Sosialisasi Pemanfaatan Media Digital untuk Pengembangan Pemasaran UMKM di Desa Cijati, Kecamatan Cimanggu, Kabupaten Cilacap

Wahid Nur Fajri ; Asti Nur Afifah ; Wasis Wijayanto ; Riany Aulia Shabila
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabd... 📅 2025 Vol 3, No 1 🔗 DOI: 10.61132/inber.v3i1.724
Abstract
Movement Indonesia's economy is supported by the micro, small, and medium enterprise sectors (SMEs). More than 97% of the national workforce is made up of SMEs, which account for about 61.07% of GDP. SMEs often face problems, such as limited market access, low capital, and low technology adoption. The use of technology in MSME marketing has a great opportunity to reach a wider market. Unfortunately, not many SMEs owners have implemented digital marketing, especially SMEs in rural areas. As in Cijati, Cimanggu, Cilacap Regency, the natural potential, processed products, and handicrafts produced by MSMEs have not been able to expand their market. produced by MSMEs have not been able to expand the market. Therefore, the socialization of utilization of digital media for the development of SMEs marketing in Cijati village was carried out to increase the understanding and ability of SMEs owners. village was conducted to increase the understanding and ability of SMEs players in the utilization of technology for digital marketing. This socialization was held on Sunday, April 9, 2023, at the Cijati, Cimanggu District, Cilacap Regency, attended by 25 SMEs owners. Participants were introduced to various digital platforms that can be used to market their products, such as social media (Facebook, Instagram, and TikTok) and e-commerce platforms (Shopee, Tokopedia, and TikTok Shop).
Keywords
SMEs Marketing; digital media; Cijati Village
How to Cite

Wahid Nur Fajri, et al. (2025). Sosialisasi Pemanfaatan Media Digital untuk Pengembangan Pemasaran UMKM di Desa Cijati, Kecamatan Cimanggu, Kabupaten Cilacap. Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat, 3(1). https://doi.org/10.61132/inber.v3i1.724

Wahid Nur Fajri; Asti Nur Afifah; Wasis Wijayanto; Riany Aulia Shabila, "Sosialisasi Pemanfaatan Media Digital untuk Pengembangan Pemasaran UMKM di Desa Cijati, Kecamatan Cimanggu, Kabupaten Cilacap," Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat, vol. 3, no. 1, 2025.

Wahid Nur Fajri; Asti Nur Afifah; Wasis Wijayanto; Riany Aulia Shabila. "Sosialisasi Pemanfaatan Media Digital untuk Pengembangan Pemasaran UMKM di Desa Cijati, Kecamatan Cimanggu, Kabupaten Cilacap." Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat, vol. 3, no. 1, 2025.

Wahid Nur Fajri; Asti Nur Afifah; Wasis Wijayanto; Riany Aulia Shabila. "Sosialisasi Pemanfaatan Media Digital untuk Pengembangan Pemasaran UMKM di Desa Cijati, Kecamatan Cimanggu, Kabupaten Cilacap." Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat 3, no. 1 (2025).

Wahid Nur Fajri, et al. (2025) 'Sosialisasi Pemanfaatan Media Digital untuk Pengembangan Pemasaran UMKM di Desa Cijati, Kecamatan Cimanggu, Kabupaten Cilacap', Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat, 3(1). doi: 10.61132/inber.v3i1.724.

Wahid Nur Fajri; Asti Nur Afifah; Wasis Wijayanto; Riany Aulia Shabila. Sosialisasi Pemanfaatan Media Digital untuk Pengembangan Pemasaran UMKM di Desa Cijati, Kecamatan Cimanggu, Kabupaten Cilacap. Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat. 2025;3(1).

Artikel Terkait

Plang Sampah Sebagai Media Edukasi Lingkungan: Upaya Meningkatkan Kesadaran Masyarakat Tentang Bahaya Sampah Tidak Terurai: (Kuliah Kerja Nyata Nagari Pandam Gadang, Universitas Negeri Padang)

Ika Parma Dewi; Ahmad Fadhel Haq; Kasih Intan Sahira; Abil Arqham; Nahdia Latifah; Hajidah Aisyah Iwanina; Vivi Kesuma Dewi; Rizky Ananda; Rafi Aryatama

Pelatihan Penyusunan Karya Tulis Ilmiah Bagi Mahasiswa

Eman Sulaeman Nasim; Aida Fitriani; Jejen Jaenudin; Marzuki Marzuki; Sri Mulyeni

Penguatan Jati Diri Bangsa Melalui Moderasi Beragama sebagai Wujud Keberagaman yang Harmonis di Desa Widodaren, Kecamatan Gerih, Kabupaten Ngawi

Iman Pasu Marganda Hadiarto Purba; Bambang Sigit Widodo; Siti Makrufah; Silkania Swarizona

Implementasi Digital Marketing dalam Meningkatkan Daya Saing UMKM Keripik Permata di Kisaran Timur

Jonni Hamonangan Silaen; Benhur Pakpahan; Rehulina Bangun; Supaino Supaino; Sabarita Tarigan

Penguatan Karakter dan Jati Diri Bangsa Melalui Implementasi Nilai Asta Cita Berbasis Kearifan Lokal Desa Rejuno Kecamatan Karangjati Kabupaten Ngawi Jawa Timur

Bambang Sigit Widodo; Silkania Swarizona; Iman Pasu Marganda Hadiarto Purba; Jauhar Wahyuni; Dina Rahmawati

Penyuluhan dan Edukasi Fisioterapi tentang Cegah Masalah pada Ibu Hamil di Puskesmas Lolo Kalimantan Timur

Nadhila Khairunisa; Dimas Sondang Irawan; Herlina Herlina
Tren Sitasi Jurnal