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Ragilia Asri Putri; Primasatria Edastama

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

The purpose of this research is to find out and understand the things that can encourage purchasing decisions for a product in a coffee shop, namely service quality, product quality, and price accompanied by a brand image. The population and sample in this study were 125 respondents who made purchases at coffee shop outlets at least twice in the last 1 month, aged 18-25 years, and domiciled in DKI Jakarta. The analytical method used is the Structural Equation Model (SEM). In this study it was found that service quality, product quality, price and brand image influence purchasing decisions. And for service quality, product quality and price affect brand image. Based on the results of this study, the coffee shop must maintain and improve the quality of service which is considered good in providing satisfaction for its customers. After that, the product strategy implemented by the coffee shop is to prioritize the quality of taste and characteristics that are not found in other products so that consumers are attracted. Then, in terms of price, it is expected that the coffee shop will set a more affordable price, compared to the prices of other products.

Almansyah Rundu Wonua; Hendrik Hendrik; Andi Suci Magfi Rahmadani

Intellektika : Jurnal Ilmiah Mahasiswa 2023 STIKes Ibnu Sina Ajibarang

This research is entitled the Influence of Work Discipline and Workload on Employee Perfomoance (Study Of Palm Oil Harvest Workers At PT. Damai  Jaya Lestari Afdeeling IX Tanggetada Sub-Distric, Kolaka District). The purpose of this study is to determine: (1) The effect of work discipline on employee performance PT. Damai  Jaya Lestari Afdeeling IX Tanggetada Sub-Distric, Kolaka District, (2) Effect of workload on employee performance PT. Damai  Jaya Lestari Afdeeling IX Tanggetada Sub-Distric, Kolaka District. This study uses an approach with quantitative methods. Collecting data in this study using observation, documentation and questionnaires. The population of this study were all oil palm harvesting workers PT. Damai  Jaya Lestari Afdeeling IX Tanggetada Sub-Distric, Kolaka District. While the sample in this study amounted to 60 workers by determining the sample using a census technique. Testing research instruments using validity and reliability test with SPSS 25.0. The data analysis technique used in this research is Struktural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the result of the study it is known that the work discipline variable has a positive and significant effect on employee performance as indicated by the P-Values of 0,005 and the workload variable has a positive and significant effect on employee performance as indicated by the P-Values of 0.005.  

Astria Juliarty; Almansyah Rundu Wonua; Niar Astaginy

Intellektika : Jurnal Ilmiah Mahasiswa 2023 STIKes Ibnu Sina Ajibarang

This study aims to determine: (1) the effect of Promotion on Visiting Intensions at Sarlinda Cafe. (2) the effect Electronic Word of Mouth on Visiting Intensions at Sarlinda Cafe. This research is an Explanatory Research Model with a quantitative approach. Collecting data using observation, documentation, and questionnaires. The population in this study are people who have visited Sarlinda Cafe, which is 90 respondents using a purposive sampling technique, namely the technique of determining certain criteria. Testing research instruments using validity and reliability tests with SPSS 25.0. The data analysis technique used in this study is structural equation modeling (SEM) based on Partial least Squares (PLS) using the Smart-PLS 4.0 application. Based on the results of the study it is known that there is positive and significant influence between the Promotion variables on Visiting Intensions, as well as the Electronic Word of Mouth variable which has a positive and significant influence on Visiting Intensions.

Nur Vebriani; Andry Stepahnie Titing; Ismanto Ismanto

Student Research Journal 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This research aims to determine: (1) The influence of social factors on the purchase intention of imported second-hand clothing (Case study of Generation Z in Kolaka Regency) and (2) The influence of Attitude on Purchase Intention of Imported used clothing (Case study of Generation Z in Kolaka Regency). This research is quantitative research with an explanatory research model using a questionnaire as the instrument. The population in this study were all consumers of imported used clothing with a sample size of 75 respondents using observation, documentation and questionnaire techniques. Data collection techniques are primary data and secondary data. Research instrument testing uses validity and reliability tests with SPSS 25. Research data analysis techniques use the Structural Equation Modeling (SEM-PLS) method with SmartPLS 3.0. Based on the research results, it is known that social factors have a positive and significant effect on purchase intention. This is proven by the t-count or t-statistic which is 2.519 which is higher than the t-table value > 1.666. With P-values ​​0.006. Meanwhile, attitude also has a positive and significant effect on purchase intention because the t-count or t-statistic value of 6.371 is higher than the t-table value of >1.666 with P-values ​​of 0.000. So social factors and attitude have a positive and significant effect on purchase intention by 82.3%.  

Asta Hidayanti; Fitri Kumalasari; Suwarto Suwarto

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine: 1) The influence of compensation on job satisfaction of employees at the East Kolaka Regency Tourism and Culture Office. (2) The Influence of Motivation on Job Satisfaction of Employees at the East Kolaka Regency Tourism and Culture Office. This research uses a quantitative method approach. Data collection in this research used observation studies, documentation and questionnaires. The population of this research is all employees who work at the East Kolaka Regency Tourism and Culture Office. Meanwhile, the sample for this research was 34 people, with the sample determined using census techniques. Research instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the research results, it is known that the Compensation Variable has a positive and significant effect on Employee Job Satisfaction, which is shown by a P-Values ​​value of 0.020. And the Motivation Variable has a positive and significant effect on Employee Job Satisfaction, this is shown by a P-Values ​​value of 0.000.    

Munajira Munajira; Niar Astaginy; Hendrik Hendrik

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to find out: The Effect of Leadership Managerial Ability and Innovative Behavior on Employee Performance at the Tourism and Creative Economy Office of East Kolaka Regency. This research uses an approach with quantitative methods. Data collection in this study used observation, documentation and questionnaires. The population in this study is all employees of the Koltim Tourism and Creative Economy Office. While the sample of this study amounted to 34 employees by determining samples using census techniques. Testing research instruments using validity and reliability tests with SPSS 25.0. The data analysis technique used in this study is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model test (outer model) and structural model testing (inner model) with Smart-PLS 4.0. Based on the results of the study, it is known that the variable of Managerial Ability of Leaders has a positive and significant effect on Employee Performance which is indicated by a P-Value value of 0.011. As well as the variable Innovative Behavior has a positive and significant effect on Employee Performance, this is indicated by a P-Value value of 0.000.

Almansyah Rundu Wonua; Ismanto Ismanto; Santi Santi

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine: (1) The influence of brand image on purchase interest at the Shopee marketplace in the coastal communities of the Bajo tribe in Kab. Bombana. (2) The Influence of Trust on Purchase Interest in the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana. (3) The Influence of Brand Image on Trust in the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana. And (4) The Effect of Trust Mediation on Brand Image and Purchase Interest at the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana This research is an explanatory research model with a quantitative approach. Data collection in this research used documentation and distribution of questionnaires. The population of this research is the entire Bajo Tribe Coastal Community in Kab. Bombana. Meanwhile, the sample for this research was 140 respondents using the sampling technique used in this research using purposive sampling technique, which is a technique for determining samples with certain considerations. Research instrument testing uses validity and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Analysis of Moments of Structures (AMOS) with Normality testing, outliers and testing the Goodness of fit index (GFI) structural model with AMOS 24.0. Based on the research results, it is known that there is a positive and significant influence between the Brand Image variable on Purchase Interest, this is shown by the P-Value value of 0.041. The Trust variable has a positive and significant effect on Purchase Interest, this is shown by the P-Value value of 0.014. The Brand Image variable has a positive and significant effect on Trust, this is shown by the P-Value value of 0.000. And the Trust variable mediates brand image on positive buying interest but is not significant as shown by the P-Value value of 0.138.

Ulfi Aurelia; Andry Stepahnie Titing; Muhamad Stiadi

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The primary aim of this research is two-fold: firstly, to investigate the influence of taste on consumer purchasing behaviour of chocolaka drink products in Kolaka Regency; and secondly, to evaluate the impact of promotional activities on consumer purchasing behaviour of chocolaka drink goods in Kolaka Regency. The present study utilises a quantitative research technique, employing a range of data collection methods such as literature review, observation, and distribution of questionnaires. The population under investigation in this study comprised individuals who regularly consume chocolaka drink items. The sample size for this study was determined to be 100 individuals. This study utilises a research instrument that integrates both a Validity Test and a Reliability Test, employing the statistical programme SPSS 25.0. This study utilises measurement model tests (outer model) and structural model testing (inner model) through the application of Structural Equation Modelling (SEM) with Partial Least Squares (PLS) for data analysis. The study's results indicate a substantial positive correlation between the taste variable and the purchase decision, as demonstrated by a t-statistic value of 3.084 (p = 0.002). In a similar vein, the variable pertaining to promotion exhibits a noteworthy positive influence on the choice to make a purchase, as evidenced by a t-statistic of 5.726 (p = 0.000).

Almansyah Rundu Wonua; Ismanto Ismanto; Magefira Rahmadani

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine: (1) The effect of Organizational Climate on Job Satisfaction Employee at Kolaka District Religious Ministry Oficce, (2) The Effect of Organizatonal Climate on Employee Performance at Kolaka District Religious Ministry Office, (3) The Effect of Job Satisfaction on Employee Performance at Kolaka District Religious Ministry Office. This research uses a quantitative method approach. Data collection in this study used observation, documentation and questionnaires. The population of this study were all ASN employees at Kolaka District Religious Ministry Office. While the sample of this study amounted to 41 employee by determining the sample using the census technique. Testing of research instruments using validity tests and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0.  Based on the results of the study, it is known that the Organizational Climate variable has a positive and significant effect on Job Satisfaction as indicated by the P-Values value of 0.012.  And the Organizational Climate variable has a positive and significant effect on Employee Performance as indicated by the P-Values value of 0.030. And the Job Satisfaction variable has a positive and significant effect on Employee Perfomance as indicated by the P-Values value of 0.000.

Almansyah Rundu Wonua; Andry Stephanie Titing; Mardayanti Mardayanti

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine : (1) The Effect Of Work Life Balance On The Performance Of Employees Of The Kolaka District Environmental Service Office. (2) The Effect Of Work Discipline On The Performance Of Employees Of The Kolaka District Environmental Service Office. This study used a quantitative method approach. The sample in this study amounted to43 respondents using the sampling technique, namely the census. Research instrument testing using validity test and reliability test with SPSS 24.00.The research data analysis technique uses the Structural Equating Modeling (SEM-PLS) method with Smart PLS 4.0. Based on the results of this study, it can be seen that the work life balance variable has a positive and significant effect on Employee Performance as shown by the T-Statistic value of 2.814 and P-values of 0.002, and work discipline variables have a positive and significant effect on Employee Performance as shown by the T-Statistic value of 2.266 and P-values of 0.012.

Hanisa Hanisa; I Putu Eka Juliantara; Edwien Setiawan Saputra

Jurnal Riset Rumpun Ilmu Kedokteran 2023 Pusat riset dan Inovasi Nasional

Management of Cervical MRI Examination in Cases of Syringomyelia in the Spinal Medulla at Primaya Hospital Tangerang. Magnetic Resonance Imaging (MRI) is a state-of-the-art diagnostic tool for examining and detecting the body using a large magnetic field and radio frequency waves, without the use of X-rays or radioactive materials, which produces cross-sectional images of the human body/organs using a magnetic field. strength between 0.064 – 1.5 tesla (1 tesla = 1000 Gauss) and vibrational resonance of the hydrogen atom nucleus. MRI can produce images of the vertebral column, spinal cord, and also the CSF. The MRI screening procedure is ideal for the differential diagnosis of structural disorders that can affect the spinal roots and spinal cord. This examination is used in carrying out a vertebral examination at once, namely scanning starting directly from the cervical vertebrae and also up to the sacrum. So this examination can directly diagnose the cervical, thoracic, lumbar, sacral vertebrae and also includes the coccyx. The purpose of this study was to determine the management of cervical MRI examination with clinical syringomyelia. This research is descriptive qualitative with a case study approach. The subject is a patient with clinical syringomyelia. All subjects underwent Cervical MRI examination at 1.5 tesla to find out the sequence and procedure and sequence information used. From the research results obtained according to the theory using T1-weighted imaging with administration of contrast agent. While in the field using the cervical MRI protocol without contrast, it is sufficient to establish a diagnosis using an examination procedure with a localizer sequence design, sagittal T1, Axial T1 FSE, Axial T2, Axial 2D marge, sagittal T2 fat sat, Axial T2 thoracic 2-3, myelo 2D. The T2 fat sat sagittal sequence section makes it possible to see the anatomy, namely syringomyelia.

Maria Kristina Simarmata; Elisamark Sitopu; Warseto Sihombing

Jurnal Pendidikan Agama dan Teologi 2023 International Forum of Researchers and Lecturers

The purpose of this study is to investigate the concept of justice according to Amos's perspective and how to identify concrete methods of its implementation for the church today. This research uses Thematic Method with literature study, to analyze relevant texts from the Book of Amos in the Bible. The analysis focused on identifying central themes related to justice from Amos' perspective. In addition, the research also incorporates relevant theological and social literature to understand the context of the implementation of the principles of justice of Amos in the modern church. The results revealed that Amos emphasized the importance of social justice, rejection of economic injustice, and an active role in combating oppression in society. Implementation of these principles in today's church involves a variety of actions, including proactive social service, advocacy for structural change, and education of church members on issues of justice

Muh. Herdiansyah; Fitri Kumalasari; Niar Astaginy

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This research aims to determine: 1) The influence of financial literacy on financial management behavior among Small Medium Enterprise (SME) in Kolaka Regency. 2) The Influence of Financial Attitudes on Financial Management Behavior among SME owner in Kolaka Regency. This research is a research employed quantitative approach. Data collection of the research used observation, documentation and distribution of questionnaires. The population of this research is SME owner in Kolaka Regency. Meanwhile, the sample for this research consisted of 386 respondents using purposive sampling techniques, namely the technique of determining certain criteria. Research instrument testing used validity and reliability tests with SPSS 25.0. The data analysis technique used is measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 3.0. Based on the research results, it is known that the Financial Literacy variable has no influence on the Financial Management Behavior of SME owner. And the Financial Attitude variable has a positive and significant effect on Financial Management Behavior of SME owner.

Sri Astuti; Almansyah Rundu Wonua; Andry Stepahnie Titing

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

The purpose of this study was to determine: (1) The effect of perceived usefulness on purchasing decisions (study of management students at the University of Nineteen November Kolaka). (2) The Effect of Perceived Ease of Use on Purchasing Decisions (Study on Management Students at the University of Nineteen November Kolaka. This research uses a quantitative method approach. Data collection in this study uses observation and questionnaires. The population of this study is management students class 2018-2022. Meanwhile The sample of this research is 84 respondents by determining the sample using probability sampling technique.The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model test (outer model) and structural model test (inner model) with Smart PLS 3.0. Based on the research results it is known that the Perceived Usefulness variable has a positive and significant effect on Purchase Decisions as indicated by the P-Values ​​of 0.049. As well as the Perceived Ease of Use variable also has a positive and significant effect on Purchase Decisions this is indicated by the value P-Values ​​of 0.000.

Zatia Zatia; Fitri Kumalasari; Almansyah Rundu Wonua

Manajemen Kreatif Jurnal (MAKREJU) 2023 Pusat Riset dan Inovasi Nasional

This study aims to determine: (1) The effect of dynamic capabilities on competitive advantage case studi UMKM Kabupaten Kolaka. (2) The effect of innovation capability on competitive advantage case studi UMKM Kabupaten Kolaka.(3)the influence of dynamic capabilities on innovation capabilities as a mediating (intervening) variable in case studies UMKM Kabupaten Kolaka. this research is an explanatory research model with a Quantitative approach. Data collection in this study used literature study and questionnaire distribution. The population of this study were all UMKM of Kolaka Regency. While the sample of this study were 55 respondents using purposive sampling technique.. Testing research instruments employed validity and reliability tests by using  SPSS 25.0. The data analysis technique used in this study is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) wich measurement model test (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the results of the study, it is known that there is a positive and significant influence between the dynamic capabilities variable on competitive advantage Behavior, this is indicated by the P-Value of 0.005. And the innovation capability variable also has a positive and significant effect on competitive advantage, this is indicated by the P-Value of 0.000. And the dynamic capabilities on innovation capability as mediating (intervene) variable also has a positive and significant effect

Silfina Saputri M; Andry Stepahnie Titing; Hanif Kurniadi

Global Leadership Organizational Research in Management 2023 STIKes Ibnu Sina Ajibarang

This study aims to determine: (1) The effect of brand trust on brand loyalty (a study on FISIP USN Kolaka students). (2) The effect of consumer involvement on brand loyalty (a study on FISIP USN Kolaka students). This study uses an approach with quantitative methods. Collecting data in this study using observation, documentation and questionnaires. The population of this study were FISIP students at the Nineteen November University of Kolaka. While the sample of this study amounted to 91 respondents by determining the sample using probability sampling technique. Testing research instruments using validity and reliability tests with SPSS 25. The data analysis technique used in this study is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model tests (outer model) and structural model testing (inner model). ) with Smart PLS 3.0. Based on the research results, it is known that the variable Brand Trust has a positive and significant effect on Brand Loyalty as indicated by the P-Values of 0.000. As well as the variable Consumer Involvement also has a positive and significant effect on Brand Loyalty as indicated by the P-Values of 0.003.  

Riza Hersiwi Nugraheni; Murwanto Sigit

Mutiara : Jurnal Penelitian dan Karya Ilmiah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to analyze the effect of demand, comfort, interactivity and fun on the enjoyment felt by live streaming shopping viewers, as well as examine the impact of perceived pleasure on impulsive purchases of Skintific skincare. This study will use quantitative methods, purposive sampling techniques, and data analysis techniques using Structural Equation Modeling and then processed with the SmartPLS program. The results of the research from 162 respondents who are Tiktok live streaming shopping viewers and Skintific skincare users show that interactivity and cheerfulness have a positive effect on perceived pleasure, perceived pleasure has a positive effect on impulsive purchases. Meanwhile, demand and comfort do not have a positive effect on perceived enjoyment due to differences in the culture of the research location.

Nur Ikhsani Rahmatika; Zahrani Zahrani; Meilya SIlvalila

Jurnal Bima : Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

Banda Aceh, a coastal city located in the western most province of Indonesia, has long been known for its stunning natural beauty and vibrant cultural heritage. Situated on the northern tip of Sumatra Island, this bustling city is surrounded by the vast expanse of the Indian Ocean on one side and picturesque hills on the other. However, beneath its picturesque facade lies an alarming reality - Banda Aceh stands perilously exposed to a high risk of disaster.. With the history of disasters in Aceh which is one of the biggest disasters that has caused many casualties, education related to disaster awareness needs to be carried out. People with hearing  disabilities are one of the vulnerable groups in the event of a disaster. Education related to disaster awareness is a form of non-structural mitigation which at this time has been widely carried out both in formal education in schools and campuses and informally in the community. Efforts to increase disaster awareness through education are important, including for groups with disabilities . As a group with hearing impairments, they are at greater risk when a disaster occurs because they cannot hear warnings through sound media and the communications gap. However, with disaster awareness through education, people with disabilities are also expected to be able to carry out independent evacuations and save themselves when a disaster occurs. This research aimed to explore the effectiveness of designing disaster media education for children with disabilities in Banda Aceh, Indonesia. Recognizing the unique vulnerabilities of children with disabilities during disasters, the study focused on developing an inclusive and accessible media-based educational program. The method used in the research is qualitative research and encompassed various stages, including needs assessment, program development and implementation. Designing disaster media education for children with disabilities in Banda Aceh proved to be an effective and essential approach to bridge the education gap and enhance disaster preparedness among this marginalized group. The research outcomes emphasize the importance of inclusive and accessible education in disaster management, aiming to ensure the safety and well-being of all children, regardless of their abilities. The findings of this research contribute to the growing body of knowledge on disability-inclusive disaster education and provide a basis for future program development and policy-making in disaster management in Banda Aceh and beyond.

Shafira Syakhnur; Andry Stephanie Titing; Hendrik Hendrik

Journal Economic Excellence Ibnu Sina 2023 STIKes Ibnu Sina Ajibarang

This study aims to determine: (1) The effect of service quality on customer satisfaction in the Reza Salon Wedding Organization service business in Kolaka Regency, (2) The effect of price perceptions on customer satisfaction in the Reza Salon Wedding Organization service business in Kolaka Regency. This study uses a quantitative method approach. Collecting data in this study using literature, observation, questionnaires and documentation. The population in this study amounted to 2843 people with a sample of 351 Reza Salon customers in this study. Testing the research instrument using the validity test and reliability test with SPSS. The data analysis technique used in this study is the measurement model test (outer model) and the structural model test (inner model) with Smart PLS. Based on the results of the study it is known that the first hypothesis, there is a positive and significant influence between the constructs of service quality variables on customer satisfaction in the Reza Salon Wedding Organization service business in Kolaka Regency. The second hypothesis, there is a positive and significant influence between the constructs of service quality variables on customer satisfaction in the Reza Salon Wedding Organization service business in Kolaka Regency.

Nurhayati Nurhayati; Niar Astaginy; Ismanto Ismanto

Global Leadership Organizational Research in Management 2023 STIKes Ibnu Sina Ajibarang

This study aims to: (1) Examine the effect of brand image on the intention to purchase Bank Syariah Indonesia KCP Kolaka products. (2) Assess the impact of religiosity on the intention to purchase Bank Syariah Indonesia KCP Kolaka products. The research uses an explanatory quantitative approach, including data collection through observation, documentation, and questionnaires. The study covers all residents of Kolaka Regency, with a sample size of 130 respondents selected through purposive sampling. Validity and reliability of research instruments were ensured using SPSS 25.0. Data analysis employed Structural Equation Modeling (SEM) based on Partial Least Square (PLS), with Smart PLS 4.0 used to test the measurement model and the structural model. The findings highlight a positive and significant influence of brand image on product intention, along with a similar positive and significant impact of religiosity on product inclination.