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One of the changes experienced by humans is communication technology. Along with the development of the era, communication technology has also developed massively until it reached the digital era like today. However, this development does not always have a positive impact. One of the negative impacts that arises is the violation of the right to privacy. The right to privacy that will be discussed is in the form of personal data. Legal problems related to personal data are one of them shown in the rampant buying and selling of personal data that occurred in Indonesia. The incident was suspected of being to attract the interest of marketing personnel. Through international instruments, the constitution, and its legislation, Indonesia has had a number of regulations related to the protection of the right to privacy in the form of personal data. However, of course, in its implementation there are still challenges and obstacles. The research method used in compiling this scientific article is the literature study method (normative juridical). Although Indonesia has many laws that regulate the protection of the right to privacy, regulations related to this matter have not yet fully succeeded in securing individual personal data properly.

The phenomenon of buying and selling photocards is growing among music fans, with X social media widely chosen as a platform for buying and selling due to its ease of access and wide reach. However, this practice often raises legal issues, especially regarding the occurrence of fraud by the seller through the provision of false evidence of goods or the sale of non-original goods. This study aims to analyze the legal implications of photocard sale and purchase agreements that contain elements of fraud. This study uses a normative legal research method with a statutory approach and a conceptual approach. Based on the results of the research, it is known that the agreement containing elements of fraud does not fulfill the subjective aspects in the validity of the agreement as stipulated in the Civil Code (KUHPerdata), thus causing a defect of will. As a result, the agreement can be canceled through the mechanism of requesting cancellation in court.

Interesting agricultural cultivation technology that is easy to apply by the community, namely hydroponic agribusiness. Plant cultivation techniques without using soil, but using water enriched with nutrients needed by plants. These hydroponic plants are becoming increasingly popular because they are efficient, environmentally friendly, and can be done in limited land. This activity was carried out with the background of raising awareness, knowledge, insight, and skills in cultivating vegetables using the hydroponic method. The form of this activity is socialization carried out and attended by students, administrators and staff of Ma'had Zaadul Ma'ad on Jl. Padat Karya Lorong Melati RT 01, Talang Jambe Village, Sukarame District, Palembang. namely lectures, discussions, and direct practice on hydroponic cultivation. This activity received a good response from PKM participants, where participants enthusiastically followed the course of the workshop activities, namely making hydroponic plant seeds, hydroponic devices, making AB mix nutrients, planting, harvesting, to preparing financial reports. Hydroponic plants have a higher selling value compared to other plants. Of course, this is a potential profitable and promising business opportunity, so that male and female students, administrators and staff can utilize the yard to cultivate hydroponic plants. The prospects for this plant are very bright in the long term because consumer demand never stops. This program has a significant positive impact, but it is recommended that there be further development to expand the reach and sustainability of activities.

UMKM are one form of micro, small, and medium enterprises that are formed because of someone's personal desire. UMKM actors must strive to increase competitive advantage, UMKM must increase adaptation to currently developing technology, increase the ability to use social media and digital marketing, increase product innovation, and expand the market are some of the right steps that are worthy of being taken by UMKM actors. This is worthy of being implemented in order to increase the selling value of UMKM, especially in order to be able to compete with foreign products that are increasingly flooding the national market, considering that UMKM are an economic sector that is able to reduce unemployment (Sudaryanto. 2011). UMKM through digital marketing development can help the community increase income so that they can follow the development of entrepreneurship. The method in implementing UMKM empowerment activities is carried out using observation, surveys, questionnaires, and interviews. The results of this empowerment are that this activity was attended by UMKM Cihil Food which has 10 members, socialization of social media and digital marketing through the creation of a special website for UMKM Cihil Food which is combined with Barcode (QR) innovation. Based on this activity, it was found that in improving the welfare of UMKM, what must be done is to make maximum use of technology, improve the community economy, and improve human resources.

Handicrafts are an important part of the creative economy sector in Indonesia. The creative economy itself is an activity based on the use of intellectual property to create creativity, which aims to increase skills and income. The formulation of this research is that this research aims to determine the impact of the decrease in selling price on the production interest of artisans in Beleka Village and the factors causing the price decrease. This study uses a qualitative approach with a type of field research, subjects are selected purposively, with data collection techniques through observation and interviews. The validity of the data was tested using source triangulation, while data analysis was carried out through the stages of collection, reduction, presentation, and drawing conclusions. The results of the study show, first, the decline in the price of handicrafts in Beleka Village has a great influence on the enthusiasm and interest of artisans to stop producing. This is due to low selling prices and imbalances with the increase in raw material costs, which ultimately reduces profits. Second, Second, the decline in the price of handicrafts in Beleka Village is caused by several main factors. One of them is competition with bulk products that are cheaper and easily accessible in the market. In addition, changes in consumer tastes who tend to choose modern and practical products also contribute to reducing interest in traditional crafts.

The partners for this community service activity are UMKM which are engaged in goat slaughtering. One of the problems faced is that the process of removing goat skin is still manual, that is, it still uses human labor, where using human power for the goat skinning process requires less efficient time. Therefore, these UMKM really need a touch of technology related to the goat skin removal method to overcome the problems of UMKM engaged in the business of slaughtering goats and selling goat meat. Therefore, in community service activities, goat skin pulling machines will be handed over to partner entrepreneurs, namely MSMEs. Mak Ngat at the Rasmala market in the Srondol Wetan housing complex, Banyumanik sub-district, Semarang city. Impact After using a goat skin pulling machine for Mak'Ngat UMKM, the goat skinning process is more economical, namely when done manually it can skin 12 goats in one hour, but when done using a machine, 12 goats can be done in 15 minutes and this number has increased drastically

This study aims to analyze the factors that influence the income of coffee shop businesses in Kintamani District, Bangli Regency, by integrating both traditional and digital factors. Specifically, the research examines the effects of capital, operating hours, selling price, number of customers, and the use of e-money on coffee shop income. Using a quantitative approach, the study applies multiple regression analysis to investigate the relationships between these variables. The findings reveal that both traditional factors such as business capital and operating hours, as well as modern factors like e-money usage, have a significant impact on the income of coffee shop businesses in Kintamani. This research not only fills a gap in the existing literature but also offers practical insights for business actors in the coffee shop industry, particularly in high-tourism areas like Kintamani.  

Does the presence of Facebook social media make changes in interactions, which are usually active housewives gossiping (light discussions) on the porch of the house, after the presence of Facebook social media, housewives choose to interact online rather than face to face. This research was conducted in Partali Toruan Village using qualitative research methods and informants who became informants were housewives in Partali Toruan Village. Data collection techniques were carried out by observation, interviews, documentation and drawing conclusions. The results of the study indicate that Facebook has an impact on changes in interaction patterns in mothers in Partali Toruan Village, North Tapanuli Regency and these changes are planned changes or come from one's own will. Meanwhile, the conclusions based on the researcher's sub-problems are as follows: Most of the core of the negative impact of Facebook on changes in interaction patterns with family and the Partali Toruan community environment on mothers in Partali Toruan Village, North Tapanuli Regency is making Facebook social media a money field, namely by selling online, and eliminating boredom. Facebook has a negative impact if its users misuse Facebook as a life regulator.

This research aims to develop an interactive web dashboard to support data analysis for vending machine sales. The dashboard is designed to facilitate the management of large datasets through intuitive visualizations and interactive features such as filtering, searching, and pagination. The development process involves several stages, including data collection, data cleaning, analysis, visualization, web design, implementation, and deployment using GitHub Pages. Technologies like HTML, CSS, JavaScript, Chart.js, and Grid.js are utilized to ensure efficiency and accessibility. The results of the research show that the dashboard effectively presents key information, such as sales trends, best-selling products, and payment method preferences, thereby supporting more accurate and data-driven strategic decision-making. However, the research has limitations in integrating predictive analytics. Future development is recommended to include predictive algorithms and test system performance on large-scale data. This solution is expected to contribute significantly to optimizing vending machine management and serve as a development model for similar applications in other business sectors.

This research aims to address the challenges in sales data management and limited market reach faced by the Inegena Village-Owned Enterprise (BUMDes) in North Bajawa District, Ngada Regency, East Nusa Tenggara. The BUMDes produces and sells candlenut oil, a superior local product, but currently uses a manual sales and recording system (B2B and B2C), which leads to fluctuating demand, difficulties in sales data analysis, and decision-making that lacks valid data. To address these issues, a web-based e-commerce system was implemented. This system was designed using Agile methods, involving planning, implementation, software testing (black box testing), documentation, deployment, and maintenance. Furthermore, the Naïve Bayes algorithm was applied to visualize sales data and support better decision-making by classifying best-selling products, popular payment methods, and sales levels. The results of this research are expected to assist Inegena BUMDes in improving sales efficiency, expanding the market reach of candlenut oil products nationally. This system uses supporting software such as Xampp, PHP, and MySQL.

This study aims to find out and analyze the Marketing Strategy of Event Marketing and Cross Selling on the Increase in Sales and Purchase Decisions on the product Keke Busana in Lamongan. The type of research used is quantitative descriptive. The population in this study is all visitors and customers who make purchases at the Keke Jetis Lamongan Terrace. The sampling method used in this study was random sampling of 86 respondents. The data analysis methods used in this study are  validity test, reliability test, classical assumption test, multiple linear regression analysis, determination coefficient test, t test and f test with the help of SPSS version 29. The results of this study show that there is a partially significant positive influence between the variables  of Event Marketing, Cross Selling on Sales Increase and Purchase Decisions of Keke Clothing products in Lamongan with the t value calculated > t table (t calculate X1 against Y1 = 2,647, X2 against Y1 = 5,800, while t calculate X1 against Y2 = 3,716 and X2 against Y2 = 4,917). Simultaneously, there was a significant positive influence between the variables of event marketing and cross selling on Y1 with  an F value of  54,970 > Ftable 4.87, and on Y2 = 56,066 >Ftable 4.87.In this study, the Cross Selling  variable has the most dominant influence on the Increase in Sales and Purchase Decisions of Keke Busana products in Lamongan.

Delegating power in land transactions plays a crucial role in ensuring legal certainty and protection in Indonesia. This study examines the legal implications of granting power of attorney in land sales, focusing on the prohibition of absolute power as regulated under the Instruction of the Minister of Home Affairs No. 14 of 1982 and Government Regulation No. 24 of 1997. The research identifies issues arising from the misuse of power of attorney, which is often used to disguise unlawful land ownership transfers. Using a normative legal research method, this study analyzes legislative provisions, judicial interpretations, and case law to evaluate the legality of power of attorney in land transactions. The findings reveal that despite legal prohibitions, loopholes allow misuse, creating risks of legal uncertainty. The study concludes that stricter enforcement and regulatory refinements are needed to prevent such misuse and enhance legal protection for all parties involved.

Tobacco is one of the economic crops that has an important role in the global and national economy. In the production and selling price of tobacco is not only influenced by internal factors, such as cultivation methods and agricultural techniques and also external factors, In an effort to overcome this challenge One promising approach is the use of statistical methods and machine learning to combine data on these diverse factors. Autoregressive Integrated Moving Average (Arima) method. In 2010-2021, North Sumatra Province had 12 regencies that had the potential for tobacco production consisting of 12 years with 5 regencies in North Sumatra that had the potential to produce tobacco. Based on the forecast results, there was a significant increase in the amount of higher tobacco production in even years or it can be said to be an increase in the following 2 years. This can be a reference for producers to increase productivity in odd years to meet stable market needs.

TikTok Shop is a social e-commerce feature that allows users and creators to promote and sell products while shopping. By selling through TikTok Shop, users and creators can earn money from the platform, especially with the growing number of TikTok users. The presence of the shopping feature on this app makes TikTok increasingly popular because, in addition to entertainment, users do not need to switch to other shopping apps to make transactions. This study aims to examine and analyze the influence of content marketing and brand image mediated by electronic word of mouth (eWOM) on product purchase interest in TikTok Shop. This research uses an associative method with a quantitative approach. The population in this study consists of TikTok Shop consumers in the Dumai area, with an unknown number, categorized as an infinite population. The Lemeshow formula was used for sampling, resulting in 97 respondents. Data analysis was performed using WarpPLS version 8.0 software. Based on the test results, it can be concluded that content marketing has a positive and significant effect on product purchase interest, as well as a positive effect on eWOM. Furthermore, eWOM was found to mediate the effect of content marketing on product purchase interest. Brand image also has a positive and significant effect on product purchase interest and eWOM, and eWOM can mediate the effect of brand image on product purchase interest.

The large amount of used cooking oil that is thrown into the environment by the community is an urgency that must be addressed. Therefore, it is necessary to handle it efficiently so that it can be used as a product and has economic selling value. Based on the existing urgency as an effort to reduce the impact of environmental pollution, this service was held with the aim of utilizing used cooking oil into solid soap through a saponification process with the help of a strong base such as Sodium Hydroxide (NaOH). The method used was a demonstration of making solid soap which was witnessed by residents of Karang Tunggal village. Apart from preventing the impact of environmental pollution, used cooking oil that is used repeatedly can also harm health, so this service activity is expected to solve this problem and increase public awareness and skills regarding the procedures for processing used cooking oil into solid soap. The results of service activities are training in soap making and distribution of solid soap to the community. It is hoped that service activities can increase understanding and skills in waste management to become more useful and have economic value.

The large amount of used cooking oil that is thrown into the environment by the community is an urgency that must be addressed. Therefore, it is necessary to handle it efficiently so that it can be used as a product and has economic selling value. Based on the existing urgency as an effort to reduce the impact of environmental pollution, this service was held with the aim of utilizing used cooking oil into solid soap through a saponification process with the help of a strong base such as Sodium Hydroxide (NaOH). The method used was a demonstration of making solid soap which was witnessed by residents of Karang Tunggal village. Apart from preventing the impact of environmental pollution, used cooking oil that is used repeatedly can also harm health, so this service activity is expected to solve this problem and increase public awareness and skills regarding the procedures for processing used cooking oil into solid soap. The results of service activities are training in soap making and distribution of solid soap to the community. It is hoped that service activities can increase understanding and skills in waste management to become more useful and have economic value.

The increase in online buying and selling due to government appeals during the Covid-19 pandemic has created a new habit in society, which also serves to reduce physical contact and prevent the spread of the virus. However, with the increase in delivery of goods, challenges arise in maintaining the cleanliness and safety of received packages. To address this, a smart package receiving system was developed that features automatic sterilization using ultraviolet (UV) lights and disinfectant spraying on incoming packages. This system aims to prevent the transmission of viruses that may be attached to the package. In addition, the system helps monitor and secure packages, especially when the owner is not at home. The system uses a microcontroller as the control center, equipped with an ESP32-CAM camera to document photos of the sender, as well as an ultrasonic sensor to detect whether the package is in the box or not. The process starts when the courier presses the “there is a package” button, which sends an OTP code to the receiver's Telegram. The courier enters the OTP code, places the package in the box, and closes it. After that, the UV lamp turns on for sterilization, the ESP32-CAM photographs the package, and the ultrasonic sensor detects the package status. If the package is detected, a photo notification of the sender is sent to Telegram, informing the recipient that the package is ready for pickup.  

This research have intenions to show and understand the legal principles of engagement in agreements when entering into agreements. know about the implementation of the principles of engagement, especially the principle of consensualism in realizing an engagement. The writing of this article applied through the normative legal research method where the author employs a legislative approach and a system of legal concept. The study results indicate that when making an agreement, several principles serve as the foundation of legal proceedings, guiding decisions and actions within the judicial system, as a legal basis this principle can provide an overview of the contract. Numerous guiding principles are available for reference and implementation in various contexts and situations. The principles of association include the principle of freedom of contract, the principle of good faith, the principle of pacta sunt servada, and the principle of consensualism. In implementing consensualism in a contract such as an online buying and selling agreement. Buying and selling online from the point of view of contract law in Indonesia uses Paragraph (1) of Article 18 of the Electronic Information and Transactions Law. There is also a lease agreement where the parties make an agreement. The legal basis for renting a house is explained in Government Regulation no. 44 of 1994, which guarantees legal protection for home owners or tenants. The regulation also explains that a rental agreement can be said to be valid if there is approval or permission from the owner of the dwelling. In accordance with the basic law of renting a house, there are 3 (three) clauses in the house rental agreement

This study compares the legal protection of pre-project selling property contracts in Indonesia and Singapore, focusing on the regulation of the position of PPJB, consumer protection, and the mechanism of transfer of ownership and payment. The approach used is normative with legislative and comparative methods, relying on primary and secondary legal materials through literature studies. Descriptive and comparative analysis reveal significant differences in the legal arrangements of the two countries. In Indonesia, Law No. 8 of 1999 and Law No. 1 of 2011 regulate pre-project selling through PPJB, but supervision is weak so that it often harms consumers, such as in the case of Meikarta. In contrast, Singapore has more detailed regulations, such as the Housing Developers (Control and Licensing) Act, which requires escrow accounts for consumer funds and strict payment schemes. Supervision and law enforcement in Singapore are more effective with strict sanctions against violations, reinforced by jurisprudence such as the Jurisprudence of Tan Eck Hong v Maxz Universal Development Group Pte Limited (2012) SGHC 240. This study concludes that legal protection in Singapore is more advanced than Indonesia, providing important recommendations for property law reform in Indonesia to prevent disputes and abuse in property transactions.

The online buying and selling system makes it easier for people to make transactions and creates business opportunities for business people to develop business transactions in collaboration with resellers without having to meet face to face, such as online buying and selling transactions for Namastudios bags. Online buying and selling transactions between suppliers and resellers are carried out by mutual agreement where the rights and obligations of the parties are regulated to avoid risks. However, there was a default in 2018 by the supplier that the goods sent did not match what was agreed. So resellers suffer quite a lot of losses. For these losses, the reseller filed a lawsuit at the South Jakarta District Court. The aim of the research is to provide legal protection and to find out the application of judges in court decision no. 629/Pdt.G/2022/PN.Jkt.Sel. The research method uses normative juridical research with a case approach which uses data collection methods through secondary data which is analyzed qualitatively. The results of the research are legal protection for resellers for default, based on Article 1320 of the Civil Code, where the agreement made is not in accordance with the agreement, it is null and void, where the supplier is obliged to compensate the reseller for losses. The application of the judge's law in the decision is that the judge granted part of the decision and stated that the Defendant had committed an act of breach of contract based on Article 1320 of the Civil Code which did not fulfill one of the conditions for the validity of the agreement, namely the agreement contained in the notarial deed.