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This study aims to analyze the application of communication media in learning by third-semester students of the Advanced Education Program (PPA). Communication media plays a crucial role in the learning process as it can enhance understanding and interaction between lecturers and students. This research uses a descriptive approach with a survey method involving third-semester students from a university. The results of the study indicate that most students use various communication media, such as online learning platforms, instant messaging apps, and social media, to support their learning. These communication media have been proven effective in facilitating access to materials, group discussions, and communication between students and lecturers. However, challenges such as technological limitations and motivational issues were also identified. This study recommends that educational institutions continue to develop and utilize appropriate communication technologies to improve the quality of learning.

The Community Service program partners in this activity are Micro, Small and Medium Enterprises (MSMEs) engaged in crafts, such as weaving, knitting, and beaded jewelry, in the Cikarang Baru area. These MSMEs have been running their businesses for several years, but the marketing strategies applied are still conventional and therefore less effective. Therefore, it is important to provide training on the use of digital marketing so that the marketing system can be improved, expand market reach, and support increased product sales. In this activity, MSMEs receive training on the importance of digital marketing, as well as assistance in creating business accounts on digital platforms such as Google Business and Instagram, along with tutorials for optimal management. The outputs of this service include Google Business accounts, Instagram accounts, scientific articles published in national journals, and activity reports. The methods used in this service are lectures and practical tutorials in creating and managing accounts on digital media. The results of this activity indicate that digital marketing strategies need to be followed up with regular guidance so that they can function effectively and optimally in supporting marketing activities and increasing sales of MSME products.

The Community Service program partners in this activity are Micro, Small and Medium Enterprises (MSMEs) engaged in crafts, such as weaving, knitting, and beaded jewelry, in the Cikarang Baru area. These MSMEs have been running their businesses for several years, but the marketing strategies applied are still conventional and therefore less effective. Therefore, it is important to provide training on the use of digital marketing so that the marketing system can be improved, expand market reach, and support increased product sales. In this activity, MSMEs receive training on the importance of digital marketing, as well as assistance in creating business accounts on digital platforms such as Google Business and Instagram, along with tutorials for optimal management. The outputs of this service include Google Business accounts, Instagram accounts, scientific articles published in national journals, and activity reports. The methods used in this service are lectures and practical tutorials in creating and managing accounts on digital media. The results of this activity indicate that digital marketing strategies need to be followed up with regular guidance so that they can function effectively and optimally in supporting marketing activities and increasing sales of MSME products.

This study aims to analyze spelling errors in the use of Indonesian on social media platforms, focusing on a case study of Twitter menfess (X) of Veteran National Development University students in East Java. Social media has become a popular means of communication among students, but the use of Indonesian often uses non-standard language and the use of incorrect spelling. The method used in this study is qualitative descriptive analysis, in which 20 data were collected from menfess posted by students on Twitter (X) during a certain period. The results of the analysis show that there are many spelling errors in the college students' menfess posts on Twitter (X). The findings show that, although university students have an understanding of Indonesian language, the influence of social media and fast communication habits can cause a decline in language quality. This research is expected to provide insights for the development of language policy among university students, as well as raising awareness of the importance of good and correct language use in the digital era.

E-Learning becomes a platform which supports technology-based learning on many aspects. The usage of E-Learning becomes the main choice especially in education world. SMK TI Bali Global Jimbaran, which is a middle level vocational school, utilizes this platform in its learning process. In its implementation process, there needs to be a precise and thorough supervision to ensure that the system runs according to business goals. This mapping is conducted to know the process used for measurements. This mapping is done by framework with COBIT 5 by applying PAM (Process Assessment Model), which is adjusted with the condition on research place. The activity measurement are derived from several domains on COBIT 5 with mapping process based on the business goals and institution goals. The domains used are EDM03, AP003, BAI07, DSS05 and MEA01. The results of governance measurement process on current capability level is on level 4 (predicable process) and the expected capability level is on level 5 (Optimizing Process) which has gap value of 2 level.

SION (Sistem Informasi Online) ITB STIKOM Bali is a platform used by students and lecturers to support administrative and academic processes on campus. This research examines how the user experience (UX) level of SION can enhance the quality of services provided by the system. The purpose of this study is to measure user satisfaction with the user experience quality. The study uses the User Experience Questionnaire (UEQ) method, which includes six rating scales: attractiveness, clarity, efficiency, accuracy, stimulation, and novelty. The UEQ method also offers analytic tools that can be downloaded from its official website. Respondents in this study consisted of 75 people from a population of 248. The results of the UEQ analysis show positive evaluations across all aspects, with the following detailed scores: attractiveness received a score of 1.37, perspicuity 1.34, efficiency 1.16, dependability 1.21, stimulation 1.16, and novelty 0.87.

This study aims to examine the impact of self-efficacy on the success of web-based learning in the digital era. Self-efficacy, which refers to an individual's belief in their ability to overcome challenges, is believed to play a crucial role in achieving learning outcomes. In the rapidly evolving digital era, web-based learning has become an effective method for delivering materials flexibly and interactively. This research uses a quantitative approach with a survey method involving students from various universities. The results show that self-efficacy has a significant impact on the success of web-based learning. Students with higher self-efficacy tend to be more successful in completing tasks and understanding the learning material delivered through online platforms. This study recommends the importance of developing students' self-efficacy to enhance the effectiveness of web-based learning, especially in the context of education in the digital era.

This research analyzes the factors that influence the success of e-commerce applications in increasing sales in the digital era. With the development of technology and changes in consumer behavior, e-commerce has become one of the main platforms for businesses to reach customers more widely. The main factors analyzed include user experience, transaction security, product quality, customer service, digital marketing strategy and innovation. The research results show that the combination of these factors significantly influences purchasing decisions and customer loyalty. Good user experience, guaranteed data security, and effective marketing strategies are proven to increase sales and consumer trust. This study provides important insights for business people in maximizing the potential for implementing e-commerce in the competitive digital era.

In the digital era, the Fear of Missing Out (FoMO) phenomenon has impacted impulse buying behaviour among Indonesians. This also has a positive impact on businesses, which can benefit greatly from the FoMO effect. With the increasing use of social media, especially on e-commerce platforms, FoMO has become a psychological factor that determines people's impulse purchase decisions. This research examines the phenomenon of Fear of Missing Out (FoMO) by using a qualitative method approach. This research is made through in-depth observation of the Indonesian community. This research can provide new insights for understanding people's behaviour in impulse buying in the digital era.

Digital transformation in the tourism industry is an important element in increasing competitiveness and tourist destinations. One sector that has great potential to adopt digital technology is religious and cultural tourism, which has high historical and cultural value. This research aims to analyze the implementation of digital transformation in the management of religious and cultural tourism with a case study in the Sultanate of Banten, a historical site that is an important part of Indonesia's historical journey. The Sultanate of Banten has adopted several digital technologies, such as marketing via social media, mobile applications for tourist information, and the use of technology-based visitor management systems. However, the application of digital technology is still limited to promotional and information aspects, while digital-based tourism experience management such as augmented reality (AR) or virtual reality (VR) has not been fully implemented. The challenges faced include limited human resources, technological infrastructure, and understanding the long-term benefits of digital transformation. It is recommended that local governments and related parties increase human resource capacity in the field of technology, strengthen digital infrastructure, and develop more interactive digital platforms to improve the quality of tourism experiences. Effective digital transformation can contribute to the management of religious and cultural tourism that is more sustainable and attractive to the younger generation.

This community service activity aims to provide solutions to the challenges faced by PT Citra Marindo in implementing digital marketing. PT Citra Marindo, a company engaged in providing products and services for the maritime industry, encounters obstacles in fully leveraging the potential of digital marketing. This activity focuses on assisting the company in improving and enhancing their digital marketing strategies. A more comprehensive digital marketing implementation was applied through various social media platforms such as Instagram, WhatsApp Business, and e-commerce platforms like Tokopedia. Additionally, business branding development included designing more attractive logos, professional product photos, and packaging that aligns with market preferences. Quality control systems were introduced to ensure high product quality, while effective promotional strategies were implemented to increase brand visibility and awareness among consumers. All steps were tailored to real-world conditions, including cost calculations for marketing elements to ensure they do not burden product prices and can be sustained. It is hoped that this activity will have a positive impact on increasing PT Citra Marindo business profits and serve as a useful reference for other businesses facing similar issues

The impact of binge watching is an evolving phenomenon affecting consumers' continuation intention on video-on-demand (VOD) platforms, mediated by cliffhangers. This study targets a population of young individuals aged 17-25 years. The research design is quantitative, aiming to demonstrate the cause-and-effect relationship between binge watching and continuation intention, mediated by cliffhangers. The novelty of this research lies in not only examining the direct relationship between binge watching and continuation intention but also investigating the mediating effect of cliffhangers, providing deeper insights into the underlying mechanisms of consumer behavior. Data analysis was conducted using the Smart PLS application, utilizing primary data for the study. The findings indicate that cliffhangers directly have a positive and significant impact on the continuation intention for video-on-demand and also significantly influence binge watching. Additionally, binge watching has a positive and significant effect on the continuation intention for video-on-demand. However, indirect, binge watching has a positive but not significant effect on the continuation intention for video-on-demand when mediated by cliffhangers.

This research aims to describe forms of slang in the comments column on the Instagram account @jendamclover. This type of research is qualitative research. The data in this research is the slang language found in the comments column of the Instagram account @jendamclover. The data source in this research is the Instagram account @jendamclover. Data collection techniques in this research are observation techniques, documentation techniques, and transcription techniques. The results of the research show that the forms of use of slang in the comments column of the Instagram account @jendamclover consist of four forms, namely abbreviations, abbreviations, contractions and acronyms. The research data was found in the Instagram account @jendamclover as many as 58 data, consisting of 21 data in abbreviated form, 9 data in cutting form, 26 data in contraction form, and 2 data in acronym form.

Taxes play an important role in the economy as a source of state revenue that is used to fund various development programs. However, the practice of tax avoidance is often a challenge that is detrimental to the potential of state revenue and is the main issue in tax management. Researchers compiled this scientific article with the aim of exploring the link between transfer pricing and financial difficulties in influencing tax avoidance practices. The method used is literature study by analyzing various journals, books and relevant research reports through online platforms such as Google Scholar and Publish or Perish. The data was analyzed using a qualitative descriptive approach to identify patterns and understand the implications of the relationship between the variables studied. The results of the research findings suggest that the relationship between transfer prices and financial hardship to tax avoidance is inconsistent with mixed results. Some analyses showed a significant association, while others found no strong association. These findings indicate that the influence is situational and dependent on the characteristics of the company, thus expanding the understanding of the factors that affect tax avoidance and serving as a basis for further research.

The use of technology in learning has become an increasingly important phenomenon in the world of education, especially in today's digital era. Technology not only improves accessibility and flexibility in learning, but also enriches the learning experience by presenting more interactive and engaging materials. This research aims to analyze the application of technology in learning and explore the benefits, challenges, and opportunities that exist. Based on the results of research conducted in several educational institutions, it was found that the use of online learning platforms, educational applications, and multimedia-based media is able to increase student engagement, provide wider access to learning resources, and create a more personalized learning experience. However, challenges such as the digital divide, limited infrastructure, and low digital literacy among educators are still obstacles that need to be overcome. In conclusion, while technology offers a variety of advantages, its use must be done wisely taking into account the local context and efforts to improve digital access and skills for all parties involved.

Nowadays, advances in information and communication technology have opened up new opportunities in the world of digital business, including the use of the Telegram application as a business platform. This research aims to understand how students, as the digital native generation and active users of Telegram, utilize this application to carry out digital business activities. The author conducted the research using a descriptive qualitative approach, and collected data through interviews, observations, and library studies involving six informants aged 14-17 years. The results of this study show that the Telegram App, with features such as channels, large-capacity groups, and automated bots, provides flexibility and efficiency that support students in running small businesses, such as selling services, digital products, and community management. However, challenges such as fraud risk and fierce competition are also major obstacles. This research highlights the potential of Telegram in supporting students to develop creativity, communication skills and entrepreneurial spirit early on, while contributing to economic empowerment in the digital era.

This research aims to analyze the effect of E-Service Quality and Perceived Value on Customer Satisfaction in using the Flip application. This study uses quantitative methods by collecting data through a Likert scale questionnaires distributed to active S-1 and D-4 students of the Faculty of Economics and Business State University of Jakarta who are Flip application users. The sampling method applied is purposive sampling, with a final sample of 86 respondents. The data collected was then analyzed using multiple linear regression with the help of SPSS software. The results showed that the two independent variables, namely E-Service Quality and Perceived Value, had a significant positive effect on Customer Satisfaction, both partially and simultaneously. E-Service Quality has a more dominant influence than Perceived Value with a regression coefficient of 0,379. This finding indicates that efficient, reliable, and high-value digital services contribute significantly to increasing Flip user satisfaction.

Technology is developing very quickly, this makes it easier for people to get information through various media platforms. Architects use these technological developments to simplify and promote their work and educate the public. This article aims to find out how digital influence can influence urban people's interest in modern minimalist architectural style housing. The research data collection method uses library research and the data analysis method used is qualitative. Based on the results of this research, it can be concluded that architects use digital technology as a tool to simplify, speed up and showcase their work. Residences with a modern minimalist architectural style have become very popular and are in great demand by urban communities because their shape optimizes function and is considered to suit their lifestyle.

This article presents a systematic review of pragmatic competence in second language acquisition (SLA), emphasizing its critical role in effective communication and intercultural understanding. Pragmatic competence encompasses the ability to understand and use language appropriately in diverse social and cultural contexts, including mastering speech acts, politeness strategies, conversational implicatures, and intercultural pragmatics. Despite its importance, pragmatic competence often receives less attention in language instruction compared to grammar and vocabulary. The review highlights the effectiveness of explicit and implicit teaching methods, authentic interaction, and cultural immersion in developing pragmatic skills. It also underscores the role of technology, such as digital platforms and simulations, in enhancing learners’ ability to navigate real-life communication scenarios. The findings reveal significant challenges, including cultural variability in pragmatic norms, difficulties in standardizing assessments, and the influence of learners’ individual differences. The study calls for innovative teaching and evaluation methods, focusing on personalized approaches and the integration of pragmatic learning with emotional intelligence. By synthesizing current research and practices, this article provides valuable insights for educators, curriculum developers, and researchers, advocating for adaptive, culturally informed, and technology-supported strategies to enhance pragmatic competence in SLA.

This training aims to increase entrepreneurial interest and ability to utilize social media among housewives in Jero Gunung Village, West Sakra District, East Lombok. In today's digital era, social media has become an effective tool for promoting products and services, as well as expanding market reach. However, many housewives still lack understanding on how to utilize it optimally. This training activity consisted of educational sessions on the basics of entrepreneurship, marketing strategies, and the use of social media as a business platform. In addition, this training also provides assistance in planning and managing small businesses that have the potential to increase family income and realize an independent economy. The results of the training showed an increase in participants' knowledge and skills in entrepreneurship, as well as their increased confidence to start a new business or develop an existing one. Thus, this training is expected to have a positive impact on the family economy and community welfare in Jero Gunung Village.