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This project focuses on the significant role of the gaming industry as an agent for spreading popular culture and global lifestyle from various countries, as well as its potential impact on local culture. Especially in the Indonesian market, the penetration of foreign cultures through digital platforms has become a phenomenon that has an impact on local cultural identity. However, as a successful example, Japan in promoting its traditional culture through media such as games, anime, and other products, provides inspiration for an approach that has the potential to strengthen the sustainability of local culture. This design aims to explain how character design in the game industry can be adopted as a tool to introduce and describe cultural values, myths, and philosophies of the East Kalimantan Dayak tribe. This approach will involve developing character designs that take references from the traditions and local wisdom of the Dayak tribe. The design will be a means of providing a unique and engaging visual experience, while simultaneously responding to concerns about the preservation of traditional culture. The methodology used in this research is a design thinking approach with a 5W+1H analysis approach. These design steps would result in a character called "Uyau Man Kan," which has its roots in the traditional folklore of the Dayak people of East Kalimantan. This character is not only a visual manifestation of the culture, but also a bridge for a deeper understanding of the cultural heritage of the Dayak tribe.

Digital marketing in the current era has become very important in marketing its products, no exception to tourism. Social Media allows everyone to create and spread their own content on various social networking platforms. But in the promotion of tourism, there needs to be a briefing on the strategy of using and preparing content, including social media ethics for managers and other stakeholders. Based on this, the PKM team conducted digital marketing introduction and training activities to be able to promote Pinus Buntu datu Forest Tourism and what potential it has and can be introduced to tourists. This training is aimed at tourism managers of Pinus Buntu datu Forest and the interest of the participants is quite high and they also feel the benefits of this digital marketing introduction training can be applied in digital marketing on social media. Further training is still needed on how to create messages in multimedia (photos and videos) that are attractive to potential tourists.

Problems that often occur in urban areas are business competition and lack of attractive marketing by MSMEs. In urban areas, there are many MSMEs but only a few are able to take advantage of digital marketing. In fact, digital marketing activities such as creating logos, product photos and promotions in the marketplace can have a positive impact on society. Apart from that, urban communities also often face the problem of a lack of creative ideas in product marketing. Digital Marketing is a solution for MSMEs to carry out digital marketing, even though they are hampered by the use of editing applications and social media. This limitation does not make MSMEs players give up on sales. They can do marketing via WhatsApp status which is easy to implement and facilitates communication. Digital Marketing is a way of marketing products on social media by utilizing various applications available on the internet, providing knowledge to reach a wide target market, and enabling MSMEs to develop through digital or social media.

At the point when the students are assessed, they are demanded to work to publish scientific writing. This study investigates the process of constructing scientific writing as well as the academic search engine that is frequently used by graduate students in building their papers. Later on, this study also discloses the factor of using repeated platforms. A personal learning environment helps the students to connect both inside and outside the classroom learning by employing digital tools. This paper presents a case study exploring the steps of conducting scientific writing, the academic search engine mostly used by students, and the factors in deciding the platform. Eighteen graduate students majoring in the English education department were the participants of this study. The data was collected through class observation, questionnaires, and semi-structured interviews. The result shows several steps to construct scientific writing including readiness, composing the article, getting ready for publication, distribution, and development. While Google Scholar (100%), Web of Science (94.7%), and online library (63.2%) are the top three online platforms as the academic search engine they used to search for references to build arguments for their scientific writing. Some factors why those platforms become highly beneficial are exposed by the participants such as their pertinence, reference quality, and publication impact. This study is expected to provide certain considerations for students or scholars about utilizing several online platforms and some reasons behind which is beneficial to build scientific writing publications.

The New York Times is USA’s most popular digital news platform which can be accessed easier by people around the world. Due to many new words that can be combined to become compound words, it is interesting to see the compound words that are applied on the New York Times website. This study looked at the different the types and meanings of compound words used in the New York Times articles. The study describes the types of compound words with the theory proposed by Katamba (1993). Then, to analyze the meanings of compound words, the theory by Palmer (1991) was used. To achieve the objectives, descriptive qualitative methods were used in the study. The data were taken from the New York Times website. In collecting data, the documentation method with note-taking techniques was applied. From 58 data collected, the results showed that compound nouns become the most common types of compound words used in the articles with 33 compound words, followed by compound verbs with 13 compound words, and compound adjectives with 12 compound words. Referring to the meaning of compound words, there are 34 compound words with opaque meanings and 24 compound words with transparent meanings.

UMKM Mangrove merupakan kelompok usaha yang berlokasi di Desa Enu yang berdiri sejak tahun 2020 dengan anggota 10 ibu rumah tangga yang dibantu oleh Yayasan Domba dengan memberikan modal usaha kepada mereka. Ada beberapa produk yang dihasilkan oleh kelompok UMKM mangrove yaitu roti pacolo, saus teri, jahe instan, dan rono tapa. Kegiatan ini dilakukan dengan tujuan untuk meningkatkan kemampuan kelompok UMKM mangrove dalam memasarkan produknya secara online maupun melalui media sosial serta cara membuat kemasan yang baik dan menarik.   Berdasarkan hasil membangun desa mandiri yang telah dilakukan dapat diketahui bahwa permasalahan yang terjadi sebelum pelaksanaan seminar pemasaran di era digital adalah kelompok usaha yang belum mengenal dan cara bertransaksi melalui pemasaran digital, khususnya pada platform Facebook, kurangnya pengetahuan kelompok UMKM mangrove terhadap teknologi yang mengakibatkan sulitnya melakukan digitalisasi pemasaran produknya, sehingga hal ini mempengaruhi cara mereka memasarkan produknya. Oleh karena itu dirasa perlunya penambahan wawasan bagi kelompok UMKM mangrove di desa Enu terkait konsep digital marketing, pelatihan dan membantu pelaku UMKM memasarkan produknya melalui platform media facebook guna meningkatkan penjualan dan pendapatan dari UMKM tersebut bisnis.

The purpose of this study is to ascertain how viral marketing and social media advertising impact consumers' purchasing choices on the Instagram Adds platform. The study's sample is made up of Instagram Adds users. The 159 respondents who were sampled were employed in a purposive sampling procedure to get samples. Tests of validity and dependability were run on the research data. The hypothesis test in this study used multiple linear regression tests. According to the conclusions of the first hypothesis test, the test results show that (1) Viral marketing increases purchasing behaviour on the Instagram Adds platform. (2) The results of the testing of the second hypothesis show that social media marketing has an effect on consumers' decisions to make purchases through the Instagram Adds platform.

Penelitian ini bertujuan untuk mengembangkan alat pembelajaran yang dapat digunakan untuk merevolusi sistem pendidikan tradisional dalam bidang hukum menggunakan pembelajaran simulasi metaverse.  Pembelajaran berbasis simulasi melibatkan pembuatan skenario realistis dalam lingkungan yang aman dan terkendali untuk membantu mahasiswa dalam mengembangkan keterampilan dan pengetahuan yang dapat diterapkan pada situasi dunia nyata, terlebih lagi, lingkungan online yang terbentuk semenjak pandemi covid muncul membuat berbagai institusi pendidikan doipaksa untuk terus berevolusi dalam penggunaan platform digital yang semakin canggih. Penelitian ini menggunakan pendekatan sistematik dan holistik dan dievaluasi lebih lanjut untuk mengalisis dan memberikan saran perubahan pada kurikulum pendidikan tinggi dibidang ilmu hukum sehingga alat yang diusulkan dapat digunakan lebih luas lagi pada berbagai program studi. Hasil penelitian menunjukkan bahwa, terdapat peningkatan pembelajaran mahasiswa lintas kurikulum profesi khususnya bidang hukum terlebih lagi dimasa pandemi covid dengan memanfaatkan ruang virtual yang memiliki suasana dunia nyata, sehingga menjembatani bentuk pembelajaran antara program akademik dan pengembangan profesi berkelanjutan

The trust of the congregation in the mosque management is greatly influenced by the quality of a transparent and accountable management system. Manual recording systems that are still widely used are often less effective in providing accurate, fast, and easily accessible data, especially related to cash flow information and mosque activity programs. This condition can cause unclear information that has an impact on the low active participation of pilgrims. This research offers a solution in the form of building a website-based mosque administration system that is adaptive and easy to use. System development is carried out through the stages of needs analysis, feature design, application implementation, and functional testing. The system built provides several main services, including managing worship schedules, recording income and expenditure in a structured manner, and reporting mosque activities in detail and real-time. Through the web platform, financial information and activity programs can be accessed more openly, thereby increasing transparency and accountability in mosque management. The results of the development show that this system is able to simplify the administrative process, speed up the presentation of information, and support the supervision of funds by pilgrims and administrators. Thus, a website-based administration system can be an effective solution to increase the trust of worshippers and encourage more active participation in mosque activities.

The development of information technology provides opportunities for educators to create more efficient and interactive learning evaluation media. This study aims to design and develop a computer-based test media using Wondershare Quiz Creator as a tool to support online learning. The research method used is Research and Development (R&D) with a waterfall model, which includes the stages of needs analysis, design, development, testing, and implementation. The results show that the developed test media is capable of providing various types of questions, such as multiple choice, short answer, true-false, and matching, and is equipped with features such as automatic feedback, time settings, and exportable test results. User testing indicates that the media is easy to use, responsive, and effective in supporting the learning evaluation process in online learning. In addition, educators can quickly create, manage, and distribute tests through digital platforms without requiring advanced technical skills. Thus, the use of Wondershare Quiz Creator has proven to be an alternative solution for providing practical and interactive computer-based test media that supports improving the quality of online learning. This research is expected to serve as a reference for educators in utilizing technology to enhance the effectiveness of learning evaluation

The rapid growth of e-commerce in Indonesia has generated a massive and continuous volume of product reviews. This user-generated content is vital for business intelligence, yet its sheer scale makes manual analysis inefficient, subjective, and practically impossible. Automated sentiment analysis is therefore crucial for businesses to efficiently understand customer feedback and market perception. This research addresses this gap by implementing the Naïve Bayes Classifier (NBC) algorithm to automatically classify the sentiment of Indonesian-language e-commerce product reviews. This study utilized a dataset of 2,000 reviews collected from a major e-commerce platform's "Electronics" category. The data underwent critical text preprocessing stages (case folding, tokenizing, stopword removal, and stemming using the Sastrawi library) to handle the complexities of informal Indonesian text. The dataset was split using an 80/20 ratio, resulting in 1,600 training reviews and 400 testing reviews. Model performance was then evaluated using a Confusion Matrix, focusing on the key metrics of Accuracy, Precision, and Recall. The test results showed excellent performance, achieving an Accuracy of 90.00%, Precision of 91.93%, and Recall of 95.00%. These results demonstrate that the Naïve Bayes algorithm, when supported by robust preprocessing, is a highly effective, reliable, and computationally efficient method for this task, providing a valuable tool for e-commerce stakeholders.

Penelitian ini bertujuan untuk mengetahui bagaimana peningkatan pendapatan sentra industri keripik ubi melalui tiktok shop. Dalam penelitian ini metode yang digunakan adalah metode kualitatif deskriptif dengan menggunakan sumber data primer dan sekunder. Teknik pengumpulan data primer digunakan melalui wawancara. Dengan responden yang diwawancarai sebanyak 3 orang. Sementara data sekunder yang digunakan melalui artikel, e-book atau secara via online atau melalui website-website terpercaya tertentu. Berdasarkan hasil penelitian mengenai Peningkatan Pendapatan Sentra Industri Keripik Ubi Melalui Tiktokshop menyatakan bahwa Tiktok shop yang menjadi salah satu platform trending yang banyak diakses oleh para pengguna smartphone membuat sentra industri keripik ubi mengalami peningkatan pendapatan. Dengan menggunakan aplikasi Tiktok shop, membantu sentra industri keripik ubi dalam memperkenalkan dan mempromosikan produknya hingga ke luar kota. Pekerja sentra industri keripik ubi harus mampu memanajemen waktunya untuk melakukan live dalam aplikasi tik tok shop yang nantinya akan membuatnya menjadi FYP (For You Page). Pendapatan sentra industri keripik ubi mengalami peningkatan yang signifikan hingga mencapai target pasar yang diinginkan.    

Indonesia is one of the countries whose residents have started using the internet in conducting buying and selling business transactions, with the increasing number of internet users and online business transactions, a marketplace, Shopee, was born. Shopee is an online marketplace platform that is used to practice buying and selling goods actively and easily. The products offered by this application are very diverse, ranging from garments, cellphones, beauty products, electronics, sports instruments, medicines, home furnishings, office stationery to food and beverages. Shopee services are implemented in interactions between producers and consumers quickly, easily and precisely. The advantages of Shopee are not only online business transactions, but Shopee is also a source of employment which is quite large and easy to work on. The sales strategy carried out by Shopee is very good so that this makes sellers and buyers more comfortable in shopping. The Shopee application is very suitable to be used as a sales medium because the promotional features provided by Shopee are able to increase the seller's sales profit. From the explanation above, the Hyunbina Collection business has a marketing method to sell products to consumers, it is necessary to use the Shopee Marketplace Sales to increase sales of women's bags. Based on the background of these problems, the authors are interested in compiling a Final Project report with the title "The Effect of Utilizing the Shopee Application in Increasing Sales of Hyunbina Collection".

This research discusses how to optimize marketing through social media at Sugarbelly_id SMEs. Currently Sugarbelly_id is facing fierce competition from other MSMEs selling similar products. This obstacle was factored in by the owner's lack of understanding of the latest business strategy developments which caused sugarbelly_id to have little engagement from target consumers and a brand image that had not yet been formed. So this study aims to provide an understanding regarding good Social Media Marketing strategies for sugarbelly_id SMEs and help optimize the use of social media and online platforms to build a more effective and attractive Brand Image and increase promotion using digital tools that guarantee increased engagement. The method used is descriptive qualitative analysis which is collected through interviews with the owner, surveys through questionnaires and observations which then analyze the appropriate strategy. The results obtained are that Sugarbelly_id SMEs already have a good brand image and the number of followers on the Sugarbelly_id Instagram account has increased from before, which was 350 followers. In addition, the number of Profile Visits on the Sugarbelly Instagram account has also increased, reaching 1,801 visitors in the last 6 days.

This study aims to look at the process of internalizing character education during the COVID-19 pandemic through entrepreneurship education as a general subject of higher education in Indonesia. The method used in this research is Systematic Literature Review (SLR) by collecting and analyzing journals related to keywords. During the COVID-19 pandemic, universities implemented distance learning so that learning could continue, this made the process of internalizing character education through entrepreneurship education continue, through three stages, carried out in stages and continuously, namely 1) The value transformation stage, with presentations, discussions , and questions and answers through the digital platform Zoom or Google Meet. 2) The value transaction stage, carried out by field observations and virtual interviews with entrepreneurs. 3) The internalization stage, carried out in virtual practice by participating in the entrepreneurship program organized by the Directorate General of Higher Education in Independent Learning-Independent Campus (MBKM). Students at the end have the values of character education and entrepreneurial character, namely having high responsibility, hardworking, creative, independent, democratic traits and attitudes, love for the motherland, national spirit, achievement, socializing, peace-loving, fond of reading, and cares about the social environment, and has the characteristics of courage, wisdom, confidence, and foresight in seeing opportunities. Students with it will behave well, have sympathy, empathy, and know what is good and what is bad.

Berdasarkan hasil penelitian yang dilakukan terdapat masalah yang ditemukan yaitu pada saat proses penggecekan kedalaman dan kekeruhan kualitas air masih menggunakan sistem secara manual yang melibatkan peran karyawan dalam melakukan proses penggecekannya dengan menggunakan alat turbidity meter dan level transmitter. Oleh sebab itu peneliti memberikan masukkan dan saran untuk proses penggecekan kedalaman dan kekeruhan air tersebut menggunakan sensor dalam mendapatkan hasil penggecekannya dan sistem berbasis internet of things untuk memonitoring hasil dari sensor yang digunakan. Lalu hasil dari prosesnya dapat dimonitoring langsung kedalam platform website. Didalam penelitian ini penulis menggunakan metode logika fuzzy logic untuk memprogram perangkat kerasnya dan hasil monitoringnya menggunakan website dengan framework codeigneter. Yang bertujuan untuk membangun sistem monitoring penggecekan kedalaman dan kekeruhan kualitas air secara otomatis menggunakan sensor ultrasonic dan sensor turbidity.

The presence of the Covid-19 pandemic has raised problems in Indonesia's education world. The policy to implement fruitful learning from home is a challenge in carrying out effective learning. An overview of learning in the era of the covid pandemic can be seen from the learning at the end of the 2019/2020 school year from various surveys conducted. The existence of simple online learning and learning that emphasizes giving assignments makes students experience learning boredom. Teacher creativity in carrying out solutive learning is needed through online learning with various complex platforms and offline learning.

 The Independent Curriculum was determined by the Ministry of Education and Culture and the Minister of Religion of the Republic of Indonesia has issued a decree number 347 of 2022 regarding guidelines for implementing the Independent Curriculum in madrasah. So the implementation of the Independent Curriculum at Madrasah Ibtidaiyah becomes a demand for madrasah. The research uses a library research. The data research related to the Independent Curriculum and the Decree of the Minister of Religion of the Republic of Indonesia number 347 of 2022 concerning the Independent Curriculum. The Analyzing data of this research using a way to describe the data in the study (content analysis). The Independent Madrasah Ibtidaiyah curriculum implements learning according to the abilities of students which gives more space to develop student’s basic character and competence. The Character abilities that support interactive learning is by developing abilities and having characters in the form of noble character, diversity, independence, critical and creative reasoning. Have a focus on essential learning and adapts to the abilities of the students. The Independent Curriculum at Madrasah Ibtidaiyah was developed in Indonesia with the aim to improve the quality of education. Its implementation is adjusted to the needs and characteristics of students which can facilitate the learning process without feeling burdened in the implementation of learning in Madrasahs. It is because the process of implementing the Independent Madrasah Ibtidaiyah Curriculum is more profound, fun and independent. Implementation of the Independent Madrasah Ibrtidaiyah Curriculum in accordance with KMA RI No. 347 Year 2022 is supported by the existence of the Independent Learning platform which is easily accessible. The Independent Curriculum application contains teaching tools needed by students and teachers to facilitate the learning process.    

Analisis ini bermaksud menggambarkan wujud tindak tutur ilokusi yang terdapat dalam web series Impefect 2 Episode 1. Metode penelitian yang merupakan deskriptif kualitatif dengan menggunakan sumber data berupa video web series Impefect 2 Episode 1 pada platform We TV. Pengumpulan data dilakukan menggunakan teknik simak, rekam dan catat, hasil catatan mengandung dialog para tokoh web series Impefect 2 Episode 1. Berdasarkan analisis data yang ditelaah di dalam web series Impefect 2 Episode 1 terdpat tindak ilokusi dengan jenis asertif, direktif, komisif, ekspresif, dan deklarasi. Jenis tindak tutur ilokusi yang diujarkan oleh para tokoh Web Series Imperfect 2 Episode 1 berjumlah 2, jenis direktif yang berjumlah 2, jenis komisif  berjumlah 1, jenis ekspresif  berjumlah 3 dan jenis deklarasi yang berjumlah 2. Jenis terbanyak yang terdapat dalam Web Series Imperfect 2 Episode 1 yakni jenis ekspresif, hal ini dikarenakan Web Series Imperfect 2 Episode 1 banyak mengandung adegan yang menggambarkan sikap psikologis para tokoh.