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The phenomenon of radical transparency in the Bottled Drinking Water (AMDK) industry in 2025 triggered a reputation crisis and a massive erosion of customer loyalty. This crisis began with negative sentiment on social media that led to surprise inspections by regulatory authorities of the industry leader's "Mountain Spring" claim. The unpreparedness of the communication infrastructure in presenting technical data in real time led to a decline in brand image and a significant correction in market share to a critical figure of 47.4%. This article aims to formulate a conceptual framework for adaptive and data-driven PR presentation techniques through the integration of real-time data visualization and narrative reframing strategies. The method used is a descriptive conceptual analysis by evaluating the chronology of incidents and PR responses during the crisis. The analysis results show that unidirectional communication patterns and static presentation materials are deemed to fail to face viral and spontaneous public audits in the digital space. As a theoretical and practical contribution, this article proposes a new model, The Spontaneous Technical Presentation Model, and recommendations for the development of a Crisis Presentation Kit for the FMCG industry. Through a theoretical approach that expands the theory of Image Restoration, this study confirms that corporate image restoration in the digital era is highly dependent on the precision and transparency of visual data presented during field qualification

This study aims to determine the effect of price and promotion on purchasing decisions for Aguen brand Bottled Drinking Water (AMDK). The method used is quantitative descriptive research with SPSS 26 analysis of 96 respondents. The results of the study indicate that the price variable (X1) has a significant effect on purchasing decisions (Y), with a calculated t value of 9.360 and significance (0.00<0.05). Likewise, the promotion variable (X2) has a significant effect on purchasing decisions (Y) with a calculated t value of 6.085 and significance (0.00<0.05). Simultaneously, price (X1) and promotion (X2) also have a significant effect on purchasing decisions (Y), with a calculated F value of 107.470 and significance (0.00<0.05). The coefficient of determination (R²) value of 0.698 indicates that 69.8% of the variation in purchasing decisions can be explained by price and promotion factors, while the remaining 30.2% is influenced by other factors not examined in this study.

Production quantity planning is a crucial component in the bottled water industry (AMDK) to ensure that consumer demand is met efficiently. Inaccuracies in determining the amount of production can lead to overproduction and supply shortages, which ultimately leads to increased operational costs and decreased customer satisfaction. This study applies the Sugeno fuzzy logic method to predict the amount of production based on two main variables, namely weekly demand and raw material stock. The analysis stages include the fuzzification process, the preparation of the rule base, inference using the zero-order Sugeno method, and defuzzification using the Weighted Average (WA) method. The data used is synthetic data that represents the operational conditions of the medium-scale bottled water industry. The results show that the Sugeno fuzzy system is able to produce production predictions that are adaptive and responsive to fluctuations in demand and stock availability. This model provides consistent and stable output, so it can help companies in determining the optimal production amount. These findings confirm that Sugino's fuzzy approach can be an effective decision support tool in bottled water production management, especially in the face of uncertainty and variability in market demand.

Bottled Drinking Water (AMDK) “VOCA” is produced by the Teaching Factory Water Treatment, Vocational School of Diponegoro University, to meet the hydration needs of the academic community. However, several issues have been identified, such as packaging defects, uneven product distribution, and stock shortages during peak demand, particularly at large-scale campus events. These issues may affect consumer satisfaction with the VOCA product. This study aims to analyze the influence of product availability, distribution, and product quality on consumer satisfaction. The research uses a quantitative approach with a survey method involving respondents who have consumed VOCA. The sampling technique applied was purposive sampling, and the data were analyzed using multiple linear regression. The results show that all three variables—product availability, distribution, and product quality—have a positive and significant effect on consumer satisfaction, both partially and simultaneously. Among them, product quality is the most dominant factor. These findings highlight the importance of consistently maintaining product quality, improving distribution systems, and ensuring stock availability to meet consumer expectations and enhance the competitiveness of VOCA on campus.

This research aims to analyze the role of the Department of Transportation in supervising violations of the operational hours of container trucks and bottled drinking water (AMDK) based on the Regional Regulation of Sukabumi Regency Number 17 of 2013. This regulation is implemented as an effort to control the negative impacts of heavy vehicles operating outside the designated hours, including traffic congestion, road damage, and disruptions to the safety of other road users. The research method used is normative-empirical with a field study approach and conducting in-depth interviews with various stakeholders, such as the Department of Transportation, law enforcement officers, and transportation business operators. Research findings indicate that the Transportation Department of Sukabumi Regency has carried out its supervisory role through regular patrol activities, the placement of operational prohibition signs, and conducting socialization to drivers and transportation companies. However, there are still challenges in the implementation of supervision, such as limited human resources, lack of supporting facilities, and minimal coordination between different sectors.

This study aims to analyze the effect of Brand Trust and Product Quality on the Purchase Decision of Bottled Drinking Water (AMDK) brand Le Minerale in Medan Petisah District. The research method used is quantitative with a multiple linear regression approach. The sample consisted of 70 respondents selected using accidental sampling technique. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and determination test (Adjusted R Square). The results show that Brand Trust and Product Quality have a positive and significant effect both partially and simultaneously on Purchase Decision. The Adjusted R Square value of 0.441 indicates that these two variables explain 44.1% of the variation in purchase decisions, while the remaining 55.9% is influenced by other factors outside the research model.

Studi ini menyelidiki bagaimana kualitas produk dan harga memengaruhi keputusan mahasiswa untuk membeli air mineral Le Minerale. Penelitian didasarkan pada meningkatnya kesadaran dan kepedulian masyarakat terhadap kesehatan; mereka mencari solusi untuk memenuhi kebutuhan air minum harian mereka dengan mempertimbangkan harga dan kualitas produk. Studi ini menggunakan metode kuantitatif; survei dilakukan terhadap 103 siswa yang dipilih secara purposive. Hasil analisis regresi menunjukkan bahwa kualitas produk (β=0,347; p=0,002) dan harga (β=0,368; p=0,001) berpengaruh secara signifikan positif sebesar 44%  terhadap keputusan pembelian. Penelitian ini menunjukkan bahwa peningkatan kualitas produk dan penetapan harga yang kompetitif merupakan strategi penting untuk meningkatkan daya saing produk di pasar AMDK. Penelitian ini memberikan dasar bagi pelaku industri AMDK untuk meningkatkan kualitas dan penetapan biaya produk, sehingga konsumen memiliki pilihan yang lebih baik.

The increase in consumption of plastic bottled drinking water (AMDK) has led to an increase in the amount of plastic waste that requires special handling. One of the main challenges in managing this waste is the process of cutting plastic cup rings, which has been done manually using a cutter or small knife. This manual method is not only less effective but also increases the risk of injury for waste pickers. This research aims to develop a safer and more effective plastic cup ring cutter. Through a socialisation programme and implementation of the tool at Bank Sampah SiHatin, the effectiveness of the tool was tested by comparing the manual method and the use of the cutting tool. The results of the analysis show that the use of this tool is able to increase the cutting speed by 58%, produce more uniform cuts, and eliminate the risk of injury due to the use of cutters. In addition, this tool also improves occupational safety and health (K3) aspects and has a positive impact on the economic value of cutting products. Thus, this innovation is an effective solution in plastic waste management in the informal sector and can be adopted more widely in various other Waste Banks

CV Mitra Mulia Gamping Merupakan distributor resmi yang mendistribusikan produk danone yang terdiri dari air minum dalam kemasan (AMDK) dengan AQUA. CV Mitrs Mulia Gamping didiriksn pada tahun 2006, CV Mitra Mulia Gampirng memiliki target penjualan galon sejumlah 130,000 galon pada bulan Januari dan target Aqua kardus sejumlah 104,000 pada bulan Januari, jumlah target galon setiap harinya yaitu sejumlah 5.000 galon dan jumlah target harian untuk Aqua karton sejumlah 4.000 karton, pada bagian sales marketing yang berjumlah 10 orang dimana 8 orang pada bagian sales retail memiliki jumlah target yang sama sejumlah 375 galon pada setiap harinya dan terdapat 2 orang pada bagian sels Pareto dengan target penjualan sejumlah 1000 galon pada setiap harinya. Namun pada bulan Januari 2024 perusahaan ini mengalami penurunan penjualan khususnya pada penjualan Aqua galon, pada bulan januari perusahaan ini hanya mampu menjual 80.000 galon Aqua sedangkan target penjualan galon sebesar 130.000 galon yang artinya hanya mendapatkan 70% penjualan, sedangkan penjualan pada Aqua kardus sebesar 100.000 kardus. Tujuan dari penelitian ini antara lain untuk mengetahui factor dan atribut mana yang mempengaruhi tingkat kepuasan pelanggan dengan melakukan pengolahan menggunakan metode Kano Model. Berdasarkan dari penelitian ini greade M dimana apabila kinerja atribut ini rendah maka kepuasan pelanggan akan sangat menurun, atribut yang masuk pada kategori tersebut yakni P2(Apakah promo produk selalu disampaikan), P4(Bagaimana respon sales apabila toko melakukan order diluar rute kunjungan), P10(Apakah pengirim selalu meminta imbalan saat proses pengiriman), P15(Apakah produk competitor lebih menarik dibandingkan dari Aqua).

CV Mitra Mulia Gamping Merupakan distributor resmi yang mendistribusikan produk danone yang terdiri dari air minum dalam kemasan (AMDK) dengan AQUA. CV Mitrs Mulia Gamping didiriksn pada tahun 2006, CV Mitra Mulia Gampirng memiliki target penjualan galon sejumlah 130,000 galon pada bulan Januari dan target Aqua kardus sejumlah 104,000 pada bulan Januari, jumlah target galon setiap harinya yaitu sejumlah 5.000 galon dan jumlah target harian untuk Aqua karton sejumlah 4.000 karton, pada bagian sales marketing yang berjumlah 10 orang dimana 8 orang pada bagian sales retail memiliki jumlah target yang sama sejumlah 375 galon pada setiap harinya dan terdapat 2 orang pada bagian sels Pareto dengan target penjualan sejumlah 1000 galon pada setiap harinya. Namun pada bulan Januari 2024 perusahaan ini mengalami penurunan penjualan khususnya pada penjualan Aqua galon, pada bulan januari perusahaan ini hanya mampu menjual 80.000 galon Aqua sedangkan target penjualan galon sebesar 130.000 galon yang artinya hanya mendapatkan 70% penjualan, sedangkan penjualan pada Aqua kardus sebesar 100.000 kardus. Tujuan dari penelitian ini antara lain untuk mengetahui factor dan atribut mana yang mempengaruhi tingkat kepuasan pelanggan dengan melakukan pengolahan menggunakan metode Kano Model. Berdasarkan dari penelitian ini greade M dimana apabila kinerja atribut ini rendah maka kepuasan pelanggan akan sangat menurun, atribut yang masuk pada kategori tersebut yakni P2(Apakah promo produk selalu disampaikan), P4(Bagaimana respon sales apabila toko melakukan order diluar rute kunjungan), P10(Apakah pengirim selalu meminta imbalan saat proses pengiriman), P15(Apakah produk competitor lebih menarik dibandingkan dari Aqua).

The purpose of this study was to determine the effect of product quality, price perception, and brand image on purchasing decisions and to find out the indicators that influence these variables in PRODUCT QUALITY ANALYSIS, PRICE PERCEPTION AND BRAND IMAGE ON PURCHASE DECISIONS OF VIT BRAND DRINKING WATER IN VILLAGES BANJARNEGARA GRIPIT.                 The independent variables in this study are product quality, perceived price and brand image. The dependent variable in this study is the Purchase Decision using the Reo Purba formula in selecting the sample used based on chance encountered or whoever the researcher sees as suitable as a data source, namely 100 respondents.                The method used in analyzing the data is multiple linear regression analysis which includes the t test and f test where previously the data was tested with validity, reliability and classic assumption tests, for the classical assumption test consisting of multicollinearity tests, heteroscedasticity tests and normality tests with SPSS program assistance. The results of the study show that product quality has a significant effect, price perception has a significant effect, brand image has no significant effect on purchasing decisions for bottled drinking water with the VIT brand in the village of Gripit, Banjarnegara.  

This study aims to develop the use of Microsoft Excel for calculating the realization of product delivery at Bottled Water Companies. The research method that the author uses is descriptive qualitative. The results of this study indicate that using Microsoft Excel to calculate product delivery realization will be more effective and efficient than doing it manually. Based on several stages of data collection, Microsoft Excel is considered to be able to facilitate work related to numbers in bottled water companies.    

An increasingly intensive marketing strategy is carried out by advertising on television, including advertisements for Aqua brand Bottled Drinking Water (AMDK) products. Aqua's strategy has been effective in accordance with the findings of the market research conducted. The purpose of this study was to understand the impact of the effectiveness of Aqua advertising 'existing version of Aqua'. The quantitative approach method carried out is based on positivistic research data (concrete data), namely numerical values to be measured using statistics as a calculation test tool, related to the problem under study to produce a conclusion. The population of this study was the entire audience of Aqua television commercials in Brebes County. The sample was obtained with the 10% Slovin formula of 200 respondents. The research instrument used was in the form of primary data from filling out questionnaires. The results showed that advertising creativity and humor elements had a positive effect on the effectiveness of Aqua advertisements, there was a positive influence of advertising attractiveness on the effectiveness of Aqua advertisements, the quality of advertising messages had a positive effect on advertising effectiveness and there was an influence on advertising creativity, humor elements, advertising attractiveness and quality of advertising messages simultaneously affected the effectiveness of Aqua advertisements in Brebes Regency

CV Dafista Mulia is a drinking water producer company located in Lamongan Regency. The problem that is often faced by companies is the amount of waste that occurs in the process of producing bottled drinking water. The most critical percentage of waste in the bottled water production process (AMDK) is waste overproduction with a weighting percentage of 25.4%; waste defet with a weighting percentage of 16.2%; waste inventory with a weighting percentage of 14.9%; waste unnecessary motion with a weighting percentage of 14.1%; waste transportation with a weighting percentage of 11.7%; waste waiting with a weighting percentage of 9%; and waste excess processing with a weighting percentage of 8.7%. The initial activity time before the repair was 466 minutes (7 Hours 46 Minutes) and after the repair was reduced to 416 minutes (6 Hours 51 Minutes). Based on the Failure Mode and Effect Analysis (FMEA), it is known that the root cause of the problem with the highest waste is Overproduction, namely production planning that is not quite right with a Risk Priority Number (RPN) score of 396. Recommendations for improvements that can be proposed are to carry out production planning using data - historical data that exists and is adjusted to balance the purchasing of raw materials with orders from consumers so that the results of the Overproduction can become a safety stock so that the Overproduction can function in the next consumer order.

This Bottled Drinking Water Factory (AMDK) is drinking water that is packaged and processed through electronic machines and is safe to drink. It is processed according to quality standards and in accordance with applicable techniques and meets the specified requirements so that bottled drinking water is safe for consumption by the public. This study aims to determine the service quality strategy carried out by the Abillaits AMDK factory in the Ambunten subdistrict, Sumenep Regency. Which was carried out using a qualitative approach method. Methods of data collection using observation, interviews, and documentation. With 1 key informant and 6 supporting informants. Data analysis techniques using data collection, data reduction, data presentation, and drawing conclusion.  The results of research conducted at the Abillaits AMDK factory show 2  strategies implemented by the Abillaits AMDK factory in Ambunten in an effort to meet customer satisfaction, namely the basic and main strategy. Basic service strategies such as thanking customers, communicating with customers. Listening to customer complints and neat appearance. The main strategy is the services provided in accordance with SOP, fast and responsive, competitive advantage, building good relationships with customers, and timeliness.

This study aims to analyze the role of social media marketing in the development of the Arcos Packaged Drinking Water (AMDK) business. By using in-depth interviews with Arcos management and marketing teams, this study reveals how digital marketing strategies, especially through social media such as Instagram, Facebook, and Twitter, play an important role in increasing brand awareness, market reach, and consumer loyalty. The results of the study show that collaboration with influencers, the use of attractive visual content, and active interaction with consumers through social media have had a significant positive impact on sales growth. In addition, the ability of social media to enable real-time interaction with consumers helps companies to dynamically adjust their marketing strategies and respond to market needs more effectively. However, this study also notes challenges, especially related to competition in the packaged drinking water industry. This study concludes that social media marketing is a very effective and efficient tool for developing a business, but it requires a creative strategy and continues to adapt to changes in digital trends. Recommendations for future research are to explore newer social media platforms, combine qualitative and quantitative research methods, and conduct comparative studies with other brands in similar industries.