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Dimas Realino; Valeria Eldyn Gula; Sofiana Jelita

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Conventional Ojek is one form of alternative transportation in Indonesia. Sikka Regency has rapid development in all sectors and has several airports and ports to support the movement of people and goods. Conventional ojek meets the biggest competitor, namely the emergence of online ojek. Although various competitors appear conventional ojek in Sikka Regency is still the main choice of public transportation mode. This study analyzes the effect of service quality and price on consumer satisfaction of students who use conventional ojek services at Nusa Nipa University. The population in this study were all students who use conventional ojek at Nusa Nipa University. This study uses purposive sampling method, namely the technique of determining the sample using certain considerations with the number of respondents 100 people. The research instrument used a questionnaire with the data collection technique used was to use a Likert scale and analyzed using SPSS 25 software. The results show that partially service quality has a significant effect on customer satisfaction. Price has a significant effect on customer satisfaction. Simultaneously service quality and price have a significant effect on customer satisfaction. Conventional ojek has become a means of transportation that is needed by people in Maumere city. Government advice needs to take care of legalization, conventional ojek data collection, infrastructure management and price regulations and to ojek drivers pay attention to safety, comfort and completeness of vehicles.  

I Gede Iwan Sudipa; Komang Kurniawan Widiartha; I Komang Arya Ganda Wiguna; Bagus Kusuma Wijaya; Gustiadi Gustiadi +1 more

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2023 FKIP, Universitas Palangka Raya

In the digital era, the role of information technology in facilitating services has presented both challenges and opportunities for businesses seeking to provide exceptional customer service. To remain competitive and maintain customer satisfaction, businesses need to implement technology in the form of service management and customer management information systems. Using technology, community service endeavors aim to establish a service management information system and consumer management. For employees and clients, assistance is provided through technology transfer, socialization, training, and technical support. The outcomes of this assistance indicate advancements in consumer data management and the implementation of more effective technology. The PKM implementation team at INSTIKI discovered that active participation from partners and customers contributed to the success of the program. Partner participation helps identify actual needs and issues in the use of information systems, enabling mentoring programs to be tailored to user requirements and optimize service quality in the digital era.

Nadia Roudhotul Hilliyah; Lilis Sugi Rahayu Ningsih; Winaika Irawati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Abstract. In an effort to create customer retention, the company improves product quality, service and purchasing power suitability so that consumers can feel satisfaction in using the product and create barriers to switching to Hanasui products at Beauty Shoppy Jombang. The purpose of this study is to determine the influence in maintaining customer satisfaction and switching barriers to customer retention in customers of Hanasui brand products at Beauty Shoppy Jombang by using quantitative methods. The total population in this study is 150 customers. This study uses multiple linear regression analysis techniques and hypothesis testing. The results of this study indicate that customer satisfaction and switching barriers have a significant effect on customer retention of Hanasui products at Beauty Shoppy Jombang.    

Reni Reni; Ismunandar Ismunandar

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

Consumer satisfaction will be formed if it can meet the basic expectations of consumers. Many factors influence consumer satisfaction, including Retailing Mix and Service Quality. The purpose of this research is to determine whether there is an influence of Retailing Mix on customer satisfaction at Bolly Sila Bima Regency, to determine whether there is an effect of Service Quality on customer satisfaction at Bolly Sila Bima Regency and to determine whether there is an effect of Retailing Mix and Service Quality on customer satisfaction at Bolly Sila Bima Regency. The population in this study were consumers of Bolly Sila, Bima Regency, who had shopped at Bolly Sila, Bima Regency. The sample was determined by accidental sampling technique with 60 respondents. The data collection method used was a questionnaire (questionnaire), observation and literature study. Data analysis techniques used in this study were instrument tests (validity test and reliability test), multiple linear regression analysis, T test, f test, correlation coefficient and determination coefficient using the SPSS 20 program. Based on the results of data processing with the T test method, and F test, it is known that the Retailing Mix and Service Quality variables simultaneously have a significant effect on Consumerr Satisfaction at Bolly Sila, Bima Regency. Partially, the results of this study indicate that the Retailing Mix variable has a significant effect on consumer satisfaction at Bolly Sila, Bima Regency. Meanwhile, Service Quality has no significant effect on Consumer Satisfaction at Bolly Sila, Bima Regency.

Dimas Alif Cipta Pratama

Journal of Management and Social Sciences 2023 CV. Aksara Global Akademia

This study aims to determine the effect of product quality (X1), advertising (X2) and service quality (X3) on consumer satisfaction (Y) at KPRI Sedar Ngancar, Kediri Regency. This type of quantitative research. Data collection techniques primary data and secondary data. The sample selection used the accidental sampling method, the number of samples in the study was obtained by 80 respondents. Data were obtained through questionnaires, interviews, and literature studies. The analysis techniques used were validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test and coefficient of determination test. The research results obtained multiple linear regression equation Y = 1.167 + 0.323X1 + 0.402X2 + 0.215X3 and the results of the t-test variable product quality have a partially significant effect on customer satisfaction. Advertising partially significant effect on customer satisfaction. Service quality has a partially significant effect on customer satisfaction. The results of the F test obtained Fcount results with a significance value of 0.000 <0.05. From the results of the analysis it can be concluded that product quality, advertising and service quality have a simultaneous and significant effect on consumer satisfaction at KPRI Sedar Ngancar, Kediri Regency.

Ilham Ilham; Warkianto Widjaja; I Nyoman Tri Sutaguna; Arief Yanto Rukmana; Muhammad Yusuf

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

In order to investigate the impact of digital marketing, service quality, and product on purchasing decisions at PT. Alunicorn, 249 people were questioned. Customer satisfaction was used as an intermediary variable. retrieval method based on the sample's evaluation of the target population. The analytical technique used in this work was SEM AMOS 23. The hypothesis states that whereas service quality has no impact on purchasing decisions through satisfaction, digital marketing and product quality have a positive impact on consumer satisfaction and purchasing decisions.    

Agus Budi Sadhono; Ibnu Khayath Farisanu; Boy Mansyah

Riset Ilmu Manajemen Bisnis dan Akuntansi 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the effect of the variable Quality of Service which consists of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), Physical Evidence (X5) to influence simultaneously or partially on Consumer Satisfaction at J&T Express Drop Point Modang Tanah Grogot. The hypothesis in this study is that it is suspected that the service quality variables consisting of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), Physical Evidence (X5) have an effect on Consumer satisfaction (Y) at J&T Express Drop Point Modang Tanah Grogot. The results of the validity test of 26 questions, all have a value of rcount>rtable, which means that all questions are declared valid. Based on the results of the reliability test, the value of Cronbach's Alpha was obtained > 0.80 (0.949 > 0.80). So all questions are declared reliable. Based on the results of the analysis of the regression equation, Y = 33.126 + 0.239(X1) + 0.128(X2) + 0.185(X3) + 0.166(X4) + 0.207(X5) The correlation coefficient (R) is 0.899, which means that the correlation is very strong between service quality consisting of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), Physical Evidence (X5) with Consumer satisfaction (Y). While the value of the Coefficient of Determination (Adjusted R2) is 0.798, which means service quality (X) can explain consumer satisfaction (Y) at the J&T Express Drop Point Modang Tanah Grogot of 79.8% while the rest is explained by other factors not examined at (100 – 79 .8) % = 20.2%. The results of the simultaneous F test show that the quality of service influences simultaneously (together) on consumer satisfaction with Fcount > Ftable or states that Fcount is 79.174 > Ftable is 2.31 and the significance is 0.000 <0.05 so Ho is rejected and Ha is accepted. Partially the reliability variable (x1) has a partial effect on customer satisfaction (Y) with a count of 2.900 > ttable 1.98552, Responsiveness (X2) has no partial effect on customer satisfaction (Y) with tcount 1.617 < ttable 1.98552, warranty variable ( X3) has a partial effect on consumer satisfaction (Y) with tcount 2.202 > ttable 1.98552, Empathy (X4) has no partial effect on consumer satisfaction (Y) with tcount 1.904 < ttable 1.98552, ) physical evidence variable (x5) has a partial effect on consumer satisfaction (Y) with a calculation of 3.845 > ttable of 1.98552. So from these results it is known that the dominant variable is physical evidence (X5) because it has the largest tcount value of 3.845, then Ho is accepted and Ha is rejected.  

Ike Oktavia Desla; Khairil Aswan

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

This study aims to determine: 1. To determine the effect of physical evidence (real) on consumer satisfaction at J-Bros Computer Padang City; 2. To determine the effect of empathy (emphaty) on consumer satisfaction at J-Bros Computer Padang City; 3. To determine the effect of reliability (reliability) on consumer satisfaction at J-Bros Computer Padang City; 4. To determine the effect of responsiveness(responsiveness)on consumer satisfaction at J-Bros Computer Padang City; 5. To determine the effect of collateral (guarantee) on consumer satisfaction at J-Bros Computer Padang City; 6. To determine the effect of price (price) on consumer satisfaction at J-Bros Computer Padang City. The method used in this research is a quantitative method with a descriptive approach. The sample in this study was 80 respondents with a sampling technique using the number of samplespurposive sampling. The data analysis technique used is multiple linear regression analysis. The data analysis technique begins with the research instrument test, normality test, heteroscedasticity test, multicollinearity test, multiple linear regression analysis, and hypothesis testing. This study shows the results: 1) Physical Evidence (real) influential and significant to consumer satisfaction at J-Bros Computer Padang City; 2) Empathy has a positive effect on consumer satisfaction at J-Bros Computer in Padang City; 3) Reliability (reliability) has a positive and significant effect on customer satisfaction at J-Bros Computer Padang City; 4) Responsiveness (responsiveness) has a positive and significant effect on customer satisfaction at J-Bros Computer Padang City; 5) Guarantee (guarantee) has a positive and significant effect on customer satisfaction at J-Bros Computer Padang City; 6) Price (price) has a positive and significant effect on customer satisfaction at J-Bros Computer Padang City.

Muhlidin Muhlidin; Rowiyani Rowiyani; Alfin Muslikhun

Jurnal Akuntan Publik 2023 International Forum of Researchers and Lecturers

This study aims to determine the effect of product variations on consumer satisfaction Ramai Semarang Store. Inferential level research type. The population in this study are all consumers who shop at Ramai Semarang Store. The sampling technique used the accidental sampling method with a total sample of 100 people obtained using the Lemeshaw formula. The data analysis technique used is multiple regression. The results of this study indicate that product variations have a positive effect on consumer satisfaction at Ramai Semarang Store. Product quality has a positive effect on consumer satisfaction at Ramai Semarang Store. Service quality has a positive effect on consumer satisfaction at Ramai Semarang Store. Testing the feasibility of the model obtained product variations, product quality, and service quality simultaneously affect consumer satisfaction Ramai Semarang Store.

Budi Satrio Wibowo; Dety Mulyanti

DIAGNOSA: Jurnal Ilmu Kesehatan dan Keperawatan 2023 International Forum of Researchers and Lecturers

The pharmacy is a pharmaceutical service facility where pharmacists practice pharmacy. In this case the pharmacist is responsible for creating good service quality according to consumer expectations and satisfaction with services. Customer satisfaction is the key to the success of a business. Satisfied customers will become loyal customers. They will tend to make repeat purchases and become product promoters, which in turn will increase the pharmacy's revenue. The purpose of writing this scientific article is to find out and review from a theoretical point of view various literature and how to analyze the quality of franchise pharmacy services on customer quality. The method used is a theoretical review by analyzing and comparing existing theories. The results of this theoretical review, namely the analysis of pharmacy quality on customer satisfaction is influenced by product quality, service quality, price, emotional factors and cost easiness. It was concluded that after being analyzed from various theories and literature, customer satisfaction is one indicator that is widely used in measuring the service quality of a product, both goods and services. Service quality can also affect customer loyalty directly and affect customer loyalty indirectly through satisfaction. Customer satisfaction is strongly influenced by the quality of pharmacy services. For pharmacies that provide pharmaceutical services, it is also necessary to improve service quality standards. One important aspect that needs to be considered to maintain the consistency of pharmaceutical services is to maintain the attributes of each dimension of service quality provided to customers. Customers will be satisfied if their needs are met according to their expectations. In addition, it is also necessary to evaluate each service activity.

Ellya Dewi; Dety Mulyanti

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

In the marketing concept, one way to achieve company goals is to know what are the needs and desires of consumers or target markets and how to provide the satisfaction expected by consumers / buyers effectively and efficiently. So that companies that apply marketing concepts need to pay attention to consumer behavior and factors that influence buyer decisions. This literature review aims to find out what factors influence the decision making made by consumers in buying a product. Based on the formulation of the article, results and discussions reviewed and discussed in this article, it can be concluded that there are many factors that influence consumer decisions to buy including product prices, product quality both from the product itself and its services, product promotion, location, social status and family.

Thesalonika Nainggolan; Yahya Tanjung

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

This study aims to determine how influential the store atmosphere variables and service quality are on customer satisfaction in silkygirl beauty products at Matahari Department Store Thamrin Medan. This research method uses quantitative methods with data collection techniques used in this study are interviews and questionnaires. The population used is employees who are consumers of slkyygirl beauty products, with the number of samples taken using the slovin formula, the sample obtained is 94 respondents with α = 0.5 . Data processing using SPSS Version 25 software, with descriptive analysis, multiple regression analysis and hypothesis testing. Based on the results of partial testing, the product has a positive and significant influence on customer satisfaction. Then based on the partial results it can be concluded that H2 is rejected which means that partially service quality does not have a positive and significant effect on customer satisfaction. In testing the F test that has been carried out by the author, it is known that the store atmosphere variable (X1) and service quality (X2) together have a positive and significant effect on customer satisfaction at the Silkygirl store in Matahari Department Store, Medan.

Novryanti Pagan; Eka Purnama Sari

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

The purchase decision is the root of the achievement of a sale which on the purchase decision has an impact on turnover and sustainability of each organization. The purchase decision is one of the form of consumer behavior in using a product. In using a product to make a buying decision, consumers will go through a process that is a description of consumer behavior analyze various options to make decisions in make a purchase. The purchase target will be achieved if the attributes Purchasing drivers are met by the company, one of these attributes is: Quality of service, promotion, location.The method used in this research is a quantitative method with the number of samples set as many as 97 respondents. The analysis used includes the test validity, reliability test, classical assumption test, and multiple linear analysis test and coefficient of determination. The results of this study indicate that partially. Service quality affects satisfaction, however for the promotion variable has no positive and significant effect partially to customer satisfaction. And location has a positive and significant effect on customer satisfaction. For the simultaneous test, the quality of service, promotion and location has an effect on customer satisfaction.

Aqlya Zuhra Ilma; Catur Sugiarto

Prosiding Seminar Nasional Manajemen dan Ekonomi 2022 Universitas Kristen Indonesia Toraja

The Covid-19 pandemic and the hospital class transition caused a decrease in the number of outpatient visitors at the Pandan Arang Hospital, Boyolali, except for the Gastroentero Hepatology (GEH) clinic. This study aims to determine the service quality by management to create patient satisfaction and loyalty, especially at the GEH clinic. In this study, the factors of service quality, customer experience, and customer perceived value that link trust and customer satisfaction to customers loyalty to find out motivate consumers or patients in the selection of hospitals. The methodology in this research is a mixed-method approach to Sequential Exploratory design, starting with interviews with the management and consultant doctors of GEH, followed by distributing questionnaires to GEH clinic patients with a total of 307 respondents at different and sequential times. The results of the study are Pandan Arang Hospital prepared infrastructure and competent human resources according to type B hospital qualifications. During the pandemic era, Pandan Arang Hospital provided outpatient services according to the recommendations of WHO and the Ministry of Health with a separate service flow between Covid-19 and Non-Covid-19 patients. The results of quantitative research found a positive and significant relationship between service quality, customer experience, customer perceived value on trust; a positive and significant relationship between service quality, customer perceived value, and trust in customer satisfaction; the positive and significant relationship between customer satisfaction and customer loyalty.

Eva Nanda Wulandari; Fitri Ayu; Fina Ramasari Br Nasution; Frengki Jaya Putra; Anjani Intan

The International Conference on Education, Social Sciences and Technology 2022 International Forum of Researchers and Lecturers

This research is quantitative to answer questions about the influence of service quality and promotion on purchase satisfaction in the Shopee marketplace. Data collection was conducted by distributing questionnaires to 100 Shopee marketplace customers at Panca Budi University. The model used is Multiple Regression and processed using SPSS. The research results indicate that service quality and promotion together (simultaneously) have a positive and significant impact on consumer purchase satisfaction. Service quality has a positive and significant impact on purchase satisfaction in the Shopee marketplace. The promotion has a positive and significant impact on purchase satisfaction in the Shopee marketplace. The determinant coefficient, in this case, means that 82.5% of consumer purchase satisfaction can be obtained and explained by service quality and promotion.

Mey Enggane Limbongan; Novita Rante Paranduk

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

This study focuses on location, product innovation, and service quality affecting consumer satisfaction. In addition, the investigated question is “Do location, product innovation, and service quality have an influence on customer satisfaction at Café Maballo?” Furthermore, the objective of this study was to find out to what extent the effect of location, innovation, and service quality on consumer satisfaction at Café Maballo. The employed data collection method was a questionnaire. The collected data were then analyzed using a validity test, reliability test, normality test, hypothesis testing, multiple regression analysis, t-test, F test, and coefficient of determination (R2). To facilitate the data processing, researchers used SPSS v. 25. The results of the t-test examining the effect of location on customer satisfaction showed that t_count was > t_table (0.734 > 1.66792) with a significant level below 0.1 (i.e., 0.000). Thus, the location does not have a significant effect on customer satisfaction at Café Maballo. Furthermore, H_O is accepted, meaning that the location does not partially affect customer satisfaction. In addition, the results of the t-test examining the effect of innovation on customer satisfaction presented that t_count  was > t_table (3.253 < 1.66792), indicating that innovation has a positive and significant influence on customer satisfaction at Café Maballo. Additionally, the results of the t-test examining the effect of service quality on satisfaction revealed that t_count  was > t_table (3.455 > 1.66792). Therefore, H_a is accepted, meaning that service quality affects consumer satisfaction at Café Maballo. Apart from that, the results of the F test showed that F_count  was > F_table (19.203 > 3.13), indicating that location, innovation, and service quality simultaneously influence customer satisfaction at Café Maballo. Furthermore, the coefficient of determination presented an R-squared of 0.462 or 46%. This shows that the percentage of the influence of the independent variables on the dependent variable is 46% while the remaining 54% is from the influence of other variables not observed in this study.

Chrismesi Pagiu; Rati Pundissing

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

The purpose of this research is to compare customer satisfaction with package delivery services at JNE and J&T Makale City in Tana Toraja Regency. This research utilizes a descriptive quantitative research method. A questionnaire was issued to consumers of JNE and J&T as part of the data collection technique. There were a total of 1,085 participants in this research, including 300 JNE customers and 785 J&T customers. Using the Slovin formula, the researchers drew the same number of samples from the whole population in each site, up to 75 people. The Customer Satisfaction Index (CSI) was used for data analysis in order to calculate the expected level of product or service qualities based on an analysis of total customer satisfaction. The results showed that J&T consumers were more satisfied with the delivery services than JNE customers,  Therefore, the trustworthiness of the services offered by the Makale City JNT must be enhanced, J&T must increase the service quality in terms of assurances and physical evidence, as well as their responsiveness and sensitivity.

Ni Putu Shinta Vishuda Yoga Sasmitha; I Wayan Ruspendi Junaedi; I Gede Agus Mertayasa

Jurnal Manajemen dan Ekonomi Bisnis 2022 Pusat Riset dan Inovasi Nasional

In order to find out indications of the influence of store atmosphere, service quality, and customer experience on consumer satisfaction at Bhineka Muda Merdeka, a study using a population, namely all consumers from Bhineka Muda Merdeka Denpasar, took a sample of 120 people. Based on these results, it can be concluded that the indication of store atmosphere has a positive and significant impact on customer satisfaction with the results of t-count 3,425 > t-table value 1,7 and a significance value of 0,001 <0,05. Another indication is that the quality of service has a positive and significant impact on consumer satisfaction, with the results of t-count 2,699 > t-table value 1,7 and a significance value of 0,008 <0,05. The last indication is that customer experience has a positive and significant impact on consumer satisfaction, with the results of t-count 2,910 > t-table value 1,7 and a significance value of 0,004 <0,05. Broadly speaking, there are indications simultaneously between store atmosphere, service quality, and customer experience on customer satisfaction of 34,9%.

Titin Anita Lestari

Journal of Administrative and Sosial Science (JASS) 2022 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Given the number of   supermarkets (supermarket) which is located in the same area, then by itself would give birth to the fierce competition to seize visitors and buyers. Additionally the competition also came from some retailers in traditional markets and shops are scattered in the same area. Sinar Bone Supermarkets is one of the famous retail among some retail in the city of wiwirano Konawe utara. In the motion of daily operations, Sinar Bone Supermarkets as shopping centers provide a variety of different goods with different types, brands and sizes at varying price levels. Problem formulation, Based on the background outlined above, then the problem is: What is the quality of services that includes Tangible, Realibility, Responsiveness, Assurance, and Empathy effect on customer satisfaction in the Sinar Bone Supermarket wiwirano -konawe Utara .Objective, while the objectives of this research is to determine how much the quality of the services provided by Sinar Bone Supermarket. "Quality of service refers to judgments of customers about the core of this service and the service provider itself or the entire service organization, most people are now beginning to show demand towards service excellence, they are no longer just need a quality product, but they prefer to enjoy the convenience of service " The method used in  this  research is  descriptive quantitative method in  accordance with  the  purpose of  the  research presented in advance outlining the nature of the nature and looking for a systematic description of the facts under investigation From the discussion above results show that the performance of the services provided by the service provider is very influential on consumer satisfaction, the strategy adopted by a Sinar Bone Supermarket wiwirano -konawe Utara , especially in the service sector should be implemented properly. 

Deandra Vidyanata

JURNAL ILMIAH EKONOMI DAN BISNIS 2022 LPPM Universitas Sains dan Teknologi Komputer

Service quality and customer satisfaction are important predictors that shape customer loyalty in the hospitality industry. The fulfillment of these two things can maintain the sustainability of the organization in the long term. This study aims to examine the effect of service quality on customer loyalty, the effect of service quality on customer satisfaction, customer satisfaction on customer loyalty, and the mediating effect of customer satisfaction on the relationship between service quality and customer loyalty. The population of this research is all consumers of one of 5-star hotels in Jakarta, with purposive sampling method with the criteria of having stayed at the hotel more than 3 times. The results of this study indicate that all hypotheses are accepted,which means that service quality affects consumeraloyalty, service quality affects consumer satisfaction,customer satisfaction affects loyalty, and consumer satisfaction mediates the influence between service quality and consumer loyalty.