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This study discusses the role of the government in promoting Islamic moderation in North Sumatra. Through qualitative and quantitative data analysis from 15 academic sources, the author concludes that the government’s main strategy is to make education an effective tool to preserve moderate values. Interfaith dialogue forums are an important platform for local residents to understand and appreciate differences. The results of the study indicate that government efforts have succeeded in reducing indicators of radicalism and increasing the level of social tolerance among the community. However, there are still several active obstacles such as economic instability and ignoring the participation of non-Muslim communities that must be further addressed by the government so that the implementation of Islamic moderation remains stable and develops positively. Integration of moderate values ​​in the context of local culture is a strategic step towards a harmonious and prosperous society.

This qualitative literature review explores the signaling mechanisms and communication strategies that influence crowdfunding success in entrepreneurial fundraising. By examining the role of social proof, narrative framing, visual signals, and communication strategies, the review identifies key factors that enhance the effectiveness of crowdfunding campaigns. The findings highlight the importance of creating trust, emotional connections, and sustained engagement with backers through transparent and consistent communication. While signaling mechanisms such as social proof and compelling narratives have been shown to increase credibility, the review also emphasizes potential limitations, including cultural biases and resource constraints. The study contributes to a deeper understanding of how entrepreneurs can leverage communication strategies to maximize crowdfunding success and offers directions for future research on platform-specific and culturally diverse contexts.

This quantitative study uses SmartPLS3 to analyze the main issues related to the impact of the COVID-19 pandemic on MICE (Meeting, Incentive, Convention, and Exhibition) business actors, as well as the role of the hybrid model in maintaining the sustainability of MICE activities in Indonesia. This study focuses on five representative cities that are the main targets of MICE activities according to the government's strategic plan, namely Jakarta, Bogor, Bali, Yogyakarta, and Malang. The COVID-19 pandemic that has hit various countries, including Indonesia, for more than a year, has brought major challenges. The tourism and MICE sectors are among the most affected, with many business actors forced to stop their operations and switch to alternative sectors such as culinary, agriculture, and plantations as a means of survival. However, the emergence of the hybrid model has become an important solution for the MICE sector. Some alternative solutions adopted during the pandemic include organizing virtual MICE events, virtual tourism, webinars, and meetings through platforms such as Google Meet and Zoom. Teleconferencing has also become an important tool to maintain engagement. These adaptations highlight the increasing reliance on advanced technology to ensure the sustainability of the MICE industry. The implementation of these activities requires high creativity and quality in order to run well. This change emphasizes the importance of continuous innovation and utilization of technology by MICE industry players to navigate the ever-evolving landscape.

This article explores the communication language employed by Ustadzah Oki Setiana Dewi in her preaching activities. The aim of this study is to examine the effectiveness of the language in enhancing audience understanding and acceptance of preaching messages. The methodology involves a literature review with qualitative analysis of Ustadzah Oki’s sermons available on digital platforms. The findings reveal that Ustadzah Oki’s communication style is characterized by simplicity, friendliness, and empathy. These traits enable her preaching to be well-received by diverse groups, particularly the younger generation. Furthermore, Ustadzah Oki often uses inspiring stories and analogies closely related to everyday life, making it easier for the audience to grasp the messages. Her soft tone and choice of positive words also create a comforting and engaging atmosphere. This approach not only effectively conveys the message but also builds emotional connections with the audience. The study also highlights positive feedback from audiences, evident from various comments and responses on social media. Many feel motivated and inspired by her inclusive preaching style, which transcends social, age, and educational backgrounds. This article suggests that similar approaches should be widely adopted in preaching to ensure that religious messages are universally accessible. In conclusion, Ustadzah Oki’s friendly, simple, and empathetic communication approach significantly enhances the effectiveness of her preaching and strengthens emotional bonds with her audience. This model of communication is relevant in modern preaching contexts and serves as an inspiration for other preachers to integrate universal Islamic values with creative and heartfelt communication methods. Thus, preaching becomes not only a medium for conveying religious teachings but also a tool for fostering broader social harmony.

The development of technology is very rapid and has undergone a significant transformation, especially with the emergence of technology 5.0. In this development, Generation Z is experiencing communication challenges in the development of the 5.0 technology which is increasing. The purpose of this research is to analyze the Communication Challenges of 5.0 in the Digital Age and Understand Generation Z in communicating with the rapid advancement of 5.0 technology. This research is a literature study. Data collection uses documentation from Google School. The data analysis used is the Systematic Literature Review (SLR) method. The vast and growing expansion of the field of communication 5.0 through various digital platforms, such as social media, has made it difficult to communicate 5.0 in the current digital era, especially when connecting with Generation Z. The problem of communication in the current digital era is The current digital era, especially when interacting with Generation Z, is the rapid growth of the field of communication through various digital platforms, including social media, instant messaging, online content, other media, and so on. The characteristics of Generation Z, such as their tendency towards concise communication, strong visuals, and video, influence their communication style. Building a solid and productive partnership requires knowledge of the partnership and customization of your communication approach. In addition, it must be recognized that Generation Z is very tech-savvy, which can lead to privacy and security issues that need to be handled carefully if you want to establish effective communication with this generation.

This community service aimed to enhance the digital literacy of Muslim community leaders (Takmir Masjid) in Klaten Utara, Indonesia, to improve the effectiveness of da'wah communication. The training program focused on equipping participants with the knowledge and skills to utilize digital platforms for religious outreach. The program covered various topics, including creating engaging content, utilizing social media effectively, and understanding digital ethics. Participants learned to create informative and engaging da'wah content by utilizing various digital platforms and multimedia tools. The training employed a participatory approach, involving lectures, discussions, and practical exercises. A total of 30 Takmir Masjid from 30 mosques participated in the program. The results showed a significant improvement in participants' understanding and skills in using digital media for da'wah purposes. This program is expected to contribute to the development of more effective and engaging da'wah communication in the digital age, fostering a broader reach and deeper understanding of Islamic teachings within the community.

This study aims to analyze the role of corporate communication in building and maintaining a positive image of PT Paragon Technology and Innovation (Paragon), one of the largest cosmetic manufacturers in Indonesia. The focus of this study is to understand how internal and external communication strategies, including media relations, digital communication, and Corporate Social Responsibility (CSR) programs, are implemented effectively to strengthen the company's reputation in the eyes of stakeholders. The research method used is a literature study with a qualitative descriptive approach. Data were collected from various secondary sources, such as official company documents, scientific journals, mass media articles, and Paragon's official digital platforms. The results of the study indicate that corporate communication at Paragon plays a significant role in creating a positive company image. The implementation of internal communication based on company values, such as innovation and care, has succeeded in increasing employee loyalty. Structured media relations and digital communication strategies expand the company's positive exposure, while CSR programs that focus on education, health, women's empowerment, and the environment strengthen Paragon's relationship with the community. Regular evaluation of communication strategies ensures the effectiveness of the programs implemented.

This study aims to examine the impact of digital marketing training focused on the utilization of WhatsApp Business and Shopee in driving the digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in the food sector in Kedungjambe Village. Using both quantitative and qualitative approaches, the research evaluates the effectiveness of training on creating engaging promotional content on WhatsApp Business and managing online stores on Shopee to enhance product visibility, expand market reach, and improve MSME sales performance. The findings reveal that equipping MSMEs with skills to optimize features on these platforms, such as creating appealing product catalogs, utilizing broadcast features, and managing online stores effectively on Shopee, significantly enhances customer interaction and the competitiveness of MSMEs in the digital era. In addition to positively impacting sales growth, the training also accelerates digital technology adoption among MSMEs, enabling them to compete more effectively in an increasingly competitive market. These findings highlight the importance of targeted and sustainable training programs in supporting the growth of MSMEs in the digital age.

This study aims to enhance the competitiveness and market reach of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village through the optimization of social media marketing and e-commerce platforms. The primary challenge faced by MSMEs is limited consumer visibility due to ineffective promotional and marketing strategies. The proposed solution includes training on digital marketing strategies utilizing social media platforms like WhatsApp Business for interactive communication with customers and leveraging the features of the Shopee e-commerce platform to expand market reach. MSME participants were trained to create engaging promotional content, utilize WhatsApp Business broadcast features to foster customer engagement, and effectively manage online stores on Shopee, including crafting informative product descriptions, managing inventory, and analyzing sales performance. A simulation of digital marketing through Shopee was conducted to provide hands-on experience for the business owners. The results of the program demonstrated a significant improvement in MSME competitiveness, brand awareness, customer engagement through social media, and sales volume on Shopee.  

Digitization has driven information technology to become a fundamental foundation in facilitating human tasks across various aspects, including governance. This study focuses on the implementation of the Online Public Service Application (PRO) Denpasar as part of e-government implementation in Denpasar City. The research aims to analyze the effectiveness of the PRO Denpasar application in improving the quality of public services, identify implementation challenges, and formulate improvement strategies based on a SWOT analysis. This study employs a descriptive qualitative method as the issues examined are social and dynamic in nature. This method enables researchers to explore phenomena in-depth by gathering information from various perspectives. The qualitative approach provides flexibility in understanding the social context and the dynamics of interactions between individuals or groups related to the phenomenon being studied. The results indicate that although the public satisfaction level with the application exceeds 80%, several challenges remain, such as uneven socialization, digital divides, and slow responses from relevant parties. The proposed strategies include developing a collaboration-based digital platform, enhancing data security, and implementing digital inclusion programs. This research underscores the importance of multi-stakeholder collaboration and continuous innovation to support the success of e-government.

Digital transformation and e-commerce have changed consumer behavior in purchasing products. This research aims to analyze the role of Affiliate Marketing and Live Streaming on purchasing decisions. This research uses a qualitative approach with a descriptive-analytic method, which focuses on analyzing the role of Affiliate Marketing and Live Streaming in product purchasing decisions on the Shopee e-commerce platform. This research takes an analytical approach based on a literature review, analyzing the role of affiliate marketing and live streaming in influencing product purchasing decisions on the Shopee e-commerce platform. The results of this research show that affiliate marketing plays a role in purchasing decisions, as well as live streaming has a role in shopee purchasing decisions because according to the results of analysis from several sources and journals, both have an influence on purchasing decisions.

By using Digital Marketing, business actors are expected to be able to increase sales well gradually. Ayam Geprek Sambal Ijo Dua Putri, which has been established since 2018 and owned by Mrs. Onik, is an MSME that has grown and developed its business. Strategically located on Jl. HS. Ronggo Waluyo, Puseur Jaya, Telukjambe Timur, Karawang, this stall offers geprek chicken with delicious green chili sauce and affordable prices. In facing the digital era, Mrs. Onik, as the owner of Ayam Geprek Sambal Ijo Dua Putri, has wisely recognized the potential of online marketing as the key to the success of her business. With a daily turnover of 4 million rupiah through offline channels, as well as their success in collaborating with Shopee Food and Grab Food, the next step taken is to expand their presence in the digital realm. Marketing through social media platforms, especially Instagram, and the use of banners as a strategy to attract consumers, are considered strategic steps that will allow them to reach more potential customers. The selection of Ayam Geprek Sambal Ijo Dua Putri as the focus of the research is very appropriate because of its strategic location, right on the side of the road, making it the main choice for many people passing by.  

This research aims to analyze the effect of using e-commerce technology on increasing sales in companies that have adopted e-commerce platforms as their sales channels. The research approach used is descriptive research with quantitative analysis, which involves collecting data through direct observation and case studies on 5 companies in Indonesia that actively use e-commerce. The research results show that the application of e-commerce technology has a positive effect on increasing sales volume, operational efficiency and expanding market reach. E-commerce makes it easy for companies to access consumers from various locations, increasing shopping convenience and smooth transaction processes. However, the main challenge found was the issue of consumer trust in the security of online transactions and the protection of personal data. This research concludes that e-commerce technology has great potential to increase company sales, with companies needing to address security issues to improve

Indonesia is a country with diverse culture and tourism. The rapid development of technology causes changes. Sukaraja village has religious tourism potential which has not been utilized optimally through social media.  The BATU GOONG Cultural Heritage Site and its MSME actors are one of the main attractions, but have not utilized platforms such as Instagram, TikTok, Facebook and Twitter for promotion. Therefore, there are three stages of activity plans which include training on creating social media accounts, tourism and MSME digitalization seminars, as well as developing Instagram and Facebook content. These three stages aim to increase the promotion of Batu Goong religious tourism so that there will be an increase in visitors.

This study aims to increase brand awareness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village by optimizing the use of WhatsApp Business and the Shopee e-commerce platform. The main problem faced by MSMEs is low competitiveness due to lack of visibility among consumers. The proposed solution includes training in digital marketing strategies with a focus on managing WhatsApp Business accounts for more effective communication with customers, as well as utilizing Shopee features to expand the market. MSME actors were given training in creating attractive promotional content on WhatsApp Business, using broadcast features for direct interaction, and managing online stores on Shopee, including optimizing product descriptions, stock management, and sales analysis. In addition, a simulation of utilizing Shopee as a strategic sales channel was also carried out to strengthen the marketing experience. The results of this activity showed a significant increase in brand awareness, the number of customers connected via WhatsApp Business, and sales volume on Shopee for participating MSMEs.

Movement Indonesia's economy is supported by the micro, small, and medium enterprise sectors (SMEs). More than 97% of the national workforce is made up of SMEs, which account for about 61.07% of GDP. SMEs often face problems, such as limited market access, low capital, and low technology adoption. The use of technology in MSME marketing has a great opportunity to reach a wider market. Unfortunately, not many SMEs owners have implemented digital marketing, especially SMEs in rural areas. As in Cijati, Cimanggu, Cilacap Regency, the natural potential, processed products, and handicrafts produced by MSMEs have not been able to expand their market. produced by MSMEs have not been able to expand the market. Therefore, the socialization of utilization of digital media for the development of SMEs marketing in Cijati village was carried out to increase the understanding and ability of SMEs owners. village was conducted to increase the understanding and ability of SMEs players in the utilization of technology for digital marketing. This socialization was held on Sunday, April 9, 2023, at the Cijati, Cimanggu District, Cilacap Regency, attended by 25 SMEs owners. Participants were introduced to various digital platforms that can be used to market their products, such as social media (Facebook, Instagram, and TikTok) and e-commerce platforms (Shopee, Tokopedia, and TikTok Shop).

The use of technology in website-based buying and selling transactions has grown rapidly, especially in e-commerce. However, marketing of processed sea cucumber products is still done conventionally, which causes limited market reach and transaction efficiency. This study aims to develop a web-based e-marketspace system to improve the effectiveness of marketing and transactions of processed sea cucumber products. The method used in this study is the Web Information System Development Methodology (WISDM), which allows for rapid and sustainable system development according to user needs. The results of the study indicate that the system developed can improve transaction efficiency, expand marketing reach, the development of a website-based e-marketspace system for selling sea cucumbers can provide significant benefits for business actors in increasing efficiency and marketing reach. This system simplifies the transaction process by providing a digital platform that can be accessed by customers widely, thus supporting the growth of the marine product industry, especially processed sea cucumber products.  

The era of Industry 5.0 marks a paradigm shift in the global business landscape, integrating advanced technologies with human-centric values to create more agile and responsive organizations. This study explores the application of Management Control Systems (MCS) in the digital era, focusing on technologies such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT). The research method involved conducting an interactive webinar via the Zoom platform, including material presentations, panel discussions, and Q&A sessions. Evaluation was carried out through participant feedback to improve the quality of future activities. The findings reveal that implementing digital technologies in MCS enhances operational efficiency, flexibility, and organizational competitiveness. However, challenges such as workplace culture resistance and cybersecurity risks remain significant obstacles. Proposed solutions include continuous training and interdisciplinary collaboration to support sustainable digital transformation. With the right strategic approach, organizations can leverage the opportunities of the Industry 5.0 era to achieve sustainability and innovation.

Technology plays an important role in the education sector, especially in influencing students' learning motivation. This study aims to evaluate the influence of technology on students' learning motivation at various levels of education. The methods applied include literature review and observation of students who utilize technological devices in the learning process. The research findings show that the use of technology, such as learning applications, digital platforms, and interactive media, can increase students' interest and participation in learning activities. However, there are also challenges, such as the possibility of disruption due to the use of technology that is not managed properly. Therefore, careful management is needed in technology integration to ensure a positive impact on students' learning motivation.

This research analyzes the public relations communication strategy implemented by Pratama Bina Medika Clinic in building brand awareness as a new health facility. This study uses a qualitative method with a descriptive approach with data collection techniques using interviews and literature studies to determine the effectiveness of direct marketing strategies (direct selling), word of mouth communication (WOM), and digital marketing in introducing health services (clinics) to the public. The research results show that the direct selling strategy through visits to posyandu is effective in building personal relationships with the community, increasing trust, and expanding brand awareness. WOM communication, both directly and via social media, supports the dissemination of wider and more reliable information. The use of digital marketing through social media platforms such as TikTok and Instagram expands the reach of information and facilitates interaction with the public. This holistic approach has succeeded in creating a positive image of the clinic as a provider of quality and affordable health services, while increasing public trust in the services offered.