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This study examines the effectiveness of enhancing teacher training and development programs for maritime instructors by focusing on improving both pedagogical skills and industry knowledge. The research explores applied management strategies in the fields of port, shipping, and logistics, aligning them with industry-specific educational needs. Qualitative perspectives from 5 maritime professionals, 5 lecturers, and 5 graduates working in maritime sectors were analyzed through descriptive analysis. The study aims to understand how maritime instructors can effectively integrate technical, promotional, marketing, and innovative skills into their teaching practices to better prepare students for the maritime industry. The data collection was conducted through structured interviews, observations, and focus group discussions. Findings indicate that improving teacher training not only enhances instructor competencies but also bridges the gap between maritime education and industry requirements. Key indicators include the effectiveness and efficiency of the training programs, with a performance score of 9/10 based on qualitative assessment. The paper discusses the implications for maritime vocational education, emphasizing the need for continuous improvement in instructor development. The study concludes with recommendations for further enhancing maritime teacher training programs by incorporating modern management practices and technological advancements to ensure that maritime education stays relevant to industry demands.

This study investigates how applied management studies can foster entrepreneurship and innovation in maritime institutes, particularly in port, shipping, and logistics. By focusing on the qualitative experiences of five maritime professionals, five lecturers, and five graduates, this research explores how technical, promotional, marketing, and innovation strategies impact entrepreneurial development within the maritime industry. A qualitative research approach, supported by descriptive analysis, was employed to assess the effectiveness of applied management studies in promoting entrepreneurship among students. Results demonstrate a high level of efficiency and effectiveness, scoring 9/10 across various indicators. These findings offer insights into how maritime institutes can align their curriculum with industry needs, encouraging innovative and entrepreneurial thinking in future maritime professionals.

This research explores the impact of using the application on Micro, Small, and Medium Enterprises (MSMEs) in the city of Semarang in the context of digitalization and the implementation of Artificial Intelligence. (AI). Research data were obtained from a survey of 100 MSME actors and in-depth interviews. The analysis method used is qualitative descriptive. The research results indicate that the application can potentially enhance MSMEs' operational and marketing efficiency through a digital system. However, it still faces the challenge of low digital literacy among MSME actors. The discussion shows that this innovation can improve the competitiveness of business actors in the digital era, especially in understanding consumer behavior and logistics management. The research conclusion emphasizes that implementing the application can be a solution to increase MSME income, help them adapt to market changes, and effectively utilize digital technology.

Digital transformation in the agricultural sector is becoming increasingly important in increasing farmer productivity and efficiency. One innovation that supports this process is the use of the Farmer Apps application, a digital platform that facilitates access to information, marketing and agricultural management. This research aims to analyze the role of agricultural extension workers in supporting digital transformation through the application of Farmer Apps in the Air Joman rural area. This research method uses a qualitative approach with in-depth interviews and field observations. The research results show that agricultural extension workers have an important role as facilitators, educators and mediators in the adoption of digital technology by farmers. However, some of the challenges faced include limited digital infrastructure and low technological literacy among farmers. The conclusion of this research is the importance of increasing the capacity of agricultural extension workers and providing infrastructure capable of accelerating the digital transformation process in the rural agricultural sector.

Community Service (KKN) in Perkebunan Maryke Village, Kutambaru District, Langkat Regency, was carried out by students of the Muhammadiyah University of North Sumatra from 12 to 27 August 2024. This program aims to improve the financial literacy of the community and optimize the potential of the broomstick MSME which is the main source of income for village residents. Through MSME mentoring activities, students conduct value chain analysis to improve production efficiency, product innovation, and more effective marketing strategies. This mentoring aims to increase the competitiveness of MSMEs and shorten distribution channels to a wider market. In addition, the financial literacy program in collaboration with Bank Sumut is also provided through workshops to teach the community, especially the younger generation, about the importance of saving, financial planning, and personal budget management. The results of this activity show an increase in community understanding of financial literacy and MSME management, as well as the creation of new innovations in broomstick products. This activity not only has an impact on increasing residents' income, but also strengthens social cohesion and sustainable village economic development. This program is expected to be a model for community empowerment in other rural areas.

This study aims to identify the marketing channels of spring onions and analyze the efficiency of spring onion marketing in the research area. The population in this study were all farmers in Linonggasai Village, Wonggeduku Barat District, Konawe Regency who grow spring onions and marketing institutions, namely 10 farmers, 4 collectors and 5 retailers, farmer samples were taken by census and trader samples used the snowball sampling method. Based on the results of field research, it can be concluded that; the marketing channels for spring onions in this research area are farmers to collectors to retailers and then to consumers. The margin obtained by collectors is IDR 10,000 / kg with a profit of IDR 8,500 / kg. While the margin obtained by retailers is IDR 10,000 / kg with a profit of IDR 8,900 / kg. The efficiency value of the spring onion marketing channel in the research area is efficient with a marketing efficiency level obtained by collectors of 2.5% and retailers of 1.5%, and the farmer share received by farmers is 72%.

This service aims to assist Micro, Small and Medium Enterprises (MSME) traders in increasing sales and managing their finances through the introduction of financial technology (fintech) and the utilization of the Facebook Marketplace e-commerce platform. This service was carried out in response to the challenges faced by MSMEs in the digital era, especially in the aspects of increasing sales and efficiency of financial management. This service activity involves direct training and assistance to MSME players in Wanayasa District, Banjarnegara Regency. The stages of training activities include 1) survey 2) training and mentoring 3) results and evaluation. This training activity is an introduction to the basics of fintech, how to access and utilize fintech services for financial management, as well as marketing and sales strategies through Facebook Marketplace. The results of this activity show an increase in the ability of MSME traders to use fintech to better manage their finances, including in terms of transaction recording, cash flow management, and access to digital financial services. In addition, the merchants also succeeded in increasing the visibility and sales of their products through Facebook Marketplace.Thus, the introduction of fintech and the utilization of Facebook Marketplace are proven to support the optimization of sales and financial management of MSMEs.

Developing a marketing strategy for corn agricultural products is an important step to increase the competitiveness and income of corn farmers in Indonesia. Corn as one of the main agricultural commodities has great potential to meet food and industrial needs. This discussion aims to analyze the current conditions of the corn market, identify the challenges faced by farmers, and formulate effective marketing strategies. The results of the discussion show that factors such as product quality, price and market accessibility greatly influence the success of corn marketing. Apart from that, the use of information technology and digital marketing has also been proven to increase market reach and distribution efficiency. Based on these findings, recommended marketing strategies include strengthening distribution networks, improving product quality through training for farmers, and using digital platforms for marketing. By implementing this strategy, it is hoped that corn farmers can increase their income and contribute to national food security

The advancement of digital technology has revolutionized marketing from traditional methods to online approaches. Digital marketing, leveraging digital media and the internet, including e-commerce and social media, has become a crucial element in promoting products and services. According to Kotler and Keller (2023), digital marketing not only boosts sales but also strengthens brand identity and fosters customer relationships. In Indonesia, Micro, Small, and Medium Enterprises (MSMEs), which significantly contribute to the local economy, can utilize digital marketing to expand their market reach and improve efficiency. This study was conducted in Ngampel Kulon Village, Kendal Regency, Central Java, focusing on MSME operators and aspiring entrepreneurs who have not fully utilized digital platforms such as WhatsApp Business. The research method involved observation, economic potential identification, and training using a Participatory Rural Approach. The training covered four main components: an introduction to digital marketing basics, copywriting techniques, digital marketing strategies, and hands-on practice with guidance. Results showed that 34 local residents and 15 KKN students exhibited high enthusiasm and successfully applied promotional strategies through social media. The evaluation indicated an improvement in knowledge and skills in using WhatsApp Business for product marketing. The conclusion is that the training successfully enhanced MSMEs' understanding and skills in digital marketing, including digital content creation and social media utilization. The program also emphasizes the need for policy makers' involvement in planning and managing local product marketing to compete globally and adapt to ongoing technological trends.

The need for efficient, economical, and environmentally friendly animal feed in Indonesia, especially for small and medium-scale farmers, requires innovative solutions. This community service program aims to optimize the production and marketing of maggot as an alternative animal feed through the empowerment of MSMEs at TPS3R Ngudi Lestari. A participatory approach was implemented through two main stages: maggot production training and a digital marketing workshop. The results showed a significant increase in both the production capacity and quality of maggot, as well as an improvement in digital marketing skills among MSMEs. The training enhanced participants' technical abilities in substrate management, production efficiency, and post-harvest processing, leading to higher and more consistent production outcomes. Meanwhile, the digital marketing workshop equipped MSMEs with strategies to expand market reach through online platforms, branding, and content creation. Despite challenges such as substrate variability and digital infrastructure limitations, innovative solutions like substrate diversification and improved environmental monitoring were successfully applied. This program not only boosted the local economy but also contributed to a more sustainable livestock sector by integrating circular economy principles. In conclusion, the program demonstrates the potential of combining maggot production with digital marketing strategies to create a sustainable business model for MSMEs, serving as a replicable example for community empowerment within the context of a circular economy and sustainable agriculture in Indonesia

The purpose of this study was to determine the marketing techniques of ornamental coral (coral) type Euphyllia Glabrescens at PT. Agung Aquatic Marine. and to determine the efficiency of direct marketing of ornamental coral (Coral) type Euphyllia Glabrescens at PT. Agung Aquatic Marine. The type of research used is qualitative and quantitative methods with data collection techniques of observation, interviews, and documentation, the analysis technique used in this study uses qualitative descriptive analysis. The results of the analysis of sales data of ornamental coral (Coral) type Euphyllia Glabrencens at PT. Agung Aquatic Marine uses three techniques in marketing ornamental coral (Coral), namely face to face, stock list, and via photos. Between the two marketing channels there are differences in efficient marketing results, but between the two marketing channels, the most efficient in marketing ornamental coral is marketing channel I with an efficiency level of 1.0%, while marketing channel II has an efficiency level of 0.49%. This is because in marketing channel I, the costs incurred are slightly lower than those in marketing channel II, which has a larger cost component because the shipping distance of ornamental coral is quite far.    

Honey is a natural and usually sweet-tasting liquid manifested by honeybees (Apis sp) from plant flower juice (flower nectar) or other plant parts. Marketing channel is a flow of various institutions that perform all activities used as a tool to distribute a good and ownership that starts from the producer and ends at the end user. This research was conducted to find out and describe the honey marketing channels and analyze the efficiency of honey marketing channels in Al Halif Pure Honey Bee MSMEs in Manonjaya, Tasikmalaya Regency. This research was conducted at Al Halif Pure Honey Bee MSME in Manonjaya, Tasikmalaya Regency. The analysis method used is descriptive qualitative and quantitative analysis. The results showed that there are two honey marketing channels, namely marketing channel I: Beekeepers - Wholesalers (MSME Al Halif Pure Honey Bee)) - End Consumers and Beekeepers receive a large amount obtained is 53% of the price of the wholesaler level, marketing channel II: Beekeepers - Wholesalers (MSME Al Halif Pure Honey Bees) - Small Traders (Retailers) - End Consumers, beekeepers receive a large amount obtained is 45% of the price of the small trader level. Honey marketing channels with efficient criteria with a channel efficiency value I of 8.88% and marketing channel II of 6.8%.

Optimization of community empowerment through mushroom cultivation has a major problem, namely the lack of implementation of digital marketing strategies in oyster mushroom cultivation to increase market access, sales efficiency, and production capacity. With the implementation of digital marketing strategies, the Sukahurip II Farmer Group can promote their products more widely, effectively, reach a larger market and increase sales. The methods used include training and assistance in the use of digital platforms such as social media, e-commerce, and online marketing applications. The results of this implementation show that with the support of digital marketing, the community is able to increase income, expand customer networks, and strengthen their position in the market. This study provides practical guidance for the implementation of digital marketing strategies in oyster mushroom cultivation businesses, as well as providing recommendations for the development of similar empowerment models in other sectors.

Optimization of community empowerment through mushroom cultivation has a major problem, namely the lack of implementation of digital marketing strategies in oyster mushroom cultivation to increase market access, sales efficiency, and production capacity. With the implementation of digital marketing strategies, the Sukahurip II Farmer Group can promote their products more widely, effectively, reach a larger market and increase sales. The methods used include training and assistance in the use of digital platforms such as social media, e-commerce, and online marketing applications. The results of this implementation show that with the support of digital marketing, the community is able to increase income, expand customer networks, and strengthen their position in the market. This study provides practical guidance for the implementation of digital marketing strategies in oyster mushroom cultivation businesses, as well as providing recommendations for the development of similar empowerment models in other sectors.

This study aims to determine and analyze how the marketing strategy is carried out by PT. Bintang Sayap Utama in Malang in expanding market share. The data analysis technique used by the researcher is quantitative descriptive analysis used to determine the marketing mix, internal and external environment, using SWOT analysis, and to support the use of quantitative analysis in the IFE, EFE, IE, and AHP matrices. The results of the study indicate that the main priority criteria considered by experts in expanding market share is product development. The main priority alternative considered by experts in product development is to carry out distribution cost efficiency.  

Indonesia as one of the developing countries that Pancasila economic system must utilize new digital technologies to improve its economy, improve its economiy. This research aims to understand the role of e-commerce in improving people’s walfare in the digital era. It explores how the digital economy has impacted the growth of online commerce businesses in Indonesia over the past five years and examines the digital strategies adopted by e-commerce companies to improve  operational efficiency and customer service. Operational efficiency and customer service. The study highlights the contribution of leading platforms such as Shopee and Tokopedia, which are use advanced digital marketing tehcniques, user-friendly interfaces and strong security measures to build trust, and strong security measures to build consumer trust and increase engagement. Financial technology (fintech) also plays an important role in supporting e-commerce by enabling transaction role in supporting e-commerce by enabling secure transactions, efficient transactions, and expanding access to financial services. In summary, the growth of combined internet usage, e-commerce, and fintech in Indonesia highlights the country’s significant strides in developing a dynamic digital economy. The country’s significant strides in developing a vibrant digital economy. These advancement are diving economic growth, enhancing financial inclusion, and transform the shopping experience, thereby improving the overall economic well-being of society as a whole in the digital age    

This community service project aimed to support the development of the "Kerupuk Santoso" MSME in Karangkembang Village, Lamongan Regency, East Java, through training in business management and digital marketing. While this MSME has significant growth potential, it faces various challenges, including limitations in marketing and management. Through a series of training sessions and mentoring, the MSME operators successfully improved their skills in management and digital technology utilization to expand their market reach. The results of this project show a significant increase in operational efficiency and product competitiveness in a broader market. The support from the local community and the active involvement of KKN students played a crucial role in the success of this program. This initiative is expected to have a long-term positive impact on the local economy and the well-being of the community.

This study is motivated by the phenomenon of rising unemployment rates among SMK graduates. The study is aimed at finding out to what extent entrepreneurial education, self-effectiveness, and family support influence the entrepreneurship interests of students in the 11th grade of the SMKN 1 Marketing in the 2023/2024 academic year both simultaneously and partially. This research uses a survey method with a quantitative approach. Data collection techniques using questionnaires and data analysis techniques using the help of the program SPSS 29.0 for Windows. As for the population in this study, the entire students of class XI of the SMKN 1 Marketing Tasikmalaya school year 2023/2024. The sampling technique in this study is saturated samplings with a total of 122 students. The results of the study show that: 1) There is a significant influence between entrepreneurial education and entrepreneurship interests with a significance value of 0.001 2) There is an significant impact between self-effectiveness and enterprise interest with a signification value of 0.019 3) There is no significant effect between family support for entrepreneur interest with the significance rate of 0.603 4) There are significant influences between enterprise education, self-efficiency, and family support of enterprising interest with an significance of 0.001.

PT Aaron Innovation is a company that focuses on marketing yummys mother and child products, such as breast milk, maternity food, and baby skincare. With the wider reach of consumers through the TikTok platform, the company faces the challenge of increasing product return rates. This study aims to optimize the product return process at PT Aaron Innovation by identifying and implementing strategies that can increase operational efficiency, reduce costs, speed up and improve the accuracy of return handling, and increase customer satisfaction. This study uses a descriptive qualitative approach with a survey method, collecting data through direct observation and interviews with sources. The results showed that the current returns system is not optimal, with ineffective SOPs and a lack of special areas for returns handling, causing delays and irregularities in handling returned products.

Indonesia's 2.5 million hectares of coral reefs include 569 species, or about 67% of the world's 845 coral species. One of the companies engaged in the export business of ornamental corals is PT Agung Aquatic Marine located in Bali province. This study aims to determine the costs, revenues and marketing margins of ornamental coral export business at PT Agung Aquatic Marine, Denpasar Bali. This research uses descriptive quantitative. Data analysis used is income analysis, marketing margin and marketing efficiency. The results showed that the costs incurred amounted to Rp2,472,069,157 so that the revenue earned was Rp822,355,543, There are two types of marketing margins used in the sale of ornamental coral euphyllia type, the first from fishermen to exporters and then to consumers which totaled Rp2,078,202, while the second from suppliers and then to exporters after that to consumers amounting to Rp2,017,637. The efficiency level of Marketing channel I is 13.1% and marketing channel II is 5.7%. So it can be seen that obtaining high margins and profits is Marketing channel I. While the one with the most efficient marketing is Marketing channel I. While the one with the most efficient marketing is Marketing Channel II.