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Population growth and lifestyle changes in Indonesia have led to complex waste management issues, negatively impacting social, health, and environmental sustainability aspects. To address this, a sustainable management approach that actively involves community participation is necessary. The concept of a Waste Bank, based on the 3R principles (Reduce, Reuse, Recycle), emerges as a strategic, community-based solution. This community service program aims to encourage active community participation in the Waste Bank program in Tanjung Uban Selatan, Bintan Regency, while supporting the realization of a Smart City based on intelligent and participatory environments. The methodology used is a qualitative approach to gain in-depth understanding. Primary data collection was carried out through interviews, participatory observations, and documentation studies. Key informants were purposively selected from various stakeholders, including Waste Bank administrators, local government representatives, and community members. The results show that, although initially challenging to increase community participation, the program has had a significant positive impact. It successfully shifted the community's view of waste as a valuable economic resource. Quantitatively, this is reflected in stable income from the sale of high-quality inorganic waste, such as metals and electronic waste. The program also led to strategic innovations, including sustainable education, waste savings incentives, social media use, and the "Dasi Umat" empowerment program. The success of this program, strengthened by awards at the district and national levels, makes it a model for sustainable waste management focused on community empowerment and supporting smart city development.

Boredom during the learning process often becomes a significant barrier to students’ motivation and engagement, especially in vocational education settings. This phenomenon was also observed at SMKS Muhammadiyah 9 Medan, where some students demonstrated a lack of interest and active participation during learning activities. This study aims to analyze how the implementation of active learning strategies can reduce boredom and improve the quality of classroom interaction. A qualitative approach with a case study design was employed. Data were collected through semi-structured interviews with teachers and students, direct classroom observations, and supporting documentation. The data were analyzed inductively using thematic analysis to identify emerging patterns, trends, and meanings from teaching practices. The findings reveal that the application of active learning strategies—such as group discussions, project-based learning, problem solving, and the use of interactive learning media—positively impacts the learning process. These strategies not only enhance participation and learning motivation but also foster collaboration among students, improve teacher–student communication, and develop critical and social thinking skills. Furthermore, the classroom atmosphere becomes more dynamic, enjoyable, and participatory, significantly reducing learning boredom. Therefore, active learning strategies are proven to be relevant and effective in creating engaging, interactive, and meaningful learning experiences for students at SMKS Muhammadiyah 9 Medan. This research provides practical implications for teachers in selecting appropriate learning approaches to achieve educational goals more effectively.

This study aims to analyze the relationship between the establishment of the Menara Pandang tourist attraction and the increase in the number of tourist visits to the Salib Kasih tourist destination. The research method used is qualitative with a descriptive approach. Data collection techniques were carried out through observation, interviews, and documentation with several informants, namely the Technical Implementation Unit (UPT) of Salib Kasih and Menara Pandang, the Tourism Office of North Tapanuli, tourism workers, local business actors, and visiting tourists. The results of the study show that the establishment of Menara Pandang has a significant relationship with the increase in tourist visits to Salib Kasih. This relationship can be seen from the growth in the number of tourists coming after the development of the new facility, namely Menara Pandang. Supporting factors of this relationship include the proximity of the two tourist sites, the development of integrated tour packages, active promotion through social media, and support from the local government in providing facilities and infrastructure. With this integration, tourists who previously only visited Salib Kasih are now encouraged to also enjoy the attraction of Menara Pandang, thus extending their length of stay and giving a positive impact on the local economy. Furthermore, this study also found that the existence of Menara Pandang strengthens the image of Salib Kasih as a religious tourism destination as well as natural tourism with its unique features and attractions. Therefore, the development of additional strategic tourist attractions can be an effective step in increasing both attractiveness and the number of tourist visits, especially in religious and nature-based destinations. This research emphasizes the importance of collaboration among stakeholders in sustainable tourism development.

This study aims to determine the strategy of the Tourism Office in developing the Pandaratan Beach tourist destination, Sarudik District, Central Tapanuli Regency. This study uses a qualitative method with a descriptive approach. Data were collected through direct field observations, in-depth interviews, and documentation of a number of informants deemed relevant, namely the Tourism Office, Pokdarwis, the community as managers, business actors, and tourists. The results show that the Tourism Office's strategy in developing Pandaratan Beach has been formulated based on the Central Tapanuli Regency Tourism Office's strategic plan (Renstra). This strategy focuses on equitable distribution of development infrastructure with a superior commodity-based approach, which aims to support tourist attractions and increase the contribution of the tourism sector to regional development. The strategy implementation is realized through various programs, including proposing basic infrastructure development, human resource development through training, destination promotion through social media, development of natural tourism products, and the formation and empowerment of tourism awareness groups (Pokdarwis) as drivers of tourism awareness campaigns. The implications of this study indicate that the development of Pandaratan Beach has not been fully optimal and still faces several obstacles, such as limited supporting facilities, less than optimal tourism services, and uneven community participation, so that the impact on the quality of tourism services, increasing community participation, and the sustainability of the destination still needs to be strengthened. Therefore, a comprehensive and sustainable strengthening of the strategy is needed through cooperation from related parties so that the Pandaratan Beach tourist destination can develop more optimally based on superior commodities.

This research aims to identify and develop effective strategies to enhance language skills with self-confidence among students of Electrical Engineering Education at Universitas Negeri Medan. Language proficiency and self-confidence are crucial factors in supporting both academic and professional communication in the field of electrical engineering, especially when students are required to present ideas, convey research findings, and interact in the workplace. The research employed a qualitative method with direct observation, in-depth interviews, and literature study to obtain valid and comprehensive data. The findings indicate that the implementation of interactive learning methods, regular speaking practice, the utilization of technological media, and the reinforcement of a positive mindset significantly improve students’ language abilities while simultaneously fostering their confidence in communication. Furthermore, the presence of a supportive learning environment and the active role of lecturers as facilitators contribute to encouraging students to perform confidently in public. The implications of this study are expected to serve as a reference for educators and educational institutions in improving the quality of language learning, particularly in technical study programs. Thus, graduates are not only equipped with technical expertise but also possess strong communication competencies to face global challenges.

Sport tourism makes a significant contribution to the economy by increasing tourist participation and strengthening the appeal of tourist destinations. The Indonesian government’s policies in supporting culture-based sport tourism, such as Mepantigan, are reflected in various regulations and strategic programs. One of the key policies is the development of culture-based tourism as stated in the National Tourism Development Master Plan (RIPPN) 2011–2025, in which the government is committed to promoting and preserving local culture as part of tourism attractions. This study aims to design a sport tourism development model through educational videos of the Mepantigan attraction in Batubulan, Bali. Mepantigan is a traditional Balinese martial art that holds great potential as a culture- and sport-based tourism attraction. However, promotion of this attraction on digital platforms remains limited, with content that is not yet educational and relies only on a single social media channel. This study employs a qualitative method using in-depth interviews, participatory observation, documentation study, and focus group discussions. The results show that educational videos using cinematographic approaches and the AIDAS strategy are able to enhance the appeal of Mepantigan as part of sport tourism. The recommended innovative digital platform model includes the use of YouTube and TikTok to reach a wider audience as well as the application of visual techniques such as slow motion to highlight the cultural values and philosophy of Mepantigan. This research is expected to serve as a reference for the development of culture-based sport tourism promotion through digital media. The appropriate development strategy is a growth strategy through the optimization of multichannel digital media (YouTube, Instagram, TikTok) using educational video instruments as the main promotional tool, while simultaneously strengthening Mepantigan branding as an innovative sport tourism attraction in Bali.

This research aims to describe the collaboration between teachers and parents in meeting the learning needs of students with speech delays at Karangan 1 State Kindergarten. It focuses on examining strategies applied to overcome learning barriers while identifying both supporting and inhibiting factors in the practice of inclusive education. The central concern is how interaction and cooperation between home and school create a consistent, responsive learning environment for children with special needs. Employing a qualitative descriptive approach with a case study design, the study was conducted for one trimester of the 2024/2025 academic year. Research participants included classroom teachers, parents of children with speech delays, and relevant documentation related to inclusive education policies. Data were collected through in-depth interviews, observations, and document studies, with interview guides and observation sheets as instruments. Validity was ensured through triangulation and member checking, while data analysis followed the Miles and Huberman model: reduction, display, and conclusion drawing. Findings reveal active teacher-parent collaboration characterized by regular communication, joint discussion of learning strategies, and parental involvement in school programs. Supporting factors include open communication, shared commitment, and policy support, while obstacles involve limited teacher training, insufficient learning media, and lack of access to speech therapy specialists. The study highlights the need for continuous inclusive training, adequate learning resources, and regular communication forums to optimize education for children with speech delays.

This study examines community empowerment in the development of Ulos Ragi Hotang in Desa Meat, Kecamatan Tampahan, Kabupaten Toba. Ulos Ragi Hotang is a cultural heritage of Batak Toba, rich in philosophical and historical meaning, with great potential as a creative economy product. The focus of this research is on the forms and strategies of community empowerment to preserve cultural heritage, increase economic added value, and support Desa Meat as a cultural tourism destination. The research uses a qualitative descriptive approach with data collection through observation, in-depth interviews with local weavers, traditional leaders, Pokdarwis managers, and the Tourism Department, as well as field documentation. The results show that empowerment is carried out through the improvement of weaving skills, community-based weaving groups, and training in production and marketing. Empowerment strategies include traditional marketing, digital promotion, strengthening tourism village institutions, product branding development, and involving the younger generation. Supporting factors include local cultural wealth and government support, while challenges include low digital literacy and limited market access. This study concludes that local community empowerment plays a significant role in the preservation of Ulos Ragi Hotang and creates sustainable creative economic opportunities, while also strengthening the cultural identity of Batak Toba.

This research aims to develop a web-based e-learning application at Sekolah Dasar Masehi Tanggaba by applying the Waterfall software development model. The background of this study stems from the need for interactive, flexible, and easily accessible learning media in the digital era, considering that conventional face-to-face methods are still predominantly used in schools. The Waterfall model was chosen because it provides a systematic workflow through the stages of requirements analysis, system design, implementation, testing, and maintenance. Data collection was carried out through observations, teacher interviews, and documentation studies to identify the actual needs of users.The results of this study produced an e-learning application with key features, including learning material management, interactive quizzes, discussion forums, and automated assessment. Teachers can upload structured materials and assignments, while students can access learning content, complete exercises, and interact through forums more flexibly. System testing was conducted using the black box method to ensure that each function runs according to user requirements and specifications. Based on the testing results, the application was proven to function properly, be practical to use, and effective in supporting the learning process. Teachers found it helpful in managing materials and assignments, while students experienced more independent and interactive learning that was not limited to the classroom. Therefore, the developed e-learning application can be considered valid, practical, and effective as a supporting learning medium in elementary schools and has the potential to improve learning quality in the digital era.

This research aims to evaluate the impact of Digital Marketing on Consumer Purchase Intention at beauty clinics in Jakarta, with Consumer Engagement as a mediating variable and Consumer Trust as a moderating variable. The background of this study is the rapid growth of the beauty clinic industry in Jakarta, which is estimated to reach 672 units by 2024, yet the effectiveness of Digital Marketing in influencing purchase decisions remains in question. For the research method, a quantitative approach was used with Structural Equation Modeling (SEM) techniques through AMOS and SPSS 22 software. Data were collected from 330 respondents who are active on social media and have used services from three major beauty clinics in Jakarta: Erha Clinic, Derma Express Clinic, and Impressions Body Care Centre. The findings show that Digital Marketing has a positive and significant influence on Purchase Intention. Consumer Engagement has been shown to significantly mediate the relationship between Digital Marketing and Purchase Intention. Additionally, Consumer Trust has been shown to significantly moderate the relationship between Digital Marketing and Consumer Engagement. These results emphasize that to enhance the effectiveness of Digital Marketing, consumer involvement and trust in the brand are very important factors in supporting purchasing decisions.

This study aims to analyze the implementation of tax planning carried out by CV. Sukses Mitra Sejahtera in an effort to reduce the Corporate Income Tax (CIT) burden in accordance with the applicable regulations. The research method used involves communication and observation techniques through direct interviews with relevant parties, data collection, and documentation of related company documents, as well as literature studies and internet media to support the analysis. The data obtained were analyzed using a descriptive qualitative method, focusing on the management of the company’s commercial and fiscal financial statements. The results show that although the company has not fully optimized tax planning implementation, the strategies applied have successfully saved CIT amounting to IDR 3,994,865, or 5.05% of the total tax liability. This demonstrates that applying tax planning in accordance with regulations can provide significant tax savings for the company. The findings also indicate that effective tax planning strategies can reduce tax liabilities legally, while also improving financial management efficiency within the company. Therefore, effective tax planning is crucial in optimizing the company’s tax obligations, supporting business sustainability, and complying with the applicable tax regulations.

Digital books are a transformation from printed books into digital media that can be accessed through devices such as computers, tablets, or smartphones. Digital books not only display text but can also contain multimedia elements such as images, audio, video, animations, and interactive quizzes. This makes the learning process more engaging and less monotonous. In the context of learning Hajj and Umrah material, digital books can display simulations of Hajj rituals, videos of worship in the Holy Land, and maps of Hajj and Umrah journeys, all of which can strengthen students' understanding. This study aims to explore the use of digital books as a learning medium for Islamic Religious Education (PAI) on Hajj and Umrah material at the Junior High School (SMP) level. Digital books are considered capable of overcoming the limitations of conventional learning media, which are static and less interactive. By utilizing multimedia elements such as manasik simulations, videos, prayer audio, interactive maps, and educational quizzes and games, digital books provide a more contextual, visual, and enjoyable learning experience. In addition, advantages in terms of accessibility, portability, and the ability to be adapted to students' learning styles make digital books relevant to the demands of 21st-century learning. The implementation of digital textbooks in learning was carried out through online, face-to-face, and blended learning models. Effectiveness evaluations included improvements in students' conceptual understanding, learning motivation, and digital skills. The study results indicate that digital textbooks play a significant role in improving the quality of Islamic Religious Education (PAI) learning, particularly on the topics of Hajj and Umrah, and supporting digital transformation in education.

The development of digital media and innovative learning models in Junior High School Science education reflects a sustained commitment to meeting the demands of 21st-century skills and improving the quality of science instruction. A comprehensive literature review (2019–2024) reveals the dominance of the Research and Development (R&D) approach, which consistently yields highly valid, practical, and effective digital resources, such as Augmented Reality (AR), Android-based applications, and interactive educational games. These digital tools are synergistically integrated with modern instructional models, including Problem-Based Learning (PBL), Inquiry-Based Learning (IBL), and Predict-Observe-Explain (POE), which are proven effective in increasing student engagement, enhancing cognitive outcomes, and honing essential competencies such as Science Process Skills (SPS) and Higher-Order Thinking Skills (HOTS). Ultimately, this integration contributes significantly to overcoming learning difficulties in complex and abstract Science topics (e.g., the human digestive system) while also effectively addressing contemporary educational challenges, fostering meaningful learning experiences, and supporting long-term academic success for students.

This research examines the influence of transactional leadership and the entrepreneurial competence of school principals on the effectiveness of education financing in primary and secondary education settings. Effective education financing is essential to ensure that limited resources are allocated optimally to improve learning quality, infrastructure, and institutional sustainability. Transactional leadership—marked by clear performance standards, reward and punishment mechanisms, and strict supervision—provides a structured framework for financial accountability and goal achievement. Entrepreneurial competence, on the other hand, equips principals with the ability to recognize funding opportunities, innovate in revenue generation, and manage financial risks. The study adopts a quantitative survey design involving school principals and financial management personnel from a representative sample of public and private schools. Data were collected using validated questionnaires and analyzed through multiple regression to measure the direct and combined effects of the two independent variables on education financing effectiveness. The findings reveal that both transactional leadership and entrepreneurial competence significantly and positively affect financial effectiveness. Transactional leadership strengthens transparency and budget discipline, while entrepreneurial competence fosters diversification of funding sources and innovative financial strategies. These results highlight the strategic importance of integrating leadership development with entrepreneurial training for school principals. Strengthening these competencies not only enhances financial planning and accountability but also reduces dependence on a single funding source, supporting long-term educational sustainability. Future studies are encouraged to explore additional mediating factors such as organizational culture, technological infrastructure, and community involvement to provide a more comprehensive understanding of education financing dynamics.

This research explores the Media Relations strategies implemented by the Partai Amanat Nasional (PAN) faction in the context of political communication during the administration of President Prabowo Subianto. Building a positive image in politics through effective relationships with the mass media is essential. The purpose of this study is to identify the strategies employed by the PAN faction in managing relations, developing strategies, and expanding networks with the media. The public image of the PAN faction is shaped through media coverage. This research applies Media Relations strategy theory, which includes managing relationships, developing strategies, and network building, as well as image formation theory, which encompasses perception, cognition, motivation, and attitude. A qualitative method with a descriptive study approach was used, and data were collected through interviews and documentation. The findings reveal that 1.) The PAN faction actively engages in communication through media gatherings, press conferences, doorstop interviews, advertorial collaborations, and media involvement in discussions. 2.) The faction disseminates information using both conventional and digital media, emphasizing engagement and transparency. 3.) PAN also builds partnerships with external organizations through audience meetings, seminars, training, and discussions as efforts to expand its communication network. 4.) Supporting factors include the openness of the media team and the availability of communicative spokespersons, while obstacles arise from the rapidly changing dynamics of social media and limited control over external media content. 5.) The National Mandate Party faction builds its image through strategic and responsive communication across both digital and traditional media. However, challenges

Personal hygiene and nutritional balance are very important for everyone to know, including children during their most critical growth period, to know. This Community Service Lecture (KKN) activity aims to increase the knowledge and awareness of students at Public Elementary School 101848, Kuala Lau Bekeri Village, Kutalimbaru District, regarding the prevention of malnutrition and self hygiene through educational counseling. The method used was a descriptive method with a qualitative approach, implemented through interactive lectures, presentation media, and question and answer sessions. The number of participants were 90 students from grades I to VI. And with the teachers support in maintaining regularity and reinforcing the educational presentation about the counseling material included the definition of nutrition and malnutrition, signs, causes, healthy eating patterns, and clean and healthy living behaviors. The results of the activity showed high enthusiasm from the participants in participating in the counseling and their ability to name examples of healthy foods and the importance of a healthy lifestyle. This counseling successfully increased participants' understanding of the importance of balanced nutrition and healthy living behaviors that play a role in supporting the optimal growth and development of school-age children. The involvement of teachers and schools greatly supported the success of this activity. It is hoped that this counseling can form positive habits in maintaining students' nutrition and health in a sustainable manner.

In today’s fast-paced digital era, health information is no longer obtained solely through direct visits to health facilities but can also be accessed through information technology such as E-Health platforms and social media. Through these digital tools, mothers not only gain basic knowledge about child health but also acquire essential information, such as how to prevent stunting, maintain optimal nutrition during the first 1,000 days of a child’s life, and improve maternal health. Easily accessible information has become an important resource for parents, especially mothers, in supporting the maximum growth and development of their children from an early age. This community service activity, entitled Optimizing Maternal and Child Health in the Technological Era, aimed to improve participants’ knowledge while also shaping positive attitudes toward the use of information technology and social media. Through this program, participants were encouraged to be more skillful and selective in accessing accurate health information, thus supporting efforts to maintain maternal and child health both within the family and in the school environment. The activity was carried out at TK IT Al-Andalusia, Gowa Regency, involving parents, teachers, and the school community. The results showed that the program was implemented successfully and smoothly, receiving very positive responses from participants. They were highly enthusiastic throughout the sessions, from lectures to interactive discussions. Furthermore, participants expressed their hope that similar activities could be conducted regularly and on an ongoing basis. In this way, the benefits achieved can be sustained, leading to improved health outcomes and the development of healthier lifestyles in schools and the wider community.

The Community Service Program (Kuliah Kerja Nyata / KKN) of Universitas Tidar Group 23 in Giriwetan Village, Grabag District, Magelang Regency, was conducted for one month (July 3–August 3, 2025) with the aim of strengthening students’ interest in pursuing higher education at SD Negeri Giriwetan. This topic is important due to the low motivation of students in rural areas, influenced by economic limitations, lack of information, and insufficient environmental support. The study employed a qualitative method through observation, interviews, and documentation to describe the process and impact of the program. Activities included coloring and creating environmental-themed posters, song creation training using Artificial Intelligence (AI), and developing a “Tree of Hopes” containing students’ aspirations. The results indicate an increase in learning motivation, awareness of the importance of education, and interest in technology. The program proved effective through its creative and participatory approach, despite limitations in time and scope. These findings highlight the importance of sustaining similar structured programs to achieve broader and long-term impacts. Furthermore, the program was not only beneficial for students but also had a positive effect on teachers and the surrounding community. Teachers gained exposure to innovative teaching methods and technology-based learning media that can be adapted in future classes. Parents and community leaders became more aware of the role of family and environment in supporting children’s education. The collaboration between university students and local stakeholders created a sense of collective responsibility in shaping the younger generation. In addition, the integration of Artificial Intelligence as a learning tool sparked curiosity among students and introduced them to the relevance of technology in daily life. Although challenges such as limited facilities and short implementation time persisted, the program successfully demonstrated that creativity and participatory engagement could overcome such barriers.

This Field Work Practice (KKL) was conducted at Delastra Farm Yogyakarta with the objective of analyzing the implementation of marketing strategies to increase sales in the livestock sector. The research employed a qualitative approach through observation, interviews with the business owner, and documentation review. Findings reveal that Delastra Farm adopts integrated marketing strategies combining online promotion, offline promotion, and community networking. The application of Segmentation, Targeting, and Positioning (STP) as well as the Marketing Mix (product, price, place, promotion) has significantly enhanced consumer trust and strengthened the farm’s market position. Peak sales were recorded during Eid al-Adha, supported by stock increases, intensive promotions, and delivery services that meet customer expectations. Supporting factors include product quality, the credibility of the owner as both practitioner and academic, and varied promotional strategies across digital and traditional platforms. However, the farm faces several challenges, such as limited capital, fluctuating feed prices, and intense competition within the livestock market. This study highlights the importance of digital marketing adoption, customer relationship management, and product diversification to reduce seasonal risks. The practical implication is that effective marketing strategies can improve not only sales performance but also long-term brand positioning for local livestock businesses. Theoretically, this activity demonstrates the relevance of applying marketing management concepts to micro and small-scale enterprises in the agricultural sector. Strategic recommendations include strengthening digital presence through social media and marketplaces, expanding partnerships with restaurants and religious institutions, and exploring external funding to support sustainable business growth.

This Field Work Practice (KKL) was conducted at Delastra Farm Yogyakarta with the objective of analyzing the implementation of marketing strategies to increase sales in the livestock sector. The research employed a qualitative approach through observation, interviews with the business owner, and documentation review. Findings reveal that Delastra Farm adopts integrated marketing strategies combining online promotion, offline promotion, and community networking. The application of Segmentation, Targeting, and Positioning (STP) as well as the Marketing Mix (product, price, place, promotion) has significantly enhanced consumer trust and strengthened the farm’s market position. Peak sales were recorded during Eid al-Adha, supported by stock increases, intensive promotions, and delivery services that meet customer expectations. Supporting factors include product quality, the credibility of the owner as both practitioner and academic, and varied promotional strategies across digital and traditional platforms. However, the farm faces several challenges, such as limited capital, fluctuating feed prices, and intense competition within the livestock market. This study highlights the importance of digital marketing adoption, customer relationship management, and product diversification to reduce seasonal risks. The practical implication is that effective marketing strategies can improve not only sales performance but also long-term brand positioning for local livestock businesses. Theoretically, this activity demonstrates the relevance of applying marketing management concepts to micro and small-scale enterprises in the agricultural sector. Strategic recommendations include strengthening digital presence through social media and marketplaces, expanding partnerships with restaurants and religious institutions, and exploring external funding to support sustainable business growth.