Publication Search

67,732 articles from 582 journals · 1,699 citations tracked

Showing 1-5 of 5

Analytics

Jaryanto Jaryanto; Mufti Zahroh Latifah Auladana; Ika Putri Nur Rahmawati; Rizki Abdul Bahri

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This study aims to develop the use of Microsoft Excel for calculating the realization of product delivery at Bottled Water Companies. The research method that the author uses is descriptive qualitative. The results of this study indicate that using Microsoft Excel to calculate product delivery realization will be more effective and efficient than doing it manually. Based on several stages of data collection, Microsoft Excel is considered to be able to facilitate work related to numbers in bottled water companies.    

Euis Tati Haryani; Monika Indrasari; Dwi Harini; Hendri Sucipto; Nur Khojin

Journal of Management and Social Sciences 2023 CV. Aksara Global Akademia

An increasingly intensive marketing strategy is carried out by advertising on television, including advertisements for Aqua brand Bottled Drinking Water (AMDK) products. Aqua's strategy has been effective in accordance with the findings of the market research conducted. The purpose of this study was to understand the impact of the effectiveness of Aqua advertising 'existing version of Aqua'. The quantitative approach method carried out is based on positivistic research data (concrete data), namely numerical values to be measured using statistics as a calculation test tool, related to the problem under study to produce a conclusion. The population of this study was the entire audience of Aqua television commercials in Brebes County. The sample was obtained with the 10% Slovin formula of 200 respondents. The research instrument used was in the form of primary data from filling out questionnaires. The results showed that advertising creativity and humor elements had a positive effect on the effectiveness of Aqua advertisements, there was a positive influence of advertising attractiveness on the effectiveness of Aqua advertisements, the quality of advertising messages had a positive effect on advertising effectiveness and there was an influence on advertising creativity, humor elements, advertising attractiveness and quality of advertising messages simultaneously affected the effectiveness of Aqua advertisements in Brebes Regency

Moh Rizky Ainul Yakin; Enny Aryanny

Jurnal Kendali Teknik dan Sains 2023 International Forum of Researchers and Lecturers

CV Dafista Mulia is a drinking water producer company located in Lamongan Regency. The problem that is often faced by companies is the amount of waste that occurs in the process of producing bottled drinking water. The most critical percentage of waste in the bottled water production process (AMDK) is waste overproduction with a weighting percentage of 25.4%; waste defet with a weighting percentage of 16.2%; waste inventory with a weighting percentage of 14.9%; waste unnecessary motion with a weighting percentage of 14.1%; waste transportation with a weighting percentage of 11.7%; waste waiting with a weighting percentage of 9%; and waste excess processing with a weighting percentage of 8.7%. The initial activity time before the repair was 466 minutes (7 Hours 46 Minutes) and after the repair was reduced to 416 minutes (6 Hours 51 Minutes). Based on the Failure Mode and Effect Analysis (FMEA), it is known that the root cause of the problem with the highest waste is Overproduction, namely production planning that is not quite right with a Risk Priority Number (RPN) score of 396. Recommendations for improvements that can be proposed are to carry out production planning using data - historical data that exists and is adjusted to balance the purchasing of raw materials with orders from consumers so that the results of the Overproduction can become a safety stock so that the Overproduction can function in the next consumer order.

Saifuddin Saifuddin; Laurentina Maria Husada

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This Bottled Drinking Water Factory (AMDK) is drinking water that is packaged and processed through electronic machines and is safe to drink. It is processed according to quality standards and in accordance with applicable techniques and meets the specified requirements so that bottled drinking water is safe for consumption by the public. This study aims to determine the service quality strategy carried out by the Abillaits AMDK factory in the Ambunten subdistrict, Sumenep Regency. Which was carried out using a qualitative approach method. Methods of data collection using observation, interviews, and documentation. With 1 key informant and 6 supporting informants. Data analysis techniques using data collection, data reduction, data presentation, and drawing conclusion.  The results of research conducted at the Abillaits AMDK factory show 2  strategies implemented by the Abillaits AMDK factory in Ambunten in an effort to meet customer satisfaction, namely the basic and main strategy. Basic service strategies such as thanking customers, communicating with customers. Listening to customer complints and neat appearance. The main strategy is the services provided in accordance with SOP, fast and responsive, competitive advantage, building good relationships with customers, and timeliness.

Raisya Salsabilla; Fazilla Amalia; Aisyah Sri Wahyuni; Efti Novita Sari

Prosiding Seminar Nasional Manajemen dan Ekonomi 2023 Universitas Kristen Indonesia Toraja

This study aims to analyze the role of social media marketing in the development of the Arcos Packaged Drinking Water (AMDK) business. By using in-depth interviews with Arcos management and marketing teams, this study reveals how digital marketing strategies, especially through social media such as Instagram, Facebook, and Twitter, play an important role in increasing brand awareness, market reach, and consumer loyalty. The results of the study show that collaboration with influencers, the use of attractive visual content, and active interaction with consumers through social media have had a significant positive impact on sales growth. In addition, the ability of social media to enable real-time interaction with consumers helps companies to dynamically adjust their marketing strategies and respond to market needs more effectively. However, this study also notes challenges, especially related to competition in the packaged drinking water industry. This study concludes that social media marketing is a very effective and efficient tool for developing a business, but it requires a creative strategy and continues to adapt to changes in digital trends. Recommendations for future research are to explore newer social media platforms, combine qualitative and quantitative research methods, and conduct comparative studies with other brands in similar industries.