Publication Search

73,128 articles from 694 journals · 2,111 citations tracked

Showing 141-160 of 329

Analytics

Muamar Muamar; Muti Fajar; Endie Riyoko

Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This research aims to find information about whether members are satisfied with the service provided at the Bumara mini soccer field in the city of Palembang, South Sumatra. In this research, the method used is correlational. In this study, the population was 76 Mini Soccer Bumara members. Before carrying out the analysis test, a number of requirements tests were first carried out to determine the suitability of the X and Y data. The requirements test included several test stages using the following formula: f test, validity test, test simple linear regression. Based on data analysis from research on the influence of Mini Soccer Bumara member satisfaction, there is a significant relationship, namely showing an fcount value of 319.663 with a significance level of 0.001. The significance value is smaller than 0.05. Thus fcount> ftable (319.663>3.12) which means that the hypothesis in this research has a positive effect on customer loyalty.

Muhammad Yusril; Sri Ramadhani; Nuri Aslami

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

This study aims to determine the effect of working hours and labor on wages with loyalty as an intervening variable (Case Study of Convection Tailors in Medan City). The research method used is a survey method by distributing questionnaires to respondents consisting of several convections in Medan City. This research uses quantitative methods, primary data collection techniques by distributing questionnaires. The population and sample were 85 respondents and used a saturated total sampling technique. This research uses SPSS statistical tools. The data was analyzed using multiple regression analysis methods. The results of this study indicate that Working Hours have a significant effect on Wages. This is evidenced by because the tcount for the Working Hours variable (2.314) is greater than the ttable (1.989) and the sig value is 0.014 <0.05. Labor has a significant effect on wages. This is evidenced by because the tcount for the Labor variable (3.609) is greater than the ttable (1.989) and the sig value is 0.001 <0.05. Loyalty cannot mediate the effect of working hours on wages. This is evidenced by because the tcount for the indirect effect of the Working Hours variable (0.007) is smaller than the ttable (1.989). Loyalty can mediate the effect of Labor on Wages. This is evidenced by because the tcount for the indirect effect of the Working Hours variable (2.025) is greater than the ttable (1.989). As well as Working Hours and Labor have a simultaneous and significant effect on Wages. This is evidenced by because the Fcount of (6.518) is greater than the Ftable (3.11) and the sig value of 0.002 <0.05.  

Nur Madiah Harahap; Indah Salsabila Harahap; Salman Salman; Mhd. Habib Alhabsyi; Muhammad Irhamsyah +1 more

jurnal Riset Rumpun Agama dan Filsafat 2024 Pusat Riset dan Inovasi Nasional

This study aims to analyze the E-Relationship Marketing strategy implemented by PT. Travel Al-Amar Madani Masyhur Medan through social media in an effort to maintain pilgrim loyalty amidst the increasingly competitive Umrah travel industry in the digital era. The research method used is descriptive qualitative with a case study approach. Data collection was conducted through in-depth interviews with management and pilgrims, observation of social media activities (Instagram, Facebook, and WhatsApp), and documentation. Data analysis used data reduction, data display, and conclusion drawing techniques. The results show that the implementation of E-Relationship Marketing is carried out through four main dimensions: service personalization, digital community building, responsive interaction, and consistency of Islamic brand character. The use of social media is proven effective in increasing trust and emotional closeness of pilgrims, leading to loyalty in the form of repeat orders and recommendations (advocacy). The main obstacle found is the digital literacy gap among elderly pilgrims, which the company addressed through simpler and more intensive communication approaches on the WhatsApp platform.

Delara Sidebang; Yuli Arnida Pohan

Jurnal Bintang Manajemen (JUBIMA) 2024 Pusat Riset dan Inovasi Nasional

This research aims: to find out whether there is an influence of customer experience discounts, location strategy on customer loyalty at PT. Lion Parcel Rawe Tangkahan branch, The method used in this research is a quantitative method, the number of samples in the research was 100 respondents. The blood collection technique in this research is a questionnaire and questionnaire given to customers at PT. Lion Parcel Rawe Tangkahan branch. Data processing in research uses SPSS23 for windows. Based on the results of this research, it shows that customer experience has a partial and significant effect on customer loyalty as seen from the t-count value of 7.454 > 1.984 with a sig value < 0.05. Discounts have a partial and significant effect on customer loyalty as seen from the t-count value of 2.006>1.985 with a sig value <0.05. Location strategy has a positive and significant effect on customer loyalty as seen from the t-count value of 2.381> 1.985 with a sig value <0.05. Customer experience, discounts, and location strategy simultaneously and significantly influence customer loyalty with an f-value of 83.421> 2.699 f-table value, with a value of 0.00 < 0.005.

Sonya Sonya; Vischa Mansyera Pratama

Jurnal Manajemen Kreatif dan Inovasi 2024 International Forum of Researchers and Lecturers

This research is motivated by several problems. The aim of this research is to analyze the influence of product quality and service quality on consumer loyalty at Mamayu Resto, Solok City. The type of research used in this research is descriptive with quantitative data. The type of data used in this research is primary data. The population of this research is visitors who come to Mamayu Resto, Solok City. The research sample consisted of 93 consumers with a sampling technique using non-probability sampling. The data collection technique was carried out using a questionnaire with a Likert scale which had been tested for validity and reliability. Data from this research were processed using SPSS 25.00. The results of this research show that the product quality variable shows the sufficient category, with a percentage of 46.24%. The service quality variable shows the sufficient category, with a percentage of 59.14%.  The consumer loyalty variable shows the sufficient category, with a percentage of 51.61%. The variables product quality and service quality on consumer loyalty have an influence of 13.8% and 86.2% are influenced by several other factors.

Riyono Riyono; Hesti Ristanto; Ahmad Dwi Nurdianto

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

The purpose of this study aims to determine : 1) To determine and explain the influence of service quality on Alfamart Jetis customer loyalty. 2) To find out and explain the influence of customer satisfaction on Alfamart Jetis customer loyalty. 3) To find out and explain the influence of service quality and customer satisfaction on Alfamart Jetis customer loyalty. The approach used in this research is a quantitative approach, this research is included in the hypotheticoductive method, meaning that the research in this research is a process that begins with observation in the form of preliminary observations of phenomena in business administration in the form of collecting initial data.This research method uses Purposive Sampling and Accidental Sampling techniques. Accidental Sampling means that those used as sample members are customers who happen to be met at the time of data collection. Data was obtained from a questionnaire which was then processed and analyzed using SPSS (Statistical Package for the Social Sciences) software.The research results show that: 1. Service quality has no and no significant effect on customer loyalty. 2. Customer satisfaction has a significant and influential effect on customer loyalty. 3. Service quality and customer satisfaction together have a significant influence on customer loyalty.

Dewi Sinta Wati; Wenti Ayu Sunarjo; Rengga Kusuma Putra

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Service quality, brand image, customer satisfaction, customer loyalty, pawnshop Abstract. This study aims to examine the influence of service quality, brand image and customer satisfaction on customer loyalty at PT. Pemalang branch pawnshop (case study on UPC Ulujami. The population in this study is customers of PT. Ulujami branch pawnshop totaling 1250 people with a research sample of 95 people. Data collection was carried out by means of interviews and questionnaires.the analysis technique used in this researcher is multiple linear regression using the SPSS (Statistical Product and Service Solutions) version 22 program used to analyze the data. Based on the results of this study, it shows that (1) service quality has a significant effect on customer loyalty. (2) Brand image affects customer loyalty. (3) Customer satisfaction has a significant effect on customer loyalty. (4) Service quality, brand image and customer satisfaction

Kusuma Putra, Rengga

Jurnal Bisnis Kreatif dan Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This research, titled "OVERVIEW OF THE INFLUENCE OF STORE ATMOSPHERE, EXPERIENTIAL MARKETING, AND VALUE PERCEPTIONS ON CONSUMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE" (Case Study at Teman Semeja Coffee & Space Pekalongan), aims to analyze the effects of store atmosphere, experiential marketing, and perceived value on consumer loyalty, with customer satisfaction as an intervening variable. Data were collected through questionnaires from a sample of 100 respondents using a non-probability sampling method and purposive sampling technique. The study utilized validity and reliability tests, classical assumption tests, hypothesis testing (t-test), determination coefficient, path analysis, and the Sobel test with IBM SPSS 20.0. The results show that the store atmosphere has no significant effect on consumer loyalty (tcount = 1.901 < ttable = 1.984; Sig. = 0.060 > 0.05). Experiential marketing also shows no significant effect on consumer loyalty (tcount = 0.089 < ttable = 1.984; Sig. = 0.929 > 0.05; direct effect < indirect effect). However, perceived value has a significant effect on consumer loyalty (tcount = 2.046 > ttable = 1.984; Sig. = 0.044 < 0.05). Regarding the indirect effects, store atmosphere significantly affects consumer loyalty through customer satisfaction (Sobel test: tcount = 9.745 > ttable = 1.984; Sab = 0.0029 < 0.05), as does experiential marketing (Sobel test: tcount = 17.054 > ttable = 1.984; Sab = 0.0028 < 0.05) and perceived value (Sobel test: tcount = 34.191 > ttable = 1.984; Sab = 0.0029 < 0.05). Additionally, customer satisfaction has a significant direct effect on consumer loyalty (tcount = 4.889 > ttable = 1.984; Sig. = 0.000 < 0.05).

Rengga Kusuma Putra

Jurnal Manajemen Kewirausahaan dan Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research entitle of " Mediating Variables: A Review of the Influence of Service Quality, Customer Experience, and Trust on Loyalty and Satisfaction at the Berbah Public Health Center, Sleman Regency ". The purpose of this study is to find and analyze the influence of service quality, customer experience and trust on loyalty with satisfaction as a mediation variable. To research it uses purposive sampling and accidental sampling of 100 respondents. The tests on this study were conducted with tests of validity, reliability, classical assumptions, hypothesis testing,path analysisand sobel tests. With multiple linear regression analysis in this study obtained results b1 =0.217 showed a positive influence of service quality variables on loyalty, b2 =0.209 showed a positive influence of customer experience variables on loyalty, b3= 0.146 showed a positive influence of trust variables on loyalty, b4 = 0.164 showed a positive influence of satisfaction variables on loyalty. For partial hypothesis testing used t test, obtained a value of tcalculated for the quality of service to loyalty of 4,072, tcount for customer experience to loyalty of 3,648, for trust to loyalty of 2,657 and tcalculate for patient satisfaction to loyalty of 2,657. Then based on the results of calculations through the sobel test, patient satisfaction mediated the relationship between the quality of service to loyalty with at count value of 2,281, patient satisfaction mediated the relationship between customer experience to loyalty with at calculated value of 2,095,patient satisfaction mediated the relationship between trust to loyalty with at count value of 2.0009.

Ashyfa Agnia; Ade Komaludin; Yusuf Abdullah

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

This research aims to test the effect brand image, advertising and product quality on customer loyalty with brand community as an intervening variable. The study was conducted on AREI members outdoor community in East Priangan. Sampling is carried out using techniques propotioned stratified random sampling, with a sample size of 250, spread across store Tasikmalaya and Garut. The research instrument used was a questionnaire with a Likert scale. The analysis technique used is structural equation modeling with the smartPLS application. The results of this research show that 1) Brand image, advertising, products, brand community and customer loyalty, in excellent condition; 2) Brand image, advertising and product quality have a positive and significant effect on brand community; 3) Brand image, advertising and product quality have a positive and significant effect on customer loyalty; 4) Brand community positive and significant effect on customer loyalty; 5) Brand image, advertising and product quality influence customer loyalty through the brand community.  

Ading Rahman Sukmara; Aka Bonanza; Ferey Herman

Journal Economic Excellence Ibnu Sina 2024 STIKes Ibnu Sina Ajibarang

The problems faced in this study include (1) How does the quality of customer relationship management affect the loyalty of Kopontren Fat-Hiyyah members? (2) How does consumer satisfaction affect the loyalty of Kopontren Fat-Hiyyah members? (3) How do the quality of customer relationship management and consumer satisfaction affect the loyalty of Kopontren Fat-Hiyyah members? This study aims to study, find out, and analyze (1) The effect of the quality of customer relationship management on the loyalty of Kopontren Fat-Hiyyah members. (2) The effect of consumer satisfaction on the loyalty of Kopontren Fat-Hiyyah members. (3) The effect of the quality of customer relationship management and consumer satisfaction on the loyalty of Kopontren Fat-Hiyyah members. The method used in this study is an explanatory survey, while the technical data analysis, namely validity test, reliability test, descriptive statistics, Inductive Statistical Analysis (Inferential) with Multiple Regression. The results of the study inform that (1) Customer relationship management has a positive and significant effect on membership loyalty. This means that if customer relationship management is improved, membership loyalty will also increase. (2) Member satisfaction has a positive and significant effect on membership loyalty. This means that if member satisfaction is increased, membership loyalty will also increase. (3) Customer relationship management and member satisfaction have a positive and significant effect on membership loyalty. This means that if customer relationship management and member satisfaction are increased, membership loyalty will also increase.

Arma Rezaldy; Nur Edi Cahyono; Adi Sucipto

Prospect : Jurnal Manajemen dan Akuntansi 2024 STIE Rajawali Purworejo

The purpose of this study was to examine the effect of package price and network quality on customer loyalty of Telkomsel cards in the Kaliglagah Village area. The sampling technique in this study used a non-probability technique, namely the incidental sampling technique. The population of Telkomsel card users is infinite so that the number of samples in this study was calculated using the Lemeshow formula with the results of 100 respondents. The data analysis techniques used in this study were the Likert scale, validity and reliability tests. Correlation coefficient test, multiple linear regression test, determination analysis, t test, and F test. The results of the multiple linear regression test calculation number Y = 6.105 + 0.411X1 + 0.252X2 showed that every increase in one score for the package price variable is an increase in customer loyalty by 0.411, every increase in one score for the network quality variable will be an increase in customer loyalty by 0.252. The determination test obtained a determination coefficient of 0.559 that the customer loyalty variable can be influenced by the package price and network quality variables by 55.9%. From the t-test, it can be concluded that the package price variable (X1) has a positive and significant effect on the customer loyalty variable because it has a significance of 0.000 (P>0.05) and a calculated t value> t table (4.601> 1.984), meaning that the package price variable (X1) has a positive and significant effect on customer loyalty (Y). The same applies to the network quality variable (X2) which has a significance of 0.000 (P>0.05) and a calculated t value> t table (3.086> 1.984), so it can be concluded that the network quality variable (X2) has a positive and significant effect on consumer loyalty (Y). Customer loyalty can be increased by providing additional facilities on the card in the form of affordable Telkomsel card prices, and maintaining stable network quality.

Cici Pramida; Sandra Dewi

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

This article is entitled Analysis of the Implementation of Customer Relationship Management in Increasing Customer Loyalty at the LKMS-A Gapoktan Panampuang Prima Cooperative. Matters relating to behavior towards customers, how to serve customers, and all matters relating to customer behavior are part of Customer Relationship Management. In this study, the research used is field research which is descriptive qualitative in nature by collecting data through observation, interviews and documentation. Qualitative research is carried out to build knowledge through understanding and discovery. The results of this research, the implementation of Customer Relationship Management at LKMS-A Gapoktan Panampuang Prima is CRM designed to utilize information technology by developing a continuous relationship with customers by maximizing four dimensions, namely planning, People, Process. , Technology. Which can be seen in the LKMS-A Gapoktan Panampuang Prima which has maximized these four dimensions. Meanwhile, the obstacle faced by the LKMS-A cooperative is the difficulty in increasing the number of customers due to the large number of competing institutions nearby. However, these obstacles can be overcome by improving service quality, increasing trust, increasing satisfaction, and building a better company image.    

Ida Nur Aprilia; Ety Nurhayaty

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

In the era of increasingly strict media digitalisation, it encourages the birth of various new media, especially those related to advances in the information technology sector which provide alternative access.  Service quality is very important for companies, with the quality of service provided can affect satisfaction and will have an impact on long-term loyalty to RRI PRO 1 Jakarta listeners. The purpose of this study was to determine the effect of service quality and satisfaction on the loyalty of RRI PRO 1 Jakarta listeners. The analysis method in this study uses several test stages ranging from validity test, reliability test, normality test, multicolinerity test, heteroscedasticity test, linearity test, multiple linear regression, t test, f test, determination test. The sampling method in this study was purposive sampling technique. The results showed that the service quality variable had a positive and significant effect on listener loyalty with a value of 0.028> 0.05, while the satisfaction variable had a significant effect on loyalty with a value of 0.012> 0.05 while in the simultaneous hypothesis test, service quality and satisfaction had a positive effect on the loyalty of RRI PRO 1 Jakarta listeners obtained an F value of 7.535.

Rochmadona, Arum; Baidlowi, Imam; Kasnowo, Kasnowo

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

The increasingly tight level of business competition has resulted in companies being faced with the challenge of improving employee performance in order to maintain the company's survival. Employee performance itself is a fairly complex problem where the level of performance can be influenced by a number of factors such as organizational commitment and job training. Work loyalty is also expected to moderate between Organizational Commitment and Training. Because employees who have a high sense of loyalty can work optimally and have a high sense of responsibility for what they do. This study aims to determine the effect of Organizational Commitment and Training on Employee Performance through Loyalty as a moderating variable at PT Bunga Jaya Jati Bintang Company. This study uses a quantitative approach with data collection techniques using questionnaires. The population of this study was 60 employees with a sample of 60 employees, who were selected as a whole and analyzed using the SPSS (Statistical Package for the Social Sciences) version 26 analysis tool. The results of this study indicate (1) Organizational Commitment has a positive and significant effect on Employee Performance, (2) Training has a positive and significant effect on Employee Performance, (3) Loyalty can moderate (strengthen) the effect of Organizational Commitment on Employee Performance, and (4) Loyalty can moderate (strengthen) the effect of Training on Employee Performance.

Ricky Aryanandes; Evawani Elysa Lubis

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

Since the development of lifestyles has become increasingly rapid, the activity of drinking coffee has become a lifestyle in itself. We can see one of these phenomena from the rise of coffee shops that are scattered around offering one stop shopping. Chinoss Coffeespace is a Coffee Shop in Pekanbaru. Coffee Shop initially only provided a place to drink coffee and tea quickly. This research is in line with the Stimulus Organism Response (S-O-R) theory where in essence, good and appropriate sales promotions and service quality can also cause good reactions from consumers, namely loyalty from consumers themselves, and vice versa, if sales promotions and The quality of the service provided is poor so it gets less reaction from consumers, namely consumers do not become loyal to Coffeeshop. This research aims to find out how much sales promotions at Chinoss Coffeespace can influence consumer loyalty.This research uses quantitative research methods, survey methods. The population in this study are consumers who have a loyalty card from Chinos Coffeeshop. In this sample, researchers took a sample of 154 consumers. And also to find out how much the quality of service at Chinoss Coffeespace can influence consumer loyalty. From the results obtained from the Chinoss owner, 1000 cards have been distributed to customers, where each customer must collect 4 cards to be able to exchange them and get a tumbler prize.That the coefficient of determination is 0.812 or equal to 81.2%, this means that variable X1 and Variable X2, in this case Sales Promotion and Customer Quality in the case of Chinoss Coffeespace, can influence variable Y, namely Consumer Loyalty. After the data was processed using the SPSS version 25 application, the researcher knew that the calculated F value of 325.660 had a significance level of 0.000. Therefore, because the significance value in this research is 0.000 which is smaller than the standard significance of 0.05, we can conclude that variables X1 (sales promotion) and X2 (service quality) have an influence on variable Y (Consumer Loyalty). It can be concluded that sales promotion as variable X1 and service quality as variable X2 influence consumer loyalty as variable Y for Chinoss Coffeespace consumers.

Winarni, Winarni

JURNAL ILMIAH PENDIDIKAN KEBUDAYAAN DAN AGAMA 2024 CV. ALIM'SPUBLISHING

Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis pengaruh secara langsung dan tidak langsung budaya sekolah dan kepuasan kerja terhadap kinerja guru melalui loyalitas guru di SMPN 2 Balen Bojonegoro. Penelitian ini menggunakan metode kuantitatif dengan sampel 32 guru yang diambil melalui teknik sensus sampling. Data dikumpulkan menggunakan kuesioner dan dokumentasi, serta dianalisis menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa budaya sekolah dan kepuasan kerja berpengaruh signifikan terhadap loyalitas guru. Meskipun budaya sekolah dan kepuasan kerja secara langsung tidak memiliki pengaruh signifikan terhadap kinerja guru, keduanya berpengaruh signifikan secara tidak langsung melalui loyalitas guru. Loyalitas guru sendiri terbukti memiliki pengaruh signifikan terhadap kinerja guru. Secara keseluruhan, kinerja dan loyalitas guru, serta budaya sekolah dan kepuasan kerja di SMPN 2 Balen Bojonegoro dinilai baik hingga sangat baik.

Rahmat Nofriyandri; Arif Adrian

Pusat Publikasi Ilmu Manajemen 2024 Fakultas Ekonomi & Bisnis, Univ

 This study aims to evaluate the impact of career development on employee loyalty at The BCC Hotel and Residence, Batam. Utilizing a quantitative method with a causal associative approach, data were collected through questionnaires distributed to 52 hotel employees. The analysis was conducted using simple linear regression. The findings reveal that career development has a positive and significant effect on employee loyalty. Employees who perceive good career development opportunities tend to exhibit higher loyalty to the company. The highest levels of loyalty are reflected in positive attitudes toward work, while the need for more attention from direct supervisors highlights the importance of their involvement. This study underscores the significance of professional development in enhancing employee loyalty and recommends that companies continue to improve communication and pay more attention to employee needs and desires to maintain their loyalty.

Puspita Anggraini, Dita; Rahayu, Rahayu; Hidayat, M. Syamsul

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to determine the effect of rebranding, service quality, and brand ambassadors on GoFood consumer satisfaction and loyalty in Mojokerto with the population of Gen Z and Gen M. The sampling technique used is non- probability sampling with purposive sampling method and the number of respondents is 251 people. The results showed that rebranding had no effect on customer satisfaction, but service quality and brand ambassadors had a significant effect on customer satisfaction. In addition, rebranding and brand ambassadors have no effect on consumer loyalty, while service quality has a positive effect on consumer loyalty. Customer satisfaction also has a significant effect on customer loyalty. However, customer satisfaction does not mediate the relationship between rebranding and customer loyalty, but is able to mediate the effect of service quality and brand ambassadors on customer loyalty.

Fitriani Fitriani; Jon Kenedi

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

This research is motivated by an interesting phenomenon in the field where it is difficult for Sharia Banks to maintain customer loyalty because many customers switch to other banks due to the public's lack of knowledge of Sharia Banking. This research aims to find out the strategies or methods used by Bank Syariah Indonesia KCP Bukitinggi Sudirman in maintaining consumer loyalty so that consumers do not move to other banks which has an impact on decreasing financing achievements and collections can decrease, so an analysis of the strategies implemented by Bank Syariah KCP is needed. Bukitinggi Sudirman using SWOT analysis, namely strengths, weaknesses, opportunities and threats. This research is descriptive qualitative in nature and data collection methods are interviews, observation and documentation. Meanwhile, the technical data analysis used by researchers is SWOT analysis, IFE Matrix analysis, EFE Matrix, SWOT Matrix and Score Weight Table analysis. From the results of the research carried out, the strategy that can be implemented in maintaining consumer loyalty at BSI KCP Bukitinggi Sudirman is by using the SO strategy, namely offering a competitive ratio or profit sharing value based on special banking regulations for sharia banks and the strength of the LPS (deposit insurance agency), improving quality. services, socializing bank products (financing) so that they are more easily understood and accepted by the public.