Analisis Fear of Missing Out (FoMO) Labubu terhadap Pembelian Impulsif di Kalangan Masyarakat Indonesia

Vera Maria ; Fina Shofia Irpani ; Nazwa Alifia Khariza ; Vinny Ramadhani
Jurnal Riset dan Publikasi Ilmu Ekonomi 📅 2024 Vol 3, No 1 🔗 DOI: 10.61132/menawan.v3i1.1130
Abstract
In the digital era, the Fear of Missing Out (FoMO) phenomenon has impacted impulse buying behaviour among Indonesians. This also has a positive impact on businesses, which can benefit greatly from the FoMO effect. With the increasing use of social media, especially on e-commerce platforms, FoMO has become a psychological factor that determines people's impulse purchase decisions. This research examines the phenomenon of Fear of Missing Out (FoMO) by using a qualitative method approach. This research is made through in-depth observation of the Indonesian community. This research can provide new insights for understanding people's behaviour in impulse buying in the digital era.
Keywords
Fear of Missing Out; Impulse Buying; Social Media; Psychological Factors; Business Profits
How to Cite

Vera Maria, et al. (2024). Analisis Fear of Missing Out (FoMO) Labubu terhadap Pembelian Impulsif di Kalangan Masyarakat Indonesia. Jurnal Riset dan Publikasi Ilmu Ekonomi, 3(1). https://doi.org/10.61132/menawan.v3i1.1130

Vera Maria; Fina Shofia Irpani; Nazwa Alifia Khariza; Vinny Ramadhani, "Analisis Fear of Missing Out (FoMO) Labubu terhadap Pembelian Impulsif di Kalangan Masyarakat Indonesia," Jurnal Riset dan Publikasi Ilmu Ekonomi, vol. 3, no. 1, 2024.

Vera Maria; Fina Shofia Irpani; Nazwa Alifia Khariza; Vinny Ramadhani. "Analisis Fear of Missing Out (FoMO) Labubu terhadap Pembelian Impulsif di Kalangan Masyarakat Indonesia." Jurnal Riset dan Publikasi Ilmu Ekonomi, vol. 3, no. 1, 2024.

Vera Maria; Fina Shofia Irpani; Nazwa Alifia Khariza; Vinny Ramadhani. "Analisis Fear of Missing Out (FoMO) Labubu terhadap Pembelian Impulsif di Kalangan Masyarakat Indonesia." Jurnal Riset dan Publikasi Ilmu Ekonomi 3, no. 1 (2024).

Vera Maria, et al. (2024) 'Analisis Fear of Missing Out (FoMO) Labubu terhadap Pembelian Impulsif di Kalangan Masyarakat Indonesia', Jurnal Riset dan Publikasi Ilmu Ekonomi, 3(1). doi: 10.61132/menawan.v3i1.1130.

Vera Maria; Fina Shofia Irpani; Nazwa Alifia Khariza; Vinny Ramadhani. Analisis Fear of Missing Out (FoMO) Labubu terhadap Pembelian Impulsif di Kalangan Masyarakat Indonesia. Jurnal Riset dan Publikasi Ilmu Ekonomi. 2024;3(1).

Artikel Terkait

Dampak Alih Fungsi Lahan Karet Menjadi Lahan Kelapa Sawit terhadap Ekonomi Petani di Kecamatan Sungai Gelam

Fajar Romadon; Zulgani Zulgani; Nurhayani Nurhayani

Analisis Prosedur Pembukaan Tabungan E-Mas melalui Platform BYOND By Bank Syariah Indonesia Ditinjau dari Prinsip Syariah dan Fatwa DSN-MUI

Dui Rafika Ramadhani; M. Masrukhan

Implementasi Seri Ramadhan dalam Manajemen Strategis Pelaku UMKM di Martapura

Kurratu'ayunina

Dampak Inflasi terhadap Keuntungan Usaha Mikro (UMKM) di Lingkungan Pasar

Reni Dwi Fitriani; Articha Zahra; Ressa Arif Fadhilah; M.Yusuf Bahtiar

Peran Celebrity Endorser, Online Customer Review dan Viral Marketing dalam Mempengaruhi Keputusan Pembelian Konsumen pada Produk E-Commerce di Tiktok Shop : (Survey di Kota Semarang)

Bambang Heriawan

Pengaruh Dewan Direksi, Komite Audit, dan Ukuran Kantor Akuntan Publik terhadap Kinerja Keuangan

Zahroh Atiqah; Roza Mulyadi
Tren Sitasi Jurnal