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Learning via YouTube is now widely practiced by educational content creators. In this case, the use of speech used in the delivery of learning should be considered. The use of speech affects the understanding of viewers or students when watching the learning video. Therefore, the purpose of this study is to find out the locutionary speech acts in the Indonesian language learning videos of class VIII SMP on Helza RN's YouTube channel and the effectiveness of the use of speech. Descriptive qualitative research method is used to analyze the related data. The approach used in this research is the theoretical approach, namely the pragmatic approach by analyzing the types of speech acts and the intentions in them. The researcher uses listening and recording techniques to find out the locution utterances in the Indonesian language learning video for class VIII junior high school on Helza RN's YouTube channel, then the researcher analyzes the speech acts related to the context with the commensurate method. From the data analysis that has been done, it is found that there are 202 declarative speech acts, 14 interrogative speech acts, and 19 imperative speech acts that make the learning video provide a complete explanation of the material, but there is a lack of interaction between Helza Rn and viewers. The results of this study are expected to increase readers' understanding of locutionary speech acts and their types. And can be a reference for other content creators, especially in making learning videos so that they are more interesting and interactive.

Language is one of the tools used for communication. Speech acts employ language as a form of complex communication that considers the context, the speaker’s intent, and the expected reactions to understand the meaning and purpose of each utterance. This research describes the analysis of representative speech acts in the "Tips and Education" video playlist on Zahid Ibrahim's YouTube channel. The research method employed is descriptive qualitative analysis. The results of the study include representative speech acts such as: (1) representative speech acts of explaining, (2) representative speech acts of stating, (3) representative speech acts of informing, (4) representative speech acts of mentioning, (5) representative speech acts of suggesting, (6) representative speech acts of acknowledging, (7) representative speech acts of providing examples, and (8) representative speech acts of speculating. This research is expected to enhance readers’ knowledge in the field of pragmatics, particularly regarding representative speech acts, and can serve as a tool for developing speaking skills to clarify the intended meaning in communication.

Learning media is one of the keys to achieving success in the learning process in the classroom. This research aims to obtain, examine, and discuss several utterances in Indonesian language learning videos on the Kejarcita YouTube channel. This research uses a methodological approach (qualitative approach) and a theoretical approach in the form of pragmatics (directive speech acts). The data source for this research was obtained from videos in the "SMP Bahasa Indonesia" playlist uploaded to social media, namely YouTube, from December 2022 to September 2024 on the Kejarcita YouTube channel. This research discusses directive speech acts in junior high school Indonesian language learning videos on the Kejarcita YouTube channel. There are 23 directive speech acts on the Indonesian Middle School playlist Kejarcita YouTube channel. The author groups the data into five subchapters according to the type of directive speech act. It is hoped that the results of this research will provide additional knowledge and can be used as learning reference material for readers, especially in pragmatic studies.

Digital branding is the process of building and framing a business brand online, especially using social media such as Instagram, YouTube, TikTok, Facebook, and many more. By getting to know customers more closely, communication becomes easier than before, this is one of the keys to success for all businesses. The objectives of this service activity include knowing how to use social media in online-based business marketing and knowing how to apply social media as an online marketing medium in the era of globalization. The method used is assistance to business actors regarding the importance of applying social media as a means of promoting products among the public. The results of this mentoring activity support that business digitalization can increase the role of digital branding, through the use of social media access so that it can facilitate the reach of target markets in business development and also as a way to help increase revenue at Berdikari Kopi, and can compete globally, and contribute to the opening of jobs for the surrounding community.

This study aims to explore the use of digital technology by Madrasah Tsanawiyah Darul Musthofa in improving the institution's brand image. Using a qualitative approach with a case study method, data was collected through semi-structured interviews, participant observation, and document analysis. The results of the study show that the strategic use of social media such as YouTube, TikTok and WhatsApp has succeeded in increasing public trust in the quality of madrasah education. Digitization of learning also strengthens engagement between students, teachers, and parents, although limited infrastructure and technological training remain significant challenges. The implication of this research is the need for a planned strategy and policy support to ensure equitable adoption of technology, especially in rural areas. This study contributes by understanding the synergy between digital technology and brand image enhancement strategies in the context of Islamic education, offering strategic guidance for other madrasahs to compete in the digital era.

The 2024 Indonesian Presidential Election marked the fifth general election in the country, aimed at electing a new President and Vice President for the 2024–2029 term. Candidates competed to succeed the outgoing president, who had served two constitutional terms. A key aspect of this election was the candidate debates, where each candidate presented their vision, allowing the public to assess their policies. These debates were broadcast on platforms like YouTube, giving the public a space to comment. However, analyzing YouTube comments presents challenges due to the volume of data, language diversity, and informal expressions. Sentiment analysis, crucial for understanding public opinion, uses algorithms such as Naïve Bayes, which is based on Bayes' Theorem and assumes feature independence. Naïve Bayes is widely used in text analysis for its speed and simplicity. When applied to YouTube comments from the 2024 debates, the algorithm demonstrated its effectiveness, especially with a balanced dataset through random oversampling. It achieved 85.155% accuracy, high precision, recall, and an AUC of 96.8% on an 80:20 data split. Its fast classification time (0.000998 seconds) makes it suitable for real-time sentiment analysis, validating its use for political events. Future applications may incorporate advanced techniques like BERT for more sophisticated analysis.

English has become an important subject at the elementary school level, unlike when it was introduced at the middle school level. Today, English is included in the curriculum of elementary schools, as well as in kindergartens and early childhood education. English is introduced through enjoyable informal methods, such as playing and singing, to align with students' development. This aims to provide a strong foundation in foreign language acquisition. However, teaching English in remote areas like Samuda Kecil still faces challenges, such as a lack of resources and facilities. Digital technology, such as interactive videos from YouTube, is one innovation that has addressed these obstacles. The community service group at Institut Agama Islam Negeri Palangka Raya, who teaches at SDN 1 Samuda Kecil, uses the interactive video "Days of the Week" as a teaching medium. This video helps students listen to correct pronunciations and increases their motivation to learn. As a result, students find it easier to remember vocabulary and show significant improvement in understanding the material. Interactive media like this has proven effective in enhancing the quality of English learning in remote areas.

In the current era, translation plays a crucial role in developing knowledge and technology across various fields. The essence of translation is to convey messages, ideas, thoughts, and emotions from the source language to the target language. This research provides benefits from both theoretical and practical perspectives. Theoretically, this research is expected to enhance knowledge and understanding in translation from Arabic to Indonesian. The qualitative research method used in this study involves collecting and analyzing descriptive data in the form of observable words and behaviours. This study successfully interprets natural linguistic phenomena by utilizing listening, note-taking, and observing the transcripts of Khalid Nahdi's YouTube videos. Based on the analysis of 20 automatic subtitles in the YouTube video "Ziyarati li madinati al-‘arabi fi indunisi" on the channel "Indo4Arab Khalid Nahdi," the translations were found to be inaccurate, unacceptable, and moderately readable. Many untranslated words, inappropriate word choices, and incorrect use of Indonesian affixes cause this issue. The conclusion from the analysis of the automatic translation of the YouTube video "Ziyarati li madinati al-‘arabi fi indunisi" on the channel "Indo4Arab Khalid Nahdi" shows inaccuracies, unacceptability, and moderate readability. The translation requires improvements in word choice and the use of affixes.

Education is a place where initially people who don't know anything can find out and education is very important for all human beings, both in Indonesia and other countries. Basic education is an important part of the education system. Through basic education, students are provided with scientific concepts, moral cultivation, character formation and other basic knowledge needed in social life. The aim of writing this article is to examine the comparison of Indonesia's basic education system with that of the United States. The research approach used is a literature study by reviewing several previous research studies and by analyzing learning videos in each country that are viewed on YouTube. Data analysis uses qualitative descriptive methods. The results obtained are that there are differences in basic education policies in Indonesia and the United States. These differences can be seen from the curriculum system and structure used. However, both Indonesia and the United States have tried to implement the best basic education system according to the capabilities of their respective countries. Keywords: Education system, United States, Indonesia

This study discusses the role of social media in enhancing brand awareness among Generation Z (Gen Z), a group known for their digital savvy and high reliance on technology. Gen Z, born between 1997 and 2012, are highly connected consumers on social media platforms such as Instagram, TikTok , and YouTube . Social media has become a major channel for building and increasing brand awareness due to its ability to reach a wide audience , interact directly, and provide a personalized experience. Through a literature review, this article identifies factors that influence the effectiveness of social media in increasing brand awareness. awareness , including choosing the right platform, relevant and engaging content, and user engagement. In addition, the study also discusses the challenges that brands face in building awareness among Gen Z, such as information overload and the tendency of audiences to be more critical of advertising. The results of this review can provide insights for marketers in designing more effective social media strategies for the younger generation and help brands stay relevant in an increasingly competitive market.

Human communication can be carried out through the use of language. Indonesian is not merely a tool for communication but also a unifying force for the Indonesian people. A language that adheres to its rules without deviation in many aspects is the official language of Indonesia and is used as a form of verbal or written communication, both formal and informal. The Indonesian people should be proud to have a language that can represent their feelings and thoughts. The existence of the Indonesian language in its current condition demands that the identity of the Indonesian language be cultivated and socialized by every Indonesian citizen. Mastering and loving the national language as an Indonesian citizen who loves the homeland is a matter of pride, identity, and a hallmark of Indonesia, as it is the language of unity. Even though you have learned foreign languages, it does not mean that you immediately forget the Indonesian language and its prestige. With our language of unity, which is Indonesian, loving and using Indonesian in accordance with language rules and maintaining it is an implication for preserving the existence of Indonesian through linguistic attitudes.

This research aims to analyze Bobby Nasution’s campaign speech using Aristotle’s rhetorical proofs and Griffin’s Theory of Strategic Communication. The study investigates rhetorical proofs of logos, ethos, and pathos and explores their application in political communication. This qualitative research utilized content analysis with data derived from the transcript and video of Bobby Nasution’s speech, titled "Bobby Nasution Janji Prioritaskan Kesehatan dan Penanganan Hukum jika Menang Pilgub Sumut," uploaded on the YouTube channel Official iNews. The findings reveal that Bobby Nasution employed rhetorical proofs with a distribution of logos (37%), ethos (42%), and pathos (21%). Ethos was further demonstrated through practical wisdom (phronesis), moral virtue (arete), and goodwill (eunoia). Additionally, the speech balanced emotional appeals such as anger versus calmness and fear versus confidence to connect with the audience. This research contributes to the study of rhetoric by highlighting the importance of strategic communication in political campaigns and its relevance to audience engagement.

This research aims to analyze Bobby Nasution’s campaign speech using Aristotle’s rhetorical proofs and Griffin’s Theory of Strategic Communication. The study investigates rhetorical proofs of logos, ethos, and pathos and explores their application in political communication. This qualitative research utilized content analysis with data derived from the transcript and video of Bobby Nasution’s speech, titled "Bobby Nasution Janji Prioritaskan Kesehatan dan Penanganan Hukum jika Menang Pilgub Sumut," uploaded on the YouTube channel Official iNews. The findings reveal that Bobby Nasution employed rhetorical proofs with a distribution of logos (37%), ethos (42%), and pathos (21%). Ethos was further demonstrated through practical wisdom (phronesis), moral virtue (arete), and goodwill (eunoia). Additionally, the speech balanced emotional appeals such as anger versus calmness and fear versus confidence to connect with the audience. This research contributes to the study of rhetoric by highlighting the importance of strategic communication in political campaigns and its relevance to audience engagement

This research is motivated by the development of technology in the digital era, including social media, which has affected all aspects of life, one of which is the world of education. This development makes teachers try to create interesting learning media for students, so that learning becomes more interesting. This research uses a descriptive research method and a qualitative approach. The data obtained comes from secondary data sources and public data sources. Secondary data sources include data sources in journals and articles, while public data sources include publicly available data, video content. The results of this research provide several options for YouTube video content that can be used as a reference for entertainment learning media for students. This aims to attract students' interest in learning Indonesian.

This study aims to analyze language errors in President Jokowi's speech at the Gerindra Party Cadre Assembly. Using a qualitative descriptive method, the research examines language use from phonological, morphological, syntactic, and semantic aspects. The data source is a speech video uploaded by the Metro TV YouTube account. Data collection used observation methods with note-taking techniques. The research findings reveal various language errors, including phoneme errors, use of non-standard words, pronunciation mistakes, morphological errors in prefix, suffix, and confix usage, as well as syntactic and semantic errors. Nevertheless, the speech remains comprehensible, demonstrating relatively good communication skills.

This study aims to analyze the use of YouTube in Islamic Religious Education (IRE) learning in schools. The results indicate that the use of YouTube enhances students' interest, facilitates the understanding of abstract material, and develops critical thinking and digital skills. Videos presented through YouTube help students understand IRE content in a more engaging and practical way, particularly in matters of theology, worship practices, and Islamic history. Despite the many benefits, the use of YouTube also faces challenges such as the selection of appropriate content, limitations in technological infrastructure, risk of distractions, and more complex time management. Therefore, strict supervision, careful content selection, and effective classroom management by teachers are necessary to optimize the use of YouTube in IRE learning. This study recommends the proper integration of YouTube into the learning process, supported by improved infrastructure and teacher training.

This research is a quantitative descriptive study with an instrument in the form of a questionnaire. Data analysis was carried out in two ways, quantitative data was analyzed by non-parametric statistics and qualitative data was classified through coding. The population and sample of this study were all 12 teachers. The results showed that (1) all teachers at SDN Kepanjen 01 Kepanjen District, Malang Regency carried out WFH according to the Government Circular Letter, namely the learning planning stage: using it for making lesson plans and discussing with fellow teachers; stages of the learning process: using google forms and WA for student attendance, zoom for delivering material, WA for giving and collecting assignments, youtube and the web for learning media; and the learning evaluation stage: using google forms for PH or PTS and gadgets to correct student evaluation results. (2) The implementation of WFH at SDN Kepanjen 01 encountered various obstacles. (3) Obstacles during WFH are categorized into obstacles in gadgets, internet, material understanding, finance, communication, and level of focus. (4) The solution to the problems experienced is adjusted to the situation and condition of teachers and students' families at SDN Kepanjen 01 so that WFH and BDR can still run optimally. (5) WFH has a positive impact, namely creating a feeling of security because it avoids the spread of covid-19, has more free time, is free to determine work schedules, and automatically reduces transportation costs. While the negative impact is that teachers experience boredom, reduced interaction with colleagues, lowers the quality of performance results, and is addicted to social media. The researcher's suggestions for teachers are that teachers should (1) implement whatever policies have been set by the Principal with full responsibility and enthusiasm; (2) discuss all the obstacles that arise during WFH with the Principal and fellow teachers in order to obtain the most appropriate solution; (3) always teach students to apply health protocols at home; and (4) although WFH has a negative impact, teachers must be able to overcome it in various ways so as not to affect the quality of learning for students.

This study aims to determine whether there is an influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest. The research method used is a quantitative method with a purposive sampling technique. The data collection technique was carried out using a questionnaire method by distributing questionnaires via Google Form. The population of the study was respondents who had watched the Pantene advertisement version of Miracles Hair Supplement with a total of 100 respondents from the calculation results using Rao Purba. The theory used in this study is the S-O-R theory (Stimulus, Organism, Response). The results of this study are the influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest with a significance value of 0.000 <0.05 and a calculated t value> t table of 3.889> 1.985. In accordance with the S-O-R Theory (Stimulus-Organism-Response) used, the Stimulus, namely the Attraction of the Pantene Advertisement version of Miracles Hair Supplement, has an Attraction so that the audience of the advertisement does Organism, namely attention, understanding, and acceptance. And finally, the audience will make a Response, namely a change in attitude to make a product purchase.

Using a qualitative research methodology, this study investigated the concept og self-recognition. The aim of the research was to understand how people can use the principles of Human Design to see discover on one’s life experiences, social interactions, and cultural context cal help them understand themlelves better. Important insights into human-based therapies and self-development are given in this classyvoices podcast. A system that combines elements of astrology, genetics, kabbalah, and the I Ching to provide insight into one’s personality and potential is known as a Human Design. According to research, people who have a good understanding of themselves tend to be better at managing their emotions dealing with stress, and living a more genuine life.

In the accelerating digital age, video thumbnails have become an important element in attracting users' attention and encouraging further interaction. Video thumbnails play an important role as a visual attraction to attract the audience. Graphic design strategies focus on elements such as creativity, color, typography, and illustration to create interesting and informative video thumbnails. Experimental research methods are used to test the effectiveness of new video thumbnail designs in improving user retention. This research focuses on improving YouTube user retention through the introduction of an innovative graphic design approach to video thumbnails. Research results show that an innovative graphic design approach can significantly improve YouTube user retention, demonstrating the importance of the role of graphic design in the context of digital marketing and social media user interactions. This study contributes significantly to the practice of graphic design and digital marketers in optimizing the user experience through interesting and informative video thumbnails.