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This study investigates the strategic use of language in social media political campaigns, with particular emphasis on its impact on audience engagement and public discourse transformation. Through a comprehensive theoretical framework incorporating the Sapir-Whorf Hypothesis, Elaboration Likelihood Model, Critical Discourse Analysis, and Framing Theory, the research examines complex linguistic patterns, sentiment variations, and framing strategies across 10,000 campaign posts from major social media platforms. The study employs a mixed-methods approach, combining computational linguistics analysis with qualitative discourse examination. Using natural language processing tools and manual coding, researchers analyzed linguistic features including lexical choice, syntactic structures, metaphorical expressions, and rhetorical devices. Results reveal sophisticated patterns of deliberate linguistic manipulation designed to evoke specific emotional responses (72% of posts), reinforce political ideologies (65%), and adapt to temporal and platform-specific contexts (83%). The findings demonstrate that campaign language strategically evolves across different platforms, with Twitter showing more aggressive rhetoric (58%) compared to Facebook (31%) and Instagram (27%). Additionally, temporal analysis reveals significant shifts in linguistic strategies during critical campaign periods, with increased emotional language use during key political events (92% correlation). This research contributes to our understanding of digital political communication and offers practical insights for analyzing social media campaign strategies.

This study aims to analyze the role and function of the TikTok application as a social media platform according to students of the Islamic Communication and Broadcasting (KPI) program at IAI AL-AZIS and to examine perceptions regarding its use as a medium for da'wah. This research employs a qualitative approach with a descriptive method. The study subjects consist of KPI students from the 2021, 2022, and 2023 cohorts. Data collection was conducted through interviews and documentation. The findings indicate that TikTok is perceived as a social media platform that plays a role in disseminating information, providing entertainment, fostering creativity, facilitating marketing, and shaping social and cultural trends. Perceptions of da'wah on TikTok are generally positive, with cognitive, affective, and conative components reflecting an understanding of its potential, interest in its content, and engagement in sharing religious messages. TikTok is considered an effective da'wah medium when content is presented creatively, communicatively, and in an easily comprehensible manner, with an emphasis on positive values that align with the communication patterns of the younger generation. Thus, TikTok holds strategic potential in supporting Islamic da'wah in the digital era.

YouTube is one of the leading video-based social media platforms with a complex algorithm for recommending content to users. Understanding this algorithm is crucial for content creators to increase visitor numbers and audience engagement. This socialization activity aims to educate beginner content creators on video optimization strategies to enhance discoverability and recommendation by YouTube’s system. The socialization was conducted online via Zoom, utilizing presentations, interactive discussions, and simulations of YouTube Studio features. The results of this activity indicate an improvement in participants’ understanding of key factors influencing the YouTube algorithm, such as watch duration, user interactions, and metadata optimization. Some participants who implemented the taught strategies experienced up to a 30% increase in video views within a month. However, challenges remain in maintaining content consistency and utilizing YouTube analytics effectively. Therefore, continuous mentoring is necessary to help participants refine more effective strategies. This socialization is expected to enable content creators to maximize the YouTube algorithm to enhance their channel visibility and growth.

The purpose of this study was to see how social media endorsements, viral advertising, and perceived quality can build Shopee consumers' decisions in Purworejo Regency to buy fashion products in e-commerce. We conducted data analysis using regression, t-test, and F-test on a sample of 107 respondents. The results showed that social media endorser and viral marketing variables had a positive and significant effect on purchase decisions, while perceived quality did not show a significant positive impact. These findings highlight the importance of marketing strategies that incorporate social media endorsers and viral marketing in influencing consumer purchase decisions. This research provides valuable insights for marketers in designing effective campaigns for fashion products on e-commerce platforms.

Building the local economy through quality and sustainable traditional products at Khasanah Sari is a strategic step to improve community welfare and preserve culture. By addressing existing issues through training, digital marketing, product innovation and financial support, Khasanah Sari can grow and contribute positively to the local economy. Clear output targets will be a reference to measure the success of this initiative, making a positive impact on the community and the economy as a whole. Building a local economy through quality and sustainable traditional products involves community empowerment, product development and environmental sustainability By involving the community in production and marketing, their skills can be enhanced, creating new jobs. Traditional products need to be developed to meet quality standards that appeal to modern consumers, while using environmentally friendly raw materials and sustainable production techniques. Effective marketing, including the utilization of digital platforms, will help reach a wider market. In addition, collaboration between the government, businesses, and non-government organizations is essential to support development and market access. Public education and awareness on the importance of local products will also contribute to stronger economic growth and preservation of cultural heritage.bstract and Keywords must be written in English, in italic style, and contain a brief description of the research background, objectives, methods, findings, and implications. The abstract is written in one paragraph with a single space (maximum 200 words), without any reference or formula.

Micro, Small, and Medium Enterprises (MSMEs) in Pangkalpinang City play a strategic role in the regional economy, yet only 30% have optimally utilized digital marketing. This community service program aims to enhance the digital literacy of MSME entrepreneurs through digital marketing training, covering the use of social media, marketplaces, and customer data analysis. The methods employed include a participatory approach, practice-based training, and intensive mentoring. The implementation results indicate a significant increase in the utilization of digital platforms by MSMEs, with 90% of participants successfully optimizing social media, 75% actively using marketplaces, and 85% leveraging Google My Business. Additionally, there was an average revenue increase of 20-30% within three months after the training. This program demonstrates that digital marketing adoption can enhance MSME competitiveness, promote cost efficiency in promotions, and foster a sustainable digital community.

This study examines the integration of Islamic Religious Education and Mathematics within a digital learning environment and its potential role in shaping students' character in the context of Society 5.0. The study employs the Systematic Literature Review (SLR) method to analyze existing studies on the integration of these two subjects through digital learning platforms. The results of the literature review reveal various models of integration, highlighting the role of technology in facilitating the merging of religious education with mathematical thinking. Additionally, this study evaluates the impact of this integration on the development of students' moral and ethical values, as well as the enhancement of their critical, logical, and creative thinking skills. The findings suggest that the integration of Islamic Religious Education and Mathematics not only improves academic learning but also plays a crucial role in character building, fostering values such as responsibility, honesty, and respect. Despite its great potential, this integration faces challenges such as limited technological infrastructure and teacher readiness. This research provides insights into the practical implications of this integration in educational practice in the digital era.  

Technological advancements have significantly impacted education, including more interactive learning methods. Kahoot and Quizizz are two platforms that utilize gamification to enhance student engagement in learning. This study aims to analyze and compare these interactive media in terms of ease of use, student engagement, and effectiveness in providing feedback. Using a qualitative method and a case study approach, data was collected through interviews and observations of teachers and students utilizing both platforms. The study's findings indicate that Kahoot is more effective in boosting student motivation through a competitive system, whereas Quizizz excels in independent learning flexibility and providing more detailed result reports. Therefore, the utilization of these platforms should be adjusted according to the learning objectives to be achieved..

The use of technology in education has become an essential need in modern learning. This study aims to analyze the utilization of Kahoot and Quizizz as interactive learning tools to enhance student learning quality at SMAN 1 Parittiga. The research employs a qualitative approach with observation and interview techniques to explore student and teacher experiences in using these platforms. The findings indicate that Kahoot and Quizizz significantly improve students' motivation, engagement, and comprehension of learning materials. Kahoot is more effective in creating a competitive learning atmosphere, while Quizizz provides flexibility for students to learn at their own pace. However, some challenges arise, such as reliance on a stable internet connection and the need for teacher training to optimize platform features. Therefore, it is recommended that schools improve digital infrastructure and provide training for teachers to support the optimal implementation of technology-based learning.

This study explores the integration of digital technology in English language learning in primary schools, focusing on the trends, challenges, and opportunities it presents. The primary objective is to identify the current trends in the use of digital technology in English language instruction, examine the challenges faced by educators and students in its implementation, and assess the potential opportunities for enhancing the quality of learning. A Systematic Literature Review (SLR) method was used to gather and analyze relevant studies published over the last decade. The findings reveal that digital technology has significantly impacted teaching and learning by providing broader access to educational resources and enabling more interactive, engaging, and student-centered learning experiences. However, challenges such as infrastructure limitations, access gaps, and technical skills remain barriers to effective implementation. The study also identifies key opportunities for improving teacher training, expanding access to materials, and leveraging interactive platforms to enhance English language acquisition. The implications of these findings suggest that digital technology, when appropriately integrated, can greatly improve the quality of English education in primary schools. Future research should focus on addressing the identified challenges and exploring more inclusive technological solutions.

This study aims to analyze the enforcement of criminal law against cyberbullying that leads to suicide in Indonesia. The research employs a normative and empirical juridical approach by examining existing regulations and analyzing cases through interviews with law enforcement officials and related parties. The findings indicate that despite cyberbullying being regulated under the ITE Law and the Criminal Code, its enforcement still faces challenges, such as difficulties in identifying perpetrators due to digital anonymity, a lack of technical understanding among law enforcement officers, and low public awareness of the serious impact of online harassment. The cases of Yoga Cahyadi in Indonesia and Hana Kimura in Japan demonstrate that cyberbullying can cause severe psychological distress, ultimately driving victims to take their own lives. In conclusion, stricter regulations are needed to classify cyberbullying as a specific criminal offense with clearer sanctions. Additionally, strengthening the capacity of law enforcement in cybercrime investigations and enhancing digital literacy education among the public are crucial preventive measures. Public awareness campaigns and collaboration between the government, social media platforms, and educational institutions are also necessary to create a safer and harassment-free digital environment.

This study aims to analyze the effectiveness of BYOND by BSI in improving service quality and customer satisfaction at BSI KCP Krian Sidoarjo. BYOND by BSI is a digital banking platform designed to improve service quality with various superior features, such as financial transactions, account opening, and service consultations based on sharia principles. The research method used is a qualitative approach with descriptive method. Data was obtained through interviews and Focus Group Discussions (FGD) with employees from various divisions. The results showed that BYOND by BSI provides significant convenience in banking transactions, reduces queues at tellers, and offers sharia-based features that increase customer loyalty. However, challenges such as low digital literacy and transaction security concerns still need to be addressed. The implementation of BYOND by BSI has been positive in improving service quality and customer satisfaction, and strengthening BSI's image as an innovative Islamic bank. BSI needs to continue to improve digital education, strengthen security systems, and develop new features to make BYOND by BSI more effective in the future.

Adolescence is an important developmental phase for individuals. During this phase, teenagers require direct interaction with their environment. However, faceto-face interactions have decreased due to the rise of social media. One of the social media platforms that can be used is Instagram. Instagram offers engaging features such as photo and video sharing, allowing teenagers to express themselves. The process through which teenagers express themselves on social media is called selfpresentation. Teenagers’ self-presentation can be positive, authentic, or negative, inauthentic, and is influenced by their self-esteem. Therefore, this study aims to explore the relationship between self-esteem and self-presentation among Instagram users. This research employs a quantitative method with 337 adolescent Instagram users as respondents. The analysis technique used is multiple correlation testing. The findings indicate a positive relationship between self-esteem and selfpresentation among Instagram users, with the relationship between self-esteem and real self-presentation showing the strongest contribution, with a correlation coefficient of 0.573. This suggests that the higher the self-esteem, the more positive the self-presentation by the teenage Instagram users. The implications of this study are that teenagers' self-esteem can enhance their self-presentation in a positive way, aligned with their true selves.

Penelitian ini menyoroti tantangan retensi karyawan Generasi Z di Indonesia, yang memiliki preferensi kerja berbeda dari generasi sebelumnya. Dengan menggunakan Systematic Literature Review (SLR) dari 35 penelitian antara 2013-2024, ditemukan bahwa fleksibilitas kerja, pengembangan karier, kompensasi yang kompetitif, dan budaya organisasi yang mendukung inovasi adalah faktor utama yang meningkatkan loyalitas Generasi Z. Perusahaan yang menawarkan lingkungan kerja fleksibel, sistem kompensasi berbasis penghargaan, serta program pelatihan dan mentoring berbasis teknologi lebih efektif dalam mempertahankan karyawan muda. Disarankan agar organisasi mengadopsi kebijakan retensi adaptif, termasuk program kesejahteraan mental, kepemimpinan transparan, dan optimalisasi teknologi digital. Penelitian lebih lanjut diperlukan untuk mengeksplorasi peran mentoring, kesejahteraan mental, dan dampak platform kerja digital dalam meningkatkan keterikatan karyawan Generasi Z.

Shopee, as one of the e-commerce platforms in Indonesia, provides live streaming and online customer review features to increase interaction and product information. This research aims to determine the effect of live streaming and online customer reviews on purchasing decisions among Shopee users among Darul Ulum Islamic Center Sudirman University students. The research method used is quantitative with an associative approach.  The research sample consisted of 100 respondents using a purposive sampling technique. The data collection technique was carried out using a questionnaire distributed via Google Forms.  The research results show that live-streaming shopping and online customer reviews significantly positively influence purchasing decisions among Shopee users among students at Darul Ulum Islamic Center Sudirman University. The adjusted R square value is 0.588. This shows that the independent variables in this research (live streaming shopping and online customer reviews) can explain the dependent variable (purchase decisions) by 58.8%.

Social media is one of the most powerful tools brought into new opportunities not only for the marketing sector but also in the political sector for establishing networks within society, sharing information, and making awareness within the communities. SMN provides an exclusive platform for independent discussion for everybody. The former Prime Minister Sheikh Hasina was the head of the state and ruling the country under her power. The country was run consecutively for 3 terms, nearly 16 years without holding a free and fair election. This empirical case study is conducted to examine the power of social media in driving political change in Bangladesh. Secondly, how does the social media networking (SMN) platform impact changing the Gen Z mindset? Thirdly, how the social media tools has been used by the celebrity to mobilize the mass protest to remove the autocrat government in Bangladesh. On the other hand, to evaluate the opposition party like BNP gets benefit from the social media to get enough public strength to remove the autocratic government in Bangladesh. The survey was conducted to collect data through the questionnaire and 495 samples collected from all across Bangladesh. Meanwhile, non-random sampling techniques were also applied to get sample units in this research. The data was analyzed by using the SPSS software to get actual output. The collected all data was summarized to find out the frequency, percentage, correlation between the variables, and mean score of the research. The participant of respondents indicates the social media platform has influence on mass mobilization to change the regime in Bangladesh. The finding of the result shows that Facebook, Messenger, WhatsApp and TikTok are the favorite platforms used during the student movement. The significant of the result shows that social media was playing a vital key role in mobilizing all parties together and shaping the public opinion in one path to remove the Prime Minister of Sheikh Hasina on August 5th 2024.

This study aims to analyze the optimization of technology and digital marketing strategies in enhancing the competitiveness of Bakpia Wong Yogyakarta SMEs. Using a qualitative descriptive approach, the research explores the application of technology in production processes, such as modern machinery and production management systems, as well as digital marketing strategies through social media, e-commerce, and SEO. The findings reveal that technology utilization increases production efficiency by up to 30%, while digital marketing via online platforms boosts sales by 40%. However, challenges such as limited skilled human resources and digital infrastructure remain significant. This study recommends investing in human resource training, developing more integrated digital strategies, and product innovation to strengthen the competitiveness of SMEs in the digital era.

The online learning media that has been designed and developed is called Ayo Belajar. Online learning media is a platform used to deliver learning materials to students via the internet. This learning media aims to help students learn more easily, anytime and anywhere, by accessing content in the form of text and videos.The research aims to design engaging and user-friendly learning media for students. Therefore, the UI/UX design is developed using the Design Thinking method. The process consists of five stages: initial product requirement, empathize, define, ideate, and prototype.Based on the System Usability Scale (SUS) testing results, Ayo Belajar received a "Good" category, with a Grade B, as evaluated from respondents' usage.

Citations in Google Scholar serve as a crucial indicator for assessing the impact and relevance of a scientific publication. However, many academics and researchers face challenges in increasing the citation count of their work. This article discusses strategies for enhancing citation numbers through effective dissemination. The methods employed include outreach and training programs, publication in reputable journals, optimization of Google Scholar profiles, and the utilization of academic social media platforms such as ResearchGate and Academia.edu. The findings indicate that a better understanding of publication techniques and scholarly promotion contributes to increased citations. Furthermore, research collaboration and active engagement in academic communities have been shown to expand the reach of scientific work. This article asserts that with the right strategies, academics can enhance the visibility of their research and strengthen their scholarly impact.

Sabrang Hamlet in Purwosari Village has significant potential for SME development, especially in bamboo crafts. This community service activity aims to provide insights and skills to SME actors in developing businesses through product innovation and digital marketing strategies. The implementation method was conducted through face-to-face counseling and technical guidance assisted by Untidar KKN students. The activity was held on January 19, 2025, at the Purwosari Village KKN Team Post with a total of 27 participants. The activity results showed three main SMEs with development spirit: 'Happy Snack', 'Snack Teteh', and 'Box of Story'. The KKN team provided assistance in the form of logo creation, business registration, creating Google Maps locations, and digital marketing optimization through social media platforms such as TikTok Shop, Facebook, and Instagram.