Pengaruh Live Streaming Shopping Pada Aplikasi Tiktok Terhadap Minat Beli Skintific

Riza Hersiwi Nugraheni ; Murwanto Sigit
Mutiara : Jurnal Penelitian dan Karya Ilmiah 📅 2023 Vol 1, No 5 🔗 DOI: 10.59059/mutiara.v1i5.496
Abstract
This study aims to analyze the effect of demand, comfort, interactivity and fun on the enjoyment felt by live streaming shopping viewers, as well as examine the impact of perceived pleasure on impulsive purchases of Skintific skincare. This study will use quantitative methods, purposive sampling techniques, and data analysis techniques using Structural Equation Modeling and then processed with the SmartPLS program. The results of the research from 162 respondents who are Tiktok live streaming shopping viewers and Skintific skincare users show that interactivity and cheerfulness have a positive effect on perceived pleasure, perceived pleasure has a positive effect on impulsive purchases. Meanwhile, demand and comfort do not have a positive effect on perceived enjoyment due to differences in the culture of the research location.
Keywords
demand; convenience; interactivity; joy; perceived pleasure; impulse buying; Tiktok live streaming shopping; Skintific
How to Cite

Riza Hersiwi Nugraheni & Murwanto Sigit (2023). Pengaruh Live Streaming Shopping Pada Aplikasi Tiktok Terhadap Minat Beli Skintific. Mutiara : Jurnal Penelitian dan Karya Ilmiah, 1(5). https://doi.org/10.59059/mutiara.v1i5.496

Riza Hersiwi Nugraheni; Murwanto Sigit, "Pengaruh Live Streaming Shopping Pada Aplikasi Tiktok Terhadap Minat Beli Skintific," Mutiara : Jurnal Penelitian dan Karya Ilmiah, vol. 1, no. 5, 2023.

Riza Hersiwi Nugraheni; Murwanto Sigit. "Pengaruh Live Streaming Shopping Pada Aplikasi Tiktok Terhadap Minat Beli Skintific." Mutiara : Jurnal Penelitian dan Karya Ilmiah, vol. 1, no. 5, 2023.

Riza Hersiwi Nugraheni; Murwanto Sigit. "Pengaruh Live Streaming Shopping Pada Aplikasi Tiktok Terhadap Minat Beli Skintific." Mutiara : Jurnal Penelitian dan Karya Ilmiah 1, no. 5 (2023).

Riza Hersiwi Nugraheni & Murwanto Sigit (2023) 'Pengaruh Live Streaming Shopping Pada Aplikasi Tiktok Terhadap Minat Beli Skintific', Mutiara : Jurnal Penelitian dan Karya Ilmiah, 1(5). doi: 10.59059/mutiara.v1i5.496.

Riza Hersiwi Nugraheni; Murwanto Sigit. Pengaruh Live Streaming Shopping Pada Aplikasi Tiktok Terhadap Minat Beli Skintific. Mutiara : Jurnal Penelitian dan Karya Ilmiah. 2023;1(5).

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