Publication Search

This study investigates the impact of product quality, price, and brand image on the purchasing decisions of Wardah facial moisturizer among female students at the Faculty of Economics and Business, University of Lampung. Wardah was selected due to its popularity among young consumers and its reputation as a halal-certified brand offering affordable, high-quality products. Using a quantitative survey method, data were collected from 115 respondents who had purchased the product at least three times. The analysis, conducted through multiple linear regression, reveals that product quality, price, and brand image significantly influence purchase decisions both individually and simultaneously. These results highlight the importance of these factors in consumer decision-making and offer practical insights for cosmetic companies, especially Wardah, in crafting marketing strategies tailored to the preferences of young consumers. Additionally, the findings contribute to the growing body of marketing literature on cosmetic products in the Indonesian context.

Shodaqoh in the perspective of Islamic law is a noble act that contains social and spiritual values. In this study, shodaqoh is understood as a gift made sincerely to help others, either in the form of wealth, energy, or attention and without any reward. In the review of Islamic law, shodaqoh is classified into four categories, namely obligatory, sunnah, makruh, and haram. Obligatory shodaqoh applies under certain conditions, such as the obligation to pay zakat or provide assistance to those in dire need. Meanwhile, sunnah shodaqoh is recommended as a form of voluntary kindness, and makruh and haram shodaqoh are related to certain circumstances, such as bad intentions or non-halal sources of wealth. This research uses a normative method with a literature approach, which aims to examine the arguments from the Qur'an and Hadith as well as the views of scholars regarding the principles of shodaqoh management in accordance with Islamic law.

The problem of the legality of the agreement of the deed of debt and credit agreement into buying and selling requires legal certainty so that no one is harmed. Normative legal certainty is when a regulation is made and promulgated with certainty because it regulates clearly and logically. Clear in the sense that it does not cause doubt (multi-interpretation) and logical in the sense that it becomes a system of norms with other norms so that it does not clash or cause norm conflicts. Norm conflict arising from rule uncertainty can take the form of norm contestation, norm reduction or norm distortion. This research approach is descriptive analytical which describes legal events that occur as they are and conveys these conditions according to theory and legislation. The research method used in the research is empirical juridical which analyzes the Bandung District Court Decision Number: 162/PDT.G/2021/PN.BDG regarding the Legality of the Deed of Sale and Purchase Agreement as Collateral for Debt and Credit Due to Legal Defects. The results of this study show that; AJB, which should be a proof of transfer of land rights in a real sale and purchase transaction, in this case is used to guarantee debt repayment. This is a deviation from the function of the AJB, which is legally unjustified because it contradicts the principle of halal causa (Articles 1335 and 1337 of the Civil Code). Therefore, the AJB made does not meet the elements of a valid causa, and therefore can be canceled or even null and void.

Wisata kuliner saat ini telah menerapkan berbagai macam konsep seperti salah satunya yaitu konsep syaria atau halal, yang dimana konsep ini menjamin kebersihan dan ketersediaan sarana dan alat yang ramah muslim di daya tarik wisata. Tujuan penelitian ini untuk mengetahui Kepuasan pengunjung terhadap penerapan zona kuliner halal di Kawasan kuliner Lego-Lego Kota Makassar. Metode dalam penelitian ini menggunakan pendekatan kuantitatif, dengan menerapkan teknik sampel accidental sampling. Sejumlah 107 responden, yang merupakan wisatawan yang mengunjungi Kawasan Kuliner Lego-Lego di Kota Makassar, dipilih sebagai sampel dalam penelitian ini. Pengumpulan data melalui kuesioner (angket). Pengolahan data dilakukan melalui Importance Performance Analysis (IPA). Temuan dari penelitian mengindikasikan bahwa Tingkat kepuasan wisatawan umumnya lebih rendah daripada tingkat harapan mereka. Dengan demikian, secara keseluruhan, para pengunjung belum merasa sepenuhnya puas terhadap peneraoan zona kuliner halal di Kawasan Kuliner Lego-Lego Kota Makassar.. Dengan merujuk pada analisis diagram kartesius, dapat disimpulkan bahwa indikator-indikator yang termasuk dalam kuadran 1 (prioritas utama) dan menunjukkan kinerja yang rendah melibatkan variasi harga dan pilihan menu, pelayanan staf tenant, kualitas bahan baku, dan kehigienisan bahan baku.

This study explores the synergy between investment decisions and sharia compliance validation in developing financial products for SMEs, with a case study of PT Syariah Sejahtera. The research emphasizes the importance of integrating halal principles into investment analysis using methods such as Payback Period (PBP), Net Present Value (NPV), and Internal Rate of Return (IRR). The validation process involves systematic steps, including initial identification, legal analysis, consultation with the Sharia Supervisory Board, and issuance of fatwas to ensure products comply with Islamic law. Results demonstrate that effective integration enhances product credibility, attracts market interest, and contributes to economic and social welfare, especially in the agricultural SME sector. The findings suggest that combining financial analysis with strict halal validation fosters sustainable growth of sharia-based financial services, reinforcing trust and regulatory compliance.

This study aims to determine the effect of brand awareness, brand image, electronic word of mouth (e-WOM), and brand trust on purchase intention on halal bodycare in social commerce TikTok. The method used in this study is quantitative through a questionnaire with a six-point Likert scale. This study uses SEM (Structural Equation Model) AMOS and SPSS in processing data with 252 respondent samples. The characteristics of the sample for this study are people who live in the Jakarta area, have an interest in buying halal bodycare products and are over or equal to 17 years old. The results of the study show that brand awareness has a positive and significant effect on brand image, brand awareness has a positive and significant effect on e-WOM, brand awareness has a positive and significant effect on brand trust, brand image has a positive and significant effect on purchase intention, e-WOM has no effect on purchase intention, and brand trust has a positive and significant effect on purchase intention.

This study aims to analyze the transformation of marketing elements in the digital era and how sharia values can be integrated to support business sustainability. Using a literature study method, this study found that digitalization has changed the structure of the marketing mix (7P), creating new challenges and opportunities that demand ethics and fairness in marketing practices. Sharia values such as transparency, honesty, and trustworthiness are very relevant to be applied in digital marketing, both in the context of halal products, ethical distribution, educational promotion, and services based on Islamic values. The integration of sharia principles in digital marketing has been proven to support business sustainability from an economic, social, and environmental perspective, creating a business ecosystem that is not only profitable but also ethical and oriented towards the welfare.

The main problem discussed in this research is how digital communication strategies through social media, especially Instagram, can be effectively utilized to build the brand image of halal cosmetic products amidst increasingly fierce competition in the beauty industry. Wardah was chosen as the object of study because of its success in positioning itself as a pioneer of halal cosmetics in Indonesia, with an approach that emphasizes Islamic values. This study aims to examine the role of digital communication strategies in shaping the halal brand image of Wardah cosmetic products through the Instagram platform. As one of the local brands that carries Islamic values, Wardah utilizes social media as the main means to reach consumers, especially the modern Muslimah segment. The approach used in this research is descriptive qualitative with content analysis method, which focuses on visual narratives, captions, audience engagement, and collaboration with influencers. The results showed that Wardah consistently displays content that represents the values of halalness, simplicity, and modern and professional Islamic beauty. Through an integrated communication strategy, Instagram is not only a promotional medium, but also a means of forming a strong brand image that is relevant to the identity of the target audience. The findings underscore the importance of visual and narrative communication in strengthening the positioning of halal products in the Indonesian cosmetics market.

Islamic Commercial Banks operate under Islamic law, necessitating compliance with sharia principles from their inception to their operations, including capital system. This study investigates potential haram loopholes in the capital system of Islamic Commercial Banks, specifically in light of OJK Regulation Number 16/PJOK.03/2022. Utilizing a normative legal research methodology with a legislative approach, the findings reveal a significant loophole regarding the capital system. Article 31 of the regulation does not stipulate that the sources of funds for paid-up capital in Islamic Commercial Banks must adhere to sharia principles. This contrasts with the previous Bank Indonesia Regulation No. 6/24/PBI/2004, which explicitly required that capital sources for Islamic Commercial Banks be halal and not derived from haram sources. The omission of this requirement in the current Financial Services Authority regulation raises concerns about the integrity of capital in Islamic Commercial Banks, as it lacks a safeguard ensuring that the capital originates from permissible sources. This gap could potentially lead to unauthorized practices and undermine the fundamental principles of Islamic finance.

The urgency of consumer protection in Sharia-compliant transactions has become increasingly prominent alongside the growth of the halal industry and rising public awareness of transactional justice based on Islamic principles. This study aims to formulate the theoretical and normative construction of consumer protection within the framework of Islamic law and to assess its compatibility with Indonesia’s positive legal system. Employing a normative juridical approach combined with a descriptive-analytical method, this research explores primary legal sources including Qur’anic verses, the hadiths of Prophet Muhammad (PBUH), and scholarly opinions found in classical and contemporary fiqh al-mu‘āmalāt literature, as well as secondary legal sources such as Law Number 8 of 1999 on Consumer Protection, fatwas of the National Sharia Council (DSN-MUI), and relevant academic literature. The analysis is conducted through content analysis to extract the values of justice, transparency, and balance of rights and obligations within contractual mechanisms. This study finds that core principles such as truthfulness (ṣidq), disclosure (bayān), and justice (‘adālah) constitute the essential foundation of consumer protection in the Islamic legal perspective. The prohibition of gharar (uncertainty), riba (usury), and tadlīs (fraudulent misrepresentation) is not merely a moral injunction but an integral safeguard mechanism for consumer rights. Furthermore, the institutional presence of supervisory bodies such as DSN-MUI and Sharia certification mechanisms has proven to be strategic, though they continue to face challenges in implementation, socialization, and consumer literacy. The findings also indicate a substantial opportunity for harmonizing Islamic legal principles with the national legal system within the framework of maqāṣid al-sharī‘ah. Therefore, this study recommends strengthening sectoral regulations based on Sharia principles, integrating fatwas into positive legal norms, and enhancing educational capacity for both business actors and consumers in order to realize ethical, equitable, and sustainable transactions.

This study focuses on examining the impact of halal certification, product quality, and marketing strategy on the sales of Home Industry food products. A descriptive quantitative approach was adopted to analyze the relationship between variables. Data were collected through questionnaires distributed to 170 respondents who were food product business actors Home Industry in Sariwangi District, Tasikmalaya Regency, West Java Province. The collected data were analyzed using the Structural Equation Modeling method with a Partial Least Squares (PLS-SEM) approach. The results show that both halal certification and marketing strategy have a significant positive effect on sales of Home Industry food products. Meanwhile, product quality does not show a significant effect on sales. The study also indicates that halal certification has the strongest influence on sales compared to the other variables.

Unemployment remains a structural problem in Indonesia with an open unemployment rate reaching 4.91% (BPS, 2024). This study aims to examine the concept of kasb (earning a living) from the perspective of Imam Al-Syaibani and its relevance in the socio-economic context of contemporary Indonesia. The method used is a qualitative literature study with a descriptive-analytical approach, collecting and analyzing classical to contemporary literature related to Al-Syaibani's thoughts and the issue of unemployment. The results of the study show that the concept of kasb emphasizes work as worship that must be carried out in a halal manner, oriented towards a balance between individual (self-interest) and social (public-interest) interests. Al-Syaibani classifies economic endeavors into four types: ijarah (rent), tijarah (trade), zaira'ah (agriculture), and sina'ah (industry), with agriculture as the main sector that brings blessings. This concept is relevant to improving work ethic, productivity, and social responsibility, so that it can be a theoretical and practical solution in reducing unemployment. The integration of spiritual values ​​in economic activities, such as the intention of worship and fair distribution of wealth, can encourage collective welfare. This study contributes to the development of Islamic economics by offering a holistic perspective that combines moral and technical dimensions in overcoming unemployment

This study aims to analyze the violations of Islamic business ethics, particularly in the aspect of product transparency, committed by PT. Ajinomoto Indonesia. The research utilizes a qualitative descriptive method with a literature review approach. Data is collected from various sources, including academic journals, reports, and documented cases related to PT. Ajinomoto Indonesia’s halal issues and product safety. The findings reveal that PT. Ajinomoto Indonesia violated the principles of Islamic business ethics in 2001 by using pork-derived enzymes in MSG production without clear disclosure, which led to its product being declared non-halal by the Indonesian Ulema Council (MUI). Additionally, the company was accused of using harmful additives such as formalin. These practices conflicted with the halalan thayyiban concept in Islam, which demands both lawful and wholesome consumption. This research emphasizes the importance of applying Islamic ethical principles, especially transparency, in the food industry to maintain consumer trust and comply with religious and safety standards. The findings can be used as a reference for policy recommendations in strengthening halal certification governance and ethical auditing. This study provides a focused ethical analysis of a real-world business case from an Islamic perspective, highlighting the consequences of ethical breaches in a Muslim-majority market.

The halal industry has experienced significant growth, encouraging Micro, Small, and Medium Enterprises (MSMEs) to continuously innovate in order to compete globally. This study aims to examine the strategies of halal product innovation implemented by MSMEs from the perspective of islamic business management, identify the key driving factors behind innovation in the global market, and analyze its influence on Muslim consumers preferences. This research adopts a literature review methode using various scholarly journals and academic sources. The findings show that effective innovation strategies include collaboration between the government and industry, improvement of ptoduct quality and halal certification, digital technology utilization, and marketing approaches aligned with Islamic pronciples. The main drivees of innovation consist of product and process development, technology and digitalization, the high consumption value of halal products among indonesian consumers a, comprehensive legal framework, import substitution policies, and stakeholder synergy. Halal product innovation has proven to positively influence Muslim consumers preferences, particularly in terms of trust, loyalty, and perceived value. This study highlights that Islamic business management, which emphasizes blessing, ethicts, and sustainability, plays a crucial role in strengthening the global competitiveness of halal MSMEs.

This article discusses the secret to wealth from the perspective of the Hadith of Prophet Muhammad (peace be upon him), emphasizing the importance of understanding wealth both spiritually and physically. In society, many questions arise regarding how to become wealthy according to Islamic teachings, especially based on the Prophet's hadiths. Therefore, this article aims to provide a Sharia-compliant guide on how to acquire wealth and how to distribute it properly. The discussion focuses on four main points: (1) understanding true wealth that has eternal value in the hereafter, (2) motivation to pursue wealth, (3) factors that attract sustenance, and (4) factors that hinder sustenance. The author highlights the issue that many people desire wealth but pursue it through means prohibited in Islam, such as stealing, engaging in usury, or seizing others' rights. In this context, the hadiths serve as the main foundation for explaining the principles of blessed and lawful wealth. Through this article, the author hopes to provide society with the correct understanding of how to seek worldly wealth while upholding Islamic values. This article is also expected to serve as a guide to build spiritual awareness and ethical conduct in striving for success, and to offer a reflection for both the author and readers on the journey toward halal and blessed wealth.

This study aims to analyze the role of Islamic economics in regulating online gambling which is increasingly popular among Indonesian people, even Muslims. This study uses a qualitative method with a literature study approach to analyze the impact of online gambling and offers solutions based on Islamic economic principles. The data collected in this study were analyzed by reading, reviewing, and summarizing the results of previous studies that have been conducted on the influence of learning motivation on academic achievement in economics subjects. The results of the study indicate that online gambling damages five main aspects of the maqashid sharia, namely religion, soul, mind, property, and descendants. To overcome this problem, Islamic economics offers an approach to Islamic financial literacy education, economic empowerment through Islamic microfinance institutions such as Baitul Maal wat Tamwil (BMT), and strengthening government regulations in prohibiting and supervising online gambling practices. This study recommends collaboration between the government, financial institutions, and Islamic organizations to increase public awareness, strengthen spiritual values, and create halal economic opportunities as a more productive alternative. Thus, the application of Islamic economic principles is expected to be able to create a just, prosperous, and free society from online gambling practices.

The halal pharmaceutical industry is experiencing significant growth as consumer awareness and demand for Sharia-compliant products continue to rise. This study conducted a bibliometric analysis to examine research trends, influential authors, and key themes related to halal pharmaceutical consumer behavior. Using a dataset of 103 articles retrieved from Google Scholar, the study applied bibliometric methods, including performance analysis and science mapping, to identify research patterns. The findings revealed an increasing number of publications over the years, highlighting the growing academic interest in this field. Keyword co-occurrence analysis indicates that topics such as halal certification, consumer trust, and regulatory compliance are central themes in the literature, while emerging areas such as digital marketing and supply chain transparency present new research opportunities. The co-authorship analysis suggests that collaboration among researchers remains limited, indicating the need for greater interdisciplinary cooperation. Highly cited papers in this domain provide foundational insights but also reveal gaps in understanding the psychological and cultural factors influencing consumer behavior. This study contributes to the academic discourse on halal pharmaceuticals by mapping the current research landscape and offering recommendations for future studies.

The crazy rich phenomenon as a form of modern materialism and hedonism has poisoned the lives of the young generation of Indonesia in the current millennial era. They have been eroded by worldly pleasures. Tempted by the glamorous and luxurious lifestyle of the crazy rich, they are willing to show off their wealth that is not actually theirs. The purpose of this study is to determine wealth in the Islamic perspective. Qualitative research methods with a descriptive approach are sourced from literature study data. Wealth should be used for social interests, such as through zakat, alms, and fair economic activities. Islam emphasizes the importance of using wealth responsibly to meet basic needs and improve people's welfare, without forgetting simplicity as the main principle. Wealth must be obtained and used in a halal way, not for things that are in vain or violate sharia, and support the values of justice and blessings.

Coffee shops have grown rapidly as part of a modern lifestyle, particularly in Tasikmalaya City, which is known as a city of Islamic boarding schools with a majority Muslim population and high religiosity. However, there are still many coffee shops in the city that have not been registered for halal certification, leading to confusion among Muslim consumers regarding what is permissible to consume according to sharia law. This issue highlights the need for clear information on halal products to help Muslim consumers make informed choices when visiting coffee shops. Therefore, the purpose of this study is to examine the effect of halal brand awareness, viral marketing, and service quality on the brand image of coffee shops in Tasikmalaya City. The study uses a quantitative approach with a survey method. Data were collected through questionnaires, which were distributed both online and directly to Muslim generation Z coffee shop consumers in Tasikmalaya City, with a total of 131 respondents. The sampling method used was purposive sampling. Data analysis was conducted using the Structural Equation Modeling (SEM) technique with the help of SmartPLS 4 software. The results of the study indicate that halal brand awareness, viral marketing, and service quality have a positive and significant effect on the brand image of coffee shops in Tasikmalaya City. These findings suggest that improving halal brand awareness, leveraging viral marketing strategies, and providing excellent service quality are essential for enhancing the brand image and attracting more Muslim consumers to coffee shops in the city.

Contracts and agreements are two different things. This is because a contract is basically one type of agreement. However, not all agreements reach the level of a legally binding and enforceable contract. As the problems that will be discussed in this paper are the terms of the agreement in the Indonesian civil law legal system and the terms of the contract in the English common law legal system. In Indonesia, the validity of a contract consists of four conditions, namely the agreement of those who bind themselves, the ability to make an agreement, a certain matter, and a halal or permissible cause. Meanwhile, in English there are five conditions, namely agreement (offer and acceptance, intention to create legal relations, and genuineness of consent), capacity, consideration, legal purpose, and form of contract. Based on this, the author analyzes the comparison of the validity of an agreement or contract between Indonesia and the English and its implementation. Then for the research method used is the normative legal approach method which places the law as a norm system building. The results of the research obtained are that there are significant differences in the requirements regarding the validity of an agreement or contract between Indonesian law and English law, although each of these requirements also has similarities and differences in its provisions.