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Ikhsan Huzali; Moh. Fathul Ikhsan

ARDHI : Jurnal Pengabdian Dalam Negri 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Teaching the Al-Quran in Islamic boarding schools really needs special activities or programs in order to meet the demands of Islamic education in education, especially in Islamic boarding schools. This research seeks to examine how the Tahfidz Al-Quran program is implemented in Islamic boarding schools and its impact on students' interest in Tilawatil Quran activities, referring to Al-Quran teaching models in Islamic boarding schools including methods, strategies and delivery. This type of research is qualitative and as a concept development model, data collection techniques include observation, interviews and documentation. Data analysis uses triangulation and data reduction, and conclusions. The results show that efforts to implement the tahfidz program at the Darussalam Islamic Boarding School Blokagung Banyuwangi will attract students' interest in Al-Quran recitations if it is packaged with several supporting things including good teacher competence, physical and non-physical support, interesting teaching methods, and collaboration. between students and good teachers, and also the tahfidz guidebook that is used as a reference must be clear. This will attract students' interest in Tilawatil Quran activities

Helmina Novita Nona Noeng; Gabriel Gleko; Petrus Kpalet

GARUDA : Jurnal Pendidikan Kewarganegaraan dan Filsafat 2024 International Forum of Researchers and Lecturers

The research aims to find out: 1) What is the role of the Civics teacher in shaping the disciplinary character education of students at SMK Negeri 3 Maumere. 2) What are the supporting and inhibiting factors for the teacher's role in shaping the disciplinary character of students at SMK Negeri 3 Maumere. This research is a qualitative research. The subjects of this study were school principals, student affairs and civic education teachers. Data collection techniques were carried out through interviews, observation and documentation. The data analysis technique used is data reduction, data presentation, and drawing conclusions. The results of the study revealed that 1) the role of the PPKn teacher in shaping the disciplinary character of students at SMK Negeri 3 Maumere through five (5) implementation of roles, namely: a) The role of the teacher as an example and example for students, b) The role of the teacher as a teacher, c) The role of the teacher as a supervisor, d) The role of the teacher as a communicator and e) The role of the teacher as an evaluator. 2) The supporting and inhibiting factors of the teacher's role in shaping the character of students at SMK Negeri 3 Maumere. In terms of supporting factors, they include a) the student's self-awareness factor, b) the teacher's collaboration factor with the student's parents, c) the school's cultural factor and d) the factor of giving reprimand efforts. While the inhibiting factors are a) the lack of self-awareness of students, b) the lack of cooperation between teachers and parents and c) environmental factors where students live.

Predianto Predianto; Nurul Iman; Azid Syukroni

Tabsyir: Jurnal Dakwah dan Sosial Humaniora 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Learning knows no time and space. Every movement or action in order to achieve a certain goal, then it can be said to be learning. To achieve this goal, a person needs a device or media as a support in the process of obtaining the expected information. Radio is one of the information media that can be enjoyed by all listeners to achieve certain goals. Such a purpose is to learn about the religion of Islam. On this occasion, researchers have the aim of researching one of the radios in Ponorogo, precisely is the Gema Surya FM radio. Researchers want to research the implementation of Da'wah Optimization Through Radio (Analysis of the Subuh Lecture Program of Radio Gema Surya Fm Ponorogo (RGS fm). The objectives of this study are 1) To find out what the Fajr Lecture program at RGS FM Ponorogo is, 2) To find out how the Fajr Lecture program at RGS FM Ponorogo, 3) To find out the supporting and inhibiting factors in the production and broadcasting process of the Fajr Lecture program at RGS FM Ponorogo.The approach to this research is a qualitative approach, with a type of case study research. Data collection techniques through interviews, observation and documentation. Data analysis uses data reduction, data presentation and data inference.The results showed that the Fajr Lecture Program is a daily program that airs from 05.00 to 05.30 WIB. The program has a monologue da'wah program format. Da'wah material at the RGS FM Fajr Lecture was delivered by speakers who were competent in their fields, On Islamic holidays, Fajr Lecture broadcast selected material according to the situation that was happening. The supporting elements in the Fajr Lecture program are supported by advanced technological tools with a wider reach through internet streaming, which is an easy solution for the production process of the Fajr Lecture program. Until now, Kuliah Subuh is a program that is in demand by listeners because of its prime time so that this program continues to air. While the factors that hinder this program are resource persons. The resource person when unable to attend will change the format by using the lecture recording.

Vivi Hadyati; Desi Syafriani

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2024 STIKes Ibnu Sina Ajibarang

Communication strategy is a plan in communicating with the aim of achieving a goal. Communication is basically an activity of exchanging ideas or activities or ideas in conveying ideas and the meaning of messages from one party to another. Activities carried out in an agency are always accompanied by the goals that fellow groups want to achieve. This research focuses on answering how the Communication Strategy of the Head of the Islamic Affairs Division to Improve Employee Performance of the Regional Office of the Ministry of Religion of West Sumatra Province. The type of research used is using descriptive qualitative research methods. The data collection techniques used in this study were observation, interview, and documentation techniques. The data analysis techniques that the authors use in this study are data reduction, data presentation and verification/conclusion. The primary data source in the study is the head of the field of Islamic religious affairs of the regional office of the ministry of religion of West Sumatra province and the secondary data in this study are in the form of archives and documentation in the field of religious affairs and communication of the head of the field of Islamic religious affairs of the regional office of the ministry of religion of West Sumatra province. The results obtained are that the strategy used by the head of the field of Islamic religious affairs to improve the performance of employees of the regional office of the ministry of religion of West Sumatra province is the Hafied Cangara communication strategy, which uses the method of selecting and determining communicators, recognizing targets, assessing the objectives of communication messages, and selecting media.

Aulia Fatmawati; Susmiarti Susmiarti

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The aim of this research is to describe and reveal the presentation form of Rampak Sapinggan dance by Sanggar Sarunai Tonic in Payakumbuh Barat sub-district, Payakumbuh City This type of research is qualitative research with descriptive method The main instrument used is the researcher himself and supported by supporting instruments such as writing tools, cameras, and smartphones Data collection techniques are carried out by means of literature study, observation, and interviews Data analysis techniques are by means of data collection, data reduction, data presentation, and conclusion drawing. The research results show that Tari Rampak Sapinggan is one of the Creative Dances developed based on the basic movements of dance and Minang silek movements Tari Rampak Sapinggan is a non-representational dance, which means it does not depict anything Tari Rampak Sapinggan has a sequence of movements that starts from: sambah movement, tapuak galembong, ayun babuai, maarak or manjapuik, sanduak mancukam, lenggok baayun, baganjua maju, bajombo-jombo, basiang tagak, kibeh, baganjua suruik batanam, salingkuang korong, mambori sambah The number of dancers is 5 or odd, the floor pattern uses straight and curved lines The accompanying music uses traditional Minangkabau music such as Gandang, Talempong, and Sarunai Makeup uses beautiful makeup for women and handsome makeup for men Men's costumes wear rang mudo shirts, destar, galembong, and sasampiang, while women wear kurung clothes, songket skirts.

Andan Hafsari Mukminati; Andina Elok Puri Maharani

The International Conference on Education, Social Sciences and Technology 2024 International Forum of Researchers and Lecturers

Problem/Background (GAP): Building Construction Permit is a permit granted by the City/Regency Government to building owners to modify, build new, reduce and maintain buildings in accordance with administrative requirements and technical requirements. In its implementation, the aim of the IMB is to create an orderly layout and layout that is in accordance with the land use designation so that it will create harmony and balance between the environment and the building. To optimize public services to the community in the licensing sector which utilizes advances in information technology, the Boyolali Regency Investment and One-Stop Integrated Services Service has used a regionally managed online service system known as PTSP Online. This online service system was only implemented in 2020, where previously the Construction Building Permit (IMB) processing service was still carried out manually or offline. With this site, it is hoped that the quality of IMB licensing services can be improved more quickly and effectively. Objective: The purpose of this research is to determine and analyze the implementation of online-based Building Permit service policies and to determine the obstacles that occur in online-based Building Permit services. Method: The research design used in this research is qualitative research using descriptive methods and a deductive approach. Data collection techniques use interviews and documentation. Then the data collected was analyzed using data reduction techniques, data presentation and drawing conclusions. Results/Findings: The results of this research indicate that the implementation of the online building permit service policy in Boyolali Regency, Central Java Province has not been optimal because there are still obstacles in implementing the policy such as lack of socialization and information about online IMB regulations, the technology used is not optimal, lack of a technical team In the field, there are still brokers in online IMB processing. Conclusion: Based on the research conducted, the author suggests to DPMPTSP Boyolali Regency to carry out scheduled socialization so that the community is able to understand existing policies, increase supervision so that brokering practices are minimized, carry out repairs and maintenance of network systems, and recruit a team of technical employees.

Ayu Ulandari; Darmawati Darmawati

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The aim of this research is to reveal and describe the preservation of Sayak Dance in Buluh Betuah Sayak Baguno Art Studio in Air Batu Village This type of research is qualitative research with descriptive method The instrument of this research is the researcher himself and assisted by supporting instruments such as writing tools, camera and flash drive Data in this research uses primary and secondary data Data collection techniques are carried out through observation, interviews and documentation The steps of analyzing data are data reduction, data presentation and concluding data. The research results show that the preservation efforts carried out by Sanggar Seni Buluh Batuah Sayak Baguno in maintaining Tari Sayak are through protection, development, and utilization The protection of Tari Sayak is carried out through dance training held at Sanggar Seni Buluh Batuah Sayak Baguno in Air Batu Village The development of Tari Sayak carried out by Sanggar Seni Buluh Batuah Sayak Baguno consists of the number of performers or dancers and the development of costumes The number of performers or dancers of Tari Sayak, which initially only consisted of 2 people, has now developed The costume development is now more colorful, previously the skirt only used cloth, now it uses songket and for head coverings, previously using a shawl, now using a kreasi tengkuluk By performing Tari Sayak at certain events, it is already one way to introduce dance to the community.

Siti Aisyah Jasmin; Indrayuda Indrayuda

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This article aims to describe and reveal the role of Indonesian dance as an enrichment of Indonesian knowledge for students at SMA Negeri 2 Kota Pariaman. This type of research is qualitative research using the demonstration method. The instrument for this research is the researcher himself and is assisted by supporting instruments such as writing equipment and a camera. Data was collected through observation, interviews, literature study and documentation. Data was analyzed using the stages of data collection, data reduction, data display and data verification. The results of the research show that the implementation of Indonesian dance training at SMA 2 Pariaman has been running in accordance with the achievement indicators of extra-curricular activities, namely building knowledge and insight as well as dance skills with an Indonesian perspective. The impact of the Nusantara dance training at SMA 2 Pariaman is that students' insight into the Archipelago increases in terms of knowing and understanding cultural identity and cultural aspects attached to the Nusantara dance being trained. Students can understand the Archipelago insight from the aspects of movement, music, costumes and dance procedures or the dance style of the dance.

Suci Silvia Ningsih; Herlinda Mansyur

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to reveal and describe the process of implementing dance self-development at SMAN 1 Ranah Pesisir Kabupaten Pesisir Selatan. This type of research is qualitative research with descriptive methods of analysis. The research instrument is the researcher himself and is assisted by supporting tools such as stationery and cameras. Data were collected through observation techniques, interviews, literature studies, and documentation. The analyzing steps are carried out through data collection, data reduction, data presentation and data verification.  The results showed that the self-development of dance at SMAN 1 Ranah Pesisir Kabupaten Pesisir Selatan was carried out through the planning, implementation and evaluation stages. Planning is carried out through collaboration between the Principal, Student Representatives and Guidance teachers so that self-development can be carried out conducively. The implementation of dance self-development activities is carried out outside school class hours. Evaluations are conducted by principals, student representatives, coaches/trainers conducted in midterm exams. In its implementation, the self-development of dance has been going well. Supporting factors in the implementation of dance self-development are (availability of facilities and infrastructure as support in dance self-development activities. While the inhibiting factor in this dance self-development activity is the absence of student dance bases so that students are slow to understand the movements given. However, these inhibiting factors can be overcome by the coach with the drill practice method, which is an exercise by repeating the movements given so that students can do the movements and make groups so that they can learn with their friends.

Syerina Evayanti; Ponirin Ponirin; Maskuri Sutomo; Farid Farid

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to examine in depth the marketing strategy in increasing the interest of new students at SD Negeri 17 Palu, what are the supporting and inhibiting factors for educational marketing carried out by the school principal. The type of research method used is a qualitative research method with a descriptive approach. The location used as an object by researchers is SD Negeri 17 Palu. Data collection techniques in this research are through observation, interviews and documentation. Data analysis was carried out in three stages, namely data reduction, data display, and conclusion drawing/verification. The results of interviews with school principals revealed that in marketing or promoting the school, they continued to maintain the existence of the school by prioritizing the quality of the products and services offered. However, as time went by, the quality of the school decreased due to inadequate marketing strategies, which led to a decline in the quality of the school. Interview results from school operators show that from 2022 to 2024, there will be a significant decline in the number of students enrolling at Palu 17 Public Elementary School. Data analysis shows that in 2022, the number of registrants reaches its peak, but then decreases by 15% in 2023 and 10% in 2024. Recommendations that can be given involve increasing focus on a more specific target audience, improving the quality of marketing campaigns, and strengthening collaboration with related parties, such as local communities.

M. Ridwan Hanafi; Lise Asnur

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

This research was conducted because researchers observed that food vlogger content on Instagram social media at the Marriott Cafe Hotel JW Marriott Medan was not effective. The main problem is that the uploaded content still has little insight or interaction such as the number of viewers, likes, and those who share the content, as well as a lack of detail and enthusiasm in explaining the content reviewed by food vloggers. The aim of this research is to analyze the content carried out by 5 food vlogger on social media Instagram Marriott Cafe Hotel JW Marriott Medan. The type of research used was descriptive with a qualitative approach, by interviewing three (3) informants using a purposive sampling technique. Data collection techniques through interviews, observation and documentation., observation, documentation. The data is analyzed by reduction, namely summarizing, selecting and focusing on important things and analyzing the data obtained with the problem being studied. The results of this research show that the content uploaded by food vloggers at the Marriott Cafe is visually and audio and editing is good, but the content, namely the way the food vlogger conveys the message, is less interesting, namely the food vlogger does not use an original voice such as a good, unique, distinctive narrative. in conducting reviews, this is what causes Instagram users to be less interested in watching food vlogger content which causes little engagement on Instagram social media when food vloggers at the Marriott Cafe Hotel JW Marriott Medan.

Destari Nurlaila Damanik; Teuku Radhifan Syauqi; Adik Irma

Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the implementation of Government Regulation Number 23 of 2018 in Klambir Lima Kebun Village, Hamparan Perak District, which focuses on its impact on Micro, Small, and Medium Enterprises (MSMEs). PP Number 23 of 2018 regulates the reduction of the Final Income Tax (PPh) rate for MSMEs from 1% to 0.5% for taxpayers with a turnover of less than IDR 4.8 billion per year. This policy aims to ease the tax burden, simplify calculations, and improve MSME taxpayer compliance, while encouraging the growth of new entrepreneurs. This study uses a qualitative descriptive method with data collected through interviews, observations, and document analysis from MSME actors and village officials. The results of the study indicate that this tax rate reduction policy provides significant benefits for MSME actors in Klambir Lima Kebun Village. Business actors feel helped by the lower tax rate, so they can allocate more resources for business development. However, the level of taxpayer understanding of this regulation still varies. Most MSME actors do not fully understand the procedures for reporting and paying taxes in accordance with this policy, so they need further guidance and socialization from the government. This study concludes that the success of implementing PP Number 23 of 2018 at the village level is highly dependent on educational and mentoring efforts for MSME actors. This finding provides insight for the government in designing tax policies that are more inclusive and responsive to the needs of MSMEs.

Putri Novrialni; Indrayuda Indrayuda

Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This research aims to find out the value of Local Wisdom in the work of the Babuai Kain Dance at Sanggar Sikambang Group. This type of research is qualitative research with a descriptive method. The research instrument is the researcher himself and is assisted by supporting instruments and assisted by stationery and mobile phone supporting instruments. The data of this study uses primary data and secondary data. Data was collected through literature studies, observations, interviews, documentation. The steps to analyze data are data collection, data reduction, data presentation and conclusion drawn. The results of the study show that the value of local wisdom in the performance and work of the Babuai Kain Dance in Kenagarian Kambang Barat consists of moral values, mutual cooperation values, social values, ethical values, religious values, aesthetic values and beauty. The moral value in the Babuai Kain dance can distinguish between good and bad in individual relationships and to the community who will meononon the dance performance. The value of Gotong is the result of the Babuai Kain dance being deliberated together. The social value is that during the dance performance, the enthusiasm of the community in watching this Babuai Kain dance.  The ethical value is that before carrying out an activity, be it a rehearsal or a performance of the Babuai Kain dance, first ask permission from the ninik mamak and other village leaders. The value of religion is in its appearance starting after the dhuhur prayer or after rest, prayer, eating (Ishoma). The aesthetic value and beauty are seen in the dance movements, costumes, props and dance accompaniment.    

Diah Apriliyana; M. Hadziq Qulubi; Desy Sasri Untari

Zoologi: Jurnal Ilmu Peternakan, Ilmu Perikanan, Ilmu Kedokteran Hewan 2024 Asosiasi Riset Ilmu Tanaman dan Hewan Indonesia

In PERMEN KP No. 2 Year 2015 sondong fishing gear is part of a trawls catcher that is potentially damaging to the marine ecosystem. However, But in Muara Gading Mas Village, Sondong's fishing gear is still used by fishermen.The purpose of this study is to know the perception and attitude of fishermen in respect of the ban on the use of fishing devices sondong in Muara Gading Mas village as well as to know what follow-up the government is doing. The method used in this research is qualitative descriptive, with data sources as primary data and secondary data. Data collection is done with observations, interviews and documentation, which is then analyzed with data reduction, data presentation and conclusion drawing. As a result of research that shows fishermen's perception of the ban on the use of sondong and knowledge indicators show that the majority of fisherman (57.89%) are unaware of the prohibition, the dominant awareness indicator (55.26%) has not yet been aware of leaving the probes, and the indicator of compliance of most (57.8%) are not willing to switch to environmentally friendly probes. UPTD PP Labuhan Maringgai and Teladas with the support of the Department of Maritime Affairs undertakes socialization efforts, evaluation as well as follow-up to the enforcement of the ban on the use of Sondong capture equipment.

Rudi Hartasetiadi; Lilis Wahyuni; Ernita Puspa Dewi; Dewi Jannah; Mesi Yendara

International Journal of Social Welfare and Family Law 2024 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the role of the Department of Youth, Sports and Tourism (Diskopar) Dumai City in tourism development and to identify supporting and inhibiting factors affecting its implementation. The research uses a qualitative descriptive approach with data collected through interviews, observation, and documentation. Informants consisted of a tourism data and information officer at Diskopar Kota Dumai and a community tourism actor. The data were analyzed using an interactive model involving data reduction, data display, and conclusion drawing. The findings show that Diskopar Kota Dumai plays an active role based on three role indicators: institutional position, social expectations, and implementation. The institution is involved not only in policy formulation but also in maintenance, monitoring, training workshops, event organization, and management of public tourism spaces. Supporting factors include regional tourism potential, digital promotion, regulatory documents, and regional budget support. Inhibiting factors include suboptimal maintenance of tourist sites, illegal levies in unmanaged areas, and uneven information access due to limited network coverage. Overall, the role of the Dumai City Diskopar is functioning but still requires strengthening in supervision, facility management, and equitable promotion.

Umi Hainik; Juliana Kadang; Anisah Anisah; Muslimin Muslimin

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The aim of this research is to determine the role of the Incubation Program in Financial Management for Tenants Assisted by the IBTI Maleo Techno Center. The incubation program here plays a very important role in understanding the financial management process of IBTI-assisted tenants, namely Local Accountants. This research is a descriptive qualitative study that shows the role of IBTI in running the financial incubation program as well as in assisting financial management for local chartered accountants. This research uses observation data collection methods and interview on Local Accountant tenants. The data analysis used is in the form of data collection, data reduction, data presentation, and drawing conclusions. The financial management process consists or is measured from four basic frameworks for business financial management, these four basic frameworks consist of budget planning, financial recording, financial reporting and financial control. Overall, the Incubation program plays a very important role in developing the financial management capabilities of tenants assisted by IBTI Maleo Techno Center, which can also increase the chances of success and sustainability of their business in the future.

Ali Armadi

Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This research aims to determine how the General Election Commission implements its duties and functions to increase community political participation in Sumenep Regency. This type of research uses a qualitative descriptive method to provide an overview of implementing the duties and functions of the General Election Commission in increasing community political participation in Sumenep Regency. The researcher interviewed seven people. This research uses three data collection techniques: observation, interviews, and documentation. Meanwhile, data analysis uses data reduction, data presentation, and conclusion. The research results show that implementing the duties and functions of the General Election Commission to increase community political participation in Sumenep Regency is exemplary. Based on the facts and realities in the field, community participation in the simultaneous elections in Sumenep Regency has increased dramatically.

Devi Nurfatimah; Asngadi Asngadi; Sulaeman Miru; Syamsuddin Syamsuddin

Jurnal Ekonomi dan Pembangunan Indonesia 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Controlling the production process is very important in improving product quality, especially in out of the box businesses. This research aims to find out how to control the production process in this business to improve product quality. To be able to answer the problem formulation in the research, qualitative analysis techniques were used, namely the data reduction stage, data presentation and drawing conclusions. The results of data analysis show that the company has not been able to control the production process properly.    

Firman Sunarya; Nana Darna; Ferey Herman

Jurnal Manajemen Bisnis Digital Terkini 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The problems faced in this study include (1) How is the implementation of the SISDMK application in realizing manpower at the Tarogong Health Center, Garut Regency? (2) What are the obstacles in the implementation of the SISDMK application in realizing manpower at the Tarogong Health Center, Garut Regency? (3) What are the efforts to overcome the obstacles in the implementation of the SISDMK application in realizing manpower at the Tarogong Health Center, Garut Regency? This study aims to analyze descriptively (1) The implementation of the SISDMK application in realizing manpower at the Tarogong Health Center, Garut Regency. (2) Obstacles in the implementation of the SISDMK application in realizing manpower at the Tarogong Health Center, Garut Regency. (3) Efforts to overcome obstacles in the implementation of the SISDMK application in realizing manpower at the Tarogong Health Center, Garut Regency. The method used in this study is descriptive analysis with qualitative research design, while the technical data analysis, namely Data reduction, Data display, Triangulation and conclusion. The results of the study inform that (1) The implementation of the SISDMK application in realizing manpower at the Tarogong Health Center, Garut Regency as a whole has not been carried out properly. This is due to 4 dimensions, namely communication, resources, disposition and bureaucratic structure, which have been implemented well, namely communication, disposition and bureaucratic structure. While what has not been implemented well is resources. (2) Obstacles in implementing the SISDMK application in realizing manpower at the Tarogong Health Center, Garut Regency, namely the less than optimal competence of staff in operating SISDMK and the unavailability of sufficient and sustainable budget from the Health Center for the implementation of SISDMK.

Siti Titta Partini

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

UMKM Terez Collection have experienced a downward sales trend and very drastically after the Covid-19 pandemic. The aim of the research is to determine the Terez Collection's marketing strategy and the obstacles faced in increasing its sales value. This type of qualitative descriptive research uses a purposive sampling method. Data collection methods are observation, interviews and literature study. Data analysis involves data collection, reduction, presentation, drawing conclusions and verification. The market segment being worked on is teenage women aged from teens to adults, lower middle class. Meanwhile positioning has not been carried out and understood well. The research results show that the product in consumer perception has good quality in its class, is varied and meets consumer wants. The pricing strategy is quite good and competitive. The promotional strategy is still conventional so that the distribution channel is still one channel, namely conventional. The location of production and management of UMKM in production centers is an added value. Distribution is carried out through wholesalers and retailers. The obstacle faced is that the owner does not understand digital marketing well, and has not taken advantage of opportunities through product innovation. Suggestions for local governments to facilitate and encourage the return of the Binong Jati knitting center, to help facilitate financing for product innovation and training. Terez Collection is advised to increase knowledge and carry out digital marketing as an effort to expand the market.