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In the world of education, students' English language skills cannot be separated from the learning process provided by lecturers. Lecturers as facilitators try to provide the best teaching and learning process for their students. English is a course that develops communication skills both orally and in writing, understanding and expressing information. This course is no longer just a course that is limited to grammar, but can also develop students' skills in communicating English orally and in writing. For this reason, a creative approach is needed that can make students more active and interesting in learning English. One of the approaches provided by lecturers is learning English by utilizing audio-visual media, namely using videos, films, and music. In teaching English material, the use of this learning media is one of the right learning media to use. The purpose of this journal is to provide strategies in utilizing audio-visual media to improve students' English learning outcomes. Technically, the strategy for utilizing audio-visual media in the process of teaching and learning English is divided into three stages, namely preparation, use and the last is follow-up after use. This media utilization strategy will make English learning more effective, interactive and interesting. Lecturers will be more optimal in delivering materials and students will find it easier to understand.

The main problem discussed in this research is how digital communication strategies through social media, especially Instagram, can be effectively utilized to build the brand image of halal cosmetic products amidst increasingly fierce competition in the beauty industry. Wardah was chosen as the object of study because of its success in positioning itself as a pioneer of halal cosmetics in Indonesia, with an approach that emphasizes Islamic values. This study aims to examine the role of digital communication strategies in shaping the halal brand image of Wardah cosmetic products through the Instagram platform. As one of the local brands that carries Islamic values, Wardah utilizes social media as the main means to reach consumers, especially the modern Muslimah segment. The approach used in this research is descriptive qualitative with content analysis method, which focuses on visual narratives, captions, audience engagement, and collaboration with influencers. The results showed that Wardah consistently displays content that represents the values of halalness, simplicity, and modern and professional Islamic beauty. Through an integrated communication strategy, Instagram is not only a promotional medium, but also a means of forming a strong brand image that is relevant to the identity of the target audience. The findings underscore the importance of visual and narrative communication in strengthening the positioning of halal products in the Indonesian cosmetics market.

This study investigates the impact of knowledge management and creativity on employee performance within the creative industry sector in Bandar Lampung. Employing a quantitative methodology, data were gathered through the distribution of structured questionnaires. The research sample comprised 140 employees representing various subsectors of the creative industry, including application development, architecture, interior design, visual communication design, product design, fashion, film, photography, handicrafts, culinary arts, music, publishing, advertising, performing arts, fine arts, television, and radio. To examine the relationships between the independent variables and the dependent variable, multiple linear regression analysis was utilized. The findings indicate that both knowledge management and creativity exert a positive and statistically significant effect on employee performance. This implies that enhanced knowledge management practices and elevated levels of employee creativity contribute to improved work outcomes. Consequently, organizations are encouraged to enhance their knowledge management frameworks and cultivate a creative work environment to boost employee productivity and support the achievement of organizational objectives.

This project aims to implement the AIDA and StoryBrand models in writing the script for the Educourse company profile video, with the aim of increasing the effectiveness of business communication. This project uses a practice-based approach by compiling a structured script through the integration of the AIDA (Attention, Interest, Desire, Action) model to create a persuasive message and the StoryBrand framework to strengthen narrative coherence. The writing process includes identifying core messages, compiling an outline, and creating a final draft based on the principles of strategic communication and storytelling. The result of this project is a final script ready for production, containing the latest information about the company, user testimonials, and visual directions optimized for the YouTube digital platform. The application of both models allows for clearer, more engaging messages that are in line with Educourse's mission and audience. This project emphasizes the importance of implementing a structured communication model in media production and can be a reference in writing scripts that focus on branding strategies in the future. In addition, this project also contributes to the development of academic discourse in the field of digital content writing through the application of relevant theoretical approaches.

As one of the leading beauty influencers in Indonesia, Tasya Farasya has a big influence on her followers' purchasing decisions. This study discusses the communication strategies used by Tasya Farasya in building consumer trust through beauty product reviews on TikTok. Consumer trust in her reviews is a major factor in the effectiveness of marketing strategies involving her. Therefore, this study aims to understand how Tasya Farasya constructs convincing communication and builds credibility in the eyes of her audience. This study uses a qualitative approach with a phenomenological method. Data were collected through observation of product review content on TikTok and analysis of interactions in the comments column. In addition, interviews with several of her followers were conducted to determine their perceptions of communication style and the level of trust in the reviews given. The results of the study show that the communication strategies used include relaxed and easy-to-understand language, enthusiastic expressions and honesty in providing product reviews, both in the form of recommendations and criticism. In addition, the use of attractive visual elements and active interaction with followers through comments and response videos, Tasya Farasya has succeeded in building trust among her followers.

This study examines communication strategies in promoting national values ​​in the era of social media which has a very important role in building collective awareness and strengthening the sense of national unity. Social media, as a fast and broad means of communication, offers challenges as well as opportunities for efforts to strengthen nationality. In this context, an effective communication strategy must utilize digital platforms to disseminate inclusive national messages, prioritize tolerance, and strengthen national identity. The approaches used can be in the form of utilizing visual content, narratives that touch emotions, and collaboration with influencers and public figures to create a greater impact. In addition, it is important to pay attention to the aspects of speed and accuracy of information, so that the message conveyed is not easily distorted or misinterpreted. This study uses method a qualitative approach with a case study design to understand communication strategies in promoting national values ​​in the era of social media. The qualitative approach was chosen because it allows researchers to explore in depth the communication phenomena that occur in society, especially on social media. This study discusses various communication techniques and models that can be used to convey national values ​​to the younger generation, as well as the challenges faced in managing information amidst the diversity of opinions on social media. The results of this study to contribute to the development of more effective communication strategies in promoting national values ​​in the digital era.

The role of administrative staff in Islamic boarding schools is very central in ensuring the smooth functioning of the institution. One of the important competencies that need to be possessed is statistical literacy, which includes the ability to understand, process, and present data systematically. The purpose of this PKM activity is to improve the knowledge and skills of administrators in applying statistics to administrative management. With an understanding of concepts, insight into the application of statistical concepts, accuracy of interpretation of statistical results, and visualization and communication skills of statistical analysis results. This community service activity is carried out through workshops and intensive mentoring. The results of this activity indicate that efforts to improve the knowledge and skills of partners in managing student administration through strengthening statistical literacy have gone well and provided quite optimal results, especially in the indicators of skills in calculating and visualizing data.

This study examines communication strategies in promoting national values ​​in the era of social media which has a very important role in building collective awareness and strengthening the sense of national unity. Social media, as a fast and broad means of communication, offers challenges as well as opportunities for efforts to strengthen nationality. In this context, an effective communication strategy must utilize digital platforms to disseminate inclusive national messages, prioritize tolerance, and strengthen national identity. The approaches used can be in the form of utilizing visual content, narratives that touch emotions, and collaboration with influencers and public figures to create a greater impact. In addition, it is important to pay attention to the aspects of speed and accuracy of information, so that the message conveyed is not easily distorted or misinterpreted. This study uses method a qualitative approach with a case study design to understand communication strategies in promoting national values ​​in the era of social media. The qualitative approach was chosen because it allows researchers to explore in depth the communication phenomena that occur in society, especially on social media. This study discusses various communication techniques and models that can be used to convey national values ​​to the younger generation, as well as the challenges faced in managing information amidst the diversity of opinions on social media. The results of this study to contribute to the development of more effective communication strategies in promoting national values ​​in the digital era.

Wireless communication, in its infrastructure nature, faces many challenges such as fading, data coverage, and interference issues. Therefore, High-Fidelity or (Li-Fi) is utilized due to its ability to naturally provide high-density wireless data coverage in closure’s particularly helpful for application(s) in some areas while the radio interference conditions are concern. This article illustrates an advanced Li-Fi approach performing high-speed data transmission between two Personal Computers (PCs) utilizing the Arduino Nano-based technique. In the experimental phase, data is mainly used to be transmitted over red laser diode (630 nm) through (30 cm) in distance, a distance of 30 cm, achieving a high peak speed reach to about (512Bps). The proposed approach performance is computed by evaluating the most important and related metrics like Signal-to-Noise Ratio (SNR), Bit-Error-Rate (BER), and influence of throughput on input data over various light circumstance. The proposed approach mainly utilizes a keypad as a user input and two related detection models for both a solar cell and a photodetector in order to make a powerful comparison in terms of performance. the results showed that when the photodetector applies a higher-detection efficiency (via BER enhancement which reaches to 20% over solar-cell), the solar-cell clarify outstanding power and cost-activity. The mentioned findings are propped by elaborated statistical-analyses and MATLAB simulation to design, simulate and visualize the validate functionalities of the robustness and scalability properties of the proposed Li-Fi approach.

This study aims to analyze the implementation of content marketing strategies in the Islamic banking industry in Indonesia, with a focus on the effectiveness of content in enhancing audience engagement and building the image of Islamic brands. The research was conducted through a literature review of various academic sources and previous studies, as well as an analysis of the content marketing of Bank Syariah Indonesia (BSI) on its YouTube channel as the main object. In the digital context, the types of content used include educational videos, marketing videos, and collaborations with influencers. The findings indicate that visual, educational, interactive, and authentic content has a significant impact on driving digital engagement and increasing brand awareness. Meanwhile, promotional content delivered through influencers tends to be more effective when preceded by strong brand image reinforcement, enabling consumers to develop a more positive perception of the institution. Further analysis reveals that BSI’s YouTube channel has demonstrated consistency in branding, Islamic positioning, and delivering educational messages. However, audience interaction remains limited, as reflected in the minimal responses to comments, underutilization of community features, and subscriber growth lagging behind major banks such as BCA. This situation highlights the need to optimize strategies through strengthening two-way communication, delivering serial educational content, employing more strategic calls-to-action (CTA), and integrating with the official website and other digital platforms.The study concludes that the success of content marketing in Islamic banking heavily depends on value relevance, publication consistency, and the ability to build sustainable interaction with audiences, thereby supporting increased loyalty and customer acquisition. These findings provide important contributions to designing effective and sustainable digital communication strategies that align with ethical principles and Islamic values.

This study formulates integrative strategies to revitalize the Darussalam Prayer Hall in Jorong Situjuah Gadang, Nagari Situjuah Gadang. A qualitative-descriptive case study was conducted using semi-structured interviews, participatory observation, and visual documentation, with data analyzed through reduction, thematic presentation, and triangulation. Results show a 25% increase in congregational attendance after improvements to physical facilities, particularly lighting and seating, accompanied by creative programs such as calligraphy, hadroh, and thematic studies. The use of local social media (WhatsApp and Instagram) enhanced digital engagement by 200%, while youth involvement grew significantly. Collaboration between takmir, community leaders, and digital volunteers was identified as a critical success factor. The study concludes that combining physical improvements, innovative programs, and digital communication creates a synergistic effect in revitalizing prayer hall activities. Recommendations include establishing an annual Islamic cultural festival, developing a digital scheduling platform, and strengthening takmir management training to ensure sustainability.

The competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia often faces obstacles due to limited product packaging that fails to adequately reflect product quality, uniqueness, and brand identity. Packaging is not merely a protective container but also a strategic communication tool that influences consumer perceptions, shapes brand image, and supports market expansion. This community service program was carried out at the Banana Chips MSME “Bu Tini” in Semarang, which previously relied on simple plastic packaging without graphic design, brand logo, or product information. The main objective of this program was to assist the MSME in developing both the design and functional aspects of packaging as a strategic effort to strengthen branding, enhance product value, and improve competitiveness. The methodology applied was community-based and participatory, consisting of field observation, focus group discussions, collaborative design with the business owner, and prototype testing of new packaging. The results demonstrate that the redesigned packaging highlights a stronger visual identity through logos, colors, and slogans, while also ensuring practicality, durability, and compliance with food safety standards. Furthermore, the new packaging improved information clarity regarding composition, expiration date, and producer details, which significantly increased consumer trust in hygiene and quality. From a broader perspective, the activity fostered social transformation by raising awareness among the owner and workers about the importance of branding and professional packaging, developing new skills, and positioning the MSME as a role model for similar businesses in the community. This program implies that packaging development is not solely a visual improvement but a strategic branding instrument that can support MSMEs in achieving sustainability and greater competitiveness in local, regional, and potentially digital markets.

Film is a communication medium that has the power to convey social messages to audiences through narrative and visuals. One of the social phenomena currently being extensively discussed is the issue of the sandwich generation, which is the first topic in the "Home Sweet Loan" film. With a qualitative approach and John Fiske's semiotic analysis, this research aims to explore how the sandwich generation issue is represented in the "Home Sweet Loan" film with three levels of analysis: reality, representation, and ideology. This study can contribute to providing a deeper understanding of how films can play a role in depicting relevant social issues and influencing society's perceptions of these social phenomena.

The digital transformation of journalism has reshaped how news is communicated and consumed. In an ecosystem dominated by visual content and rapid engagement, emoji have emerged as essential tools for conveying emotional tone, shaping narratives, and enhancing audience interaction. This phenomenon is referred to as emojournalism, the use of emoji within journalistic content to foster emotional resonance and public engagement. This study employs a qualitative approach with a constructivist paradigm and phenomenological strategy. Data were collected through in-depth interviews, netnographic observation, and content analysis of online news shared on platforms like Instagram and Twitter. The analysis utilized Roland Barthes’ semiotic framework, supported by triangulation techniques to ensure data validity. Emoji function as emotional signifiers in news content, influencing audience interpretation and increasing digital interaction. Specific emojis—such as

This study aims to examine how Nadia Omara as a digital content creator plays a role in reviving old literature, especially South Kalimantan folklore, through digital media. Using a descriptive qualitative approach and case study method, data was collected through observations of Nadia Omara's digital activities on platforms such as YouTube, Instagram, and TikTok. This study analyzes the adaptation strategies used by Nadia Omara to make folklore more relevant and interesting for the younger generation. The results of the study show that digital media is not only a means of preservation, but also revitalization of traditional literature. The narrative, visual, and communication style strategies used by Nadia Omara are able to bridge old culture with the modern digital world, as well as build new interest in the richness of regional culture.    

This study aims to examine how Nadia Omara as a digital content creator plays a role in reviving old literature, especially South Kalimantan folklore, through digital media. Using a descriptive qualitative approach and case study method, data was collected through observations of Nadia Omara's digital activities on platforms such as YouTube, Instagram, and TikTok. This study analyzes the adaptation strategies used by Nadia Omara to make folklore more relevant and interesting for the younger generation. The results of the study show that digital media is not only a means of preservation, but also revitalization of traditional literature. The narrative, visual, and communication style strategies used by Nadia Omara are able to bridge old culture with the modern digital world, as well as build new interest in the richness of regional culture.    

The purpose of this study is to investigate whether the use of infographic media can enhance the argumentative writing skills of eleventh-grade students at SMK Negeri Sragi, located in the Sragi District of Pekalongan Regency, Central Java. Argumentative writing is a critical academic skill that enables students to express opinions clearly, logically, and persuasively. However, many students struggle with organizing their ideas, building coherent arguments, and presenting supporting evidence effectively. To address this issue, the research employs a quantitative descriptive method with a pre-test and post-test design. A total of 30 students from grade XI were randomly selected as research participants. Infographics were introduced as an instructional medium to assist students in better understanding the structure of argumentative texts, including thesis statements, supporting arguments, counterarguments, and conclusions. The visual nature of infographics was expected to improve students’ ability to grasp and organize key components of argumentative writing. The results of data analysis indicate a significant improvement in students’ writing performance after the implementation of infographic-based instruction. Students demonstrated enhanced clarity, coherence, and persuasiveness in their arguments. Furthermore, the use of infographics increased student motivation and confidence in expressing opinions through writing. This research concludes that infographic media is an effective tool for improving argumentative writing skills among vocational high school students. It is recommended that educators incorporate visual learning tools such as infographics to support writing instruction. The findings are expected to contribute to the development of more engaging and innovative teaching strategies that promote critical thinking and communication skills in the classroom.

The objective of this project is to develop cost-effective antenna systems. The study utilized AutoCAD 2006 for data analysis and visualization. This article provides a detailed examination of various antenna systems, including cable/wire, log-periodic, array, helical, and aperture antennas. The research also explores several parameters related to antenna systems, such as effective length, antenna gain and directivity, active aperture, bandwidth, polarization, input impedance, power gain, radiation efficiency, radiation pattern, and radiation intensity. The main goal is to identify the challenges in designing cost-effective antenna systems for reliable communication. These challenges include design issues, contract management difficulties, fluctuating material prices, inaccurate estimations, limited wireless communication technology, and financial constraints. The study examines a wavelength range from 16.7 to 120, corresponding to distances from 10,000 km to 120,000 km. The findings show that at a frequency of 600 MHz, a wavelength of 16.7 units covered a distance of 10,000 km. Similarly, at 750 MHz, a wavelength of 53.3 units covered 40,000 km, and at 850 MHz, a wavelength of 94.1 units spanned 80 km. At 1000 MHz, a wavelength of 120 units covered 120,000 km. This study offers valuable insights into the design of cost-effective antenna systems and provides an understanding of the factors that influence their performance in practical communication scenarios.  

Indonesia is a country known for its linguistic diversity, which is considered one of its national treasures. Recently, the use of the Minangkabau language has experienced a significant decline. This design is created to help foster interest in learning the Minangkabau language among elementary school students. In the field of Visual Communication Design, designing creative educational media to enhance student interest and engagement, as well as introduce local culture, can be realized through the design of a board game. The design process includes data collection through questionnaires, interviews, and analysis using the 5W+1H method. The designed board game incorporates elements that teach Minangkabau vocabulary, phrases, and sentences, as well as introduce Minangkabau culture through interactive gameplay. The design results in a mascot, board game, logo, playing pieces, and a media mix from the TITAH board game design. It is hoped that this board game can serve as an effective and engaging alternative learning medium to preserve the Minangkabau language and culture among the younger generation.

Advertisements are an effective promotional medium to capture audience attention, especially through engaging visual approaches. One unique advertisement is Pocari Sweat Bintang SMA 2019, which employs 2D anime-style animation as a visual communication strategy. This study aims to analyze how the invitation element in the advertisement is visualized through storyline, scenes, and characters. Using Roland Barthes' semiotics analysis, this research explores the signs within the advertisement at both denotative and connotative levels. The findings reveal that Pocari Sweat effectively invites its audience through visuals that depict enthusiasm, freedom, and togetherness. By utilizing bright colors, movement symbolism, and character interactions, this advertisement successfully delivers a strong invitation message to participate in the Bintang SMA talent competition.