Strategi Brand Compass dalam Membangun Niat Beli Konsumen

Farel Kyla Riswanda ; Arfian Suryasuciramdhan ; Zulhanderi Zulhanderi ; Budi Hermawan ; Rizky Arian Maulana
Jurnal Penelitian Komunikasi dan Sosialisasi 📅 2025 Vol 1, No 3 🔗 DOI: 10.62383/dialogika.v1i3.431
Abstract
This study explores how the branding strategy of COMPASS’s, a local fashion brand, shapes consumer perceptions and influences their purchase intentions. Employing a qualitative case study approach, the research examines key elements of COMPASS’s brand strategy, including visual identity, storytelling, and digital communication. The findings highlight the brand’s ability to maintain a consistent image, align products with market trends, and foster emotional connections with its audience. Additionally, market appeal such as exclusivity, community engagement, and lifestyle relevance emerges as a significant factor in encouraging consumer intention to buy. The study aims to offer practical insights for other local fashion brands in crafting more focused and consumer-oriented branding strategies.
Keywords
Brand strategy; purchase intention; case study; local brand; COMPAS’s; fashion
How to Cite

Farel Kyla Riswanda, et al. (2025). Strategi Brand Compass dalam Membangun Niat Beli Konsumen. Jurnal Penelitian Komunikasi dan Sosialisasi, 1(3). https://doi.org/10.62383/dialogika.v1i3.431

Farel Kyla Riswanda; Arfian Suryasuciramdhan; Zulhanderi Zulhanderi; Budi Hermawan; Rizky Arian Maulana, "Strategi Brand Compass dalam Membangun Niat Beli Konsumen," Jurnal Penelitian Komunikasi dan Sosialisasi, vol. 1, no. 3, 2025.

Farel Kyla Riswanda; Arfian Suryasuciramdhan; Zulhanderi Zulhanderi; Budi Hermawan; Rizky Arian Maulana. "Strategi Brand Compass dalam Membangun Niat Beli Konsumen." Jurnal Penelitian Komunikasi dan Sosialisasi, vol. 1, no. 3, 2025.

Farel Kyla Riswanda; Arfian Suryasuciramdhan; Zulhanderi Zulhanderi; Budi Hermawan; Rizky Arian Maulana. "Strategi Brand Compass dalam Membangun Niat Beli Konsumen." Jurnal Penelitian Komunikasi dan Sosialisasi 1, no. 3 (2025).

Farel Kyla Riswanda, et al. (2025) 'Strategi Brand Compass dalam Membangun Niat Beli Konsumen', Jurnal Penelitian Komunikasi dan Sosialisasi, 1(3). doi: 10.62383/dialogika.v1i3.431.

Farel Kyla Riswanda; Arfian Suryasuciramdhan; Zulhanderi Zulhanderi; Budi Hermawan; Rizky Arian Maulana. Strategi Brand Compass dalam Membangun Niat Beli Konsumen. Jurnal Penelitian Komunikasi dan Sosialisasi. 2025;1(3).

Artikel Terkait

Dampak Hoaks Kenaikan Bahan Bakar Minyak di Platform X (2024-2026) terhadap Polarisasi Masyarakat

Diajeng Febriana; Suci Suci; Darmawati Darmawati

Pengaruh Electronic Word of Mouth dan Brand Image @avoskinbeauty terhadap Brand Trust

Bambang Sujarwadi; Dhety Chusumastuti; Arum Mawarti; Virginia Maharani

Pengaruh Efektifitas Kerja terhadap Disiplin Kerja dalam Organisasi

Sri Yulianty Mozin; Alfiyah Agussalim; Mohamad Rasya Mohi; Nazlih Alhusna Abas; Risnawati R. Itani; Nur Ramadani Karim; Alfika Yope; Mutiara Take

Brand Awareness dan Pengaruhnya terhadap Keputusan Pembelian Peralatan Outdoor Lokal

Ahmad Ibrahim; Oktaviana Purnamasari

Pengaruh E-WOM terhadap Keputusan Membeli Tiket Umrah pada Akun @umrohbarengyuk.id

Dava Qaulan Sadida; Riska Tyas Prahesti

Analisis Kredibilitas Influencer dalam Meningkatkan Brand Awareness @Zaskiasungkarjakarta Melalui Konten Media Sosial Instagram

Alma Aninditha Zalianty; Daniel Handoko
Tren Sitasi Jurnal