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Small and Medium Enterprises (SMEs) play a crucial role in economic growth but often face challenges in expanding their market reach. Utilizing social media as a marketing platform can be an effective and efficient solution to enhance the competitiveness of SMEs. This community service activity aims to optimize the use of social media for product marketing by SMEs in Mekarmukti Village through intensive training. The training covers an introduction to social media platforms, techniques for creating engaging content, digital marketing strategies, and performance analysis. The methods employed include participatory approaches, hands-on practice sessions, and group discussions. The results of the activity indicate an increase in participants' understanding and skills in using social media to promote products. Furthermore, participants are capable of creating creative content and designing more structured marketing strategies. Consequently, this training has a positive impact on the development of SME marketing in Mekarmukti Village and is expected to increase income and business sustainability for SME entrepreneurs..

MSMEs play an important role in the local and national economy. However, many MSMEs still face challenges in utilizing digital technology to increase sales turnover. This article reports the results of assistance activities for cassava chips MSMEs in Wanajaya Village, Cibitung District, with the aim of helping business actors utilize digital technology to market their products more widely. The methods used are socialization, training and evaluation of the use of digital platforms such as marketplaces, social media and digital marketing techniques. The results show an increase in the knowledge and skills of MSME players in digital marketing which has a direct impact on increasing sales turnover by up to 30% in the three months after the intervention.

With the development of digital technology, especially in the food delivery service sector, the GrabFood and GoFood platforms have become one of the solutions for MSMEs to reach a wider range of consumers without having to rely on traditional marketing methods. This research uses a qualitative method with interviews with the owners of Lumpia Beef MSMEs in West Cikarang who use both platforms. The results showed that the utilization of GrabFood and GoFood significantly helped increase sales, expand market share, and increase business visibility amidst fierce competition. However, there are challenges faced by MSMEs, such as high commission costs and competition with big brands on the same platform. This research recommends strategies to optimize the use of marketplaces, such as improving customer service, promotions, and managing operational costs, to improve the competitiveness and sustainability of MSMEs in the digital era.

In the rapidly evolving digital era, the ability to adapt to technology is key to the sustainability and success of (MSMEs). In South Cikarang, where many business potentials have not been fully tapped, it is important to provide relevant training so that MSME players can compete in an increasingly tight market. This service activity was carried out at Seblak Mamah Farid MSME, one of the MSMEs located in the South Cikarang area, with the aim of equipping MSME players with entrepreneurial skills through training on the use of online shop platforms. With the hope that participants can utilize digital technology to increase the visibility and sales of their products. This program used a qualitative approach through indepth interviews and direct observation. Qualitative data was collected to understand participants' experiences, challenges, and expectations of the training. The results of this activity show that the training on the use of online shop platforms significantly contributes to improving participants' ability to utilize digital technology for marketing, and has a positive impact on the growth of turnover of Seblak Mamah Farid MSMEs. Thus, this program not only helps participants in improving their entrepreneurial skills, but also helps them strengthen their position in the increasingly competitive market competition.

The digital era has changed the way teenagers interact with information and spiritual practices. On the one hand, quick access to various sources can enrich religious knowledge. On the other hand, inaccurate or deviant information is also easily spread, potentially leading to shirk practices. Teenagers in the identity search phase are often influenced by social media content and popular culture that can cloud their understanding of monotheism. The main challenge faced is the shift in spiritual values where traditional religious practices are often replaced by new rituals and beliefs that are not in accordance with religious teachings. The transformation of spiritual practices among teenagers is also seen in their adaptation to digital platforms, where many seek community and spiritual support online. The purpose of this study is to identify effective strategies to support a correct understanding of monotheism and reduce the influence of shirk, as well as to utilize the potential of digital media for constructive religious education. Empowering teenagers in understanding and practicing religious teachings critically is very important to maintain the authenticity of spiritual practices in the digital era. The method used in this study is a descriptive qualitative method, by making the Qur'an, books of hadith, books, magazines, articles and related journals as the main reading sources. The results of the study show; (1) that the advancement of digital technology has a great influence on the imitation of foreign cultures that smack of polytheism, (2) several figures exemplify the culture of polytheism while social media spreads it, (3) It is difficult to stem the flood of information on social media. Efforts to improve it include frequently listening to studies and attending training on the dangers of polytheism.

Social media has emerged as a transformative platform for youth skill development, particularly in diplomatic literacy. This qualitative study investigates how university students leverage social media to enhance their soft skills, focusing on communication, critical thinking, and cultural sensitivity. Through interviews and focus group discussions with 30 university students, the research explores the mechanisms by which digital platforms facilitate skill development. Findings reveal that social media provides unique opportunities for global interaction, information evaluation, and cross-cultural understanding. Students reported significant improvements in communication skills, critical thinking abilities, and cultural awareness through engaged social media use.

Academic literacy requires the use of citation techniques. It will authenticate research, acknowledge the original authors, and assist readers in locating additional reading materials. The citation styles of authors and scholars who publish on ScienceDirect and Google Scholar are examined in this study. Five research papers from each of these platforms are examined in our analysis, which focuses on the three primary citation strategies—direct quotation, paraphrase, and description that are outlined in Wang's framework (Wang, 2006). Our analysis reveals that while both platforms effectively employ these tactics, there are discernible differences in their implementation. Specifically, ScienceDirect papers tend to have more seamless citation integration, which enhances readability and coherence. The ScienceDirect articles do a great job of contextualizing direct quotes, simplifying complex ideas, and providing in-depth descriptive analyses that improve understanding without disrupting the flow. This research significantly advances writing abilities by determining the best practices for integrating citations into academic discourse. It highlights the need of considering platform-specific considerations when writing academic publications, particularly for researchers who are not native English speakers, and how understanding how different citation styles impact readability and coherence facilitates scholarly writing.

This research was conducted to describe how the journey of the transformation of Arabic language learning in Indonesia, especially on the opportunities and challenges in the digital era that will have an impact on education. The changing times that brought Indonesia to be more developed also made Arabic language learning undergo changes. Arabic, which is present in Indonesia as a religious language, must now also begin to be realized and developed its presence. This research also seeks to reveal how attitudes must be faced when there are challenges of digitalization in the use of Arabic language learning. The author chooses to use a type of qualitative research method through a literature study approach which is then continued by descriptive analysis techniques through the Miles Matthew theory. This theory conducts qualitative research through four approaches, namely: Data collection, data redaction, data presentation and conclusion (presentation of verification). Data acquisition is taken from several sources of literature that match the research theme and then processed with several ideas and thoughts of the author. The results showed that among several opportunities for Arabic language learning in Indonesia in the era of digitalization, namely: The emergence of various online platforms, traditional learning towards application-based learning, a more active and interesting learning experience, then can increase students' interest in learninglearning, As for some of the challenges faced.

With increasingly sophisticated technological developments, all sales and purchase transactions can be carried out online through various platforms including websites, social media, e-commerce and other platforms. However, online transactions can cause legal problems. One of the legal problems that often involves the sale and purchase agreement between the seller and the buyer is a breach of contract. Court Decision Number 629/Pdt.G/2020/PN Jkt.Sel is one of the cases of online sale and purchase breach involving Celvin as the buyer as the Plaintiff with Satrya as the owner of the brand "Namastudios" as the Defendant. This article raises the formulation of the problem regarding the legal remedies available to the injured party in the case of an obligation in the decision Number 629/Pdt.G/2020/PN Jkt.Sel involving default in online buying and selling transactions and the implications of the decision Number 629/Pdt.G/2020/PN Jkt.Sel on consumer protection in online buying and selling transactions in Indonesia.  

This research explores the integration of Augmented Reality (AR) technology into custom gift products by Tricksy.co to create a more interactive and personalized gift-giving experience. By utilizing EyeJack Creator, a platform for creating AR photo markers, the system allows customers to design gifts that display personalized videos when scanned. The process includes generating AR markers, integrating QR codes, and ensuring compatibility with both iOS and Android devices. System testing confirmed that the AR markers successfully displayed the videos as intended, with smooth functionality across different platforms. However, slow internet connections impacted the speed of AR content downloading. This study highlights the potential of AR to revolutionize the gift industry by adding a unique digital layer to physical gifts, offering both emotional and interactive value.

The rapid development of information technology has significantly impacted the business world, including Micro, Small, and Medium Enterprises (MSMEs). However, business actors, particularly in the catfish farming sector, often face challenges in accessing broader markets and improving operational efficiency. This study aims to develop LeleQue, a web-based information system designed to efficiently support the management of catfish farming businesses. By implementing the SDLC (Software Development Life Cycle) method, this research outlines the system development process, from needs analysis to system evaluation The LeleQue application is equipped with key features such as financial bookkeeping, inventory management, debt tracking, financial reports, and discussion forums. The findings indicate that LeleQue provides an integrated platform to meet the operational management needs of catfish farming businesses. Additionally, the application facilitates collaboration among farmers through its community forum. This study contributes to supporting MSME digitalization, particularly in the catfish farming sector, to enhance efficiency, productivity, and business competitiveness.

Innovation in the education sector has become increasingly important alongside the rapid advancement of digital technology, which has enabled the emergence of various platforms and applications designed to enhance teaching and learning quality. One area significantly impacted by this transformation is educational evaluation, where digital solutions offer more efficient, accurate, and data-driven assessment processes. This study aims to identify and analyze the role of the Evaloexam application in driving educational innovation while fostering the development of technological entrepreneurship among its users. The research employed a quantitative methodology using a survey approach involving educators and students at the senior high school (SMA) level who actively utilize the Evaloexam platform. A total of 100 respondents were selected through random sampling techniques, and data were collected over one month using structured online questionnaires. The collected data were analyzed using both descriptive and inferential statistical methods to measure user perceptions, system effectiveness, and innovation impact. The findings indicate that Evaloexam plays a significant role in facilitating educational evaluation processes by streamlining exam administration, automating grading, and providing analytical insights into student performance. These capabilities contribute to improved efficiency, reduced administrative workload, and more objective assessment practices. Furthermore, the application encourages the development of technological entrepreneurship by stimulating user interest in digital product innovation, educational technology development, and technology-based problem solving. The results are consistent with prior studies emphasizing the positive relationship between technology integration and improvements in educational effectiveness and operational efficiency. Practically, this research suggests that Evaloexam and similar digital evaluation platforms hold strong potential for broader implementation within educational systems to support innovation ecosystems and technology-driven learning environments. However, this study is limited by its relatively small sample size, focus on a single application, and short data collection timeframe. Future research is recommended to involve larger and more diverse populations, extended study durations, and comparative analyses across multiple evaluation platforms to obtain more comprehensive findings.

In the digital era, competition in the graphic design industry is increasingly competitive, requiring businesses to innovate and adapt with effective strategies. This study aims to develop business strategies using the Business Model Canvas (BMC) for Trikarasu Design, a start-up in the graphic design field. Employing a qualitative descriptive approach and literature study method, the research maps the nine BMC elements to analyze opportunities and challenges faced. The findings reveal that BMC aids Trikarasu Design in identifying product value propositions, customer segments, and relevant distribution channels. Digital promotion strategies through social media platforms like Instagram and TikTok are proven effective in enhancing visibility and fostering personal relationships with customers. This study provides practical contributions in the form of BMC-based strategies that support the sustainability and growth of Trikarasu Design in the dynamic graphic design market.

The advancement of information technology has driven the need for more effective and efficient attendance systems, especially for companies with a distributed workforce. PT. Asia Sinergi Solusindo faces challenges in managing employee attendance in real-time based on predefined work locations. This study aims to design a location-based attendance application system utilizing Global Positioning System (GPS) technology to ensure employees can only mark attendance at locations specified by the administrator. The system was developed using the *waterfall* software development methodology, encompassing requirements analysis, system design, implementation, and testing. The application was built on the Android platform with cloud-based database integration to centrally store attendance data. The results show that the system enhances attendance data accuracy, reduces fraud risks, and facilitates real-time employee attendance monitoring. Thus, this application is expected to provide an effective solution to support attendance management at PT. Asia Sinergi Solusindo.

The capital market plays a significant role in modern economies by providing a platform for individuals and companies to raise funds and invest. This study explores the dynamics of capital market investments, focusing on managing risks and maximizing returns. The objective is to understand the types of risks involved in capital market investments and identify strategies for effective risk management. The research uses qualitative methods, reviewing literature and analyzing case studies of successful capital market investments. The findings suggest that diversification, hedging, and portfolio management are key strategies in minimizing risks, while long-term investments and active trading offer significant profit potential. The study concludes that a deep understanding of market conditions, coupled with risk management techniques, is essential for investors to achieve sustainable profits. The implications of this research highlight the importance of financial education in making informed investment decisions and the role of the capital market in economic growth.

The social media-based Problem Based Learning (PBL) model is an innovative approach in Islamic Religious Education (PAI) learning that utilizes digital platforms to build more interesting and relevant learning interactions. This study aims to examine the extent of the effectiveness of this model in improving students' understanding of Islamic values, such as morals, ethics, and morals. By using social media, students are invited to discuss and solve problems related to current issues, making the learning process more contextual and experience-based. This research was conducted by literature study method, analyzing various literature related to the implementation of the PBL model, the use of social media in education, and its role in the formation of Islamic character. The results of the study show that this model is able to increase students' involvement in learning and deepen their appreciation of Islamic values through active interaction and critical reflection. However, the implementation of this model is inseparable from challenges such as disruption from irrelevant content, lack of digital literacy, and limited access to technology. To overcome this, good social media management, supervision of student activities, and improvement of digital infrastructure in schools are needed. With the right approach, the social media-based PBL model has the potential to be an effective strategy in building students' Islamic character in the digital era.

Mastering technology is essential in the digital age, particularly for building programming skills. However, a lack of access to good learning materials and adaptable learning systems remains a major challenge. This research intends to create a digital-based coding course platform that effectively and efficiently supports technical learning. To provide the best learning experience, the platform includes different features such as organized learning materials, hands-on exercises, and automated evaluations. The development methods used include analyzing user needs and implementing modern web technologies. Testing results indicate that the platform can enhance users' grasp of coding concepts and encourage them to keep learning. The platform is anticipated to offer innovative solutions for technology education for various groups, from students to professionals.

This study aims to analyze the application of collaborative learning models in the digital era based on a literature review of 15 related journals. Collaborative learning, which involves social interaction between learners and utilization of digital technology, has great potential in improving student engagement, concept understanding, and 21st century skills. The analysis shows that technology-based collaborative learning, such as the use of Learning Management Systems (LMS), online platforms and other collaborative applications, is effective in improving learning quality. However, the implementation of this model also faces challenges related to technology access, digital literacy, and online learning management. In conclusion, collaborative learning model in the digital era can enrich learners' learning experience, provided it is supported by adequate infrastructure and training for educators. Technology-based collaborative learning has the potential to be a solution to create a more inclusive, interactive and competency-based education in the future.

This article discusses the urgency of reconstructing interactive and digital-based educational methodologies as a solution to face the ever-changing developments of the times. By looking at the challenges of stagnant traditional education, such as methodological conservatism and lack of utilization of technology, this article uses the Systematic Literature Review (SLR) method to explore various studies related to the use of digital platforms in education. Through an analysis of digital media such as Kahoot! and Duolingo, it highlights how interactive features can increase student engagement, motivate learning, and strengthen critical thinking. Some solutions to overcome the problems of digital media education include; improving technological infrastructure, digital competency training for teachers, and integrating technology with the curriculum as a whole.

In the rapidly evolving digital era, business promotion strategies have undergone significant transformations, particularly through the utilization of online graphic design platforms. This study aims to explore the use of Canva as a creative tool to enhance the promotional strategies of GURAFIX, a graphic design service business. The method employed is qualitative with direct observation techniques and portfolio analysis. The findings indicate that Canva plays a crucial role in improving the productivity and efficiency of the GURAFIX team in producing visually appealing content aligned with current market trends. Utilizing Canva has also positively impacted the quality of designs and promotional appeal, contributing to an increase in clients. However, the study also identifies Canva's limitations in meeting advanced design requirements. This research provides practical implications for other graphic design service businesses to optimally utilize Canva as part of their promotional strategies.