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PT.  Lion Mentari Airlines (Lion Air) was founded on November 15 1999 and began operations on June 30 2000. By serving flight routes from Jakarta to Pontianak using Boeing 737-200 type aircraft.  Lion Air has a philosophy that consumers are truly sovereign (consumer sovereignty) with the slogan "We make people fly".  On one of the social media platforms which is currently in the spotlight for the wider community, namely Tiktok, there is a report that has attracted the attention of netizens about the derailment of one of the planes from the Batik Air airline, which is a subsidiary of the Lion Group, the Jakarta - Yogyakarta flight, which occurred at the airport.  Adisujipto Yogyakarta.  The method used in this research is the qualitative case studies research method.  This research was carried out using 2 techniques, the first was collecting data by observing the phenomenon of events that occurred on social media, and the second was by conducting direct interview techniques with related sources.  You can find out how alert the Lion Air Group public relations officer is in dealing with issues and problems developing in society to anticipate crises that occur in the company or airline. Writing the conclusion is the final part of the research paper which contains a common picture and ties it into the initial research.  Writing a conclusion involves having to give a very brief description of the results, although you don't need to go into too much detail in the presentation.

This research is motivated by widespread business networks in the business world and raises fierce business competition. To respond to this, the author conducted a business network research conducted by MSMEs Yoi Milk. The objectives that must be achieved in this study include: (1)  to find out what the founders of Yoi Milk did to build their business network. (2) to find out how marketing is done by Yoi Milk. (3) to find out how the financial management is carried out by Yoi Milk in order to get profits in accordance with what the business wants. This research was conducted directly by the founder of Yoi Milk. This research seeks business networks carried out by Yoi Milk business entrepreneurs to decide on product development starting from marketing carried out to products marketed to consumers. This research uses qualitative methods, one of which is interviewing Yoi Milk business actors about marketing, sales, and financial management carried out for profit.

The purpose of this research is to analyze the legal protection for consumers in the inclusion of food labels according to Law Number 8 of 1999 concerning consumer protection. This research is an empirical juridical research. This research framework departs from the conception of the law on consumer protection which contains legal protection for consumers in the inclusion of food labels according to Law No. 8 on consumer protection. This research is an empirical juridical research on five resource persons. The data is analyzed descriptively-qualitatively. Based on the results of the research, the criteria for food label violations according to Law Number 8 of 1999 concerning consumer protection are label falsification, false information, expiration, incomplete labels, inappropriate quality, unsubstantial health claims, illegal labels, lack of compliance with regulations, and health hazards. Legal protection for consumers in food labeling violations according to Law No. 8/1999 on consumer protection, which aims to protect the rights and interests of consumers and encourage healthy and fair business practices. Violation of this law can result in legal action and sanctions against business actors who violate consumer rights. If you have a problem or dispute as a consumer, you can utilize the mechanisms provided in this Act to protect consumer rights.

Digital marketing has changed MSME players to continue to develop their business so that they are not left behind and are able to utilize this digital media, as an effort to market their products so that consumers are more familiar with the products produced by these MSMEs. Batik Tedjo is one of the MSMEs that plays a role in preserving written batik, which is one of the cultural heritages of the Indonesian nation. This study aims to determine how Batik Tedjo SMEs implement digital marketing and whether the implementation of digital marketing has obstacles. The problems faced by Batik Tedjo MSME players in implementing digital marketing show that there are problems in the form of a lack of understanding of social media operators at Batik Tedjo and the imbalance of consumer demand with human resources or a very minimal number of employees in managing Batik products which are quite a lot every month, reaching 200-300 pcs. The sample used in this study is the UMKM actor Father Tedi Sumantri Almargono, S.Pd. The results obtained from this study are digital-based marketing strategies carried out by Batik Tedjo to market its products using digital marketing. Its use is to post batik on social media such as Tiktok, Instagram, and Whatsapp. Making it easier for consumers to buy and get information about Batik Tedjo is through social media. Based on the analysis and results of the discussion, he

The budding entrepreneurship that many students are starting to do often does not have the right business brand. In fact, brands are the spirit of the business world so that it runs smoothly, especially for goods and/or services. One of the first things that novice entrepreneurs must do when starting their business is to design a brand that is appropriate and reflects the spirit of their business. Designing a business brand by combining the strongest characteristics of the business and making it attractive to target consumers is an invaluable added value. Therefore, it is necessary to increase legal understanding for prospective entrepreneurs when starting their business, especially in the field of branding. The goal to be achieved is: to provide an understanding of the importance of business branding. This service is carried out using direct lecture and question and answer methods, and evaluation is carried out by comparing the results of distributing pre-test and post-test questionnaires to increase student understanding.

Rapid developments in today's life, especially in the fields of technology and economics, have resulted in globalization which affects various aspects of life. Information technology, especially the internet, has changed the way humans interact, do business and transact. The phenomenon of online trading via E-commerce platforms has become rampant in various countries, enabling cross-border transactions without physical meetings between sellers and buyers. However, the impact of this convenience also includes the spread of imitation or fake products which are detrimental to consumers and original producers of the brand. This research is normative research with a descriptive qualitative approach. With sources taken from books, journals, laws and regulations, and literature relevant to the research. The results obtained are that business actors have the right to be responsible to consumers for counterfeit goods which result in losses for consumers.

This study aims to determine: (1) Production costs of the H. Asep cabbage nursery in Callingan Village, Pasirwangi District, Garut Regency; (2) Profitability of the H. Asep cabbage plant nursery in Callingan Village, Pasirwangi District, Garut Regency; (3) The marketing channel for the H. Asep cabbage plant nursery in Callingan Village, Pasirwangi District, Garut Regency; (4) The amount of marketing margin for cabbage seedlings for each level of the institution. The method used is descriptive quantitative and data collection is done by data collection techniques with interviews and questionnaires as a guide. Respondents were determined by purposive sampling. The sample in this study is the owner of the business unit H. Asep Seeds. Data analysis methods used are cost analysis, profitability analysis, channel analysis and marketing efficiency. The results of this study are two patterns of marketing channels, namely (1) Producers ‒ final consumers, (2) Producers ‒ retailers ‒ final consumers. Based on the results of research on the business of H. Asep cabbage seedlings, the seeds can be said to be efficient with a price share of 73% to 81%.

The increasing public interest in using the paylater feature on the Shopee application is still increasing and quite a few people do not understand their rights and obligations in using this feature. In order to provide certainty and protection for users and business actors, regulations are needed for paylater service providers. This research was created to analyze the form of agreement that arises in the implementation of sales and purchases using the Shopee Paylater feature, including the legal relationship between the parties to the transaction. The panel research method used is normative juridical which examines only library data or secondary data, which includes primary, secondary and tertiary legal materials. According to existing research results, the agreements that occur in Shopee Paylater transactions with users based on the analysis of Article 1313 of the Civil Code do not conflict and this agreement is valid as explained in Article 1320 of the Civil Code. This agreement can occur in transactions which are standard agreements, namely agreements where the existing terms and conditions have been regulated unilaterally by the agreement provider. The standard agreement contained in the agreement in this paylater feature is regulated in Article 1319 of the Civil Code. The legal relationship between the parties concerned is PT. Commerce Finance as a creditor with Shopee Paylater consumers as a debtor based on a loan agreement as stated in Article 1754 of the Civil Code. The legal relationship that exists between PT. Commerce Finance with PT. LDN which is the giver of power of attorney and recipient of power of attorney. This of course makes PT. LDN has the right to distribute funds to the relevant Shopee Paylater users.

Brand Ambassador and Social Media Marketing are effective marketing strategies to encourage purchasing decisions. This study aims to determine the direct and indirect effects of brand ambassadors and social media marketing on purchasing decisions for Nature Republik products. This research uses a quantitative descriptive approach. The population of this study were consumers of Nature Republik, the sampling technique used purposive sampling totaling 100 respondents who live in Malang City. This research data analysis was carried out using the SEM PLS method using the SmartPLS application, descriptive analysis test and hypothesis testing. The results showed that 1) Brand Ambassador has a positive and significant effect on purchasing decisions for Nature Republic products in Malang City, 2) Brand Ambassador has a positive and significant effect on Social Media Promotion of Nature Republic products in Malang City, 3) Social Media Promotion has a positive and significant effect on Purchasing Decisions for Nature Republic products in Malang City.

Product packaging has a very important role in attracting consumers, making consumers select the goods and serving as a tool for brand promotion. Using images, colors, and text, graphic designers can apply design principles to produce visually appealing packaging, highlight the benefits of a product, and give it a unique personality. Dodok Lawang runs a business in the form of services, namely making dowries, gifts, ring boxes and gift boxes. In this research, we developed packaging making/with the aim of renewing old packaging so that it appears more attractive. The form of packaging for the wedding planner is in the form of boxes and paper bags, as well as leaflets with a simple but still elegant design concept. validation from media experts and material expert have a result that the product is valid to be used as a protecting/wrapping of product properly. From the user's side, this design is effective because the information and visuals acquired from the packaging design are better understood by the user.    

This research was conducted with the aim of investigating the influence of the 4P Marketing Mix on consumer decisions regarding PTPN IV Butong Tea & Tobasari Tea retail products. Marketing Mix 4P includes four main components, namely product, price, place and promotion, which are interrelated and have the potential to influence consumer decisions. In this context, Butong Tea & Tobasari Tea were chosen as retail products offered by PTPN IV. The research method used in this study involves interviews with willing sources as a means of collecting data. Research respondents were consumers of Butong Tea & Tobasari Tea who were randomly selected. The data collected will be analyzed using the narrative analysis method to identify the influence of each 4P Marketing Mix component on consumer decisions. The hope is that this research can provide more in-depth knowledge about the factors that influence consumer decisions in choosing Butong Tea & Tobasari Tea. Moreover, the main aim of this research is also expected to provide broader understanding for PTPN IV in optimizing their marketing strategy to increase product interest so that it influences consumer decisions. The conclusions from this research can contribute to knowledge and understanding of the influence of the 4P Marketing Mix on consumer decisions in the context of Butong Tea & Tobasari Tea retail products. Companies need to consider the principles of justice, business ethics, managerial skills, social responsibility, and halal transactions in marketing strategies and consumer decisions. This research can also provide practical input for PTPN IV and the tea industry in general in developing effective marketing strategies to increase sales and consumer satisfaction.

Based on a statement from the Indonesian E-Commerce Association, the number of MSME members in various markets increased by 3.8 million people in 2020, from 1 million people to 4.8 million people in March 2021. This increase is in line with survey results which show a significant increase significant number of MSMEs in Indonesia in the first quarter of 2020, when the COVID-19 pandemic began. This type of research writing is a type of library research which uses 30 references from 50 journals, where the library sources are taken from Google Scholar. Regarding the approach to this research, it is a qualitative approach and domain data analysis, namely a method of collecting data by understanding and studying theories from various literature related to this research. SME income has decreased in the COVID-19 era, so e-commerce has a positive impact on MSME income. Because e-commerce can expand the reach of the SME market and be able to reach more consumers. Apart from that, e-commerce can also reduce operational and marketing costs, thereby increasing MSME profits.    

The research in this paper aims to find out more about the legal validity of online auctions via Instagram social media and how legal protection is for online auction participants on Instagram social media. The method used by the author in writing this article is a normative legal research ethod with a statutory approach. Research shows that the legal basis for carrying out online auctions via Instagram social media is Article 1320 of the Civil Code and 1338 of the Civil Code because the implementation is not submitted to an official auction house so it cannot be said to be an official auction and in implementing online auctions on Instagram social media there are weaknesses, namely in advertising goods. In the auction, information about the goods and services being sold is unclear, causing misperceptions among consumers or online auction participants on Instagram and is only based on trust. Legal protection for victims of social media online auction fraud is contained in Article 1243 of the Civil Code, Article 19 of Law Number 8 of 1999 concerning Consumer Protection, Article 28 paragraph (1) of the ITE Law, and dispute resolution is contained in Article 38 of the Law Republic of Indonesia Number 11 of 2008 concerning Information and Electronic Transactions.

Income is the amount of money or goods received from other parties, as well as profits from industry, which are estimated based on the amount of money currently available. When selling both in the market and outside the market area, traders must have a strategy so that their merchandise is sold and the trader's income increases. So this research aims to determine the effect of business location on income according to a sharia economic perspective. The type of research used in this research is library research using 30 out of 50 references, where the data source is taken from Google Scholar. The approach used in this research is a qualitative approach with domain data analysis. The results of this research indicate that location has a significant influence on trader income. This is because the more strategic a location a trader chooses, the higher the income they will earn. If the location is also easy to reach, it will be easier for consumers to get what they want, as in Islamic teachings that if someone gives kindness to another person, that kindness will return to him.    

In the ever-evolving digital era, marketing is undergoing significant changes. Rapid developments in the world of marketing demand a deep understanding of effective methods in reaching the target market. The purpose of this research is to compare how influencer marketing and traditional marketing strategies can influence young audiences' purchase intention. This research uses a qualitative approach with a literature study method, and focuses on the influence of influencer marketing and traditional marketing strategies on young consumers' purchase intention. Influencer marketing is an important strategy for market segmentation, building trust, and faster turnaround time. With a large social media following, digital influencers can significantly influence consumers' purchase intention. Authenticity and personal engagement are key aspects of influencer marketing. Combining traditional and influencer marketing can create a responsive strategy for young audiences. Influencer marketing and traditional marketing significantly impact consumer interest and advertising effectiveness. The marketing mix increases trust and confidence, which leads to increased purchase decisions. Understanding the influence of influencers can help companies develop effective strategies, allocate resources wisely and increase profits.

The war between Ukraine and Russia has had a big influence on the world, especially from a political perspective. Russia's invasion of Ukraine on Thursday, February 24 2022 stems from internal conflict between the two countries. Due to this incident, Russia received criticism from the international community, including Indonesia. The United States condemned the invasion and imposed economic sanctions on Russia. These sanctions take the form of stopping the operations of Russian-owned financial institutions in the United States, freezing all investment assets and property of individuals close to the Russian President, as well as restrictions on Russian debt transactions. After being hit by economic sanctions, Russia was also subject to a crude oil embargo by the European Union and the United States. The war that occurred influenced the increase in oil prices due to Russia's invasion of Ukraine, causing new challenges in the global economy. This research uses library research. Library research is research whose main object is literature (library) which utilizes sources from literature to obtain research data, so that library research limits its activities to literary materials related to the research object. The research results show that the war between Russia and Ukraine has had various negative impacts that threaten all sectors, especially the economy in terms of global trade. As is known, these two countries are the largest suppliers of various main commodities such as wheat, fertilizer, natural gas and oil. Where these commodities are really needed by international consumers. Russia and Ukraine have a significant market share of the supply of oil, gas and other commodities, so the invasion has increased the prices of these commodities. The direct impact of rising commodity prices affects economic growth in the countries involved. This means that the economy in Southeast Asia will be affected by the war that is taking place. Continued conflict could have drastic effects in Southeast Asia. The impact of the Russian and Ukrainian wars has an impact on the Southeast Asian economy and will be more detrimental than the impact of the COVID 19 pandemic. This is because it is related to the global economy in essential areas.

Technological developments in Indonesia have an influence on current developments, especially fast food restaurants which are currently a trend among consumers, including McDonald's. With the trend of fast food such as McDonald's, many competitors have emerged with similar companies. This research was conducted with the aim of knowing and analyzing McDoanald's marketing strategy using a SWOT analysis consisting of Strengths, Weaknesses, Opportunities and Threats. The method in this research is a case study using SWOT analysis. The data used in this research is secondary data. On the other hand, qualitative research is a type of research that uses techniques to extract information using data sets that are larger than one point of view, such as journals, articles, and so on. This type of qualitative research is carried out by collecting clear data to analyze information related to ongoing research. The research results show that McDonald's has strengths, weaknesses, opportunities and threats in its marketing activities. The results of the analysis show that McDonald's must use a strategy to increase the effectiveness of promotions through advertising, media and existing websites as well as adding sponsorship and collaboration with other top artists.

. In today's rapidly evolving digital era, e-commerce has emerged as a cornerstone of global trade. However, the proliferation of online fraud incidents has given rise to significant ethical concerns. This study delves into the ethical ramifications of online fraud profiles and tactics within the cybercrime domain, particularly their impact on the e-commerce ecosystem. Ethical considerations play a pivotal role in shaping behavior within e-commerce, safeguarding consumers, and guiding the formulation of effective policies by both e-commerce entities and governments. This research scrutinizes the phenomenon of online fraud in e-commerce transactions through a survey involving two respondent groups: Information Systems students at ITS and students from other departments. The survey results reveal that online fraud inflicts substantial emotional distress on victims, including feelings of panic, anger, and sadness. Financial losses and the potential exposure of sensitive data are prevalent repercussions of online fraud, eroding consumer trust and prompting questions about the ethical conduct of fraudsters. To address these issues, recommendations encompass heightened awareness of online fraud risks, increased transparency among e-commerce sellers, streamlining fraud reporting procedures, and a commitment to upholding higher standards of business ethics. The overarching objective is to foster a more ethical, secure, and sustainable e-commerce environment. In summary, this research offers comprehensive insights into how respondents perceive and experience online fraud in Indonesian e-commerce transactions, providing valuable guidance for more effective mitigation.

Findings in the Medan Denai and Medan Tembung traditional markets show that waste management is good, but waste management discipline has not been implemented, especially in the Sukaramai, Mandala, Pagi and Sore traditional markets, it appears that there are still people who do not implement it. don't care about cleanliness unless it's clean.Research in traditional markets shows that waste management is still not adhered to, such as a lack of waste sorting and processing processes, as well as market environments filled with large amounts of waste. One of the problems with waste in traditional markets is that there is a relatively large amount of it, which creates its own problems.This happens in traditional markets as an economic medium, where existing activities such as buying and selling from traders to consumers or from traders to traders indirectly create piles of rubbish.Studies at traditional markets in Medan City show that the behavior of traders in disposing of waste has a significant impact on increasing the volume of waste in traditional markets.In this case, handling waste problems in traditional markets actually requires the participation of traders.The waste problem at Sukaramai Market, Mandala Market, Morning Market and Afternoon Market is caused by an inefficient management system, accumulation of unsorted waste and the absence of a special group appointed by market managers to handle cleanliness and waste problems. Lots of rubbish scattered in the market.

Globalization is a global phenomenon that affects all aspects of life, including consumption behavior. The Korean Wave is an example of globalization. The Korean Wave phenomenon can reach Indonesia, one of which is through Korean music culture which is very famous in various countries, namely K-Pop. Apart from its well-known music, Korea also wants to export halal-certified Korean food to Indonesia through halal food diplomacy. This research aims to determine the influence of halal awareness and halal certification on generation Z's choice of halal consumption behavior for Korean food products. The population in this research is Lawson Tulungagung consumers. The sample used in this research was 160 respondents who had been tested to meet the sampling criteria. The analytical methods used are multiple linear regression, instrument testing, descriptive analysis, classical assumption testing, and hypothesis testing. The results of this research show that simultaneously halal certification and halal awareness have a positive and significant effect on generation z's halal consumption choices. Apart from that, halal certification partially has a negative and insignificant effect on generation z's halal consumption choices, while halal awareness has a positive and significant effect on generation z's halal consumption choices for Korean food products.