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Najamudin Najamudin; Dwi Muliati

Jurnal Manajemen dan Pendidikan Agama Islam 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study aims to analyze the fundamental role of Islamic Religious Education (PAI) teachers in shaping the noble character of students using a qualitative approach through literature review techniques. Data were collected from various scientific sources published between 2020 and 2026 and analyzed using content analysis methods, which included stages of reduction, categorization, and conceptual synthesis. The main focus of this study is to examine how PAI teachers integrate the values of tawhid and worship into the daily behavior of students, so that religious education does not merely remain at the cognitive level but manifests in noble character. The findings indicate that PAI teachers play a strategic role as murabbi, mu’allim, and muaddib, whose success is determined by the integration of pedagogical, professional, social, personality, and spiritual competencies. Amid the dynamic challenges of the digital era, teachers are required to revitalize their roles not only as educators but also as moral exemplars (uswatun hasanah) and agents of character transformation. The synergy between teachers' competencies and consistent exemplification is the key to safeguarding the students' morality and fostering a resilient personality in the school environment.

Uripah Uripah; Indra Kertati; Charis Christiani

International Journal of Management 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study examines coordination between the Ministry of Religious Affairs and the Ministry of Education Culture Research and Technology in managing the Madrasah Education Management Information System EMIS. The main issue is data asynchrony that affects the accuracy of national education planning including budget allocation and the distribution of educational social assistance. This study uses Interorganizational Coordination Theory by B Guy Peters and Collaborative Governance by Ansell and Gash. A qualitative approach was used to analyze the data integration process and bureaucratic obstacles in inter institutional relations. The findings show that coordination between the two ministries influences the accuracy of national education planning. However the coordination is still dominated by a formal administrative approach and has not yet achieved substantive collaboration. The main obstacles include sectoral ego low interoperability of information systems and weak data sharing mechanisms. These conditions lead to data redundancy and information gaps that reduce the quality of policy making. Strengthening coordination through facilitative leadership digital integration across ministries and system automation based on interoperability is needed to improve the accuracy of national education planning.

Najamudin Najamudin; Dwi Muliati; Amelia Agustin; Mansur Tenis

Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat 2026 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Digital transformation has significantly altered early childhood learning patterns. Platforms such as YouTube have become dominant media consumed by preschool children. Exposure to digital content during the golden age potentially affects moral development, as children remain in a critical phase of imitation and value internalization. This study aims to conceptually analyze the role of parents in assisting early childhood moral development amid YouTube exposure from an Islamic education perspective. The research employs a qualitative approach using a systematic literature review of reputable national and international journals published between 2020–2026. The analysis involves identification, inclusion-exclusion selection, thematic categorization, and critical synthesis. Findings reveal that effective moral development is strongly influenced by parental mediation patterns, including active mediation, screen-time limitation, Islamic value-based content selection, reflective dialogue, and digital role modeling. The study proposes an integrative Islamic-based digital parenting model combining modern moral development theory and Islamic tarbiyah principles. Theoretically, this study contributes by integrating family digital literacy with Islamic moral education within contemporary educational discourse.

Kadek Indra Wijaya; Esyaf Sedik; Noak Msen; Yohana Mikaela Kelanit; Thobias Rumbino Fonataba +2 more

Jurnal Riset Rumpun Seni, Desain dan Media 2026 Pusat Riset dan Inovasi Nasional

The creation of institutional signature music is typically understood as a technical compositional process intended to accompany a performance. This study aims to elucidate how the music of the Rene Hu dance is constructed as a medium for representing institutional identity through the integration of local wisdom and organizational values. Utilizing an artistic autoethnographic approach, this research positions the creative experience of the composer as a reflective data source analyzed through both thematic and conceptual lenses. The findings indicate that the composition of Rene Hu music emerges from the interaction of cultural, ecological, and institutional dimensions, all mediated by the composer’s reflection as a strategic agent. The integration of Sentani traditions, the soundscape of Mount Cycloop, and digital technology forms a sonoric identity that represents both cultural legitimacy and the vision of the Papua Province Language Center. This study formulates the Reflective Sonoric Cultural Strategy Model, which explains the mechanisms of identity negotiation within the composition of such signature music. The novelty of this research lies in its conceptualization of institutional music as an arena for identity negotiation analyzed through the composer’s creative journey. This research offers a conceptual framework applicable to the creation of similar representational musical works.

Anisa Azzahra; Anita Oktaviana Trisna Devi; Agung Widyanto F S

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2026 Asosiasi Riset Ilmu Teknik Indonesia

Low productivity and high sick leave in the weaving division of PT XYZ in Yogyakarta are caused by excessive physical and mental workload on Shuttle Loom Unit 2 operators. The productivity of the weaving division of PT XYZ was recorded at only 61.96% (target 75%) with sick leave of 4.17%, indicating operator fatigue. This study measured physical workload using the Cardiovascular Load (CVL) method based on heart rate and mental workload using NASA-TLX, and analyzed the correlation with age and length of service. The results showed a moderate physical workload category (40% light CVL <30, 60% moderate 30-60) at a temperature of 30.5°C, and high-very high mental workload (45% high 50-79, 55% very high ≥80, average EF 79.3) due to strict quality targets (0.5% defects). There is a correlation between CVL and NASA-TLX with age. Recommendations include reducing the daily production target from 100 to 85-88 yards, optimizing ergonomics, and training to reduce EF to 65 and defects to 0.3, to increase effective productivity.

Reni Maulana; Achmad Kusyairi; Exist Saraswati

Manfish: Jurnal Ilmiah Perikanan dan Peternakan 2026 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Swanggi fish (Prianchantus tayenus) is one of the important commodities that are widely caught at the Perikanan Nusantara Port (PPN) Brondong, Lamongan, East Java. Increased fishing acivity is feared to cause excessive pressure on fishery resources that could potentially cause overfishing. This study aims to analyze the level and status of swanggi fish utilization. The method used in this research is descriptive quantitative with a fox production surplus model approach to calculate Maximum Sustainable Yield (MSY), Totl Allowable Catch (TAC), and utilization rate. The data analyzed were the catch abd effort of swanggi fishing from 2015 to 2024. The result showed that the Maximum Sustainable Yield (MSY) value of Swanggi fish was 14,486,042 kg/year with an optimum effort F MSY of 11,689 trips/catch and TAC of 11,588,833 kg. the utilization rate of swanggi fish during 2015 to 2024 reached 105%. The value of the utilization status of swanggi fish is 85% which can be categorized that the exploitation of swanggi fish resources is Full Exploited. Therefore, sustainable fisheries management is needed through effort limitation and gear evaluation to maintain the sustainability of swanggi fish resources in PPN Brondong.

Fahrudin Fahrudin; Karmanis Karmanis; Charis Christiani

International Journal of Social Welfare and Family Law 2026 Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

This study aims to analyze the effectiveness of public service policy implementation at the Regional Technical Implementation Unit of the Freshwater Fish Cultivation Center (UPTD BBIAT) in Pekalongan Regency, focusing on the influence of service quality on fish farmers' satisfaction mediated by trust. The research employs a mixed-methods approach with a concurrent embedded design, combining a survey of 40 fish farmers and in-depth interviews with 5 key informants from the UPTD and Agency levels, along with observation and document analysis. The theoretical framework is built on New Public Service Theory, Policy Implementation Theory, and the SERVQUAL, trust, and public satisfaction concepts. The research findings indicate that all three variables are in the high category with robust and significant positive correlations: service quality with trust, service quality with satisfaction, and trust with satisfaction. Trust has been shown to play a strong mediating role in the relationship between service quality and fish farmers' satisfaction. The assurance and empathy dimensions are the strengths of UPTD BBIAT, while tangibles and reliability require improvement through infrastructure modernization and enhanced consistency in seed availability. Theoretically, this research confirms the applicability of the SERVQUAL model and trust theory in the context of public services in the fisheries sector. In practice, it provides strategic recommendations to improve policy implementation effectiveness through infrastructure strengthening, human resource development, service digitalization, and enhanced institutional coordination.

Febriyani Kistianingrum; Izzaty Khoirunnisa; Soviya Fitriyani; Sri Mulyeni

RISOMA : Jurnal Riset Sosial Humaniora dan Pendidikan 2026 Asosiasi Ilmuwan Pendidikan, Sosial, dan Humaniora Indonesia

This study aims to investigate the skill gaps experienced by bachelor’s degree graduates in Indonesia when facing the dual demands of Industry 4.0 and Society 5.0. The method applied in this research is a systematic literature review, synthesizing findings from 21 scientific articles focusing on the dynamics of skill gaps and the effectiveness of higher education interventions in Indonesia. The study findings reveal two main categories of competency gaps. In the context of Industry 4.0, the most significant deficiencies are observed in specific hard skills, particularly data literacy, artificial intelligence proficiency, and automation across various sectors. Meanwhile, within the Society 5.0 dimension, deeper gaps emerge in soft skills and human-centered competencies, including complex problem-solving, emotional intelligence, creativity, and environmentally sustainable skills. These human-centered skill gaps play a critical role in enhancing graduate value as AI technologies increasingly replace routine tasks. Although the Merdeka Belajar Kampus Merdeka program shows positive outcomes in improving sustainability skills and digital certification, it has not fully succeeded in driving fundamental transformation of higher education learning outcomes, limiting alignment with sustainability principles and the Society 5.0 approach. It can be concluded that Indonesian higher education faces the challenge of undertaking fundamental curriculum reform to integrate human-centered competencies as a foundation for preparing future human resources.

Rahel Batong; Rifka Datukai Yang; Randan Randan; Eka Pertiwi Turu' Sambo; Asri Asri +1 more

Jurnal Budi Pekerti Agama Kristen dan Katolik 2026 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

The phenomena of cyberbullying and digital intolerance among young people are increasingly alarming in the era of technological disruption, and Christian Religious Education (CRE) is called to provide an adequate pedagogical response to this ethical crisis. This study aims to analyze the relevance of Emmanuel Levinas's ethics of responsibility toward the Other for the formation of students' digital character within CRE, and to formulate a pedagogical framework capable of transforming students' digital behavior from egocentric tendencies toward persons who uphold human dignity. A qualitative method with a library research design was employed, utilizing thematic content analysis of relevant academic sources. The findings indicate that Levinas's concepts of the face (le visage) and asymmetrical responsibility hold profound relevance for CRE, as they directly challenge the egocentric logic underlying destructive behavior in digital spaces. The pedagogical framework of CRE is formulated through three pillars: face-to-face pedagogy, alterity-based digital ethics literacy, and spirituality of responsibility as the foundation of transformation. The implications of this study affirm that CRE holds strategic potential to become a space for cultivating digital moral resilience, grounded in the affirmation of imago Dei and a transformative relational ethics.

Robertus Imanuel; Maswadi; Wanti Fitrianti

Jurnal Riset Rumpun Ilmu Tanaman 2026 Pusat riset dan Inovasi Nasional

Oil palm plantations are often confronted with the problem of uncontrolled land expansion and suboptimal management, which potentially threaten the sustainability of the business from environmental, social, and economic perspectives for surrounding communities. This condition calls for a comprehensive evaluation of management practices implemented by independent smallholders. This study aims to determine the sustainability status of smallholder oil palm plantations in Parindu Subdistrict, Sanggau Regency, assessed from five main dimensions: ecological, economic, social, institutional, and technological. In addition, the study analyzes attributes that have sensitivity levels affecting the future sustainability of oil palm farming as a basis for formulating improvement strategies. A total of 36 respondents were selected using purposive sampling techniques and in-depth interviews. The research method employed was quantitative descriptive using the Rap-Palmoil approach and qualitative descriptive supported by kite diagrams to clarify the analysis results. The findings indicate that the management status of oil palm plantations falls into the moderately sustainable category, with MDS values of 53.61 for Embala Village and 55.75 for Maju Karya Village. The dimensions that require priority improvement in both villages are the ecological and technological dimensions.

Grace Sri Maria Namora S.

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

This study aims to demonstrate that a lack of curiosity is a fundamental factor influencing adolescents’ preference for social media over traditional news outlets. To examine this issue, the research employed a mixed-method approach combining quantitative and qualitative data gathered through questionnaires. A total of 30 informants participated and were categorized into two developmental groups: early adolescents aged 12–14 and middle adolescents aged 15–17. The questionnaire explored respondents’ curiosity levels, information-seeking habits, and motivations for choosing certain media platforms. The findings indicate that low curiosity significantly contributes to the preference for social media among early adolescents. At this stage, their interest in deeper information is still limited, making them more inclined toward fast, simple, and entertaining content. However, the hypothesis is less applicable to middle adolescents. Although they also frequently use social media, their media choices are influenced by additional factors such as peer dynamics, a growing sense of autonomy, and broader exposure to information from various sources. This difference suggests that the relationship between curiosity and media preference becomes more complex as adolescents mature. Overall, the study highlights that strategies to encourage critical information-seeking behavior must be tailored to adolescents’ developmental stages.

Hastina Hastina; Menik Kustriyani

DIAGNOSA: Jurnal Ilmu Kesehatan dan Keperawatan 2026 International Forum of Researchers and Lecturers

A fracture occurs when bone continuity is disrupted due to external pressure or force that exceeds the bone's capacity. Fractures constitute a medical emergency requiring immediate treatment. A primary surgical intervention for this condition is the Open Reduction and Internal Fixation (ORIF) procedure, which aims to reposition broken bone fragments to their normal anatomy. This procedure is considered crucial for achieving proper bone union and minimizing the potential for postoperative complications. As a consequence of the surgical incision and tissue trauma, patients commonly experience postoperative pain. The management of this pain can broadly be categorized into two approaches: pharmacological and non-pharmacological. Among non-pharmacological methods, cold compress therapy has proven effective in alleviating pain in patients following ORIF surgery. The sensation of pain can be alleviated through the application of a cold pack by inhibiting sensory nerve conduction and suppressing local inflammation. Simultaneously, cryotherapy also reduces blood flow to the injury site, which in turn limits blood extravasation and the accumulation of edema fluid. A descriptive case study analysis of four patients with acute pain after lower extremity ORIF surgery. The effectiveness of the intervention was measured using the Numeric Rating Scale (NRS).: The application of cold compresses using cold packs for 3 days to 4 respondents before the cold compress was applied was on a pain scale of 6–7 (moderate to severe category), after the intervention the pain scale became 2–3 (mild category). The results indicate that cold compress therapy in patients with lower extremity post-ORIF fractures is effective in reducing pain levels. Therefore, cold compress therapy is recommended as a non-pharmacological therapy to reduce pain in patients with fractures after ORIF.

Gibral Hamdi; Fadzlul Fadzlul; Jelpa Periantalo

Jurnal Publikasi Ilmu Psikologi. 2026 Asosiasi Riset Ilmu Kesehatan Indonesia

The police institution is a law enforcement agency whose operational effectiveness heavily depends on the management of human resources to support organizational development and sustainability. The Directorate of Special Criminal Investigation (Ditreskrimsus) holds a strategic role in handling specialized and complex crimes. Its duties involve addressing various forms of criminal activity with high levels of risk and uncertainty. Such risks are often unpredictable and may arise suddenly. Continuous readiness and sustained vigilance in diverse situations can serve as significant sources of work-related stress. One strategy to mitigate work stress is by enhancing Quality of Work Life (QWL). This study aims to examine the relationship between QWL and work stress among members of the Ditreskrimsus of Polda Jambi. A quantitative approach with a correlational research design was employed, involving 115 members selected through purposive sampling. Data were collected online using questionnaires consisting of a QWL scale and a Work Stress scale. Correlation analysis conducted using SPSS indicated that the majority of respondents were in the moderate category. The findings revealed a significant negative relationship between QWL and Work Stress, with a correlation coefficient of r = -0.549 and a significance level of p < 0.001. These results underscore the importance of continuously improving various aspects of QWL as an effective strategy to prevent and reduce work-related stress.

Dedi Mulyanto; M. Akhdan Zuhdi

Jurnal Kajian Ilmu Pendidikan, Bahasa dan Komunikasi 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study aimed to examine the effectiveness of audio-visual learning media through PowerPoint in improving Arabic descriptive writing skills among sixth-grade students ITTC at Pondok Modern Tazakka in the 2025/2026 academic year. This research employed a quantitative approach using a pretest–posttest control group experimental design. The sample consisted of 68 students divided into an experimental group and a control group, each comprising 34 students. Data were collected through Arabic descriptive writing tests and analyzed using normality tests, homogeneity tests, the Mann–Whitney test, and N-Gain analysis with SPSS version 27. The results showed that the average posttest score of the experimental group (80.14) was higher than that of the control group (77.79). The Mann–Whitney test yielded an Asymp. Sig. (2-tailed) value of 0.001 (< 0.05), indicating a statistically significant difference between the two groups. Furthermore, the average N-Gain score of the experimental group reached 62.95%, categorized as moderate to high and higher than the control group (56%). These findings indicate that the use of PowerPoint-based audio-visual media is effective in enhancing students’ Arabic descriptive writing skills.

Farhana Khoirunnisa’ Hidayah; Muhammad Farid Ma'ruf; Galih Wahyu Pradana; Melda Fadiyah Hidayat

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2026 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Public accountability is a key principle in the implementation of good governance, particularly in fulfilling the responsibilities of local governments. One instrument of this accountability is the Regional Government Administration Report (Laporan Penyelenggaraan Pemerintahan Daerah / LPPD), which is prepared annually by regional heads and submitted to the central government. This study aims to analyze public accountability in the preparation of the LPPD in Ponorogo Regency. The research employs a descriptive qualitative approach using interviews, observations, and documentation for data collection. Informants include the LPPD preparation team at the Regional Secretariat of Ponorogo Regency and Regional Apparatus Organizations (OPD) involved in providing data. The analysis uses accountability indicators including responsiveness, debate forums, coordination, autonomy, clarity of performance evaluation standards, negotiation, accountability campaigns, evaluation and feedback, and participation and responsiveness to environmental changes. The results indicate that the preparation of the LPPD in Ponorogo Regency has followed administrative procedures and is supported by the involvement of regional agencies and a digital-based reporting system. However, its implementation remains less than optimal, particularly in terms of responsiveness of regional agencies, cross-sector coordination, public accountability campaigns, and mechanisms for public participation.

Dyah Shofiah; Purwani, Wilujeng Asih

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study analyzes George Orwell's novel Animal Farm as a reflection of social conflicts in the 1917 Russian Revolution using M.H. Abrams' mimetic approach. The novel functions as an allegory, with Mr. Jones representing Tsar Nicholas II, Snowball as Leon Trotsky, and Napoleon as Joseph Stalin. Through the mimetic approach, this research identifies how the rebellion, power struggles, and the corruption of revolutionary ideals are depicted in the novel, ultimately leading to dictatorship that mirrors the regime they initially rejected. Orwell highlights how the revolution's original vision of equality was ultimately betrayed by the new leaders. The findings of this study show that Animal Farm not only critiques Stalinism but also reflects broader social and political phenomena related to the concentration of power, abuse of authority, and the cyclical nature of power in history. This study supports mimetic theory by demonstrating how literature can deeply reflect historical realities, contributing to the discourse in both literature and politics, and serving as a reminder of the dangers of authoritarianism.

Dyah Shofiah; Purwani, Wilujeng Asih

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2026 Asosiasi Periset Bahasa Sastra Indonesia

This study analyzes George Orwell's novel Animal Farm as a reflection of social conflicts in the 1917 Russian Revolution using M.H. Abrams' mimetic approach. The novel functions as an allegory, with Mr. Jones representing Tsar Nicholas II, Snowball as Leon Trotsky, and Napoleon as Joseph Stalin. Through the mimetic approach, this research identifies how the rebellion, power struggles, and the corruption of revolutionary ideals are depicted in the novel, ultimately leading to dictatorship that mirrors the regime they initially rejected. Orwell highlights how the revolution's original vision of equality was ultimately betrayed by the new leaders. The findings of this study show that Animal Farm not only critiques Stalinism but also reflects broader social and political phenomena related to the concentration of power, abuse of authority, and the cyclical nature of power in history. This study supports mimetic theory by demonstrating how literature can deeply reflect historical realities, contributing to the discourse in both literature and politics, and serving as a reminder of the dangers of authoritarianism.

Febi Pratama; Anwas Mashuri; Budi Sasomo

Aljabar : Jurnal Ilmuan Pendidikan, Matematika dan Kebumian 2026 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

The criterion for students who have been able to think critically is when they can think systematically, besides having awareness in thinking, then they can see the difference between mistakes and truths. The purpose of this research is to measure the extent of students' ability to think critically on the completion of Higher Order Thinking Skill (HOTS) questions, especially in the subject of mathematics and social arithmetic material for grade VII students. This research is classified as qualitative descriptive research. The subjects involved were 6 students in grade VII D SMPN 3 Ngawi. The method used is qualitative descriptive with data analysis techniques using models from Miles & Huberman. Meanwhile, at the time of data collection, the instrument was in the form of 2 HOTS questions that were in accordance with the research subject. In data collection using tests and interviews, tests are used to measure cognitive competence while interviews are used as a follow-up to explore in depth related to students' answers. Based on a series of research processes, it can be proven that the students studied are divided into 3 categories of ability, namely low, medium, and high.

Hasan Rifa’i; Muhamad Nurhamdi

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2026 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the financial performance of PT Aviasi Pariwisata Indonesia (Persero), commercially known as Injourney the state-owned enterprise (BUMN) holding company for the aviation and tourism sectors during the 2021-2024 period. Performance is measured using liquidity ratios (Current Ratio, Cash Ratio), solvency ratios (Debt to Asset Ratio, Debt to Equity Ratio), activity ratios (Total Asset Turnover), and profitability ratios (Net Profit Margin, Return on Equity) compared against industry standards. This research employs a descriptive quantitative approach. The data utilized is secondary data sourced from the published financial statements of PT Aviasi Pariwisata Indonesia (Persero). The results indicate varied liquidity performance, with an average Current Ratio of 97.82% (below the 200% benchmark, categorized as poor) and a Cash Ratio of 63.03% (above 50%, categorized as good). Solvency performance is underperformed, with an average DAR of  and DER of, reflecting a high reliance on debt. Activity performance is identified as inefficient with an average TATO of 0.199 times (<2 times), while profitability remains negative on average with an NPM of and ROE of. Despite a significant upward trend in performance improvement, the company's overall financial health is considered suboptimal compared to industry standards. This condition is primarily driven by high debt burdens and low asset efficiency within the company.

Ahmad Ibrahim; Oktaviana Purnamasari

Jurnal Penelitian Komunikasi dan Sosialisasi 2026 Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

This study examines the influence of Arei Outdoor Gear brand awareness on purchase decisions in the Bogor Climbing Virtual Community on Facebook. In the midst of increasingly fierce competition in the outdoor equipment industry, maintaining a high level of brand awareness is an important factor for companies in attracting and retaining consumers. Therefore, this study aims to find out the extent to which brand awareness of Arei products is able to influence the purchasing decisions of the community members. This study uses a quantitative approach with a survey method conducted on 87 respondents who were randomly selected from community members. Data collection was carried out through a questionnaire which was then analyzed using a simple linear regression technique to determine the relationship between brand awareness variables and purchase decisions. The results of the study show that the level of Arei brand awareness is relatively high with an average value of 3, where respondents are able to recognize Arei's products, logos, and brand characteristics. Meanwhile, purchasing decisions are also in the positive category with an average score of 3.25. The results of linear regression analysis showed a significant influence between brand awareness on purchase decisions with a correlation value (R) of 0.749. In addition, a determination coefficient value (R²) of 0.561 showed that 56.1% of purchase decisions were influenced by brand awareness, while the rest were influenced by other factors outside of the variables studied.