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In the era of rapid digitalization, understanding consumer behavior through data is becoming increasingly important for retail businesses. Shopping trends, such as those contained in this study, provide in-depth insights into various aspects of consumer behavior, from demographics to purchasing preferences and patterns of discount usage. This data is invaluable in formulating effective marketing strategies, improving customer experience, and optimizing business operations. The data used in this study included a variety of relevant variables, such as age, gender, location, product categories purchased, number of purchases, payment methods, and frequency of purchases. This information allows for a comprehensive analysis of how these factors affect consumer spending decisions. For example, analytics can reveal seasonal trends in purchases, product color and size preferences, and the impact of discounts and promo codes on sales volume. In addition, this dataset also reflects the changes in consumer behavior that have occurred over the past few years. Quantitative methodology is a research approach used to collect and analyze numerical data to understand patterns, relationships, and events in a given population. Data is collected from various sources such as online sales transactions, consumer surveys, Naive Bayesian algorithms are applied to the dataset that has been processed. The data was divided into two sets: training (80%) and testing (20%).    

Indonesian people are increasingly creative and innovative in making new recipes to add to their daily food needs, besides that they are also creative in making snacks typical of their region. Currently, according to young people and parents, snacks are much loved, besides that with a distinctive taste from the West Java region in the city of Bandung which is familiar to be heard or felt by people who mostly like snacks with a spicy taste, namely "Seblak". The business being run certainly requires a way to attract customers to come and try it, therefore it is necessary to hold consistent marketing, marketing is carried out by promotional activities which is one of the important ways to compete not based on price but taste quality. The results of observations that I have made meeting directly with seblak owners mention the problems faced by the lack of understanding of the management and business planning needed, especially in terms of marketing, which currently requires the use of technology in its implementation. MSME empowerment requires more comprehensive and systematic planning that is able to facilitate MSMEs in solving the problems they face. As well as readiness in the use of technology such as promotional activities that are not only carried out through automatic whatsapp with a limited range of buyers, followed by promotions carried out through social media such as Instagram and Facebook because they are social media that are used more frequently so that the sales market is also wider, and currently in the age of all technology we can also take advantage of technology to do business by selling products in marketplaces such as gofood, gojek, grab etc.. That way, increasing the empowerment of MSMEs is increasingly developing from various sides.    

Students, teachers, and school employees feel the impact of standardization at SMK in all related activities. The library information system must comply with the Standard Operating Procedures (SOP) established in SOP ISO 9001:2000. The current library information system has never been audited, and it is unclear whether it has helped achieve the school's vision and mission. An audit of the library information system at the Private High School (SMK) NEGERI 1 SIRAPIT is necessary to have a method to control and ensure that the library information system meets the organization's goals. Using the COBIT 5 framework and the Delivery, Service, and Support (DSS) domain, which includes DSS.1, DSS.5, DSS.11, DSS.12, and DSS.13, the library information system was audited. The research results show that one process, DSS02, has a capability level of 4, and five other processes, DSS01, DSS03, DSS04, and DSS05, each have a capability level of 4. While the overall capability level obtained based on the overall average is 3, this indicates that most tasks have been completed in the DSS domain for the library information system at SMK NEGERI 1 SIRAPIT However, there are standards established to carry out these processes, all of which are well documented and communicated. This study, which assesses the capability level of the Library Information System at SMK NEGERI 1 SIRAPIT, can contribute to the development of specific business processes if, in the future, there will be more customer services with various library service products. This can be done within the framework of the COBIT 5 audit.

This research aims to examine what factors influence the level of customer loyalty of GeraiHALO Telkomsel Wonosobo, Central Java. The population in this study are customers who have subscribed or are currently subscribing to Telkomsel Kartu HALO, simPATI and AS product services, having subscribed for at least six months. Determining the sample in this research used the probability sampling method. This analysis uses the Importance Performance Analysis (IPA) method which is used to determine the level of importance and perception (expectations) of the Marketing Mix towards customer satisfaction implemented by the company. The results of the IPA analysis show that the dominant factors influencing customer loyalty are product quality, price, distribution variables. and promotion variables in this research are quite good in explaining customer perceptions. The author's advice to companies is that companies create products that are superior in quality, and always maintain product quality, namely by always innovating products that are tailored to customer desires for the product. Apart from that, companies must always pay attention to customer complaints by minimizing customer complaints.

This  research aims to analyze the influence of product prices and customer reviews on purchasing decisions of Management students at PGRI University Semarang (Upgris) on the e-commerce platforms Shopee and TikTok Shop. In the current digital era, e-commerce has become one of the main channels for consumers to make purchases. Two important factors that consumers often consider before making a purchase are product price and customer reviews. The research method used is quantitative with a survey approach. Data was collected through a questionnaire distributed to 36 Upgris Management students who actively use Shopee and TikTok Shop.The research results show that both product price and customer reviews have a significant influence on purchasing decisions. Specifically, product price has a greater influence than customer reviews in determining purchasing decisions on both platforms. Apart from that, there is a difference in the level of trust in customer reviews on Shopee and TikTok Shop, where students tend to trust reviews on Shopee more. It is hoped that these findings will provide insight for e-commerce businesses in designing effective marketing strategies by considering price factors and customer reviews.

The aim of this research is to discuss innovation in marketing management of village Micro, Small and Medium Enterprises through social customer relationship management (SCRM), digitalization and technological guidance assistance. The method used is a systematic literature review method. Systematic literature reviews are used for the process of identifying, evaluating and interpreting research results relevant to research objectives that include research questions, topic areas and related phenomena. One of the main reasons for conducting qualitative research is because the research is exploratory in nature. Based on the discussion above, it can be concluded that social customer relationship management is defined as a business philosophy and strategy, supported by technology platforms, business rules, processes and social characteristics, which are designed to involve customers in collaborative conversations to deliver mutually beneficial value in a trusted and transparent business environment. Micro, small and medium enterprises need to maintain good relationships with customers and increase their loyalty through knowledge and fulfilling customer needs quickly and precisely. One of the keys for micro, small and medium enterprises to survive in today's competitive business world is through business digitalization, where micro, small and medium enterprises can take advantage of this to develop business performance. Government policy in the form of technical guidance training in the form of training for micro, small and medium enterprises is expected to strengthen the relationship between entrepreneurial marketing and marketing performance.

The information systems currently used by PT Media Print need to be evaluated to ensure that they remain relevant, efficient and secure. In the competitive print media industry, it is important for companies to ensure that their information systems support business processes well and provide high-quality service to customers. This audit aims to ensure that the information system functions properly, protects sensitive information, and meets organizational goals. By using an information system audit, it is hoped that it can help identify areas where improvements or improvements are needed to improve service quality and control existing security in information systems, including access management, data encryption, user activity monitoring, and data protection measures. From the research carried out, the final result was obtained, namely DSS03 (Manage Service Requests and Incidents) showing the overall level of capability in the DSS03 sub-process and the average results for the DSS03 IT Process itself are shown in table 3 process capability domain DSS03 manage operations.

Murabahah financing is one of the most popular types of financing for customers who do not escape the role of the account officer in the analysis of determining the feasibility of applying for murabahah financing. There are differences in the total number of customers who apply for murabahah financing and the total realization of murabahah financing, in that customers who apply for murabahah financing are not always accepted by the account officer. Financing was rejected because there were customers who did not meet the eligibility assessment on character, capacity and collateral. If the feasibility assessment in several aspects is not fulfilled, the customer is deemed unfit to be provided with financing.This research aims to determine the role of account officers in determining the feasibility of applying for murabahah financing at BPRS Metro Madani KC Unit II Tulang Bawang. This type of research is field research, while the nature of the research is descriptive qualitative. Data collection techniques through interviews and documentation. After the data was obtained, the data was analyzed using inductive thinking methods.The research results show that account officers play a role in managing accounts, managing products, managing financing, managing sales and managing profitability. And the account officer has carried out his role well in determining the feasibility of applying for murabahah financing in accordance with theory, namely using 5C analysis, although in terms of character, capacity and economic conditions in practice it has not been carried out optimally.

The Sharia Supervisory Board (DPS) has an important role in supervising and ensuring compliance by the Jambi Syariah Regional Development Bank (BPDSJ) with sharia principles. This research aims to identify the role of DPS on BPDSJ performance in the context of supervision of sharia aspects. The research method used is qualitative with a descriptive approach. Data was collected through in-depth interviews with DPS members, bank management and relevant regulators. The research results show that DPS plays a role in determining sharia policies, conducting sharia audits, and providing recommendations to improve bank performance in implementing sharia principles. In this context, DPS plays a key role in maintaining the integrity and credibility of BPDSJ in the eyes of the public and increasing customer trust in sharia banking services.    

As time grows and the population increases. Making the company and beverage sector experience a significant increase, one of the popular types at this time is the coffee industry. One way to retain existing consumers and attract potential buyers by paying attention to reputation. The strategy used is brand image. A good brand image can differentiate consumer brands with their choice of competing brands. The purpose of this study was to determine the effect of brand image, service quality and price on customer satisfaction and customer loyalty, then to determine the most dominant variable in influencing consumer interest in soul promise coffee. The sample in this study amounted to 222 respondents using purposive sampling data collection techniques. The data is then processed using the Structural Equation Model (SEM) method with smartPLS software. Based on the test results, it is known that Brand Image has no effect on Customer Satisfacion and Price also has no effect on Customer Satisfaction, then Service Quality also has no effect on Customer Satisfaction. While Brand Image has a positive effect on Customer Loyalty and Price has a positive effect on Customer Loyalty, then Customer Satisfaction has a positive effect on Customer Loyalty.

Customer satisfaction is a crucial factor in maintaining and enhancing competitiveness in the construction industry. This study aims to explore the influence of material quality and building design on customer satisfaction at CV Tiga Bunga. A quantitative method was employed, collecting data through questionnaires from 50 customers who have used CV Tiga Bunga's services. Data were analyzed using descriptive analysis, pearson correlation, and multiple linear regression. The results indicate that material quality (MQ) and building design (BD) have a significant positive correlation with customer satisfaction (CS). Regression analysis shows that both material quality and building design jointly significantly influence customer satisfaction, with building design exerting a stronger impact. These findings contribute significantly to practitioners and managers at CV Tiga Bunga in enhancing quality management and design strategies to improve customer satisfaction.  

This journal focuses on the Effect of Service Quality and Price Perception on Customer Purchase Interest. The purpose of this study was to determine whether there is an effect of service quality and price perception on customer buying interest. This study uses a quantitative approach method based on statistical data. And the data was collected through a questionnaire distributed to 100 respondents who had made purchases at Yoehan Busana Citayam. The data collection method uses observation and questionnaires with data processing using SPSS version 25, with the data analysis technique used is multiple linear regression analysis, partial significance test (t test), simultaneous significance test (F test), and determination coefficient test (R2 test). The results showed that service quality (X1) and price perceptions (X2) partially (t test) had a positive and significant effect on customer buying interest (Y). then simultaneously service quality and price perceptions affect customer buying interest with a value of Fcount (54.165) > Ftabel (3.09). The results of the coefficient of determination (R2) show that service quality and price perceptions can be explained by the customer purchase interest variable by 52.8%. The remaining 48.2% is explained by other variables not examined.

This study aims to analyze the characteristics and behavior of visitors to Lippo Cikarang Mall, focusing on demographics, shopping preferences, and satisfaction levels with the facilities and services provided. Efforts to increase the volume of visitors to find out: the number of visitor respondents, the number of respondents who filled out the questionnaire and the statistics of the crowd of visitors. Data was collected through a survey involving 70 respondents who were randomly selected in various areas of the mall. Descriptive statistical analysis is used to describe visitor profiles, while inferential analysis is applied to identify factors that affect customer satisfaction. The results of the study show that the majority of visitors are in the age group of 15-55 years old with an upper-middle-income income. Shopping preferences are more dominant on fashion and food products. The level of visitor satisfaction is high, especially regarding cleanliness, safety, and tenant variety, but there are complaints related to limited parking spaces. This finding provides valuable insights for the management of Lippo Cikarang Mall in formulating strategies to improve services and a better shopping experience for visitors

The increasingly massive use of social media has opened up opportunities for the development of the business sector. This reality also provides opportunities for the growth and development of local products. One local brand that has developed quite well by utilizing social media, especially TikTok, is the Tenue de Attire brand. This research aims to analyze strategies for increasing brand awareness through creative content in TikTok Brand Tenue de Attire social media marketing. This research uses a descriptive qualitative approach, data was obtained using literature review techniques and official publications. Tenue De Attire's marketing strategy shows that they can use social media, especially TikTok, to increase brand awareness and introduce their products to the public. They managed to create a strong connection between the audience and the brand by focusing on creating engaging video content, especially by using adaptable ideas and following popular trends. Tenue De Attire uses an Inbound Marketing approach to direct TikTok users from the stage of attracting attention to the stage of becoming potential customers, by using interesting content to provide information about their products indirectly. Inbound marketing strategy has four stages, namely: Attract, Convert, Close and Delight. Using TikTok's Shop and Live features also helped them increase customer relations and sales. Therefore, Tenue De Attire has achieved success thanks to its innovative and smart marketing strategies.  

Mobile banking is a service provided by banks that allows customers to conduct various types of service transactions anytime and anywhere through smartphone devices. This service is not only utilized by customers at large, but UIN students have also utilized the service in making single tuition payments. However, there are still many students who have not utilized the convenience of this service. The purpose of this study was to determine the effect of the effectiveness and instruments of using mobile banking on customer satisfaction. This research uses a quantitative approach.

This study explores the impact of product and service innovation, operational efficiency, customer satisfaction, human resource management, and digital marketing strategies on the profitability of companies. Utilizing a quantitative research methodology, data was collected through surveys and company financial reports and analyzed using statistical techniques, including linear regression analysis. The findings reveal that product and service innovation significantly enhances profitability, emphasizing the importance of continuous innovation. Operational efficiency, measured through lower operational costs, directly correlates with increased profit margins. Furthermore, a strong positive relationship exists between customer satisfaction and profitability, highlighting the importance of customer-centric strategies. Human resource management practices that promote employee satisfaction and productivity are also found to significantly impact profitability. Lastly, the adoption of digital marketing strategies is shown to boost sales volume and market reach, contributing positively to financial performance. These results suggest that companies should adopt a holistic approach to strategy development, integrating innovation, operational efficiency, customer satisfaction, human resource management, and digital marketing to enhance profitability. The study underscores the need for companies to continuously evolve and adapt to market changes to sustain competitive advantage and long-term success.

The formulation of the problem in this research is: Does the quality of bank service influence the customer's decision to choose IB Fajar Mudharabah Savings at PT. BPRS Fajar Sejahtera Bali? This type of research is quantitative research and data collection methods by distributing questionnaires and documentation. The research subjects used a population of 2,764 customers and a sample of 30 customers. The analysis in this research uses IBM SPSS 25. The results of this research show there is an influence between service quality on the customer's decision to choose where t count > t table is 3.549 > 1.695. There is an influence of service quality on customers' decisions to choose IB Fajar Mudharabah Savings at PT. BPRS Fajar Sejahtera Bali.

This research aims to analyze the implementation of Know Your Customer (KYC) through Customer Due Diligence (CDD) and Enhanced Due Diligence (EDD) in the efforts to prevent and combat money laundering and terrorism within the financial services user base. In this study, the research method employed is literature review. The findings of this research can be utilized to support the development of policies and strategies for the prevention and eradication of money laundering and terrorism within the financial services user community. The application of KYC through CDD and EDD is crucial in reducing malicious risks, preventing theft of funds, and maintaining integrity and transparency in financial transactions. Therefore, it is essential for financial institutions and stakeholders to continuously develop and manage the KYC processes effectively and sustainably. 

In the digital era that continues to develop, digitalization is a crucial aspect for business transformation in various sectors, including the coffee shop industry. This study investigates the influence of digitalization on the coffeeshop business by taking a case study at AADK Malang. This research identifies the challenges and incentives faced by AADK in adopting digital technology, as well as its impact on an inclusive business environment. Through bibliometric analysis and case studies, it was found that digitalization provides significant benefits in the form of increased operational efficiency and expanded customer reach, but also raises challenges such as initial investment costs, data security and system integration. The results of this research are that the challenges faced in implementing digitalization include significant initial investment costs, system integration difficulties, employee training, data security, and changes in organizational culture. However, the drive to adopt inclusive business models through digitalization is also strong, including increased accessibility, better customer engagement, operational process optimization and market expansion    

Digital banking products will be promoted and become educational material for the public through social media, especially Instagram. These digital products include BRIAPI, Ceria, and BRImo. The BRI RO Jakarta 3 social media team has not yet maximized the function of digital tools in supporting media monitoring activities on Instagram @bri_regionaljakarta3 because so far they have only relied on Instagram's analytical insight tools whose features can be said to be minimal. The aim of this research is to discuss in more depth the management of content on Instagram based on contributions made by authors and new findings in the field so that later it can be aligned with the function of publication activities via social media as a credible information medium for the public or BRI customers, especially for users who become a follower on Instagram @bri_regionaljakarta3. The method used is an exploratory study. Based on the results of observations that I found in the field, the use of Instagram is considered to be the main media that is effective in disseminating information related to BRI RO Jakarta 3 with the public.