Brand Image on Customers Decisions to Choose Mudharabah IB Fajar Savings at PT. BPRS Fajar Sejahtera Bali

R. Agrosamdhyo
International Journal of Economics, Commerce, and... 📅 2024 Vol 1, No 3 🔗 DOI: 10.62951/ijecm.v1i3.119
Abstract
The formulation of the problem in this research is: Does the quality of bank service influence the customer's decision to choose IB Fajar Mudharabah Savings at PT. BPRS Fajar Sejahtera Bali? This type of research is quantitative research and data collection methods by distributing questionnaires and documentation. The research subjects used a population of 2,764 customers and a sample of 30 customers. The analysis in this research uses IBM SPSS 25. The results of this research show there is an influence between service quality on the customer's decision to choose where t count > t table is 3.549 > 1.695. There is an influence of service quality on customers' decisions to choose IB Fajar Mudharabah Savings at PT. BPRS Fajar Sejahtera Bali.
Keywords
Bank Service Quality; Customer; Research
How to Cite

R. Agrosamdhyo (2024). Brand Image on Customers Decisions to Choose Mudharabah IB Fajar Savings at PT. BPRS Fajar Sejahtera Bali. International Journal of Economics, Commerce, and Management, 1(3). https://doi.org/10.62951/ijecm.v1i3.119

R. Agrosamdhyo, "Brand Image on Customers Decisions to Choose Mudharabah IB Fajar Savings at PT. BPRS Fajar Sejahtera Bali," International Journal of Economics, Commerce, and Management, vol. 1, no. 3, 2024.

R. Agrosamdhyo. "Brand Image on Customers Decisions to Choose Mudharabah IB Fajar Savings at PT. BPRS Fajar Sejahtera Bali." International Journal of Economics, Commerce, and Management, vol. 1, no. 3, 2024.

R. Agrosamdhyo. "Brand Image on Customers Decisions to Choose Mudharabah IB Fajar Savings at PT. BPRS Fajar Sejahtera Bali." International Journal of Economics, Commerce, and Management 1, no. 3 (2024).

R. Agrosamdhyo (2024) 'Brand Image on Customers Decisions to Choose Mudharabah IB Fajar Savings at PT. BPRS Fajar Sejahtera Bali', International Journal of Economics, Commerce, and Management, 1(3). doi: 10.62951/ijecm.v1i3.119.

R. Agrosamdhyo. Brand Image on Customers Decisions to Choose Mudharabah IB Fajar Savings at PT. BPRS Fajar Sejahtera Bali. International Journal of Economics, Commerce, and Management. 2024;1(3).

Artikel Terkait

Contribution of Organizational Commitment through Discipline, Professionalism, and Work Culture of Public Service Sector Employees

Andari, Andari; Nafiudin Nafiudin; Fatya Nisyah; Niken Widillahi

The Influence of Village Apparatus Capacity on Village Fund Management Accountability with the Village Financial System (Siskeudes) as an Intervening Variable

Gloria Elizabeth Yoltuwu; Janet Wilsye Litualy

Nurse Competence, Social Influence, and Usability on EMR Use with Perceived Ease as Mediator

Rizqi Kartika Wardani; Rian Adi Pamungkas; Intan Silviana Mustikawati

Empowering Local Human Resources in the Internationalization Process: A Qualitative Study of Coffee-Based MSMEs

Oktavianti, Indira ; Sudarmiatin Sudarmiatin; Heri Pratikto

The Transformation of Financial Literacy in the Digital Era: a Systematic Literature Review on Concepts, Dimensions, and Future Research Directions

Agatha Helena Deze

Integrated Resource-Based View and Dynamic Capabilities for SME internationalization: Early Evidence from Indonesian Export-Ready Firms

Mirza Esvianti; Sudarmiatin Sudarmiatin; Heri Pratikto
Tren Sitasi Jurnal