Peran Jasa Keagenan Dalam Menunjang Pelayanan Kapal Pada PT. Jalur Niaga Nusantara Cabang Inobonto.

This study examines the effectiveness and efficiency of ship agency services in handling the arrival and departure processes manually at the port. Ship agency services play a crucial role in ensuring the smooth operation of ports, particularly in terms of administration and coordination among various parties involved. The continued use of manual methods presents significant challenges, including human errors, delays in processes, and a lack of transparency in the flow of information. The research adopts a qualitative approach through in-depth interviews and observations, as well as documentation with ship agents, port officers, and other relevant parties. The findings indicate that although manual methods are still reliable in some aspects, there is an urgent need for modernization and digitalization of the ship agency system. The study also reveals that the use of digital technology could enhance data accuracy, speed up processes, and improve transparency and communication among stakeholders. In this context, the research explores various technological solutions that could be implemented, such as mobile applications and integrated port management systems. It is hoped that this study will provide new insights for policymakers and stakeholders in the port sector regarding the importance of digital transformation in ship agency services. The implications of this research include improved operational efficiency, reduced operational costs, and increased customer satisfaction through faster and more accurate services.