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The purpose of this study was to determine whether digital marketing media can influence consumer interaction with the Shopee marketplace. Online communication and sales are new things in the realm of marketing thanks to the rapid development of technology that allows individuals to make transactions through digital platforms. Currently, buying and selling transactions in the marketplace are in great demand and are popular with the public. One of the applications most often used by the public is Shopee. By using a digital marketing strategy in the Shopee marketplace, selling products without having to meet face to face with consumers becomes very easy. Business actors also try to apply efficient tactics to influence the level of consumer buying interest. In this study, the researcher applied a qualitative method that was explained descriptively by utilizing books, websites, and related journals. The quality and unique characteristics of the products being promoted  

SMK Negeri 3 Jayapura is one of the vocational schools specializing in technology engineering in Jayapura City. There are three primary issues at SMK Negeri 3 Jayapura. First, the limited competence of teachers in microcontroller programming. Second, there is a lack of facilities and infrastructure for microcontroller practical work. Third, the low achievement and interest of students in the latest technological developments. The proposed solutions in this community service activity include: conducting training on Arduino Uno and Espressif microcontrollers using the Arduino IDE programming platform, developing practical modules for microcontrollers, sensors, and actuators, providing a master file for Arduino Uno programs, installing the necessary software on school computers, conducting robotics training for students. All five solutions were successfully implemented and received positive appreciation from both students and teachers at SMK Negeri 3 Jayapura.

This study aims to analyze the innovation of public relations (PR) content publication strategies in shaping the image of regional leaders in East Java Province, focusing on the utilization of digital technology. The main issue addressed is the lack of effectiveness of content strategies in changing public perception and building a positive image. Using the theories of relations, reputation, and relevance (Onggo, 2004), the study explores and analyzes how PR content strategies can be innovatively applied. The research employs a qualitative method with a case study approach, involving in-depth interviews and document analysis. The findings indicate that the use of social media and digital platforms enhances two-way communication, strengthens relationships, and builds a positive reputation. Relevant and timely content increases public engagement, ensuring government messages remain significant. The study suggests optimizing digital technology and enhancing PR staff training to master the latest digital tools. Recommendations for future research include comparative studies across regions on the effectiveness of digital communication strategies. Thus, this study provides practical and theoretical insights to improve the effectiveness of public communication in the digital era, supporting the success of programs and policies in East Java Province.

The rapid development of information technology and telecommunications has driven companies and MSMEs to adopt desktop, mobile, and web-based applications to enhance operational performance. PT HPS Painan Padang, previously relying on manual ticket bookings, faced challenges in efficiency and susceptibility to brokering practices. To address this, a web-based travel ticket booking application was developed, enabling customers to book tickets online more practically, quickly, and conveniently, anytime and anywhere. The integration of Natural Language Processing (NLP) technology in the form of a chatbot further enhances service efficiency and responsiveness. This feature provides real-time information on departure schedules, seat selection, and payment transactions while also supporting sentiment analysis and swift responses to customer feedback, ultimately improving service quality. The application, built using PHP, MySQL, and CodeIgniter with a Prototype development approach, adapts to changing market demands. Testing via GTmetrix on the https://desistravel.xyz/backend page demonstrated excellent performance with an 88% Performance score, 95% Structure score, and optimal Web Vitals metrics, indicating a fast, responsive, and stable platform. The final product is a user-friendly web-based ticket booking application supported by an intelligent chatbot, offering a seamless user experience, enhancing customer satisfaction, and streamlining the travel booking process efficiently.

The aim of this community service activity is to provide counseling and evaluation about the importance of law-based education in the use of social media, as well as providing guidance for users to behave ethically and responsibly. The benefit of this social media wise education is that the public gains insight into the impact of media use. social and legal rules governing the use of this platform. The implementation methods we use are observation, socialization and mentoring. This socialization is provided by providing a direct understanding of the impact of using social media based on the laws governing the use of social media, so that people can be wiser in using social media. After the socialization, it is hoped that the public will gain a good understanding of the law, which can help social media users avoid legal problems and increase positive interactions in cyberspace.

In the rapidly evolving digital era, online commerce has become a phenomenon that dominates the business world. One important aspect of the online trade ecosystem is the role of resellers. Online shop resellers have become a vital element that connects producers or product owners with end consumers through digital platforms. Resellers act as intermediaries that bridge the process of product distribution from its source to the hands of consumers. The main issues include marketing competition, unilateral product cancellations by customers, and defective or incorrect items. The research question used by how online shop resellers overcome business competition challenges in the era of digitalization? This research adopts a qualitative approach using field study methods. This research concludes that operating as an online shop reseller involves several risks, and to address these challenges, various improvements can be made in marketing techniques, risk management implementation, and cash flow recording techniques to overcome the ambiguity of profits generated in the online reseller business.

This project is motivated by the great potential of coffee as a product that is in demand, especially in the local environment of Babadan Village, Ngajum District, Malang Regency. However, UMKM Kopi Mbah Bongso has difficulty marketing its products online due to lack of knowledge about digital marketing and social media platforms. The methods used in this project are interviews and observations to understand the problems faced by UMKM Kopi Mbah Bongso. The results show that UMKM Kopi Mbah Bongso needs a better understanding of digital marketing and social media platforms to increase their sales. The solutions provided are digital marketing socialization, Linktree creation, and new Instagram account creation. Digital marketing socialization provides UMKM Kopi Mbah Bongso employees with an understanding of effective digital marketing strategies. Linktree creation makes it easier for consumers to access various links belonging to UMKM Kopi Mbah Bongso, such as social media profiles, websites, online stores, and other content. Creating a new Instagram account helps increase brand awareness and makes it easier for MSME Kopi Mbah Bongso to market their products online. This project has succeeded in increasing the understanding of MSME Kopi Mbah Bongso employees about digital marketing and social media platforms. This is expected to increase sales and operational efficiency of MSME Kopi Mbah Bongso.

Language is a communication tool in the form of a system of sound symbols produced from human speech. Changes in meaning in Indonesian can be classified into five as follows: widening meaning change, narrowing meaning change, refining meaning change, roughening meaning change and total change. This research uses a qualitative method, which is characterized by descriptive analysis. The data is sourced from the Instagram platform with the collection technique through the note-taking method.  After the data is collected, the data is processed, reducing data, presenting data and making conclusions based on the information that has been obtained. Based on the results and discussion, it can be concluded that there are 5 types of word meaning changes found on the Instagram social media platform. The five types of meaning changes include widespread/generalized meaning changes, narrowed/specialized meaning changes, refined/euphemia meaning changes, coarsening/dysfemia meaning changes and total meaning changes. The changes in meaning found on the Instagram social media platform are 29 words that experience changes in meaning with 16 words that experience changes in widespread meaning, 3 words that experience changes in narrow meaning, 4 words that experience changes in refinement meaning, 3 words that experience changes in coarsening meaning, and 3 words that experience changes in meaning in total

Language is a communication tool in the form of a system of sound symbols produced from human speech. Changes in meaning in Indonesian can be classified into five as follows: widening meaning change, narrowing meaning change, refining meaning change, roughening meaning change and total change. This research uses a qualitative method, which is characterized by descriptive analysis. The data is sourced from the Instagram platform with the collection technique through the note-taking method.  After the data is collected, the data is processed, reducing data, presenting data and making conclusions based on the information that has been obtained. Based on the results and discussion, it can be concluded that there are 5 types of word meaning changes found on the Instagram social media platform. The five types of meaning changes include widespread/generalized meaning changes, narrowed/specialized meaning changes, refined/euphemia meaning changes, coarsening/dysfemia meaning changes and total meaning changes. The changes in meaning found on the Instagram social media platform are 29 words that experience changes in meaning with 16 words that experience changes in widespread meaning, 3 words that experience changes in narrow meaning, 4 words that experience changes in refinement meaning, 3 words that experience changes in coarsening meaning, and 3 words that experience changes in meaning in total

Social media has become a crucial part of modern life around the globe, providing users with various conveniences. However, its widespread use has also brought about new challenges, one of which is cyberbullying. This harmful issue can have serious emotional and physical effects on those targeted. Cyberbullying occurs in many areas, including sports, and soccer—a sport loved by millions—is no exception. Soccer players often face severe criticism, hate speech, and harassment on social media platforms. To tackle this problem, this study aims to create a strong model for detecting cyberbullying on the social media platform “X” using the Long Short-Term Memory (LSTM) method. By utilizing advanced machine learning techniques, the proposed model intends to identify and reduce instances of cyberbullying, helping to create a safer online space for athletes and the wider community.

In the digital era, the personal branding of lecturers and alumni plays a strategic role in enhancing university brand awareness. A strong academic identity and a positive image presented through digital platforms can strengthen the reputation of higher education institutions. This study aims to analyze how optimizing the personal branding of lecturers and alumni contributes to shaping university brand awareness. The research method used is a literature review by analyzing various scientific sources related to personal branding, brand awareness, and digital marketing strategies in the context of higher education. Data were collected from academic journals, books, and relevant publications discussing the role of digital media in building the image of academic institutions.The findings indicate that consistent and authentic personal branding of lecturers and alumni on digital platforms such as social media, university websites, and professional networks can enhance university exposure and appeal to prospective students and other stakeholders. Active interaction, expertise-based content, and participation in online academic discussions are key factors in building credibility and public trust. The implications of this study provide insights for universities in designing effective digital branding strategies by leveraging the active role of lecturers and alumni. Universities should encourage the strengthening of personal branding through training programs and structured digital communication policies to enhance institutional competitiveness at both national and global levels.

Pesatnya perkembangan belanja online melalui platform internet telah menyebar ke seluruh dunia khususnya di Indonesia dan telah banyak diketahui oleh masyarakat. Dalam konteks ini, kehadiran toko online atau e-commerce membantu perusahaan untuk menawarkan layanan dan produk yang berbeda, mengkomunikasikan informasi bisnis dan menjaga hubungan antara pemasok dan pelanggan. E-commerce memungkinkan transaksi bisnis diproses lebih efisien. Berbagai penelitian telah mengkonfirmasi bahwa e-commerce  membantu bisnis memperluas jangkauan pasar mereka dengan menawarkan produk dalam skala besar dan menyediakan penyimpanan data dan pelaporan yang dapat diakses dan disimpan melalui platform web. NICESO merupakan perusahaan retail dengan konsep toko modern yang  menawarkan berbagai macam produk antara lain alat tulis, mainan, aksesoris, peralatan rumah tangga, aksesoris handphone,  dan komputer. Tujuan dari pengembangan aplikasi NICESO adalah untuk membuat aplikasi penjualan yang memungkinkan masyarakat mencari dan membeli produk di suatu toko tanpa harus datang langsung ke toko. Aplikasi  juga membantu toko NICESO  menjangkau pelanggan, baik yang berbelanja langsung di toko maupun yang menggunakan aplikasi. Perancangan aplikasi ini dirancang agar mudah dipahami  oleh berbagai kalangan, mulai dari remaja hingga orang tua.

Background: The advancement of digital technology has transformed how consumers interact with brands, including in the skincare industry. Social media, particularly Instagram, has become an effective platform to enhance brand awareness and influence purchasing decisions. This study aims to analyze the effect of social media marketing and brand awareness on the purchasing decisions of Skintific products on Shopee, a leading e-commerce platform in Indonesia.Design/methodology/approach: This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 97 respondents who met specific criteria, such as having purchased Skintific products on Shopee. The data were analyzed using multiple linear regression with SPSS software to examine the influence of independent variables on the dependent variable.Results: The findings reveal that social media marketing and brand awareness have a positive and significant impact on consumers' purchasing decisions. Social media marketing, through engaging and interactive content, effectively increases consumer interest, while brand awareness strengthens product image in consumers' minds, encouraging them to make purchases.Research limitations/Implications: This study has several limitations, such as being limited at Jakarta and having a relatively small sample size, making the results less generalizable to all consumers in Indonesia. The implications of this research provide insights for skincare business practitioners about the importance of digital marketing strategies, particularly through social media, to boost sales.

The issuance of Minister of Trade Regulation Number 31 of 2023 concerning Business Licensing, Advertising, Guidance, and Supervision of Business Actors in Electronic Commerce is the Indonesian government's effort to regulate digital trading activities, including those conducted through social commerce platforms like TikTok Shop. This regulation aims to create a balanced trade ecosystem, ensure fair competition, and protect micro, small, and medium enterprises (MSMEs) in the midst of rapid technological advancements. However, the implementation of this regulation also raises challenges, particularly for MSME actors who rely on social commerce platforms as a marketplace. This paper aims to analyze the impact of the regulation on TikTok Shop and its implications for MSME development in Indonesia. The analysis is conducted by examining the content of the regulation and its effects on various stakeholders in the e-commerce ecosystem.

The understanding of most MSME (Micro, Small, and Medium Enterprise) actors in Sei Rampah Village regarding the workings and utilization of social media as a digital marketing platform remains relatively low. This condition prompted the community service team to conduct a community engagement activity in the village. The activity was designed in the form of socialization and interactive training aimed at helping MSME actors comprehend how to optimally leverage social media to increase sales and expand market reach. The socialization activity was attended by 20 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the activity included the preparation phase and the implementation phase. This activity had a positive impact by assisting business actors in understanding how to optimally utilize social media to boost sales and broaden their market reach. Following the socialization, the majority of participants expressed interest in using social media as a platform for marketing their products. This indicates that the community engagement activity carried out contributed positively to business actors in Sei Rampah Village.

This study explores the role of faith-based environmental programs in fostering youth engagement in biodiversity protection. As global biodiversity continues to decline, there is an increasing recognition of the importance of engaging young people in conservation efforts. Faith-based organizations (FBOs) have the potential to play a significant role in this effort, leveraging religious teachings and values to inspire environmental stewardship. The study uses a mixed-methods approach, including surveys, focus group discussions, and case studies, to examine how faith-based programs influence youth involvement in activities such as community gardens, reforestation efforts, and species protection projects. The findings suggest that faith-based programs are effective in nurturing long-term engagement in biodiversity protection by instilling values of responsibility and stewardship. Spiritual motivations, community support, and educational mentorship emerge as key factors contributing to sustained youth participation in conservation initiatives. However, challenges such as limited resources, generational differences in ecological engagement, and the integration of doctrinal teachings with scientific conservation practices are identified. The study concludes that faith-based environmental programs can expand their impact by integrating environmental education into their existing frameworks, fostering partnerships with environmental organizations, and creating inclusive platforms for all youth groups. Further research is needed to explore the long-term impact of faith-based programs on youth engagement and biodiversity protection, and to identify strategies for optimizing these programs for greater effectiveness.  

This research aims to analyze the role of Customer Relationship Management (CRM) implementation in increasing customer loyalty in the digital era. With the rapid advancement of technology, CRM has become an essential component of an effective digital marketing strategy. This research uses a qualitative descriptive method with a case study approach involving several companies that use CRM as a strategy to maintain and increase customer loyalty. Data was collected through in-depth interviews, surveys and secondary data analysis from companies using CRM platforms. Research findings reveal that effective CRM implementation—through personalization, regular communication, and leveraging customer data—can significantly increase customer satisfaction and loyalty. Additionally, this research highlights that the use of CRM allows companies to better understand customer needs and preferences, thereby providing more customized services. As a result, implementing CRM in the digital era has proven to be an important strategy for businesses to compete in an increasingly competitive market.  

The increasing competition among higher education institutions necessitates effective marketing strategies to build brand awareness. Digital marketing has become a crucial tool in achieving this goal. This study aims to analyze the role of digital marketing in enhancing brand awareness in higher education institutions. The research method employed is a literature review, gathering and analyzing various relevant sources, including scientific journals, books, and previous research reports. The results indicate that implementing digital marketing strategies, such as the use of social media, content marketing, and search engine optimization (SEO), significantly contributes to the enhancement of brand awareness in higher education institutions. Moreover, active interaction and relevant content on digital platforms can increase audience engagement and loyalty. The implications of this study highlight the importance for higher education institutions to integrate digital marketing into their communication strategies to expand reach and strengthen brand image in the public eye.

This study explored the perceptions and challenges faced by senior high school students in utilizing web-based platforms for English language learning. Employing a literature review methodology, the study synthesized findings from recent studies to analyze the effectiveness, user experiences, and obstacles associated with digital learning tools in the context of language education. The study highlighted students' positive attitudes towards the accessibility and interactive features of web-based platforms while identifying challenges such as technical difficulties, limited digital literacy, and motivational issues. The review also examined the pedagogical implications of integrating web-based platforms into traditional learning environments, emphasizing the need for teacher training and support mechanisms to maximize learning outcomes. By providing a comprehensive overview of existing research, this study aimed to contribute to the discourse on leveraging technology for language learning in senior high schools and offers insights for future research and policy development.

Representative speech acts are an important aspect in pragmatics that helps understand the application of speech acts, especially in the context of learning videos on digital platforms such as YouTube. This study aims to provide readers, especially students of the Indonesian Language and Literature Education study program, with an understanding of the meaning, various types, and application of representative speech acts contained in the "Pengantar Sastra Indonesia" video on the "Restu Bias Primandhika" YouTube channel. This research sees video not only as a medium of information, but also as a tool that influences the interaction between speakers and listeners. This research uses a pragmatic approach by using a qualitative descriptive method. The data collection technique in this research uses the method of free listening and recording technique, which allows researchers to observe and record speech acts in their original context. The research found 113 representative speeches divided into eight main categories: stating, showing, mentioning, informing, suggesting, explaining, giving examples, and speculating. Of the 113 utterances, there are 16 utterances of stating, 6 utterances of mentioning, 14 utterances of showing, 23 utterances of informing or telling, 17 utterances of suggesting, 18 utterances of explaining, 13 utterances of giving examples, and 6 utterances of speculating. These findings show the various ways speakers use language effectively and persuasively. This study is expected to provide insight for readers regarding representative speech acts and become a reference for further studies in diverse communication contexts.