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Susy Putri Wihadi; Alfred Ariyanto; Nunuk Jati Saputri; Thomas Mulyanto Kurniawan

Prosiding Seminar Nasional Ilmu Hukum 2026 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The digital transformation of the Indonesian judicial system through the implementation of e-court and e-litigation necessitates a redefinition of conventional evidentiary laws, which have historically been governed by the Herziene Inlandsch Reglement (HIR) and the Rechtreglement voor de Buitengewesten (RBg). This research aims to analyze the evidentiary strength of electronic documents as expanded means of proof in civil proceedings and to identify the challenges regarding their implementation. The research method employed is normative legal research using a statutory approach and a conceptual approach. The findings indicate that based on the principle of functional equivalence, electronic documents hold a legal status equivalent to paper-based documents, provided they meet the requirements of integrity, accessibility, and authenticity through certified electronic signatures as mandated by Law Number 1 of 2024 concerning Electronic Information and Transactions. The evidentiary strength of an electronic document may reach the level of conclusive evidence, similar to an authentic deed, if supported by a reliable electronic system. However, implementation still faces technical hurdles concerning metadata verification and limited human resource competency within the judiciary. This research recommends the urgent need for a new codification of civil procedural law and the standardization of digital forensic procedures in trials to ensure legal certainty and justice for all parties in the digital era.

Alfredo H.S. Aronggear; Irja Tobawan Simbiak; Rasi K. Samosir

Jurnal Sains dan Teknologi 2026 Fakultas Teknik Universitas Cenderawasih

This study examines land-use transformation in Hamadi Rawa I, Jayapura City, focusing on the shift from water catchment to built-up land during 2015–2025. The research employs a mixed-methods approach, combining analysis of Google Earth imagery with interviews with community, government, and academic stakeholders. Findings show the catchment area shrank by 48% (from 17% to 8% of the total area), decreasing from 21.36 ha to 11.20 ha. The built-up area increased by 28.1%, from 70.78 ha to 90.67 ha, with residential development driving most of this growth (51.1%). Three spatial transformation patterns emerged: ecological fragmentation, linear service sector development, and concentric settlement patterns. Idle land was also identified as a phenomenon that damages ecological functions without providing a productive benefit. The conversion was driven by physical-natural factors (basin topography), economic factors (market proximity), socio-demographic factors (urbanization), and especially institutional factors. Customary land transactions outside state control created a governance dilemma between humanity and public order. The study recommends a proactive-collaborative approach with three key instruments: (1) Zero-Reclamation with Adaptive Permitting for stilt structures; (2) fiscal intervention using Idle Land Tax and Payment for Ecosystem Services; and (3) a Participatory Spatial Control Task Force integrating government and customary authorities (Ondoafi).

Saskia Dea Astrina Situmeang; Zaskia Margaretha Komoyap; Putri Amiwati Harianja; Sinta Syabilla; Nabila Dwi Lestari +2 more

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Social media has become the primary source of information for society, but easy access is not accompanied by adequate digital literacy skills. this study aims to analyze the phenomenon of “asking before reading” as a challenge of literacy on social media. the method used is a literature study with secondary data from scientific journal references and screenshots of user comments on instagram, tiktok, and facebook showing behavior of asking questions without reading the caption first. the results show that the habit of asking before reading is triggered by instant culture, dominance of visual content, and low reading interest. the impacts are decreased critical thinking skills, increased risk of misunderstanding, and spread of unverified information. the conclusion of this study confirms that the phenomenon reflects low digital literacy in society. the proposed solutions are improving digital literacy by encouraging users to read post descriptions, the role of educational institutions in instilling critical thinking from an early age, and clearer content from content creators and platform managers.

Intan Abelia Nirwana; Euis Mufahamah; Harold Kevin Alfredo

International Journal of Management and Strategic Business Leadership 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the effect of Knowledge Sharing and Knowledge Leakage on Supply Chain performance, with Monitoring Opportunity as a mediating variable at the Library Office of Mesuji Regency. The research problem arises from the limited structure of knowledge-sharing practices, weak documentation of organizational knowledge, and the potential risk of knowledge leakage that may disrupt the effectiveness of library service supply chains. This study employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 115 employees of the Library Office of Mesuji Regency and analyzed using Structural Equation Modeling based on Partial Least Squares with SmartPLS. The results show that Knowledge Sharing has a positive and significant effect on Supply Chain performance and Monitoring Opportunity. Knowledge Leakage does not have a significant direct effect on Supply Chain performance, but it has a negative and significant effect on Monitoring Opportunity. Furthermore, Monitoring Opportunity significantly mediates the relationship between Knowledge Sharing and Supply Chain performance, but does not mediate the relationship between Knowledge Leakage and Supply Chain performance. These findings indicate that knowledge sharing becomes more valuable when supported by monitoring capability, while knowledge leakage should be controlled through documentation, access control, and knowledge protection mechanisms. This study contributes to knowledge management and supply chain literature in public library service organizations.

Asika Zahrah; Siti Nurharisha; Melisa Febrianti Sofyan; Rismawati Rismawati

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2026 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Reading ability is a basic skill that plays a crucial role in the success of students' learning process. However, various studies indicate that the reading ability of junior high school students remains low. This study aims to analyze the reading ability of students at the UPT SMP Negeri 2 Mappakasunggu using Alfred Schutz's social phenomenology perspective. The research approach used was qualitative with descriptive methods. Data collection techniques included in-depth interviews, observation, and documentation of students and teachers. The results indicate that students' low reading ability is not solely caused by cognitive factors but is also influenced by subjective meanings formed through students' social experiences. The lack of a literacy culture in the family and school environment results in reading not being perceived as an important or enjoyable activity. Furthermore, the dominant use of gadgets for entertainment creates habits that reduce students' interest and concentration in reading texts. From Alfred Schutz's social phenomenology perspective, these conditions are related to students' lifeworlds and stock of knowledge, which shape their perspectives and actions toward reading. This study concludes that improving students' reading ability requires a comprehensive approach, taking into account experiences, social interactions, and the formation of meaning in reading in students' daily lives.

Meri Meri; Alfred Wijaya; Kabri Kabri; Partono Partono

jurnal Riset Rumpun Agama dan Filsafat 2025 Pusat Riset dan Inovasi Nasional

This study aims to analyze the formative influence of pre-Buddhist Indian culture on the development of social values within early Buddhist society. Prior to the emergence of Buddhism in the 6th century BCE, Indian civilization had already evolved a complex cultural and philosophical landscape characterized by the varṇa (caste) hierarchy, Vedic ritualism, and the metaphysical doctrines of the Upaniṣads concerning karma, saṃsāra, and mokṣa. Employing a qualitative library research method, this study draws on secondary historical and sociological literature as well as primary Buddhist scriptures from the Sutta Pitaka (Pali Text Society edition). The analysis identifies three major cultural elements Brahmanical ritualism, the doctrine of rebirth and moral causation, and the śramaṇa ascetic movements that provided both the context and the dialectical counterpoint to the rise of Buddhism. The findings reveal that the Buddha’s teaching emerged as a moral and philosophical critique of the Vedic worldview, rejecting hereditary privilege and ritual exclusivity in favor of ethical conduct (sīla), mental cultivation (bhāvanā), and compassionate social responsibility (mettā–karuṇā). Through this transformation, Buddhism redefined human worth based on moral action (kamma), rather than lineage or social status, thus creating an egalitarian and ethically grounded social order. Understanding the pre-Buddhist cultural background offers deeper insight into the sociological, philosophical, and ethical dimensions of early Buddhist thought and highlights its continuing relevance for contemporary discussions on social justice, equality, and interreligious harmony.

Yemima Ingamita; Alfred Omri Ena Mau; Syahrin Badrin Kamahi

Lembaga Pengembangan Kinerja Dosen 2025 Lembaga Pengembangan Kinerja Dosen

The mangrove forest at Litianak Beach, Holulai Village, Loaholu Subdistrict, Rote Ndao Regency, is a coastal ecosystem with high ecological and economic value. However, this area faces various challenges, including land conversion, overexploitation, and low community awareness of the importance of mangrove ecosystem conservation. This study aims to analyze the role of local institutions in the management of mangrove forest natural resources using a qualitative approach through field research methods. The research focuses on four key institutional aspects: context, structure, behavior, and performance.The findings indicate that mangrove management in Litianak Beach involves synergy between the village government, Village-Owned Enterprises (BUMDes), the Welaleo customary group, and the local community. This institutional structure has proven effective in raising public awareness and reducing illegal logging activities through customary regulations such as Papadak. However, challenges such as economic pressures, tourist waste, and uncertain access to mangrove resources remain obstacles that need to be addressed. The performance of the management shows positive results, marked by increasing community participation in conservation efforts and the development of sustainable mangrove resource utilization.This study highlights the importance of a participatory and culturally rooted local institutional approach in sustaining the mangrove ecosystem while improving the welfare of coastal communities. Strengthening institutional capacity and providing intensive environmental education are essential to ensure more effective and sustainable mangrove management in the future.

Muhitotun Nadhifah; Wawan Hermawan; Engkin Suwandana

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

This study aims to analyze the struggle of the main character in achieving superiority in the novel Adiba by Mairisa Elvia. This struggle is rooted in the feelings of inferiority experienced by the main character since childhood. Through the individual psychology approach of Alfred Adler and qualitative descriptive methods, this research reveals the forms of the character's struggle in responding to traumatic experiences, social pressures, and inner conflicts that affect the direction of her life. Data were collected from quotes of narration, dialogue, or actions of the characters in the novel that reflect the effort to overcome feelings of helplessness and achieve meaningful life goals. Data collection techniques were conducted through careful reading and systematic note-taking of relevant parts of the text. The data were analyzed using content analysis to unveil the meanings behind actions, dialogues, and narratives related to the dynamics of the character's struggle. The research results show that the struggle towards superiority is demonstrated through hard work, a never-give-up attitude, and a drive to be beneficial to others. The main character not only struggles to overcome personal weaknesses but also shows a transformation of personality through constructive and social achievements. This process reflects an individual's journey in shaping a lifestyle and ultimate goals as compensation for the feelings of inferiority they once experienced. This study concludes that the psychological aspects in literary works can provide a deeper understanding of the motivations and personality dynamics of the characters, as well as enrich literary analysis with an interdisciplinary approach.

Maria Fenansia Ngao; Laurensius P. Sayrani; Alfred O. Ena Mau

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2025 Pusat Riset dan Inovasi Nasional

This study aims to analyze the Capacity of the New Village Government Apparatus in Takatunga I Village, Ngada Regency. The method used in this research is a qualitative method with a case study approach. The theory used in this research is the theory of Apparatus Capacity according to Asrori which highlights three abilities, namely basic ability, management ability and technical ability. Informants who became research sources amounted to 12 people. The data sources used are primary data and secondary data. Data collection techniques in the research are interviews, observation, documentation and literature study. Data analysis techniques used in the research are data reduction, data presentation and conclusion drawing. The results showed that the basic skills possessed by the apparatus in Takatunga I Village were inadequate, most of the apparatus did not know the basic fundamentals of village government, their main duties and functions. In addition, Takatunga I Village does not yet have a village profile and village government organizational structure. The management skills possessed by Takatunga I village officials are still very limited; there are still complaints from the community about the services provided, because there is only one official who can operate a computer. In addition, although monitoring is limited to monitoring development, evaluation in Takatunga I Village is still limited to reporting every semester. The financial disbursement process is well done, but the accountability aspect is still less than optimal. The technical capabilities of the Takatunga I Village apparatus are quite good, despite having limited facilities and mastery of technology such as computers.

Shelomita Putri Amelia; Elirica Aliyah Irwan Bauw; Muhammad Regan Syahrendra; Ruben Nicholas Alfredo Tobing; Mulyadi Mulyadi

Jurnal Ilmu Pertahanan, Politik dan Hukum Indonesia 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This research aims to analyze the ethical and professional dilemmas within the prosecutorial institution, particularly concerning the bribery case involving Prosecutor Pinangki Sirna Malasari. The study focuses on the legal implications and systemic impacts of the ethical violations committed by law enforcement officials. A case study methodology with a qualitative analysis approach was employed, including document reviews, court rulings, and media coverage. The findings indicate that the bribery actions of Prosecutor Pinangki reflect a degradation of integrity and professionalism within the prosecution service, potentially undermining public trust in the criminal justice system. Furthermore, this study identifies gaps in oversight and weak enforcement of internal ethical codes as contributory factors to the violations. The implications of this case extend beyond legal aspects, impacting social and political dimensions, given the central role of the prosecution in upholding the rule of law. The conclusion emphasizes the necessity for comprehensive reforms in recruitment, promotion, and oversight systems within the prosecution service, alongside heightened awareness regarding the importance of professional ethics for every prosecutor. This study recommends strengthening both internal and external control mechanisms and imposing strict sanctions for any ethical violations to restore public trust and maintain the integrity of the prosecutorial institution.

Sim, Alfred Sutrisno; Santoso, Alexander Halim; Gunaidi, Farell Christian; Alifia, Khalisya; Aditya, Vincent +1 more

Jurnal Riset Rumpun Ilmu Kedokteran 2025 Pusat riset dan Inovasi Nasional

Neurocognitive disorders, particularly dementia, affect various cognitive functions such as memory, attention, language, learning, and problem-solving, with the elderly population being the most impacted. The prevalence of dementia is projected to rise to 131 million cases by 2050, posing significant social and economic implications. This study employed a cross-sectional method to evaluate the role of Apolipoprotein A (APOA) and Apolipoprotein B (APOB) in the diagnosis and prevention of dementia in older adults. The results showed that Apolipoprotein A was not significantly correlated with MMSE scores, indicating no clear relationship between APOA and cognitive function. In contrast, Apolipoprotein B demonstrated a significant negative correlation with MMSE, suggesting that increased APOB levels are associated with cognitive decline. Elevated ApoB, linked to increased LDL and oxidative stress, correlated with reduced cognitive function, whereas ApoA, the main component of HDL, is associated with neuroprotective effects. These findings underscore the importance of monitoring lipid profiles, including ApoA and ApoB, in the prevention and management of dementia in the elderly.    

Theresia Winarti; Maria Natalia; Christina Natalia; Ermelinda Getrilda Da Cunha; Alberth Alfredo Gajon

Jurnal Pengabdian Masyarakat Nian Tana 2025 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

This study aims to analyze the development strategy of the Jeanete business, located in Maumere City, Jl. Kesehatan No. 3, Lorong Masuk SDK Yos Sudarso, through a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis approach. The research employed a descriptive qualitative method using field observations, in-depth interviews with business owners, and documentation as data collection techniques. SWOT analysis was applied to identify internal and external factors influencing the growth of fashion thrift businesses. The findings indicate that the business strengths include affordable product prices, good-quality secondhand clothing, and increasing consumer interest in thrift fashion products. The identified weaknesses consist of limited business capital, unstable product supply, and inadequate utilization of digital marketing. Opportunities arise from the growing public awareness of sustainable lifestyles, rapid digital technology development, and the increasing popularity of thrift fashion among younger generations. Meanwhile, threats include intensifying competition, rapidly changing fashion trends, and fluctuations in product supply costs. Based on the SWOT matrix analysis, the recommended strategies involve strengthening digital marketing activities, improving customer service quality, diversifying products, expanding supplier networks, and implementing sustainability-oriented business practices. The study concludes that fashion thrift businesses have significant potential to grow while contributing to textile waste reduction and promoting sustainable fashion practices in Maumere City.

Alfred Saputra

Marine Transport Management and Logistics Journal 2025 Politeknik Pelayaran Sulawesi Utara

This study examines the effectiveness and efficiency of ship agency services in handling the arrival and departure processes manually at the port. Ship agency services play a crucial role in ensuring the smooth operation of ports, particularly in terms of administration and coordination among various parties involved. The continued use of manual methods presents significant challenges, including human errors, delays in processes, and a lack of transparency in the flow of information. The research adopts a qualitative approach through in-depth interviews and observations, as well as documentation with ship agents, port officers, and other relevant parties. The findings indicate that although manual methods are still reliable in some aspects, there is an urgent need for modernization and digitalization of the ship agency system. The study also reveals that the use of digital technology could enhance data accuracy, speed up processes, and improve transparency and communication among stakeholders. In this context, the research explores various technological solutions that could be implemented, such as mobile applications and integrated port management systems. It is hoped that this study will provide new insights for policymakers and stakeholders in the port sector regarding the importance of digital transformation in ship agency services. The implications of this research include improved operational efficiency, reduced operational costs, and increased customer satisfaction through faster and more accurate services.

Norinda Jikwa; Nur Susan Iriyanti Ibrahim; Alfred D Lambey

International Journal of Health and Social Behavior 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Hypertension is one of the most common cardiovascular diseases and is suffered by many people. Based on Southeast Asian data, hypertension causes around 8 million deaths each year, with cases in Southeast Asia around 1.5 million deaths due to hypertension. Data from the Work Area of the SP 1 Kalibumi Health Center UPTD, the incidence of hypertension in 2023 was 116 people aged 20-24 years. Objective: to determine the factors associated with the incidence of hypertension at the age of 20-44 years in the Work Area of the SP-1 Kalibumi Health Center UPTD, Nabire Regency. Method: This type of research is quantitative using a cross-sectional study approach, conducted in the work area of the SP-1 Kalibumi Health Center UPTD, Nabire Regency. A sample of 54 respondents aged 20-44 years who met the inclusion and exclusion criteria. Data processing was carried out using SPSS version 16. Results: The results of the Chi-Square statistical test obtained a p-value = 0.00 for the diet variable, p-value = 0.07 for the physical activity variable, p-value = 0.34 for the smoking habit variable, and p-value = 0.06 for the family history variable. Conclusion: The variables related to the incidence of hypertension are diet, while physical activity, smoking habits, and family history have no relationship. Suggestion: The community can regulate and maintain their diet to avoid hypertension. For further research, observe other variables for the incidence of hypertension.

Siti Nur Azizah; Handika Saputra; Nanda Berlian Dwi Maulita; Mohamad Afrizal

Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya 2024 Pusat Riset dan Inovasi Nasional

This article aims to analyze the representation of the journalist profession in the novel Bulan Terbelah di Langit Amerika by Hanum Salsabiela Rais and Rangga Almahendra. Through Alfred Schutzl's representation theory approach, this study explores how the journalist profession is depicted in facing ethical, social, and professional challenges. The main focus of this study is on the character of Hanum who struggles to find sources, compose articles with sensitive themes, and face moral dilemmas amidst the issue of Islamophobia after the 9/11 tragedy. This study uses a qualitative method with text analysis to reveal the journalism process that Hanum undergoes as a reflection of the dynamics of the profession in the real world. The findings show that the journalist profession is depicted as a job that requires integrity, courage, and the ability to bridge different perspectives in stressful situations. This article is expected to provide insight into how literary works can represent the journalist profession and inspire further discussion on the role of journalism in shaping public perception.

Alfred B. D. Nenoharan; Kotan Y. Stefanus; Cyricius W. Y. Lamataro

Jurnal Ilmu Pertahanan, Politik dan Hukum Indonesia 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

To create a peaceful and orderly area and provide protection to the community, it is necessary to arrange, maintain and control livestock that can interfere with or affect people's life activities in order to create safety and comfort from the disturbance of roaming livestock. Legal problems that occur against the control of livestock by involving community participation in efforts to realize peace and public order, especially their relationship with livestock, as well as factors that hinder community participation in realizing peace and public order related to the control of livestock in Oebelo Village, Central Kupang District, Kupang Regency. In this study, data collection techniques were carried out in two ways, namely the method of interview and observation. The collected data is then analyzed and then presented or presented in a qualitative descriptive manner. The results of the study show that (1) The role and participation of the community is needed in an effort to realize peace and public order, especially the relationship in the control of livestock. Where the role and participation of the community can be carried out by ordering livestock owned and coordinating with the village government in realizing peace and order. (2) The factors that inhibit community participation in realizing peace and public order in the control of livestock are due to the lack of optimal public awareness in regulating livestock, the absence of laws that regulate and the support of the village government that is not optimal in cooperation to support peace and public order.

Levina Bless; Nur Al-Faida; Alfred Denius Lambey

International Journal of Public Health 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Background:Supplemental Feeding (PMT) is an activity of providing food in the form of safe and quality snacks along with other supporting activities by considering aspects of food quality and safety. There are two types of supplementary feeding, namely supplementary recovery feeding and supplementary counseling (PMT). Supplemental feeding (PMT) of local food is one of the strategies for handling nutritional problems in toddlers. The PMT activity needs to be accompanied by nutrition and health education for behavioral change, for example with support for breastfeeding, education and counseling on feeding, cleanliness and sanitation for families. Nutritional status is a state of the body as a result of food consumption and use of nutrients, where nutrients are needed by the body as a source of energy, growth and maintenance of body tissues, and regulators of body processes. Nutritional status is greatly influenced by nutritional intake. Objective: To determine the effect of providing local supplementary feeding (PMT) on the nutritional status of toddlers aged 12-59 months. Method: This type of research uses quantitative research using a pre-experimental design pretest-posttest research design. Results: Based on the results of the study, it was shown that a p-value of 0.41 (> 0.05) was obtained. Conclusion: Provision of Local Supplementary Food (PMT) Has No Relationship with Toddler Nutritional Status at UPTD Siriwini Health Center. Suggestion: It is expected that mothers who have toddlers pay more attention to the growth and development of toddlers.

Akulin Yogi; Nur Al-Faida; Alfred Denius Lambey

International Journal of Public Health 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Background:PMBA is one of the government programs to reduce child mortality rates and improve the quality of life of mothers in accordance with improvements in maternal behavior in PMBA. PMBA includes IMD, Exclusive Breastfeeding, MP-ASI, Breastfeeding up to 2 years of age. Objective: To find out about the Relationship between Knowledge Level, Attitude and Mother's Behavior towards PMBA 6-59 Monthsin the Working Area of ​​the Yabomaida Health Center, Paniai Regency. Method: This research method is correlational analytic with a cross-sectional approach. The research population consisted of 190 infants and children.withThe research sample consisted of 66 people who had a Relationship between the Level of Knowledge, Attitude and Behavior of Mothers towards PMBA 6-59 Months.in the Working Area of ​​the Yabomaida Health Center, Paniai Regency.The sampling technique used purposive sampling. Data analysis used the Statistical program for social science (SPSS) version 16.0 computer application program and used the chi-square test. Results: the results of the relationship between the level of maternal knowledge of PMBA based on the p value = 0.04 (<0.05), while the mother's attitude towards PMBA based on the p value = 0.03 (<0.05), and the mother's behavior towards PMBA based on the p value = 0.02 (<0.05). Conclusion: There is an influence of PMBA on knowledge and attitudes and PMBA practices in the Yabomaida Health Center work area, Paniai Regency, which obtained the p value <0.05. Suggestion: the need for PMBA 6-59 months in the posyandu counseling andIn the Working Area of ​​the Yabomaida Health Center, Paniai Regency.

Iman Arief Setiawan; Rudianto Rudianto; Alfred Inkiriwang; Marisi Pakpahan

International Journal of Management 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the role of digital development marketing in supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) in Cibinong District. Along with the increasing internet penetration and use of social media, digital marketing has become a strategic tool to increase market reach and competitiveness of MSMEs. The research method used is descriptive qualitative, with data collection through interviews, observations, and literature studies. The results of the study indicate that MSMEs that implement digital marketing are able to increase sales, expand market share, and strengthen product branding. However, there are still obstacles in the form of a lack of digital knowledge and access to technology, especially among micro-scale MSMEs. Therefore, support is needed from the government and related institutions to improve digital literacy and provide infrastructure that supports the development of digital marketing in this region. Overall, the role of digital marketing for MSMEs in Cibinong District is very significant in increasing competitiveness, efficiency, and market reach. However, to maximize this potential, collaborative efforts are needed between MSME actors, the government, and technology service providers so that existing challenges can be overcome properly. This study is expected to be a reference for the development of effective digital marketing strategies for MSMEs in Cibinong District.

Antonius Agustino; Irwan Tanamas; Alfred Inkiriwang; Marisi Pakpahan; Ratnawati Prayogi

International Journal of Economics and Management Sciences 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Competition in the business world has become increasingly intense, compelling business actors to establish competitive advantages in order to survive and boost sales. Among the strategies that can be implemented is to enhance service quality while offering competitive prices. This study aims to analyze the services provided to buyers as partners by KIA consultants and to investigate the impact of these services on customer satisfaction. The method employed is quantitative descriptive, utilizing a survey technique to sample the population, with a questionnaire as the primary tool for data collection using a Likert scale. The targeted population consists of buyers or visitors at KIA dealerships located in Bogor, Jakarta, and several other areas. The sample in this study comprises 90 respondents. The results indicate that the service quality variable has a significant impact on customer satisfaction, with a t-test significance value of 0.000, which is less than 0.05. Conversely, the price variable does not influence customer satisfaction, with a t-test significance value of 0.298, which is greater than 0.05. Additionally, both service quality and price collectively affect customer satisfaction, with an F-test significance value of 0.000, which is also less than 0.05.