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Simpliano Darmentos Dedo

Port Management and Maritime Administration Journal 2025 Indonesian Maritime Researchers and Lecturers

Sea transportation plays a crucial role in supporting national development, particularly in transporting goods and passengers. Tanjung Emas Port in Semarang, as a major port with high traffic, faces significant challenges in ensuring navigational safety. This study aims to analyze the partial effects of three key operational factors—Communication System (X1), Safety Facilities (X2), and Crew Competence (X3)—on Navigational Safety (Y). A quantitative approach was used with a sample of 100 ship crew members, selected using incidental sampling. Data were analyzed through descriptive statistics and Multiple Linear Regression (MLR) using SPSS. The results indicate that all three independent variables have a positive and significant effect on navigational safety. The regression equation obtained, Y = -1.398 + 0.218X1 + 0.278X2 + 0.302X3 + μ, shows that Crew Competence (X3) is the most dominant variable in predicting navigational safety outcomes. Collectively, these variables explain 72.4% of the variance in navigational safety. These findings emphasize that human competence and adherence to procedural discipline are critical leverage points in improving safety performance at ports.

Wilson Simanjuntak; Desy H. Sihombing; Edelwis Pardosi; Putra Jungjungan Rajagukguk; Rahel Dwi Ivanna +2 more

jurnal Riset Rumpun Agama dan Filsafat 2025 Pusat Riset dan Inovasi Nasional

Particularly in the context of Christian Religious Education, the question of children's spiritual growth and development is a critical component in the process of character formation, resulting in a holistic personality. Children benefit greatly from the use of Christian Religious Education psychology since it helps them comprehend the importance of faith, morality, and spirituality in a way that is suitable for their stage of psychological development. Data for this study were gathered by analyzing a variety of pertinent literature sources that were linked to the research issue. The author used a qualitative method in conjunction with a library research methodology. The purpose of this study is to examine how Christian Religious Education psychology concepts might be applied to improve children's spiritual development in the smallest social settings the family, school, and church.The study's end findings show that using Christian Religious Education psychology helps kids become more aware of the principles of their faith, behave in ways that emphasize love, behave responsibly, and have a positive relationship with God. It is anticipated that this study will improve the analytical abilities of church ministers, particularly those who specialize in children's ministry, parents of children, and educators who use it as a teaching tool. It is acceptable and effective for the demands of children's spiritual growth and development when a mature and proper technique is used.

Cindy Aulia; Dahnila Aini; Nurul Hikmah; T. Rivaldo Putra; Fatmawati Fatmawati

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2025 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

Puddles after rainfall remain a common environmental issue in urban areas, including in higher education environments. At Sultan Syarif Kasim State Islamic University (UIN Suska) Riau, post-rain flooding often disrupts academic activities and reduces comfort among campus residents. This study aims to identify the locations of post-rain flooding, analyze the contributing factors, and explore the perspectives and proposed solutions of the campus community through a participatory mapping approach. The study employed a qualitative descriptive method supported by Geographic Information System (GIS) spatial analysis. Data were collected through field observations, interviews with students, lecturers, and staff, and GPS-based flood point mapping. Results show that puddles frequently occur in main parking areas, inter-faculty roads, and flat areas around the Student Activity Center. The main causes include inadequate drainage systems, clogged channels due to waste, limited infiltration zones, and impervious surfaces. The campus community suggested solutions such as improving drainage, constructing infiltration wells, and adopting the green campus concept. Participatory mapping proved effective not only for identifying environmental problems but also for raising ecological awareness and shared responsibility among the academic community.

Melani Putria Yudismara; Amalia Rahma

Antigen : Jurnal Kesehatan Masyarakat dan Ilmu Gizi 2025 LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Diabetes Mellitus (DM) is a chronic disease with a high prevalence in Indonesia that requires appropriate dietary management to prevent complications. Nutrition education plays a crucial role not only in improving patient knowledge but also in influencing eating behavior and dietary compliance. This study aims to analyze the effectiveness of nutrition education on dietary compliance and food waste among hospitalized DM patients at Muhammadiyah Hospital Gresik. This pre-experimental research used a one-group pretest–posttest design involving 20 respondents selected through purposive sampling. The independent variable was nutrition education in the form of counseling, leaflets, and direct guidance, while the dependent variables were dietary compliance and food waste, measured using observation and the food weighing method with a scoring system of 0–25–50–75–100%. The results showed a significant increase in dietary compliance from 30% to 75% and a decrease in food waste from 65% to 20% after education (p < 0.05). Thus, nutrition education effectively improves dietary adherence and reduces food waste among DM patients.

Nabila Zalzabila

DHARMA EKONOMI 2025 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

The utilization of Quick Response Code Indonesian Standard (QRIS) by Micro, Small, and Medium Enterprises (MSMEs) in Indonesia has an important role in encouraging digitalization of transactions and improving financial recording and reporting. The background of this study is the need for MSMEs to adapt to the development of digital payment technology, especially in the midst of accelerated digitization triggered by the COVID-19 pandemic. Although QRIS provides various benefits, such as ease of transactions and automatic recording, there are still a number of obstacles such as limited digital literacy, uneven infrastructure, and concerns related to cybersecurity, especially in remote areas. This study uses a qualitative method with a case study approach to SMEs that have adopted QRIS in several regions in Indonesia. Data were collected through field observations, and documentation studies related to the use of QRIS in business activities. Data analysis was conducted thematically to explore in-depth understanding of the experiences, challenges, and benefits felt by MSME actors in the use of QRIS. The results showed that QRIS makes it easier for MSMEs to process payments and automatic digital transaction recording, thereby increasing the accuracy and transparency of financial statements. However, limited access to electricity, digital devices, and digital security literacy are significant barriers to optimal implementation of QRIS. The security aspect of digital transactions is an important concern for MSMEs, who need further education and technical support. Thus, strengthening digital literacy, improving infrastructure, and strict cybersecurity regulations are urgently needed to encourage wider and inclusive adoption of QRIS among MSMEs in Indonesia.

Cindi Amelia Putri; Syukriadi Syukriadi; Mansuriza Mansuriza

Jurnal Ilmu Kesehatan 2025 Lembaga Pengembangan Kinerja Dosen

Self-care independence is an essential aspect that must be developed so that children can live more independently and achieve a better quality of life. This is based on the vital role of the family in facilitating growth, development, and the formation of independence, especially for children with special needs such as those with intellectual disabilities. Children with intellectual disabilities often experience limitations in adaptive and intellectual abilities, making family support a key factor that helps them learn to perform daily activities independently. This study aims to determine the relationship between family support and self-care independence among children with intellectual disabilities at SLB Bukesra Banda Aceh. The research used a quantitative method with a descriptive-analytic design and a cross-sectional approach. The sample consisted of 40 children with intellectual disabilities selected through purposive sampling from a total of 69 registered students. The research instruments were family support and self-care independence questionnaires using the Guttman scale. The study was conducted from June 1 to June 7, 2025. The results showed that most children received good family support (82.5%) and demonstrated good self-care independence (60%). The bivariate analysis using the Chi-Square test indicated a significant relationship between family support and self-care independence (p-value = 0.001, p < 0.05). Based on these findings, it can be concluded that family support plays a crucial role in improving the self-care independence of children with intellectual disabilities. Therefore, parents are encouraged to provide consistent emotional, appreciation, instrumental, and informational support to help their children learn to care for themselves independently. Self-care independence is an essential aspect that must be developed so that children can live more independently and achieve a better quality of life. This is based on the vital role of the family in facilitating growth, development, and the formation of independence, especially for children with special needs such as those with intellectual disabilities. Children with intellectual disabilities often experience limitations in adaptive and intellectual abilities, making family support a key factor that helps them learn to perform daily activities independently. This study aims to determine the relationship between family support and self-care independence among children with intellectual disabilities at SLB Bukesra Banda Aceh. The research used a quantitative method with a descriptive-analytic design and a cross-sectional approach. The sample consisted of 40 children with intellectual disabilities selected through purposive sampling from a total of 69 registered students. The research instruments were family support and self-care independence questionnaires using the Guttman scale. The study was conducted from June 1 to June 7, 2025. The results showed that most children received good family support (82.5%) and demonstrated good self-care independence (60%). The bivariate analysis using the Chi-Square test indicated a significant relationship between family support and self-care independence (p-value = 0.001, p < 0.05). Based on these findings, it can be concluded that family support plays a crucial role in improving the self-care independence of children with intellectual disabilities. Therefore, parents are encouraged to provide consistent emotional, appreciation, instrumental, and informational support to help their children learn to care for themselves independently.

Muhamad Afrizal; Arfa’i Arfa’i

Jurnal Hukum, Administrasi Publik dan Negara 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study examines the role of the Village Consultative Body (BPD) in the formation of Mendalo Indah Village Regulation Number 02 of 2018 regarding Waste Collection, referring to Minister of Home Affairs Regulation Number 111 of 2014. Using an empirical juridical approach with a qualitative research method, the study was conducted in Mendalo Indah Village, Muaro Jambi Regency, Jambi Province. Data were collected through participatory observation, in-depth interviews with key stakeholders (including the Village Head, BPD Chair, and community leaders), and documentation. The findings indicate that while the BPD's role in forming village regulations is generally less than optimal, it has a more active role during the discussion and finalization of the draft regulations. However, the initial drafting and proposing stages are often initiated by the Village Head, with limited proactive involvement from the BPD. Key challenges identified include inadequate BPD human resources, limited understanding of their duties, and poor communication and coordination between the BPD, the Village Government, and other stakeholders. The study concludes that improving the BPD’s capacity, knowledge, and collaboration is essential for more effective participation in village regulation formation.

Eman Sulaeman Nasim; Aida Fitriani; Jejen Jaenudin; Marzuki Marzuki; Sri Mulyeni

Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat 2025 Asosiasi Riset Ilmu Teknik Indonesia

The ability to write scientific papers is an essential competency for students in supporting academic achievement and readiness to face the world of work and research. However, many students still experience difficulties in compiling scientific papers, especially in the aspects of writing systematics, the use of academic language, and reference management. In response to this problem, the service team carried out a Scientific Writing Preparation Training for PASIM National University students as a form of implementation of the Tri Dharma of Higher Education in the aspect of community service. The training method uses an andragogy approach through interactive lectures, discussions, and hands-on practice. The activity was attended by around 50 students across study programs. The training material includes an introduction to scientific papers, writing rules, topic determination techniques, reference search and management, and outline preparation. Evaluation was carried out through observation, assessment of written products, and satisfaction questionnaires. The results showed an increase in participants' understanding by 30–40% based on the comparison of pre-test and post-test. All participants succeeded in compiling an outline of scientific papers, and the majority expressed satisfaction with the training. This activity has proven to be effective in improving students' scientific writing skills and fostering academic motivation and culture. It is recommended that similar training be carried out on an ongoing basis with intensive mentoring to support the improvement of the quality of human resources and contribution to student scientific publications.

Adinda Tri Ameliasari; Ulfa Puspa Wanti Widodo

DHARMA EKONOMI 2025 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

This study aims to comprehensively analyze the role of tax consultants in improving taxpayer compliance with the Value Added Tax (VAT) rate increase policy from 11% to 12%, which will take effect in 2025. The research adopts attribution theory to explore how professional assistance can influence taxpayers’ perception and behavioral shifts toward compliance. A descriptive qualitative method was employed, with data collected through literature studies, participatory observation, and semi-structured interviews involving one tax consultant and two taxpayers who received VAT reporting assistance. The findings reveal that the role of tax consultants extends beyond administrative functions. They not only assist in technical adjustments such as Coretax system configuration and Periodic VAT Return reporting but also play a crucial role in fostering fiscal awareness through educational and psychological approaches. Empirically, consultant assistance improved clients’ reporting timeliness from 68% to 91% and reduced tax invoice errors by 27% within a three-month mentoring period. Moreover, consultants contributed to shifting taxpayers’ attribution from external factors—such as blaming the system or regulations—to internal factors, including personal awareness and responsibility. These results demonstrate that the presence of tax consultants strengthens both formal and material compliance, leading to sustainable, awareness-based tax behavior. Therefore, tax consultants serve as catalysts for behavioral transformation and play a strategic role in shaping an adaptive fiscal culture amid dynamic taxation policy changes in Indonesia.

Nurul Hafifah Gea; Rahmaiya Rambe

Studi Administrasi Publik dan ilmu Komunikasi 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This research aims to understand how public perceptions and responses to social conflict are shaped in the digital era, marked by advances in information and communication technology. Using a descriptive qualitative approach and library research methods, this study analyzes various literature, journals, and previous research findings that address the relationship between digital media, social perceptions, and conflict dynamics. The results indicate that digital media plays a central role in shaping public perspectives on social conflict. Rapid, widespread, and interactive access to information makes it easier for people to engage in social issues, both actively through online campaigns and passively as observers. However, this phenomenon also poses challenges in the form of perceptual bias, the spread of hoaxes, and increased social polarization due to the dominance of certain narratives in the digital space. On the other hand, digital media also opens up opportunities for collective awareness, social empathy, and public participation in conflict resolution efforts. Therefore, improving digital literacy and media ethics are crucial factors in building a critical, rational, and peaceful society amidst the complexity of social interactions in cyberspace.

Arifin, Dani Nur; Rizkuna, Akhmat; Aprylasari, Dede

JAPSI (Journal of Agriprecision and Social Impact) 2025 CV. Komunitas Dunia Peternakan

Unpredictable climate fluctuations are now a challenge to the survival of livestock, one of the largest food commodities in Kalimantan. As one of Indonesia's largest island, straddled by the equator, has a tropical climate that frequently experiences culmination phenomena due to year-round sunlight. This study aims to analyze livestock suitable for breeding in Kalimantan, considering various criteria from a reproductive perspective. This review integrates recent empirical studies and regional data to evaluate reproductive responses, adaptive physiology, and management strategies of tropical cattle under the environmental stressors typical of Kalimantan. Data collection will present various data on livestock in extreme hot environments from various parts of the world, which can reproduce well as a reference for adoption in Kalimantan. The novelty of this study lies in its synthesis of tropical reproductive physiology with practical interventions specific to Kalimantan’s humid equatorial environment. Recommended adaptive strategies include selective breeding for heat-tolerant genotypes, nutritional fulfillment, water supply, and thermal housing management. Collectively, these measures strengthen the resilience of tropical cattle production systems, improving food security and sustainability under climate variability.

Chairul Huda; Muhammad Zaki

Sevaka : Hasil Kegiatan Layanan Masyarakat 2025 STIKES Columbia Asia Medan

Digital transformation in the modern era has significantly influenced various aspects of life, including education. Today's university students, as digital natives, have a strong tendency to access information and learn through social media platforms such as Instagram and YouTube. This opens up great opportunities to develop more adaptive, contextual, and relevant learning strategies, particularly in Islamic Religious Education (PAI), which is often perceived as traditional and monotonous. This community service project aims to transform PAI learning methods through the integration of social media to enhance student engagement and learning motivation. The implementation method includes five stages: socialization, training and workshops, content production mentoring, instructional implementation, and evaluation and reflection. The results show that the use of YouTube and Instagram as learning media effectively increases student engagement scores (average 3.75) and learning motivation (average 3.80), with YouTube contributing the most by providing long-form, flexible educational content. Instagram complements this by delivering moral messages in a quick and visually appealing format. Beyond improving learning effectiveness, this initiative also promotes Islamic digital literacy and empowers students as content creators for moderate and educational Islamic messages. In conclusion, the strategic integration of social media in PAI learning is a proven innovative approach that should be widely adopted in higher education environments.

Syapi’i Syapi’i; Aris Sunarya; Sri Kamariyah

Jurnal Riset Ilmu Hukum, Sosial dan Politik 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This research intends to examine the application of the Child-Friendly School (CFS) policy in Sidoarjo Regency, concentrating on its effects on educational quality, changes in school culture, and the efficiency of collaborative governance among involved parties. The research is based on the necessity to enhance secure, inclusive, and child-focused learning settings that align with the regional government’s dedication to transforming public education services. A qualitative case study method was employed, which included informants from the Education and Culture Office, school leaders, educators, and participants from child advocacy groups. The results indicate that the CFS policy in Sidoarjo has effectively improved student engagement, teacher awareness of humanistic methods, and collaboration among institutions to foster a positive learning environment. The implementation of the policy illustrates a transition in school culture from an emphasis on instruction to a compassionate learning environment. Additionally, digital advancements and data-based reporting systems have enhanced transparency and accountability. In summary, Sidoarjo’s CFS policy demonstrates an effective implementation of public value management and collaborative governance principles within education policy. The research suggests improving teacher abilities, reinforcing assessment systems, and increasing inter-sector cooperation to guarantee the program's sustainability

Syarifah Adelia Febriyanti; Sulistyowati Sulistyowati; Andar Sri Sumantri

Port Management and Maritime Administration Journal 2025 Indonesian Maritime Researchers and Lecturers

This study examines the factors affecting Ship Agency Company Performance (Y) at Tanjung Emas Port, Semarang. The focus is on four independent variables: Waiting Time Perception (X1), Loading and Unloading Productivity (X2), Document Handling (X3), and Human Resources (X4). Using a quantitative approach and multiple linear regression analysis, data were collected from 100 employees across 27 agency companies. The results indicate that all four independent variables have a positive and significant partial effect on company performance. Waiting Time Perception (X1) was identified as the most dominant factor, with a coefficient of β=0.322\beta = 0.322β=0.322 and tcount=3.152t_{count} = 3.152tcount​=3.152, suggesting that docking time efficiency (influenced by pilot services and vessel intensity) is the key determinant of agency performance. The coefficient of determination (Adjusted R2R^2R2) is 0.370, indicating that 37% of the variation in performance is explained by the model, while the remaining 63% is influenced by external factors such as weather and macro policies. This study underscores the importance of managing port time effectively and improving Human Resources competencies to enhance agency performance in congested and digitized maritime environments, offering strategic recommendations for regulators and port managers.

Indah Permata Sari; Nevi Sintarowati; Riski Agustina; R. Wahyuningsih

Jurnal Ilmu Kesehatan 2025 Lembaga Pengembangan Kinerja Dosen

Sectio caesarean (SC) is a major surgical procedure performed to save the mother and baby when normal delivery is not possible. However, this procedure may cause postoperative complications such as impaired physical mobility due to pain, muscle weakness, and anesthesia effects. These limitations can delay the healing process, increase the risk of infection, and reduce the mother's self-care ability. One effective non-pharmacological intervention to accelerate recovery is early mobilization through Range of Motion (ROM) exercises. This case study aims to analyze the effectiveness of early mobilization (ROM) intervention on improving mobility and reducing pain in post-sectio caesarean mothers. The study was conducted in June 2025 at RSUD Kajen with three respondents who underwent SC for different obstetric indications (postterm, CPD, and severe preeclampsia). The research design used a descriptive case study with pre–post intervention approach. The results showed that after performing ROM exercises gradually from six hours post SC, pain intensity decreased from a scale of 7–8 to 1–3 within three days. Mobility ability improved from only being able to turn sideways to sitting and walking with assistance. Respondents also showed increased motivation and independence in self-care activities. In conclusion, early mobilization (ROM) intervention is effective in accelerating recovery for post-sectio caesarean mothers. This intervention helps reduce pain, improve circulation, strengthen muscles, and enhance psychological adaptation. Early mobilization should be applied as part of routine nursing interventions in the postpartum ward.

Pehteng Juventus Basso

Port Management and Maritime Administration Journal 2025 Indonesian Maritime Researchers and Lecturers

This research aims to analyze the partial and simultaneous influence of Leadership (X₁), Work Motivation (X₂), Compensation (X₃), and Work Environment (X₄) on Employee Performance (Y) at PT. Kalisari Putra Semarang, a company in the transportation sector. Using a quantitative associative method, data were collected from a census of 85 permanent employees (N=85) through questionnaires and analyzed using multiple linear regression (SPSS). The results confirmed that all four independent variables significantly and positively influence employee performance (all tₕᵢᵗᵘⁿg > tₜₐᵦᵉᵡ 1.66). Leadership (X₁) was found to be the most dominant factor, with the highest regression coefficient (β = 0.373), followed by Compensation (β = 0.182), Work Environment (β = 0.145), and Work Motivation (β = 0.110). The model demonstrated a strong explanatory power, with the Coefficient of Determination (R²) reaching 0.898, indicating that 89.80% of the variation in employee performance is explained by these factors. The main managerial implication is that improving leadership quality and competency is the most critical factor for maximizing employee performance in this company.

Siti Rubiah Tahrir Hidayatulloh; Raden Ayu Aminah Rizkia Puspita Sari

Proceeding of the International Conference on Economics, Accounting, and Taxation 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study explores the impact of organizational culture, motivation, and job satisfaction on the performance of Civil Servants (ASN) at the Karawang Regency Environmental Service. The study involved 95 ASN participants, with data collected through a quantitative census method. Multiple linear regression analysis was conducted using SPSS 25 to evaluate the data obtained from questionnaires. The results indicate that organizational culture and motivation have a significant positive impact on civil servant performance, suggesting that as organizational culture and work motivation improve, so does the performance of civil servants. However, job satisfaction was found to have no significant effect on performance. This implies that while job satisfaction may play a role, it is less influential on civil servant performance compared to work culture and intrinsic motivation. The study also reveals that 62.3% of civil servant performance is influenced by organizational culture, motivation, and job satisfaction, while 37.7% is driven by other unassessed factors. These findings highlight the importance of fostering a positive work culture and enhancing employee motivation as key strategies for improving performance in government agencies. The study underscores the need for public sector organizations to focus on these internal factors to achieve higher performance levels.

Cholifatul Laili Ziamona; Sartari Entin Yuletnawati

Jurnal Ilmu Kesehatan 2025 Lembaga Pengembangan Kinerja Dosen

Recurrent aphthous stomatitis (RAS) is a common inflammatory condition of the oral mucosa characterized by round or oval ulcers with well-defined reddish borders and a shallow base covered by a grayish or yellowish fibrinous pseudomembrane. RAS is generally classified into three clinical types—minor, major, and herpetiform based on the size, number, and duration of the lesions. Several factors contribute to its occurrence, including bacterial infections such as Streptococcus sanguis, immune system dysfunctions, and nutritional deficiencies involving iron, vitamin B12, and folic acid. Other potential triggers include local trauma, hormonal or endocrine imbalances, psychological stress, and allergic reactions. Among these, anemia due to deficiencies in iron, folate, or vitamin B12 is considered an important etiopathogenic factor, although its exact role has not been fully clarified. The management of RAS primarily focuses on symptom relief, promoting faster ulcer healing, and preventing recurrence through both topical and systemic approaches. Effective treatment often includes improving nutritional intake, maintaining oral hygiene, and addressing underlying systemic or psychological conditions. Understanding the multifactorial causes of RAS is crucial in developing comprehensive strategies for prevention and long-term management of this recurrent oral lesion.

Ryan Ramadhan; Ian Febryan Heri Saputra; Febrianur Ibnu

Proceeding of the International Conference on Economics, Accounting, and Taxation 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the influence of leadership style, work motivation, and the work environment on employee loyalty at Coffee Shop Lingkar in Semarang City. The background of this study stems from the phenomenon of fluctuating employee loyalty levels, characterized by staff turnover within a certain period. The research method used a quantitative approach with census sampling, with the entire population of 36 employees being sampled. Data were collected through a Likert-scale questionnaire and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) using the SmartPLS 4 application. The results show that leadership style has a positive and significant effect on employee loyalty. Work motivation also proved to have a positive and significant effect and was the dominant factor influencing loyalty. Furthermore, the work environment had a positive and significant effect, although its influence was less significant than the other variables. Overall, these three variables explained 82.4% of employee loyalty, with the remainder influenced by factors outside this study. This research provides a practical contribution to Coffee Shop Lingkar's management in improving employee loyalty through developing a participatory and transformational leadership style, providing continuous motivation, and creating a conducive work environment.

Monica Puspadewi Widyastuti; Yohan Wismantoro

Proceeding of the International Conference on Economics, Accounting, and Taxation 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the factors influencing GoPay user loyalty in Semarang. The background of this research is based on the high penetration of e-wallet services in Indonesia, which is increasingly competitive, with many service providers such as OVO, DANA, ShopeePay, and LinkAja offering various promotional programs. The research method used a quantitative approach through a survey of 120 active GoPay user respondents, then the data was analyzed using the SmartPLS application. The results showed that promotions did not significantly influence user loyalty, while perceptions of usefulness and brand image had a positive and significant influence. This indicates that user loyalty is not only built through short-term incentives, but is more determined by perceptions of service benefits and trust in the brand image. These findings emphasize the importance of companies not only relying on promotional strategies, but rather focusing more on improving service quality, feature innovation, and consistency in maintaining brand reputation. With the right strategy, GoPay is expected to maintain a loyal user base amidst the increasingly fierce e-wallet competition in Indonesia.