Pendapatan Usaha Mikro Kecil dan Menengah (UMKM) di Era Bisnis Digital

Khusnul Hasiah ; Askari Zakariah ; Novita Novita
JUREKSI (Journal of Islamic Economics and Finance) 📅 2023 Vol 2, No 1 🔗 DOI: 10.59841/jureksi.v2i1.676
Abstract
Based on a statement from the Indonesian E-Commerce Association, the number of MSME members in various markets increased by 3.8 million people in 2020, from 1 million people to 4.8 million people in March 2021. This increase is in line with survey results which show a significant increase significant number of MSMEs in Indonesia in the first quarter of 2020, when the COVID-19 pandemic began. This type of research writing is a type of library research which uses 30 references from 50 journals, where the library sources are taken from Google Scholar. Regarding the approach to this research, it is a qualitative approach and domain data analysis, namely a method of collecting data by understanding and studying theories from various literature related to this research. SME income has decreased in the COVID-19 era, so e-commerce has a positive impact on MSME income. Because e-commerce can expand the reach of the SME market and be able to reach more consumers. Apart from that, e-commerce can also reduce operational and marketing costs, thereby increasing MSME profits.
 
 
Keywords
E-Commerce; Offline Business; Online Business; MSME Income
How to Cite

Khusnul Hasiah, et al. (2023). Pendapatan Usaha Mikro Kecil dan Menengah (UMKM) di Era Bisnis Digital. JUREKSI (Journal of Islamic Economics and Finance), 2(1). https://doi.org/10.59841/jureksi.v2i1.676

Khusnul Hasiah; Askari Zakariah; Novita Novita, "Pendapatan Usaha Mikro Kecil dan Menengah (UMKM) di Era Bisnis Digital," JUREKSI (Journal of Islamic Economics and Finance), vol. 2, no. 1, 2023.

Khusnul Hasiah; Askari Zakariah; Novita Novita. "Pendapatan Usaha Mikro Kecil dan Menengah (UMKM) di Era Bisnis Digital." JUREKSI (Journal of Islamic Economics and Finance), vol. 2, no. 1, 2023.

Khusnul Hasiah; Askari Zakariah; Novita Novita. "Pendapatan Usaha Mikro Kecil dan Menengah (UMKM) di Era Bisnis Digital." JUREKSI (Journal of Islamic Economics and Finance) 2, no. 1 (2023).

Khusnul Hasiah, et al. (2023) 'Pendapatan Usaha Mikro Kecil dan Menengah (UMKM) di Era Bisnis Digital', JUREKSI (Journal of Islamic Economics and Finance), 2(1). doi: 10.59841/jureksi.v2i1.676.

Khusnul Hasiah; Askari Zakariah; Novita Novita. Pendapatan Usaha Mikro Kecil dan Menengah (UMKM) di Era Bisnis Digital. JUREKSI (Journal of Islamic Economics and Finance). 2023;2(1).

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