Publication Search

This study aims to determine: (1) The Effect of Promotion on Customer Saving Interest at Bank Muamalat Kab. Kolaka (2) The Effect of Service Quality on Customer Saving Interest at Bank Muamalat Kab. Kolaka This research uses an approach with Quantitative methods, Data collection in this study using Observation, Literature Study and Questionnaire Distribution. The population of this research is customers and prospective customers who are in Kolaka Regency. While the sample of this study amounted to 98 people. Testing this research instrument using the Validity Test and Reliability Test with SPSS 25.0. The data analysis technique used in this study is the measurement model test (outer model) and structural model testing (inner model) with Smart PLS 4.0.Based on the results of the study, it is known that there is a positive and significant influence between the Promotion variable on Saving Interest, which is indicated by a t-statistic value of 6,100 with a P-Value of 0.000 and the Service Quality variable also has a positive and significant effect on Brand loyalty, which is indicated by a t-statistic value of 2,042 with a P-Value of 0.021.

This research aims to determine: (1) The influence of consumer trust on decisions to purchase beauty products (Case Study of Wardah Products at the Alke Cosmetic Store in Kolaka Regency) and (2) The Influence of Product Knowledge on Decisions to Purchase Beauty Products (Case Study of Wardah Products at the Alke Store Cosmetics in Kolaka Regency). This research is quantitative research with an explanatory research model using a questionnaire as the instrument. The population in this study were all Muslim female consumers using Wardah in Kab. Kolaka with a sample size of 120 respondents using observation, documentation and questionnaire techniques. Data collection techniques are primary data and secondary data. Research instrument testing uses validity and reliability tests with SPSS 25. Research data analysis techniques use the Structural Equation Modeling (SEM-PLS) method with SmartPLS 3.0. Based on the research results, it is known that consumer trust has a positive and significant effect on purchasing decisions. This is proven by the t-count or t-statistic which is 2.664 which is higher than the t-table value > 1.657. With P-values ​​0.009. Meanwhile, Product Knowledge also has a positive and significant effect on Consumer Purchasing Decisions because the t-count or t-statistic value is 4.797 which is higher than the t-table value >1.657 with P-values ​​of 0.000. So Consumer Trust and Product Knowledge have a positive and significant effect on Purchasing Decisions by 92.7%.    

This study aims to determine: (1) The effect of perceived supervisor support on employee burnout at PT XYZ in Kolaka Regency. (2) The effect of job demand on employee burnout at PT XYZ in Kolaka Regency. This research uses a quantitative method approach. Data collection in this study used observation, literature study, questionnaires. The population of this study were employees of PT XYZ in Kolaka Regency. Meanwhile, the sample in this study amounted to 55 people. Testing research instruments using validity tests and reliability tests with SPSS 25.0. The data analysis technique used in this study is the model instrument test (outher model) and structural model testing (Inner model) with Smart PLS 3.0. Based on the results of the study, it is known that there is a negative and significant influence between the variable perceived supervisor support on burnout as indicated by the T-statistic value of (1.977) with a P-value of (0.024). while the job demand variable has a positive and significant effect on burnout as indicated by the T-statistic value of (6.131) with a P-value of (0.000).

The purpose of this study is to determine: (1) the impact of consumer behavior on purchase decisions at The Scoop café in Kolaka district, and (2) the impact of store atmosphere on purchasing decisions in Kolaka district. This is a quantitative study with an explanatory research model that use a questionnaire as an instrument. In this study, the population consisted of all consumers who had purchased The Scoop café products, with a total sample of 70 respondents recruited by observation, documentation, and questionnaire procedures. There are two types of data collection techniques: primary data and secondary data. SPSS 25 was used to examine the study instrument's validity and reliability. The Structural Equation Modeling (SEM-PLS) method using SmartPLS 3.0 was utilized to analyze the research data. The results show that Consumer Behavior has a favorable and significant impact on Consumer Purchase Decisions. This is demonstrated by the t-count or t-statistic of 2.816, which is more than the t-table value of > 1.66. P-values of 0.003. Meanwhile, because the t-count or t-statistic value is 7.619, which is greater than the t-table value > 1.66 with a P-value of 0.000, Store Atmosphere has a positive and substantial effect on Consumer Purchase Decisions. Consumer Behavior and Store Atmosphere then have a 92.7% favorable and substantial effect on Consumer Purchase Decisions

This study aims to determine: (1) The Effect of Halal Labeling on Consumer Purchase Decisions on Ms Glow Products in Kolaka Regency and (2) The Effect of Brand Image on Consumer Purchase Decisions on Ms Glow Products in Kolaka Regency. This research is a quantitative research using an explanatory research model using a questionnaire as an instrument. The population in this study were respondents who had bought or used Ms glow products and respondents who used Ms glow products with a total sample of 120 respondents using a purposive sampling technique. Data collection techniques are primary data and secondary data. Testing the research instrument used the validity test and reliability test with SPSS 25. The research data analysis technique used the Structural Equation Modeling (SEM-PLS) method with SmartPLS 3.0. Based on the research results, it is known that Halal Labeling has a positive and significant effect on Purchase Decisions. This is evidenced by the t-count or t-statistic, which is 2.234, which is higher than the t-table value, which is> 1.657. With p-values ​​of 0.027. Meanwhile, brand image also has a positive and significant effect on purchasing decisions because the t-count or t-statistic value is 8.123 which is higher than the t-table value, which is > 1.657. With P-values ​​of 0.000. Then Halal Labeling and Brand Image have a positive and significant effect on Purchase Decision of 80.0%.

This research aims to determine: The influence of service quality on interest in purchasing Suzuki brand motorbikes in Kolaka; The influence of product innovation on interest in purchasing Suzuki brand motorbikes in Kolaka. This research uses quantitative methods. Data collection in this research used observation, literature study, and distribution of questionnaires. The population of this research is the Kolaka community. Meanwhile, the research sample consisted of 130 respondents using techniques accidental sampling. Research instrument testing uses validity and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based Partial Least Square (PLS) with testing measurement model (outer model), testingmodel structural (inner model) with smart PLS 4.0. Based on the research results, it is known that there is an influence between Service Quality and Purchase Interest And there is an influence between Product Innovation and Purchase Interest.

The research was centred on a demographic comprising individuals who were consumers of Implora lipstick within the local community. This research employed quantitative research methods to examine two primary objectives: (1) to evaluate the impact of product quality on the intention to repurchase implora lipsticks in Kolaka Regency, and (2) to analyse the influence of brand experience on the intention to repurchase implora lipsticks in Kolaka Regency. To evaluate the dependability and accuracy of the research instrument, a battery of tests was administered by the researchers utilising the statistical software SPSS 25.0. The evaluation of the measurement model, also known as the outer model, and the structural model, referred to as the inner model, is performed through the utilisation of Structural Equation Modelling (SEM) with the application of Partial Least Squares (PLS) methodology. The findings of the research demonstrate a significant and favourable association between the attributes of product quality and the degree of inclination towards engaging in subsequent purchases. The assertion is substantiated by empirical evidence, as indicated by a t-statistic of 5.648 and a corresponding P-value of 0.000. Moreover, recent studies have unveiled that characteristics linked to the brand encounter demonstrate a positive and statistically significant impact on the level of propensity to engage in repeat purchasing behaviour. The assertion provided is supported by a t-statistic value of 3.543, which is accompanied by a P-Value of 0.000.

. This research aims to determine: (1) The influence of celebrity endorsements on purchasing decisions (Study on TikTok Shop users in Kolaka Regency), (2) The influence of promotions on purchasing decisions (Study on TikTok Shop users in Kolaka Regency). This research uses a quantitative method approach. Data collection in this research used observation, documentation and questionnaires. The population of this research is TikTok Shop users in Kolaka Regency. Meanwhile, the sample for this research consisted of 130 respondents with sample determination using purposive sampling technique. Research instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with SmartPLS 4.0. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values ​​of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values ​​of 0.000. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values ​​of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values ​​of 0.000. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values ​​of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values ​​of 0.000.

This research aims to empirically prove the influence of financial literacy and financial technology on financial inclusion, the influence of financial literacy and financial technology on financial performance, the influence of financial inclusion on financial performance, and the influence of financial literacy and financial technology on financial performance through financial inclusion of SMEs in Sei Semayang Village, Deli Serdang Regency. The sample for this research was UKM Sei Semayang Village, Deli Serdang Regency which was selected using the purposive sampling method. Data analysis uses Structural Equation Modeling-Partial Least Square. The research results show that financial literacy and financial technology have a positive and significant effect on financial inclusion, financial literacy, and financial technology have a positive and significant effect on financial performance, financial inclusion has a positive and significant effect on financial performance, and financial inclusion mediates the effect of financial literacy and financial technology on financial performance.

The main objective of this research is to determine the role of turnover intention in mediating the adaptation of green culture on the work productivity of lecturers at private universities in Medan City. The approach in this research is quantitative. The population comes from 5 private universities in Medan City, totaling 728 students. The sampling technique used cluster sampling, where 258 educational staff were used as research samples. The data analysis technique for this research uses statistical analysis, namely the Partial Least Squares-Structural Equation Model (PLS-SEM), which aims to carry out path analysis with latent variables. The results of data analysis show that the adaptation of green culture directly has a significant effect on employee work productivity. Then, turnover intention hurts employee work productivity. Finally, indirect turnover intention does not significantly mediate the adaptation of green culture on employee work productivity. The implications of the findings in this research show that green cultural adaptation currently needs to be carried out by private universities. The provision of green open space and green cultural values at the private higher education level in Medan City has yet to be consistently and sustainably implemented.

This study aims to determine: (1) The effect of transformational leadership style on employee performance (2) The effect of organizational commitment on employee performce.This study used a quantitative method approach with the study population being all employees of the Regional Drinking Water Company (PDAM) Bombana Regency with a total sample of 30 respondents. Instrument testing in this study used the Validity test and Reliability with SPSS 26.0. The research data analysis with a total 35 respondents technique used the structural equation modeling (SEM-PLS) method with SmartPLS 4.0. Based on the results of the study it is known that there is a positive and significant influence between the transformational leadership style variable on employee performance as indicated by the t-statistic value of 8,405 with a P-Values ​​of 0.000, while the variable Organizational Commitment has a positive and not significant effect on employee performance indicated by the t-value statistic of 0,142 with a P-Values ​​of 0.000.

This Research Aims To Know: (1) The Effect of Safety Climate on Safety Performance at PT PLN (Persero) ULPLTD Kolaka. (2) The Effect of Perceived Supervisor Safety on Safety Performance at PT PLN (Persero) ULPLTD Kolaka. This study used a quantitative method approach, collecting data in this study using observation, documentation and questionnaires. The population in this study are employees who work at PT PLN (Persero) ULPLTD Kolaka. While the sample in this study amounted to 51 people. Testing research instruments using validity and reliability tests with SPSS 25.0. The data analysis technique used in this study is to test the measurement model (outer model) and test the structural model (inner model) with smart PLS 4.0. Based on the research results, it is known that there is a positive and significant influence between the safety climate variables on safety performance. What is shown is the statistical value of 2.741, the original sample value is 0.548 and the P-value is 0.006. for the perceived supervisor safety variable has a positive and insignificant effect on safety performance showing a statistical value of 0.944, the original sample value is 0.191 and the P-value is 0.345.

This study aims to determine (1) the influence of Brand Awareness on Purchase Interest of Wardah Kolaka eco-friendly products, (2) the influence of Brand image on Purchase Interest of Wardah Kolaka eco-friendly products, (3) the influence of Brand Awareness on the Brand Image of Wardah Kolaka eco-friendly products. The influence of Brand Awareness on the Brand Image of Wardah kolaka's. The sample used was 110 respondents with the sampling technique used was purposive sampling. Analysis of research data using the Structural Equation Modeling (SEM-PLS) method. The results of this study show that Brand Awareness has a positive and significant effect on Buying Interest. This is evidenced by the t-count or t-statistic value of 4.580 greater than the t-table value of 0.338, and Brand Image has a positive and significant effect on Buying Interest, where the t-count or t-statistic value of 8.263 is greater than the t-table value of 0.533.  

The Government of Aceh in 2013 issued Aceh Qanun Number 11 of 2013 concerning Social Welfare. North Aceh Regency to overcome this has carried out a variety of policies / programs with the aim of finding solutions in terms of poverty alleviation of coastal communities, but not yet optimal, the number of poverty continues to increase and and decrease from year to year, we can see that the Aceh District Government The North does not seem to be serious in suppressing and overcoming poverty, based on the writer's findings that there are still many of the coastal poverty alleviation programs that are not yet right on targeting the people who are the object of the policy / program. The purpose of this research is to analyze and describe the implementation of poverty reduction policies in coastal communities in Seunuddon District. To describe the constraints of the government in poverty alleviation of coastal communities. The study uses a qualitative approach to the type of descriptive analysis research. The results showed that the implementation of policies in poverty reduction in coastal communities in Seunuddon District the government worked with the North Aceh Regional Planning and Development Agency (BAPPEDA), North Aceh Central Statistics Agency (BPS), the Fisheries and Maritime Affairs Office, and the Social Service. The Department of Fisheries and Maritime Affairs has implemented and provided socialization to the community regarding poverty alleviation programs for the poor coastal communities, in general the poverty of coastal communities in the District of Seunuddon is influenced by cultural and structural factors. The obstacle of the government in reducing poverty of coastal communities in Seunuddon District, is related to the lack of budget, resources, facilities and infrastructure, as well as very limited information.  

This study seeks to investigate the relationship between discounts and product display in influencing impulsive buying among customers at Indomaret in Huko-Huko Village. The study encompassed all customers of Indomaret in Huko-Huko Village, with a sample of 110 respondents chosen using purposive sampling. The research data was analyzed using the Structural Equation Modeling (SEM-PLS) method. The results of the study indicate that discounts have a positive and statistically significant impact on impulsive buying, and product display also has a positive and significant influence on impulsive purchases

The primary objectives of this study are twofold: (1) To assess the influence of the work environment on the job satisfaction of non-state civil servants, and (2) To investigate the impact of compensation on job satisfaction among non-state civil apparatus employees. This research adopts a quantitative approach, involving data collection methods such as observation, documentation, and the distribution of surveys. The research encompasses the entire population of non-state civil apparatus employees at the Kolaka Transportation Service, with a sample size of 135 individuals selected through a census technique, enabling a comprehensive examination of the population. The analysis of data encompassed an assessment of the measurement model and an investigation of the structural model through the application of Smart PLS 4.0. The research findings reveal a positive and statistically significant correlation between the work environment and compensation variables and the job satisfaction of non-state civil servant employees.

This study aims to analyze: (1) the effect of Locus of Control on Cyberloafing Behavior in Employees of the Hospital of Central Buton Regency. (2) Effect of Job Stress on Cyberloafing Behavior in Hospital Employees of Central Buton District. This study uses an approach with quantitative methods. Collecting data in this study using observation, documentation and questionnaires. The population of this research is the employees of the Buton Tengah District Hospital. While the sample of this study amounted to 125 employees by determining the sample using the census technique. Testing this research instrument using validity and reliability tests with SPSS 20.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the research results, it is known that the Locus Of Control variable has a negative and significant effect on cyberloafing behavior in employees of the Buton Tengah District Hospital, which is indicated by a t-statistics value of 3,728 and a p-value of 0,000. Meanwhile, the variable Job Stress has a positive and significant effect on Cyberloafing Behavior in Employees of the Hospital of Central Buton Regency, which is indicated by a t-statistics value of 3,745 and a p-value of 0,000.

This researchg aims to analyzing the short story "When the Sea is Angry" by Widya Suwarna using an objective approach to obtain the structure in a short story in the form of intrinsic elements, namely theme, point of view, plot, setting, characters, characterization, language style and message in the short story. The research method used is descriptive qualitative, this research method is devoted to researching thoroughly, broadly and in depth. The results are in the quality of words, sentences and their meaning without comparing the results of this research with the results of other studies. The source of data obtained was by reading the short story "When the Sea is Angry" by Widya Suwarna carefully and critically. Based on the results of the theme contained in the short story, namely about sincerity, that even if we have the smallest fortune, when we see our neighbors or relatives who are experiencing difficulties, we must help and share sincerely and sincerely.This is in line with the character in the short story "When the Sea is Angry" by Widya Suwarna, namely Pak Yus, who has a caring and sincere attitude in helping his neighbors.

This researchg aims to analyzing the short story "When the Sea is Angry" by Widya Suwarna using an objective approach to obtain the structure in a short story in the form of intrinsic elements, namely theme, point of view, plot, setting, characters, characterization, language style and message in the short story. The research method used is descriptive qualitative, this research method is devoted to researching thoroughly, broadly and in depth. The results are in the quality of words, sentences and their meaning without comparing the results of this research with the results of other studies. The source of data obtained was by reading the short story "When the Sea is Angry" by Widya Suwarna carefully and critically. Based on the results of the theme contained in the short story, namely about sincerity, that even if we have the smallest fortune, when we see our neighbors or relatives who are experiencing difficulties, we must help and share sincerely and sincerely.This is in line with the character in the short story "When the Sea is Angry" by Widya Suwarna, namely Pak Yus, who has a caring and sincere attitude in helping his neighbors.

This study aims to determine: (1) the effect of self-control on impulse buying in generation Z titkok shop application users in kolaka regency. This research is an explanatory research model with a quantitative approach. data collection in this study used observation, documentation and questionnaire distribution. The population in this study are all generation z comsumers who use the tiktok shop application in kolaka regency. While the population in this study amounted to 120 respondents using purposive sampling technique, namely sampling techniques with certain criteria. This research instrument test uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is structural equation modeling (SEM) based on partial least square (PLS) with measurement model testing (outer model) and structural model testing (inner model) with smart PLA 4.0. Based on the result of the study, it is known tht there is a negative and significant influence between self-control variables on impulse buying, this is indicated by a P-Value of 0.039. and the discount variable has a positive and significant effect on impulse buying, this is indicated by a p-value of 0.000.