Cracking The Impulsive Shopping Code: (An Intriguing Exploration Of Indomaret In Huko-Huko Village)

Jeanette Tangalayuk ; Almansyah Rundu Wonua ; Hanif Kurniadi
Jurnal Mahasiswa Kreatif 📅 2023 Vol 1, No 6 🔗 DOI: 10.59581/jmk-widyakarya.v1i6.1514
Abstract
This study seeks to investigate the relationship between discounts and product display in influencing impulsive buying among customers at Indomaret in Huko-Huko Village. The study encompassed all customers of Indomaret in Huko-Huko Village, with a sample of 110 respondents chosen using purposive sampling. The research data was analyzed using the Structural Equation Modeling (SEM-PLS) method. The results of the study indicate that discounts have a positive and statistically significant impact on impulsive buying, and product display also has a positive and significant influence on impulsive purchases
Keywords
Discount; Impulse Buying; Product Display
How to Cite

Jeanette Tangalayuk, et al. (2023). Cracking The Impulsive Shopping Code: (An Intriguing Exploration Of Indomaret In Huko-Huko Village). Jurnal Mahasiswa Kreatif, 1(6). https://doi.org/10.59581/jmk-widyakarya.v1i6.1514

Jeanette Tangalayuk; Almansyah Rundu Wonua; Hanif Kurniadi, "Cracking The Impulsive Shopping Code: (An Intriguing Exploration Of Indomaret In Huko-Huko Village)," Jurnal Mahasiswa Kreatif, vol. 1, no. 6, 2023.

Jeanette Tangalayuk; Almansyah Rundu Wonua; Hanif Kurniadi. "Cracking The Impulsive Shopping Code: (An Intriguing Exploration Of Indomaret In Huko-Huko Village)." Jurnal Mahasiswa Kreatif, vol. 1, no. 6, 2023.

Jeanette Tangalayuk; Almansyah Rundu Wonua; Hanif Kurniadi. "Cracking The Impulsive Shopping Code: (An Intriguing Exploration Of Indomaret In Huko-Huko Village)." Jurnal Mahasiswa Kreatif 1, no. 6 (2023).

Jeanette Tangalayuk, et al. (2023) 'Cracking The Impulsive Shopping Code: (An Intriguing Exploration Of Indomaret In Huko-Huko Village)', Jurnal Mahasiswa Kreatif, 1(6). doi: 10.59581/jmk-widyakarya.v1i6.1514.

Jeanette Tangalayuk; Almansyah Rundu Wonua; Hanif Kurniadi. Cracking The Impulsive Shopping Code: (An Intriguing Exploration Of Indomaret In Huko-Huko Village). Jurnal Mahasiswa Kreatif. 2023;1(6).

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