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Along with the times and increasingly advanced technology, people are increasingly aware of the importance of information needs. The digital and internet worlds are also having an impact on the marketing world, with companies and organizations increasingly realizing the importance of an integrated marketing strategy. Digital marketing can make it easier for business people to monitor and provide for all the needs and wants of potential customers. There are various ways to market products through social media, one of which is graphic design. Graphic design itself is used to convey messages that are right on target with the concept of communication and creativity using various media and techniques. The purpose of this project is to apply graphic design in marketing the Bangbeli application which is expected to help restore the community's economy, especially MSME players as business partners to earn additional income. In this project the author uses a results dissemination scheme by sharing the knowledge and experience gained with the community so that it can be utilized more widely by the community. World Health Organization., (2018), according to him the dissemination of results is a process of communicating information related to research or findings to relevant stakeholders to inform policies, practices, and decision making. The results of this project are expected to encourage new breakthroughs for the community in the form of applications that can provide additional income from home.

The fish processing industry in Cilacap district is a business that is quite popular, because processed fish is a superior product in Cilacap district, one of which is mackerel fish crackers. This is influenced by the fact that the Cilacap district is a coastal area and is a place for tourist visits so that people's interest in various food flavors is quite high. Ergonomic analysis is needed to create safe, comfortable and healthy working conditions so that work activities can be effective which has an effect on increasing productivity. The method used in this research is descriptive experimental through observation and interview methods. Located in the Agung Rasa mackerel fish cracker home industry. The results of the research obtained an ergonomic analysis using an approach to 8 ergonomic aspects in the form of use of muscle power, work attitude, nutrition, work environment, work time, information systems, socio-cultural conditions and human-machine interaction which is known to still not show ergonomic working conditions. From the results of this analysis, recommendations can be made in the form of implementing short breaks or implementing exercise between work activities to avoid feelings of boredom, fatigue and musculoskeletal complaints, then improvements to work stations, regular working time arrangements and layout arrangements can be implemented to create ergonomic working conditions.

Penelitian menggunakan data primer yang dikumpulkan lewat observasi dan wawancara. Teknik analisis dilakukan secara kualitatif (fild research), Hasil penelitian ini menunjukkan bahwa Berdasarkan hasil penelitian dan pembahasan mengenai analisi keberlanjutan usaha usaha tempe Mbah Sibo Desa Bunga Tanjung Nipah Panjang, maka dapat di tarik kesimpulan bahwa: Permodalana yang dilakukan oleh usaha tempe Mbah Sibo Modal yang digunakan oleh Mbah Sibo dalam menjalankan usahanya yaitu menggunakan modal sendiri, tanpa melibatkan instansi-instansi kepemerintahan baik desa ataupun kelurahan Jaringan bisnis yang dilakukan oleh usaha tempe Mbah Sibo. jaringan usaha tempe Mbah Sibo dibentuk mulai dari lingkungan rumah seperti, kumpulan arisan, kumpulan ibu-ibu PKK atau kumpulan pengajian, hal ini bisa di mulai dari perkumpulan orang tua, murid atau jaringan online dan lain sebagainya. Strategi Pemasaran yang dilakukan oleh Mbah Sibo. Bauran pemasaran terdapat seperangkat alat pemasaran yang terbagi menjadi: 1. Stratregi produk terdiri dari atribut produk, pemberian merek, pengemasan produk. 2. strategi harga. 3.  Saluran distribusi 4. strategi promosi. 5. strategi pemasaran tempe terdiri dari empat kelompok alternatif strategi yang akan dilakukan adalah terdiri dari kekuatan:  1). Mempertahankan mutu produk, agar konsumen tetap memilih produk 2). Mempertahankan pasar yang sudah ada dan mencari pasar yang baru. Kelemahan: 1). Jumlah produk yang terbatas menyebabkan masyarakat sekitar Ketika membeli tempe sering kehabisan. 2). Mencari alternatif saluran pemasaran 3). Meningkatkan kesempatan promosi yang ada. Ancaman: 1). Meningkatkan perluasan pasar untuk daerah yang belum terlayani. Peluang: 1). Melakukan penambahan modal agar dapat melakukan produksi lebih banyak lagi. 2). Memperluas jangkauan pemasaran.  

This community service is located in Mulyoagung Village, Dau District, Malang Regency. The problem faced by partners is the lack of a guarantee of business legality. The next problem is product packaging and labels that are less attractive and do not meet standards, which make it difficult to market products. Solutions that can be proposed with training and assistance to obtain a business license or business legality certificate are in the form of business identification numbers (NIB), home industry food production certificates (SPP-IRT), labels and brands, and product halal guarantees. There is training and assistance in making product packaging and labels, considering that packaging is a very important factor for maintaining quality and attracting customers to buy products when they are marketed. In addition, training and assistance for entrepreneurs in using information technology to market products to a wider market online and offline.

PT. xxx is a company that operates in the business of processing wood in the form of logs into layers that are ready to be marketed. The purpose of this research is to determine employee Take Home Pay after receiving incidental income in the form of overtime pay and bonuses. The sampling technique in this research used the Non-Probability Sampling technique. Data collection was carried out using interviews and documentation methods.The research results show that determining bonuses using the TOPSIS method is different from before the TOPSIS method was used. With this, the Take Home Pay that employees receive before implementing TOPSIS is very different from after implementing the TOPSIS method.

This study aims to determine the role of the home industry in increasing household income (a study on the potato chip home industry in Paal Merah District, Jambi City). This research is qualitative in nature. Qualitative research is research that tends to use analysis with an inductive approach and is descriptive or explanatory in nature. This research focuses more on facts that occur in the field. The subjects of this study were home industry owners in the Paal Merah sub-district, Jambi city, employees who worked and providers of raw materials for the home industry. The data obtained comes from observations, interviews and documentation. The results showed that: First, the home industry in Paal Merah sub-district, Jambi city, has a positive impact on improving the household economy where welfare indicators can be seen from the role, income, and welfare of owners, raw material providers and employees who can set aside income from the results of work so that they can send their children to a better education, besides being used to meet daily needs can also help the head of the household in meeting other daily needs, Second, the existence of a home industry in Paal Merah sub-district, Jambi city, also plays a role in assisting the government in reducing poverty and reducing the number of unemployed in society, with the absorption of labor, especially housewives who are around to make the best use of their time, of course. will be able to help generate income for households, and in carrying out business activities food needs can be fulfilled properly and in accordance with Islamic teachings, then all business activities are protected and cared for during production activities, and can be used to meet needs in the future. Third, with the results of this research, it is hoped that the regional government, especially the province of Jambi, which is related to the development of Small and Medium Enterprises, will pay more attention to the existence of home industries in the Paal Merah sub-district, Jambi City, their business can increase and be able to compete in the market, of course it will also prosper the economy. small society.

Most of the employees in this home industry are men who live around the home industry. With this business, it becomes a source of income or additional income for the surrounding community and becomes a new job opportunity for the community or teenagers who do not attend high school but have skill

Currently Indonesia is in the industrial revolution 4.0 where technological changes affect living habits, ways of working and communicating with one another. In other words, this era is the main axis in life. The changes in this era also have an impact on the economic sector towards a digital economy. Visible changes are the convenience that people get in accessing online services such as ordering food through applications, shopping for necessities online, selling online to studying at home online. In Talang village, Nganjuk district, only 2 micro, small and medium enterprises that have been recorded have run their businesses using digital marketing. Therefore, KKNT 66 KKNT students have the goal of improving the micro, small and medium business sector by providing socialization as well as digital marketing assistance to micro, small and medium enterprises. So that it can make it easier for micro, small and medium enterprises in Talang village to expand the market and develop their business. After conducting outreach and assistance to micro, small and medium enterprises in Talang village, the result was an increase of 4 small and medium micro businesses that had registered their business in digital marketing. While the other 4 still haven't got it. There are several small and medium micro businesses that are not willing to register their business for digital marketing.

Abstract. The method used in this research is Value Chain Mapping, Gender Sensitivity Value Chain Mapping, and Canvas Business Model. Value Chain Mapping is used to map activities ranging from upstream to downstream from a tempe industry value chain in Tenggilis Surabaya. Gender Sensitivity Value Mapping is used to map and analyze the role of gender in the tempe industry value chain. Whereas the Canvas Business Model is used to redesign the tempe industry business model in Tenggilis  Surabaya based on value, gender, and competitive advantage. The results of this study are Value Chain Mapping and Tempe Business Model  for the home-based tempe industry. The role of women housewives in the tempe industry value chain in Tenggilis  Kauman is almost 50%. For the tempe production system and marketing management for the SME scale, such as the tempe industry in Tenggilis  tempe village, the maturity level has reached the optimal level, level 5. For external suppliers, the maturity level is still low at level 2 or still in the development stage. For market orientation, competitors and product development are already at a competitive level. Revenue Streams from the tempe business process in Kampung Tempe is the sale of tempe and its processed products, as well as a tourist visit.   Keywords: gender role, tempe industry, tempe business model, value chain mapping   Abstrac. Metode yang digunakan dalam penelitian ini adalah Value Chain Mapping, Gender Sensitivity Value Chain Mapping, dan Canvas Business Model. Value Chain Mapping digunakan untuk memetakan kegiatan mulai dari hulu hingga hilir dari suatu rantai nilai industri tempe di Tenggilis Surabaya. Gender Sensitivity Value Chain Mapping digunakan untuk memetakan dan menganalisis peran gender dalam rantai nilai industri tempe. Sedangkan Canvas Business Model digunakan untuk mendesain ulang model bisnis industri tempe di Tenggilis  Surabaya berdasarkan nilai, jenis kelamin, dan keunggulan bersaing. Hasil dari penelitian ini adalah Pemetaan Rantai Nilai dan Model Bisnis Tempe untuk industri tempe rumahan. Peran ibu rumah tangga dalam rantai nilai industri tempe di Tenggilis  Kauman hampir mencapai 50%. Untuk sistem produksi tempe dan manajemen pemasaran skala UKM seperti industri tempe di Kampung Tempe Tenggilis  tingkat kematangan sudah mencapai tingkat optimal yaitu tingkat 5. Untuk pemasok eksternal tingkat kematangan masih rendah pada tingkat 2 atau masih dalam tahap pengembangan. Untuk orientasi pasar, pesaing dan pengembangan produk sudah berada pada tingkat kompetitif. Aliran pendapatan dari proses bisnis tempe di Kampung Tempe adalah penjualan tempe dan hasil olahannya, serta kunjungan wisatawan.   Kata kunci: peran industri tempe, gender, model bisnis tempe, pemetaan rantai nilai

Abstract. The method used in this research is Value Chain Mapping, Gender Sensitivity Value Chain Mapping, and Canvas Business Model. Value Chain Mapping is used to map activities ranging from upstream to downstream from a tempe industry value chain in Tenggilis Surabaya. Gender Sensitivity Value Mapping is used to map and analyze the role of gender in the tempe industry value chain. Whereas the Canvas Business Model is used to redesign the tempe industry business model in Tenggilis  Surabaya based on value, gender, and competitive advantage. The results of this study are Value Chain Mapping and Tempe Business Model  for the home-based tempe industry. The role of women housewives in the tempe industry value chain in Tenggilis  Kauman is almost 50%. For the tempe production system and marketing management for the SME scale, such as the tempe industry in Tenggilis  tempe village, the maturity level has reached the optimal level, level 5. For external suppliers, the maturity level is still low at level 2 or still in the development stage. For market orientation, competitors and product development are already at a competitive level. Revenue Streams from the tempe business process in Kampung Tempe is the sale of tempe and its processed products, as well as a tourist visit.   Keywords: gender role, tempe industry, tempe business model, value chain mapping   Abstrac. Metode yang digunakan dalam penelitian ini adalah Value Chain Mapping, Gender Sensitivity Value Chain Mapping, dan Canvas Business Model. Value Chain Mapping digunakan untuk memetakan kegiatan mulai dari hulu hingga hilir dari suatu rantai nilai industri tempe di Tenggilis Surabaya. Gender Sensitivity Value Chain Mapping digunakan untuk memetakan dan menganalisis peran gender dalam rantai nilai industri tempe. Sedangkan Canvas Business Model digunakan untuk mendesain ulang model bisnis industri tempe di Tenggilis  Surabaya berdasarkan nilai, jenis kelamin, dan keunggulan bersaing. Hasil dari penelitian ini adalah Pemetaan Rantai Nilai dan Model Bisnis Tempe untuk industri tempe rumahan. Peran ibu rumah tangga dalam rantai nilai industri tempe di Tenggilis  Kauman hampir mencapai 50%. Untuk sistem produksi tempe dan manajemen pemasaran skala UKM seperti industri tempe di Kampung Tempe Tenggilis  tingkat kematangan sudah mencapai tingkat optimal yaitu tingkat 5. Untuk pemasok eksternal tingkat kematangan masih rendah pada tingkat 2 atau masih dalam tahap pengembangan. Untuk orientasi pasar, pesaing dan pengembangan produk sudah berada pada tingkat kompetitif. Aliran pendapatan dari proses bisnis tempe di Kampung Tempe adalah penjualan tempe dan hasil olahannya, serta kunjungan wisatawan.   Kata kunci: peran industri tempe, gender, model bisnis tempe, pemetaan rantai nilai

The purpose of this research is to determine the simultaneous and partial influence as well as the dominant variables of the marketing mix consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) on the Purchase Decision (Y) of Baked Bolu Cake in Mother's Home Business Yuli in Pepara Village, Tanah Grogot District. The sample in this study were consumers who coincidentally met the researcher during the research period to buy Bakar Bolu Cake at Mrs. Yuli's home business in Pepara Village, Tanah Grogot District from June to July 2023 with an incidental sampling technique and a sample size of 50 respondents. The results of the validity test calculation show that 28 statement items have a value of rcount > rtable, which means that all statements are considered valid, because rcount is greater than rtable. The results of the reliability test showed that a result of 0.944 was obtained, which means that the 28 questionnaire items were said to be reliable because Cronbach'alpha was > 0.6. The results of multiple linear analysis are Y= 1.117 + 0.308X1 + 0.042X2 + 0.283X3 + 0.175X4, meaning that the marketing mix variables have a positive effect on purchasing decisions. The correlation coefficient (R) value is 0.898 which is in the range of 0.80-1.000, meaning this number shows a very strong relationship between the variables Product (X1), Price (X2), Promotion (X3), Place (X4) on Purchasing Decisions ( Y). The value of the Adjusted R Square Determination Coefficient of 0.790 or 79.0% means that 79.0% of the purchasing decision variable (Y) is influenced by the variable factors Product (X1), Price (X2), Promotion (X3), Place (X4 ). The remaining 21% is influenced by other factors not examined in this research. The results of the f test calculation (simultaneous) show the value of fcount > ftable (47.080 > 2.58) which means that the marketing mix variables consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) have a simultaneous effect or together on the Purchase Decision (Y) Bakar Bolu Cake at Mrs. Yuli's Home Business in Pepara Village, Tanah Grogot District. The results of the t test calculation (partial) by looking at this t calculate each marketing mix variable consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) with a t test result of 3.318; 0.311; 2.465; and 2.614 which, when compared with the ttable value of 2.014, means that the dominant influence on purchasing decisions is Product (X1) because the Product variable (X1) has the highest value, namely 3.318 > 2.014. From the conclusion of the t test results obtained, the second hypothesis is that it is suspected that the Product variable (X1) has a dominant influence on the Purchasing Decision (Y) of Bakar Bolu Cake can be accepted or H0 is rejected Ha is accepted.

This study aims to identify the extent of the role of e-commerce as a means to increase sales and marketing of MSMEs products, especially for home-based businesses, in Condong chess, Yogyakarta. This research uses a descriptive qualitative research type. The data sources used in this study are primary data sources and secondary data. The procedure for collecting data is by observation, interviews, and documentation. Data analysis in this study is data reduction, data presentation, withdrawal and conclusions. The results of the study show that the use of e-commerce as a promotion and sales channel is very important to increase sales and marketing of MSMEs products, one of which is a culinary business which is still relatively small. From the conclusions obtained, MSMEs Jajanan Chikats has practiced a marketing strategy by taking advantage of technological advances, namely by using e-commerce in the form of marketing media through Instagram and Shopee. This strategy has in fact penetrated the sales progress of MSMEs of Chikats snacks and expanded sales relations.

Pesanggrahan Village, Kesugihan District, is one of the innovation villages launched by the Cilacap district government in 2022. The Kesugihan area has potential local food sources that have the potential to be developed by the community. Nuri Snack is one of the business actors engaged in food processing in the form of various chips in the form of cassava, taro and banana chips. Marketing that has been carried out at this time is selling to markets and serving purchases at home, there has been no innovation in expanding marketing to modern shops and online shops. The aims of this study were 1) to design informative packaging labels in accordance with labeling standards and 2) to develop packaging designs according to the wishes of consumers using the kansei engineering method. The method used is the kansei engineering method which translates consumer feelings into design specifications. Implementation The results of this study are in the form of label and packaging design concepts, design actors include uniqueness, product identity colors, complete product information, complete packaging information, neat, protected products, easy to carry, easy to store, have licensing and attractive designs, and the proposed packaging uses white standing pouch window doff 500z packaging with size 14cm x 23cm and chromo sticker as packaging label design. Conclusion The proposed label design already has permits and has an elegant design and is made of standing pouch plastic with a ziplock.  

Trash is a problem that will not run out. The solution to this situation must be creativity and innovation from the community to carry out waste processing so that it can be used as a new business opportunity. In Ngadirejo Village, there are lots of used gallons of waste that are not used, so I took the initiative to provide training on turning gallons into trash cans and flower pots with the creativity of the participants. This activity aims to care for the environment and can increase the economic income of the people of Ngadirejo Village, Blitar City. This training uses empowerment and practice methods. With the stages of the method, namely, first debriefing, second training, third discussion and fourth evaluation. The result of this activity is that the participants bring home their works in the form of trash bins and flower pots so that the participants are proud of the work they have made. It is hoped that this activity will benefit the community and the knowledge gained can be applied as a new business in Ngadirejo Village, Blitar City.

Business legality plays a very important role in Micro, Small and Medium Enterprises. Business legality is a business identity and a form of protection offered by the government to MSME actors. The problem that often occurs is that many UMKM do not understand how important business legality is. In addition, it is suspected that the complicated management of business legality is one of the causes of UMKM reluctance to take care of their legality. Therefore, the researchers assisted one of the UMKM in Gedog Village, namely Kedai Panji Laras, to legalize their business through Online Single Submissions (OSS). The purpose of this activity is to increase knowledge to business owners and also the community about the importance of NIB for micro and small businesses and to obtain an NIB certificate. The learning method used with preparation, manufacture and submission. The results of this activity are increasing the knowledge of business owners about the introduction of OSS and NIB, the importance of businesses having an NIB, the benefits of NIB, the requirements and procedures for making an NIB and the steps for making an NIB through OSS. The main objective of this activity is to issue NIB certificates for micro and small home-based chili sauce shops, Panji Laras

At this time many see that the application of financial literacy knowledge in Cipuk MSMEs has not been applied optimally. However, with advances in technology, it has a method of applying business management knowledge so that these MSMEs can be more advanced. This business management science is financial literacy, which is to understand and apply various financial skills, such as managing personal savings, making budgeting, and investing. Not only that, MSMEs can add new flavor innovations due to the limited flavors in Cipuk preparations. The result of this service is that the Cipuk MSME partners understand more about financial literacy, understand more about making budgeting, financial bookkeeping and others, and add taste innovation, namely, so that MSME products are more varied and consumers don't feel bored with the taste of existing products.

Socialization is a very useful thing in raising and conveying positive values to individuals, the socialization process is education through individual understanding and acceptance of the connections that occur in an activity that can provide input and output feedback. Learning from the monetary crisis that occurred in Indonesia in 1997-1998 which was marked by the decline in the joints of the economy caused by the rupiah exchange rate falling or dropping drastically against the dollar exchange rate. In 1998 many big entrepreneurs fell in Indonesia, but MSMEs were still able to survive and even increased in number. In this way, UMKM contribute to supporting the economy of a country so that the existence of UMKM is highly expected in the development and progress of the country's economy and is able to absorb the number of unemployed. In this background, MSMEs can be used as a part in expanding employment opportunities, play a role in the formation of the Gross Domestic Product (GDP) and increase foreign exchange earnings for the country of Indonesia because its market can reach national to international. Bareng Village, Bareng District, Jombang Regency is an agricultural producing village in the form of rice, corn, sugar cane, soybeans, vegetables, chilies and others. The livelihoods of the majority of the population are farmers, self-employed, and partly in the government. UMKM problems often occur due to capital problems and licensing matters, the Business Identification Number (NIB) is the identity of a business license issued by the "Online Single Submission (OSS)" agency, helping to fulfill the legal and administrative aspects of UMKM and providing advantages in funding. Then the socialization and technical guidance was carried out by Group 1, then the output of the socialization was to help UMKM actors in the Village with the method of opening a post at the Village Hall/Village Office and the door to door method or direct permits to the homes of UMKM actors. At the same time creating a logo that is useful in brand equity as trustworthiness with the product name and symbol, providing additional value to a product. The direction of the arrow as a direction for the location has the aim of providing instructions for potential consumers and customers to find homes for UMKM actors to get products or order products.

The government promotes the obligation to own business legality as controlling economic activity in the development of Micro, Small and Medium Enterprises (MSMEs). Business legality as the ownership identity of a legally operating business entity. Pakel Village, Bareng District, Jombang Regency, has various types of MSMEs that excel in agro-industry. However, the issue of business legality is still an obstacle to the progress of the Pakel Village MSMEs, namely the uneven ownership of business legality such as Business Permit Numbers (NIB), Home Industry Product Permits (PIRT), halal certification and so on. Pakel Village UMKM actors lack knowledge and awareness of the importance of business legality, starting from the requirements to the submission mechanism, the administrative process is considered complicated and time-consuming, and the management costs are expensive. The purpose of this community service activity is for Pakel Village MSMEs to know and understand how to make NIB independently through the Online Single Submission (OSS) application and assistance in submitting halal certification for free through SiHalal with the Sehati 2023 program using the business actor's statement mechanism. The method of implementing the KKNT 09 Desa Pakel group in this community service activity is to conduct socialization and mentoring on the importance of NIB ownership and halal certification with MSME Facilitators from the Ministry of Religion, Jombang Regency. The result of this community service activity is the issuance of NIB and halal certification for Pakel Village MSMEs  

Nganjuk is a Kabupaten in the province of East Java, Indonesia. One of the sub-districts in Nganjuk, Rejoso sub-district, Ngadiboyo village, is a potential producer of shallots. We found that the Ngadiboyo village area is a potential producer of shallots. In addition to shallots, residents use their farmland to grow commodities such as soya and green beans. However, the problem we identified with the village's economy is the need for home industry-based businesses that utilize the main crops to be sold as ready-to-consume products. On this occasion, we want to develop the sale of shallot products to increase the economic stability of the Ngadiboyo Village community. Community service is carried out with a mentoring method through attracting community participation. Assistance to attract participation is focused on developing sales through social media, product photos, and e-commerce. Sales development activities on shallot products are one of the activities to help increase community sales. Implementing this activity is expected to increase sales to help the economy. Therefore, this community service activity is hoped to change the community of shallot product sellers.

This research uses qualitative methods with descriptive analysis techniques using library research or library research. The purpose of this study is to find out, examine and reveal problems regarding the conversion of beggars into a profession. Poverty in Indonesia has increased significantly which has been exacerbated by the COVID-19 pandemic. This has an impact on reducing or terminating human resource jobs and making them unemployed. Limited skills and less than optimal business makes their economy weaken and they finally try other ways to make ends meet by begging. The feeling of being happy to get money without working hard gives rise to new habits and makes them feel at home to continue it even to the point of cheating. People's awareness and trust has decreased, creating doubts about whether or not to help beggars. In Islam itself, begging is the wrong way to meet the demands of life. Islam teaches to always try hard and the need for an attitude of mutual help both in actions or actions to reduce the existence of beggars.