanding of how communication plays a role in the success of these CSR initiatives. Data were collected through in-depth interviews with relevant stakeholders, direct observations during the CSR events, and the analysis of documentation related to the activities. The findings reveal that interpersonal communication is a key factor in the effective implementation of blood donation CSR programs at McDonald’s Solo City. This approach enables the establishment of strong relationships with strategic partners, particularly the Indonesian Red Cross (Palang Merah Indonesia/PMI) Solo City, which serves as the main collaborator in organizing the events. Furthermore, McDonald’s successfully engages and mobilizes opinion leaders within the community to disseminate information widely and encourage public participation. These opinion leaders, trusted by the local community, play an important role in influencing people’s awareness and willingness to participate in the blood donation activities. The success of the program is also supported by consistent follow-up communication, mutual trust, and the ability to adapt messages to the cultural and social context of the target audience. In conclusion, the research highlights that well-developed interpersonal communication strategies—characterized by trust, collaboration, and community engagement—significantly contribute to the effectiveness and sustainability of CSR blood donation programs. These findings imply that companies aiming to enhance their CSR initiatives should prioritize building and maintaining strong interpersonal communication channels with both partners and the community to achieve impactful and long-term results.

Dermawan Dermawan; Syamsiah Depalina

Jurnal Pendidikan Anak Usia Dini dan Kewarganegaraan 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

Language ability is a cornerstone in early childhood development, influencing almost every aspect of life, from social interaction to cognitive skills. A rich vocabulary, the ability to understand instructions, and clear self-expression are important indicators of successful language development. Language plays a very important role in helping children build relationships with others. The process of language acquisition is not something that happens naturally without stimulus, but is highly influenced by the environment where a child grows and develops. The two main environments that play a crucial role in shaping a child's language skills are the family and the school environment.

Dian Heryani; Detya Wiryany; Ridma Meltareza

Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Advances in digital technology have brought significant changes in the way local brands build their brand image and positioning in the market. Social media is one of the main platforms used in marketing communication strategies because of its ability to reach a wide and interactive audience. This research aims to analyze the marketing communication strategy implemented by Daclen, a local fashion brand from Bandung, in shaping sales positioning through the Instagram account @Daclen.id and its official website. The research method used was qualitative descriptive with data collection through in-depth interviews, observations, and documentation. The analysis was carried out using the Circular Method of SOME (Share, Optimize, Manage, Engage) approach which emphasizes the connection between content sharing, message optimization, communication channel management, and active engagement with consumers. The results show that Daclen has succeeded in developing a simple, yet consistent and targeted digital communication strategy. Instagram is used as the primary medium to strengthen the visual power of brands, through uploading high-quality product photos, promotional videos, and active interaction with audiences. Meanwhile, Daclen's official website functions as a credibility center that provides complete information about products, prices, and after-sales service. The combination of the two creates a well-rounded consumer experience and supports an exclusive perception of the brand. Each stage in the SOME model is executed optimally. The Share stage includes the distribution of creative content with a consistent upload schedule. Optimize is done by adjusting messages according to trends and audience responses. Manage focuses on account management and interaction monitoring, while Engage focuses on building emotional connections through quick responses and interactive content. The implications of this study show that the SOME-model-based digital communication approach can help local brands such as Daclen strengthen their positioning, build an exclusive image, and create long-term relationships with consumers amid increasingly fierce competition in the digital fashion industry.