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Micro, Small and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy, especially in job creation and income distribution. Despite this, many MSMEs face challenges in building a strong and professional brand image. One of the efforts to overcome these problems is through assistance in logo design. The logo serves as a visual identity that can strengthen the brand's position in the minds of consumers. This study aims to analyze the effect of logo design assistance on strengthening the image of micro businesses. The method used is a literature study of various scientific journals and community service reports in Indonesia that are relevant to this topic. The study results show that logo design assistance is able to increase brand awareness, consumer confidence, and encourage increased sales of MSME products. Thus, graphic design assistance programs such as logos can be an effective strategy in improving the competitiveness and sustainability of MSMEs in local and global markets.

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy which have a strategic role in national economic development. In the context of the traditional culinary industry, pempek as one of Palembang's typical foods has great economic potential. This traditional food has become a superior commodity that is not only popular in its area of ​​origin, but has also spread to various regions in Indonesia. In this Real Work Lecture (KKN), the activity began with field observation methods, in-depth interviews, and FGD (Focus Group Discussion) aimed at discussing the concept of developing promotional media and business identity together with business owners in order to identify the main problems faced, especially in terms of promotional media and business identity. The main problem faced is the limitations in marketing and branding aspects, especially in terms of effective promotional media such as banners, TikTok content, business cards and strong business identities such as business plaques and websites. Through the right approach, it aims to increase business visibility, expand market reach, and ultimately increase sales turnover. The mentoring program has succeeded in increasing the managerial capabilities of MSME owners in managing modern marketing aspects. Training in the use of digital platforms such as Instagram, Tiktok and WhatsApp Business has equipped business actors with practical skills in creating attractive visual content and strategic publication scheduling. changing the business approach from being conventional to being more professional and systematic.

West Java is a province rich in history, culture, and traditions that form an essential part of Indonesia's national identity. Culture-based education plays a strategic role in shaping the character and cultural appreciation of younger generations toward the nation's heritage. This study employs a qualitative approach by introducing elements of West Javanese culture to students at SDN Sepang, Serang City, through visual learning media. The visuals depict cultural elements such as Jaipong dance, Wayang Golek puppetry, Angklung musical instruments, traditional clothing, and regional cuisine. The findings indicate that visual media effectively enhances students' interest and understanding of local culture while fostering a sense of pride and love for cultural heritage. The pedagogical approach, inspired by the Montessori method, offers students the freedom to explore, thereby promoting creativity and independence in learning about culture. This cultural learning not only preserves traditional values but also serves as a means of social transformation in addressing the challenges of globalization. The study emphasizes the importance of integrating local culture into the formal education curriculum, the need for teacher training, and community involvement to support sustainable cultural education. Therefore, culture-based education can serve as a strong foundation for cultivating knowledgeable, culturally-rooted, and character-driven future generations, contributing to sustainable national development.

This research aims to develop a pop-up book-based learning media to introduce local wisdom of Indonesian culture to the younger generation. Local wisdom, as an inheritance of knowledge and values from our ancestors, is a national identity that is increasingly poorly understood by the current generation. Therefore, an interesting, creative, and interactive learning media innovation is needed. Pop-up books were chosen because of their ability to present material visually, lively, and allow students to interact directly with the learning content. This research uses the Research and Development (R&D) method with the ADDIE (Analysis, Design, Development, Implementation, Evaluation) development model. The process starts from needs analysis, book design development, prototyping, to trials for grade XI students of SMK. The research instruments included validation questionnaires from material experts, media experts, teacher and student responses, and material comprehension tests. The validation results showed scores of 82.8% (material experts), 78.3% (media experts), and 75.5% (potential user responses), which overall fell into the very feasible category. The findings of the study show that pop-up book media is effective in increasing students' understanding of local wisdom in the context of Bhinneka Tunggal Ika. In addition, this research contributes to the preservation of local culture through educational media innovation. This pop-up book media is expected to be an interesting, interactive, and relevant learning solution for students in understanding the diversity of Indonesian culture.

Urban street art has become a significant visual medium reflecting identity, resistance, and cultural memory within Southeast Asian cities. This study explores how street art in urban environments such as Jakarta, Bangkok, and Manila serves as a visual narrative, embedding local symbolism and identity expression into public space. The objective is to analyze how visual elements in street art communicate social, cultural, and political messages. A qualitative method is employed, utilizing visual semiotics and ethnographic observation to examine selected murals and graffiti. The findings reveal that recurring motifs, such as traditional symbols, mythological figures, and vernacular language, function as tools of cultural assertion and urban storytelling. These visual narratives not only document community histories but also challenge dominant urban narratives, reclaiming marginalized voices. The study highlights the role of street artists as agents of social commentary and urban transformation. Implications suggest that recognizing street art as a form of visual narrative contributes to a broader understanding of cultural identity construction in urban Southeast Asia.

Social media has become a significant element in shaping youth political identity in the digital age. This research aims to explore how symbolic interactions within online spaces influence the construction of political identity among young people. A case study approach was applied, utilizing documentation of academic literature published within the last decade. The analysis employed critical discourse analysis to understand the dynamics of power, symbols, and political representation on social media platforms. The findings reveal that young individuals actively construct their political identity through various digital content forms, such as memes, informative threads, and visual campaigns. Moreover, platform algorithms and online communities play a substantial role in directing political preferences and reinforcing ideological affiliations. The implications highlight the importance of digital literacy and inclusive participation spaces for youth, while also encouraging policy development based on evidence to support the democratization of digital arenas.

Code-switching and code-mixing are linguistic phenomena that reflect the cultural and linguistic diversity of Indonesian society, particularly within literary works. This study aims to analyze how elements of the Javanese language are employed through these phenomena in the novel Soedirman dan Alfiyah by E. Rokajat Asura. Using a literature review method, the study examines relevant theories and previous research on the use of regional languages, specifically Javanese, in literature. The findings reveal that both code-switching and code-mixing enrich character expression, serve as markers of cultural identity, convey emotional depth, and enhance the social messages embedded in the narrative. Visual markers such as italicized text are utilized to distinguish linguistic shifts, although inconsistencies in their application are noted. This research highlights the importance of preserving regional languages in literary works and emphasizes the need for consistent typographical presentation to improve readability and linguistic awareness among readers.

Code-switching and code-mixing are linguistic phenomena that reflect the cultural and linguistic diversity of Indonesian society, particularly within literary works. This study aims to analyze how elements of the Javanese language are employed through these phenomena in the novel Soedirman dan Alfiyah by E. Rokajat Asura. Using a literature review method, the study examines relevant theories and previous research on the use of regional languages, specifically Javanese, in literature. The findings reveal that both code-switching and code-mixing enrich character expression, serve as markers of cultural identity, convey emotional depth, and enhance the social messages embedded in the narrative. Visual markers such as italicized text are utilized to distinguish linguistic shifts, although inconsistencies in their application are noted. This research highlights the importance of preserving regional languages in literary works and emphasizes the need for consistent typographical presentation to improve readability and linguistic awareness among readers.

This study examines how colonial power is articulated through the form, spatial layout, and symbolism of Bogor Palace, and how post-independence transformations in function and discourse shape its new identity. As a colonial architectural legacy, Bogor Palace holds historical significance and reflects power dynamics, cultural representation, and spatial acculturation in both colonial and postcolonial contexts. The research highlights the importance of reassessing colonial architecture as a medium for representing power and ideology, especially in buildings that remain national symbols. Using a qualitative approach with literature review and visual analysis, the study applies Michel Foucault’s theory of power and discourse to reveal embedded power structures, and Erwin Panofsky’s iconography and iconology to decode visual symbols and meanings. Findings show that the neoclassical European style of the palace reflects colonial dominance, yet its adaptation through local materials, construction techniques, and climate-responsive elements indicates a complex process of acculturation. Initially marginal, local culture becomes integrated into the building’s design. After independence, the palace was resemanticized from a colonial icon to a national emblem, illustrating a shift in identity and power narratives. Today, restoration efforts not only preserve its historical value but also reaffirm role as a dynamic cultural space shaping Indonesia’s collective memory.

This study explores how the branding strategy of COMPASS’s, a local fashion brand, shapes consumer perceptions and influences their purchase intentions. Employing a qualitative case study approach, the research examines key elements of COMPASS’s brand strategy, including visual identity, storytelling, and digital communication. The findings highlight the brand’s ability to maintain a consistent image, align products with market trends, and foster emotional connections with its audience. Additionally, market appeal such as exclusivity, community engagement, and lifestyle relevance emerges as a significant factor in encouraging consumer intention to buy. The study aims to offer practical insights for other local fashion brands in crafting more focused and consumer-oriented branding strategies.

Abstract This study examines the representation of Islam in the architecture of the KH Hasyim Asy'ari Indonesian Islamic Museum as a symbol of preserving Islamic history and culture in Indonesia. Using a descriptive qualitative method, this study identifies the symbolic and philosophical elements contained in the facade, interior, and circulation of the museum space. The results of the study show that the museum architecture adopts a post-modern style with a triangular pyramid shape that tapers upwards, symbolizing the majesty and sustainability of Islamic civilization. The concept of postmodern space is applied, with unclear boundaries between spaces, creating a continuous visual and functional flow, while providing a harmonious spatial experience for visitors. The arrangement of space and circulation utilizes the principle of postmodern space, where spaces appear separate but remain visually and functionally connected, reflecting diversity and inclusivity in the concept of Islam. The representation of Islam on the museum facade is depicted through a motif that resembles santri sungkem to kyai, a symbol of respect and closeness to religious teachings. The pyramid shape not only adopts world architectural designs, but also has a philosophical meaning related to the majesty, identity, and heritage of Islamic civilization in Indonesia. This study confirms that museum architecture is not only a work of visual art, but also a symbol of Islamic identity that is profound and historically and culturally meaningful.  

This study explores how social identity is constructed and represented in the promotion of traditional tuak drinking culture through the social media content of Atlas Medan, a modern lapo tuak café. Utilizing Social Identity Theory, this research investigates how cultural symbols and regional slang—particularly from Batak and Medan cultures—are employed to reinforce a local identity while appealing to a young demographic (ages 20–40). Using semiotic analysis on 50 selected Instagram posts, this study decodes how Atlas Medan merges traditional and modern elements to craft a compelling digital presence. The findings indicate that the strategic use of Batak songs, Medan slang, and community-oriented visuals fosters a sense of belonging among viewers, effectively branding the café as a hub of local cultural pride. This research contributes to a broader understanding of local identity-based branding and the role of digital media in preserving yet reinterpreting traditional cultural elements in urban settings.

Marelan is one of the 21 districts in the city of Medan. It is widely recognized as a highly visited area and is also the second most densely populated district in the city. Due to the high level of activity and population density, there is a need to enhance the visual identity of Medan Marelan District through the design of a logo. In the logo design process, the author employs both primary and secondary research methods, with a particular emphasis on the 5W+1H and SWOT analysis techniques to generate creative ideas for the logo. Given the numerous potentials that Marelan possesses, the logo is expected to reflect the unique characteristics of the district. With the new logo, it is hoped that Medan Marelan District will have a strong and recognizable visual identity for both residents and visitors, and will continue to support the economic growth of the local government and surrounding communities.

This study analyzes Red Bull advertisements as a form of visual propaganda that effectively constructs a brand image associated with extreme sports, bravery, and extraordinary achievement. The background of this research lies in the phenomenon of the increasing prevalence of visual content in modern marketing strategies, which not only sell products but also embed ideologies and social identities. Red Bull was selected as the object of study due to its consistent use of visual elements rich in symbolic and connotative meaning. This research employs a qualitative approach using Roland Barthes' semiotic analysis method, along with theories of visual propaganda and social identity. The findings reveal that Red Bull communicates its message not merely through images and slogans, but also through the construction of deep connotative meanings. The slogan “Red Bull Gives You Wings” instills a sense of hope in surpassing one's limits, while the use of extreme sports figures as testimonials reinforces the product's image as a symbol of high performance. These advertisements create a modern myth in which Red Bull is associated with courage and freedom, transforming it from a mere energy drink into a lifestyle identity. In the context of social identity, consumers are not only purchasing a product but also affirming themselves as members of an adventurous, active, and daring community. Thus, Red Bull successfully builds brand loyalty through a strong and symbolic visual narrative. This research emphasizes that today’s advertisements are inseparable from ideological functions and the social constructions they visually shape.  

The lack of public understanding of the cultural and historical values contained in multicultural worship buildings. Sam Poo Kong Temple in Semarang is an important object to study cultural acculturation reflected in its architecture, visual aesthetics, and historical values. This research aims to reveal how the combination of Chinese, Javanese and Islamic elements is reflected in the physical and symbolic forms of the temple. The method used is descriptive-analytical qualitative through direct observation, visual documentation, interviews, and literature study. The analysis was done thematically with architectural aesthetics and visual semiotics approaches. The results show that Sam Poo Kong Temple not only functions as a place of worship, but also as a symbol of tolerance and multicultural identity. The combination of ornaments, colors, structures, and symbols represent the values of togetherness, spirituality, and cross-cultural heritage. This temple plays an important role in strengthening social cohesion and becoming a cultural asset that supports the development of an inclusive and harmonious society.  

This photographic work showcases the everyday expriences of the punk youth community in Glugur Dara I Subdistrict, East Medan District, by employing a human interest documentation approach. The photography’s subject and main focus was the punk community, drawn from the author’s daily life in Medan City, where street musicians frequently perform at traffic intersections. The writer became interested in a set of entertainers whose looks and traits were remarkably unique—they belong to the Glugur punk community. These punk youths generally work as street performers and showcase their preferred lifestyle through punk clothing and adornments. The goal of this work is to artistically depict the symbols, attire, and identity of the punk community from a humanistic visual angle. The creative process consists of three main stages: pre-production, production, and post-production. The outcome of this project is a series of twelve photographic pieces under various titles, each capturing the punk community’s everyday life filled with freedom of expression, solidarity, and creative endeavors—highlighting their subcultural identity within an urban context.

This study examines how the power of a slogan and visual elements are able to form a strong brand image and is inherent in the memory of consumers, focusing on the study of the Indomie brand. Through the approach of literature review, this study synthesizes various research results and previous reference sources to explore the role of the slogan “Indomie Seleraku” in creating collective memory in the community. Qualitative descriptive approach was used to examine secondary data derived from interview documentation and analysis of Indomie advertising content from various time periods. From the results of the literature review, it can be concluded that the strength of the Indomie brand does not only come from the quality of its products, but also from a consistent marketing communication strategy that is able to generate emotional resonance among consumers. Indomie effectively combines elements of local culture, attractive visual displays, and slogans that are easy to recognize and remember. This combination plays a role in creating an emotional connection between the brand and its consumers, while strengthening public perception of Indomie as part of the daily consumption culture. In addition, thematic advertisements launched at special moments such as the month of Ramadan, as well as the launch of certain regional flavors, also strengthen Indomie's position as a brand that is relevant to local values and national identity. This study confirms that the success of a marketing communication strategy depends not only on the message conveyed, but also on the way it is presented visually and verbally that is able to build emotional experiences and deep meaning for consumers.

Dangke is a local food product with high nutritional value that has become an inseparable part of the culture and economy of the community. It is made from traditional cheese typical of Enrekang Regency. Despite having great potential as a superior regional product, Dangke micro, small, and medium enterprises (MSMEs) face various obstacles, especially regarding short product durability (expiration date), simple packaging, lack of product innovation, and less than optimal marketing reach. Therefore, strengthening branding and optimizing marketing is crucial to increasing the competitiveness and desirability of Dangke MSMEs. This community service aims to analyze existing conditions, formulate, and implement strategies to strengthen Dangke product branding. The implementation methods include initial surveys, SWOT analysis training, comprehensive training and education on branding (brand identity, visual design), as well as implementation assistance and evaluation of travel impacts. Participatory and community-based approaches are at the heart of this activity. The results of the community service are expected to increase Dangke brand awareness, encourage innovation of derivative products (for example, dangke crackers with innovative flavors and packaging), expand distribution channels (including digital marketing), and ultimately increase sales and income of Dangke MSMEs. This program also has the potential to strengthen the local economy, preserve cultural heritage, and become a model for developing traditional food products in other areas.

Kripjungan MSMEs faces challenges in effectively utilizing Instagram as a digital marketing tool, with content that is often irrelevant, unappealing, and inconsistent with the brand identity, leading to reduced engagement and limited business growth potential. This study aims to evaluate and provide recommendations to improve the quality of Kripjungan's Instagram content using the eight pillars of content marketing from Kingsnorth. The evaluation results indicate that the content frequently does not align with audience interests, lacks variety, and is insufficiently informative or engaging to enhance user engagement or be widely shared. The recommendations include aligning content with audience preferences, enhancing credibility through more comprehensive information, employing varied visuals, and maintaining consistency with the brand identity to strengthen relationships with the audience and support the growth of Kripjungan's business.

Pondok Roti Da Jon is a small bakery business that has been established since 1986 in Bukittinggi. Pondok Roti Da Jon produces various traditional breads such as Malabar bread and fried bread. The Malabar bread produced by Pondok Roti Da Jon consists of two variants, namely original and pandan, while the fried bread consists of variants filled with coconut and banana. In the production process, Pondok Roti Da Jon is still done manually using improvised tools. Pondok Roti Da Jon's consumers are middle class and come from all walks of life, from children, teenagers, and adults. Currently, Pondok Roti Da Jon products are developing in a small-scale industry that grows by word of mouth, and its sales are distributed to markets around Bukittinggi. This design uses the 4D method consisting of 4 stages, namely the definition, design, development, and dissemination stages. Data collection techniques are primary data based on observations, interviews, and documents and secondary data obtained from books, journals, documents, newspapers, and the internet. The data analysis method is based on SWOT analysis, namely, Strengths, Weaknesses, Opportunities, and Threats. The concept used by Pondok Roti Da Jon is "Friendly, Family and Simple". This concept is the keyword for the author in determining the form of visual identity, starting with creating a logo as the main identity of Pondok Roti Da Jon. Apart from that, the author applies the principles of designing a logo in this design process.