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The number of business units and the number of MSME workers in the trade sector in Badung Regency during the 2019-2021 period has increased, but their contribution has fluctuated and tends to decrease. The decline in the contribution of MSMEs in the trade sector in Badung Regency indicates a decrease in the income of MSME entrepreneurs in the trade sector in Badung Regency. The purpose of this study was to determine the effect of capital, length of business, and working hours simultaneously and partially on the income of MSMEs in the trade sector in Badung Regency. The number of samples taken was 122 business units, using a simple random sampling technique. The analysis technique used is multiple linear regression analysis. The results of the analysis show that the variables of capital, length of business, and working hours simultaneously have a significant effect on the income of MSMEs in the trade sector in Badung Regency. The variables of capital, length of business, and working hours partially have a positive and significant effect on the income of MSMEs in the trade sector in Badung Regency. Theoretically the results of this study can support the Cobb-Douglas theory, and practically for entrepreneurs can be a source of information and considerations in maximizing their business income, and for other parties can be a source of reference in the future.

This Community Service activity aims to analyze the role of branding in the success of the Rengginang Bu Anik UMKM. The Community Service Activity method used is qualitative, by combining in-depth interviews, participatory observation, and content analysis. The results of Community Service Activities show that branding plays a significant role in building a positive image and reputation for MSMEs and differentiating themselves from competitors. The process of establishing a brand identity, selecting visual elements, logos and packaging that support the brand image, as well as the use of social media and online marketing have a positive impact on the success of MSMEs. Apart from that, an effective communication strategy and the influence of branding on increasing sales and business growth also proved important in the context of Rengginang Bu Anik. However, this Community Service Activity also identified several obstacles faced by MSMEs in implementing branding strategies, such as limited resources and a lack of understanding of the importance of branding. Therefore, solutions and recommendations are provided to overcome these challenges and take advantage of opportunities in developing MSME brands. This Community Service activity provides in-depth insight into the role of branding in the success of MSMEs and can provide practical guidance for other MSMEs in developing their brand.

Selection of the best employees is a semi-structured matter that can be scheduled every month or year. It is not uncommon for companies to determine the best employees not in accordance with the company's assessment. Kean shops still use the manual method and often do not meet the criteria set by the company. By making the best employee decision support system in a grocery store using the simple additive weighting method. assist managers in making the best employee decisions and admins in editing, deleting and adding values in each of the existing criteria and directly connected to the system database. This system was developed using the Visual Studio Code website, PHP, CSS, XAMPP V3.3.0 and MySQL. The method used in this decision support system is simple additive weighting (SAW). With this website, decision making is more structured and value data for each employee can be stored in a database. The results of this decision support system will simplify the process of determining the best employees and this system does not need to use manual calculations and is far more efficient.

This article describes the importance of youth education and development as an anticipatory measure to overcome the negative impact of poverty. This approach is based on the teaching and wisdom found in Proverbs 22:1-16 in the Bible. In this chapter of Proverbs, the author emphasises the importance of values such as wisdom, work ethics, and wise financial management. By practising these values, young people can build a strong foundation for their future, preventing them from being trapped in the cycle of poverty. Education is identified as one of the key aspects in preparing young people to face the challenges of poverty. A quality education provides the knowledge, skills and awareness needed to solve problems, improve well-being and achieve success in life. In addition, this article highlights the importance of helping young people develop a positive attitude towards work and enterprise. Having a strong work ethic and entrepreneurial skills can help young people overcome economic limitations and create new opportunities to improve their own lives and those of their communities. Wise financial management is also an important factor in preventing the negative impacts of poverty. Young people need to learn about budget management, smart investments, and the importance of saving. By having a good understanding of finance, they can avoid excessive debt and build a stable future. In order to realise effective education and development of young people, there needs to be cooperation between families, educational institutions and communities. Families should prioritise values that support their children's growth and success. Educational institutions should provide inclusive and relevant learning environments, while communities should provide support and opportunities for young people. By adopting this approach, we can anticipate and mitigate the negative impact of poverty on young people. Quality education, a strong work ethic and wise financial management can open the door to a better and more sustainable life for future generations.

Indonesia is still facing major challenges in the field of nutrition. Lack of nutritional intake is a type of nutritional problem that can cause disturbances in the growth and development of children, so efforts are needed to be made to overcome them. Specific nutrition interventions have been shown to reduce nutritional problems through supplementation and fortification interventions, supporting exclusive breastfeeding, counseling about children's diets, and providing additional food. This study aims to identify specific interventions that have been carried out in addressing under-five nutritional problems using qualitative methods using non-probability sampling techniques. Data was collected through in-depth interviews. The results showed specific nutrition interventions, namely toddler interventions (monitoring toddlers at posyandu, immunization, vitamin A, and PMT). Maternal intervention (pregnancy women's classes, PMT for pregnant women, nutrition and health seminars) and youth interventions (blood-boosting tablets/TTD program).      

Digital marketing is an absolute tool for today's business people, because consumers are more inclined to carry out purchasing activities online, especially after the pandemic. On the other hand, optimizing the use of digital marketing is also an interesting topic in the business world. Considering that currently almost all business units use information technology to support their business operations, even MSMEs are no exception. But unfortunately, not all MSMEs understand the role of digital marketing in reaching potential markets.The use of digital marketing in its development is carried out as an effort to survive amidst the onslaught of increasingly complex business competition. One of the MSMEs that has not adapted to digital marketing is Geprek SS, which is in Rungkut Tengah Village, Surabaya. The purpose of this service activity is to provide assistance to Geprek SS business owners to utilize social media, create content in the form of videography and photography that can support product marketing. The method of implementing this activity is divided into three stages, namely: (1) Identification of problems which analyze what are the obstacles to the MSMEs Ayam Geprek SS and Needs Analysis; (2) Socialization and training to the owner of Ayam Geprek SS regarding the features available on social media and how to use them as digital marketing utilization; (3) Assisting the owner in implementing various explanations at the socialization and training stages so that they can use social media independently. The results of this activity are expected to be the MSMEs Ayam Geprek SS which has implemented digital marketing and is increasingly developing the contents or content in it so that it does not fade the branding of its products, and continues digital marketing and explores more features in social media.

Factors Associated with Completeness of Basic Immunization for Infants at Ulee Kareng Health Center. Basic immunization is a program carried out to protect a person's body from diseases that can be prevented by immunization (PD3I) caused by viruses or bacteria, including tuberculosis, polio, diphtheria, pertussis, tetanus, hepatitis B, flu, measles and rubella. Based on data from the Directorate General of Disease Prevention and Management, the Indonesian Ministry of Health in 2018, ranks of Aceh Province are the lowest in basic immunization coverage, which is 70%. This study aims to determine the factors associated with completeness of immunization in infants with quantitative analytical methods with a cross sectional design approach (Cut Latitude). The study was conducted in March-July 2021 and obtained as many as 62 samples with the sampling method by accidental sampling. The results of this study indicate that there is a relationship between mother's knowledge and completeness of infant basic immunization with a p-value of 0.000, there is a relationship between mother's education and completeness of infant basic immunization with p-value of 0.000001, there is a relationship between mother's employment status and completeness of infant basic immunization p-value 0.003, and there is a relationship between family support and completeness of basic infant immunization with a p-value of 0.000. The distance to the place of immunization service does not have a relationship with the completeness of infant immunization with a p-value of 0.054. The efforts of the puskesmas in achieving immunization completeness were scored well by conducting an assessment of planning, implementation and assessment activities using a questionnaire containing 5 questions on planning, 5 questions on implementation and 5 questions on assessment. Based on the results of this study, it can be concluded that the level of knowledge, education, employment status, and family support has a relationship with the status of completeness of infant immunization. The distance to the place of immunization service does not have a relationship with the infant's immunization status. The researcher's suggestion is to do research with a larger sample and add various other variables that have a relationship with the infant's immunization status.  

In the era of globalization, packaging plays a very important role, apart from showing a good appearance the packaging certainly supports the product image, but in fact the labels on the packaging are often ignored by Micro, Small and Medium Enterprises (MSMEs) in Indonesia. MSME actors prioritize the product packaging strategy and ignore other supporting factors, namely labeling. Labels are writing, pictures, or a combination of both that are inserted into, affixed or printed on and form part of the package to provide comprehensive and complete information about the contents of the package. The product packaging strategy uses labeling, namely by placing a combination of writing or images, then placing it as a supporting part in the product packaging to increase interest in a product, it can also make it easier to recognize because the information from the product is placed in an easily visible part. Labeling the product contains information of the product or the brand, it also can be the composition or the certificate of legality. As well as taxes contained in small and medium businesses that can help determine the selling price of an item to be marketed.

: This outreach activity aims to explore the potential and opportunities of innovation in fermented coffee products with fruits to support the development of the agricultural sector in Indonesia. Through socialization and providing materials, the community and LMDH groups in Jolotundo Village, Mojokerto Regency, were introduced to the concept of innovation in processed coffee products. Fermented coffee processing with fruits has become an attractive option for coffee enthusiasts seeking variety and uniqueness in the specialty coffee segment. The high demand for fermented coffee with fruits in the domestic and international markets indicates good sales potential. Through anaerobic fermentation techniques and the use of fruits, coffee processing becomes more engaging and allows for creative flavor exploration. Through discussions and evaluations, participants were able to understand and apply their knowledge of coffee product innovation in their farming practices. In conclusion, the innovation of fermented coffee products with fruits has the potential to generate innovative, distinctive, and diverse products in the coffee market. This development can increase farmers' income, expand the market, and support the growth of the agricultural sector in Indonesia.  

The development of internet technology in the current era of globalization has had a significant impact on the world of business and the economy. The use of internet technology in business has increased marketing reach, transaction speed, and speed of delivery of goods and services. This is shown by the large number of offers for beauty and body care product categories on e-commerce platforms. The beauty industry notes that ways to promote and encourage product purchase transactions are influenced by eWOM communications, one of which is customer reviews and influencer reviews. The purpose of this study was to measure the direct effect of eWOM, including customer reviews and influencer support, on purchase intentions for Avoskin products, with trust as a moderator variable. The method used in this research is a quantitative method of causal research. The sampling technique in this study was non-probability sampling and the method used was convenience sampling with 400 respondents. This study used a questionnaire data collection technique with an ordinal scale and used data analysis techniques (PLS-SEM). The results of this study conclude that customer reviews have a significant positive effect on purchase intention of Avoskin products, influencer reviews do not have a significant positive effect on purchase intentions of Avoskin products, trust negatively moderates the relationship between customer reviews on purchase intention of Avoskin products and trust does not moderate the relationship between influencer reviews and purchase intention of Avoskin products.

Elementary school students need to get character education strengthening through education in everyday life so they are able to practice character values, namely nationalist, religious, mutual cooperation, independence, and integrity values. There are phenomena that arise related to character violations which are quite worrying, for example acts of violence, violations of human rights (HAM), free sex, indiscipline, anarchism, corruption, theft, dishonesty, and so on. For this reason, we need a solution, one of which is strengthening character education based on local wisdom culture which is carried out in stages through socialization where the students are. Character education with local wisdom has a role as a driving force that carries good rules and norms to be practiced in everyday life. This activity was carried out at SD Negeri 54/IV, Danau Teluk District for 2 days, namely 2-28 May 2022 and continued with activities, with participants totaling 40 students. The results of the socialization of this activity indicate an increase in insight and understanding of character education and recognition of one's own potential in instilling local wisdom and training the spirit of leadership. This can be seen from the activeness and high enthusiasm of the participants for two days with a usefulness level of 3.75 on average, in addition to positive support from the principal and teaching staff being an important element of this activity. As well as in the learning process there is an influence, namely in cycle 1 the average student score is 67 and after cycle 2 it increases to 78 with improvements to the methods and media used during the learning process in accordance with the school environment and local environment.

Micro, Small and Medium Enterprises have a significant role for the welfare of society. The purpose of this activity is to improve aspects of marketing management that have an impact on increasing sales. The long-term goal of this research is to build a management model that can be practically applied by MSMEs to support productivity and business development. In general, MSMEs business management (marketing, production, HR and finance) can be implemented by providing training to MSMEs actors. In its journey, MSMEs need to be monitored intensively, to always monitor the management they are doing. SWOT analysis is the right option to help MSMEs determine marketing strategies and project changes in the business environment. SWOT analysis can evaluate Strengths, Weaknesses which include internal factors in MSMEs, Opportunities and Threats which include external factors or competitors. Based on the SWOT analysis conducted, a strategy was obtained to provide training in all aspects, given the lack of knowledge possessed by SMEs. From this study, 4 marketing strategies were obtained for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products to strengthen competitiveness, establish product characteristics, and aggressively carry out promotions and sales by utilizing technological developments with online sales. In the W-O strategy, MSMEs are required to always pay attention to market and consumer desires, determine market targets, and improve the quality of human resources. S-T strategy, MSMEs should make a prominent feature of the product and innovate in product promotion. In the W-T strategy, MSMEs players need to determine their target market, where and who is the target for their sales and pay attention to the wishes of the market and consumers to adapt their products.

Installing a sign system as a boundary marker between hamlets is one of the development efforts undertaken to improve the existing infrastructure in Sambirejo Village. It aims to direct visitors and provide information about the areas they enter, where each hamlet has its own tours and even MSME. The method of implementing the community service activity program carried out in the KKN-T MBKM UPN "Veteran" East Java activities is to use a qualitative descriptive approach because it describes the phenomena that occur in depth, and describes the responses without testing the hypothesis. This activity starts from conducting a field survey by looking for a location where the sign system will be installed. Followed by the planning and design, manufacture, and installation of sign systems. The government is expected to continue its commitment to improve infrastructure development, as having reliable infrastructure is essential to support infrastructure development and business growth.

Micro, Small and Medium Enterprises (MSMEs) contribute greatly to Indonesia's economic growth. To achieve a stable and sustainable economy, it is necessary to support solid macroeconomic stability. Empowerment of the real sector, especially the development of MSMEs. The purpose of this KKN activity is to provide branding and digital marketing management assistance for MSMEs in the Wonorejo Village. The partners in the thematic real work lecture program in the Wonorejo Sub-District are beginner MSMEs and have been starting a business for several months. The problems faced by MSMEs are digital marketing, packaging is still made in a simple way, and confusion about how to do branding. This problem arises because of the limited knowledge possessed by MSME actors, and the limited ability to use devices. This MSME actor mentoring activity aims to increase the knowledge and abilities of MSME actors in developing their business. MSME actors are given an understanding of the use of e-commerce and the importance of using technology in MSME product development so that they can increase income.

Leadership strategy has a significant role in the performance of organizations and social institutions. Leadership that is based on a good strategy and is supported by quality human resources has the potential to facilitate the achievement of goals and obtain more optimal performance results in an organization in accordance with the specified vision and mission. This research is motivated by the existence of an ideal institutional leadership, thereby creating employee performance discipline. This study aims to explain) to find out the strategy of the Lazisnu leadership in improving the performance of Lazisnu employees. The research method uses a qualitative approach, with descriptive analysis. The author attempts to conduct this research by using direct interviews with the leaders who are the primary data source for this research.

In various countries the use of information technology in fields that present aspects of goodness in everyday life. This is to improve the quality of the performance of health workers to streamline their time, skills and abilities. In addition, technology can also be accessed via computers or other modern tools that support health services. Leverage technology as the ability to create increased value with a stable or shrinking amount of resources, while at the same time enhancing the ability to grow more rapidly. The purpose of this theoretical literature review is to find out how leveraging technology can improve the quality of the performance of health workers. The research method used by the author, namely theoretical review, is a theoretical approach used by researchers to explain research problems. This method is to review or review various literature that has been published by academics or other researchers. The results of this theoretical literature review are leveraging technology to improve the quality of performance of health workers, namely by increasing understanding, using technology effectiveness and increasing targets. It can be concluded that the more a person can develop and improve their abilities in the field of technology, the more technologies are created which will have an impact on the quality of performance that a person gets. So, nothing is impossible to present and use the advanced information technology of the future. For health workers the use of technology as a system based on smart technology. It is hoped that health workers will always hone their skills, learn new things, and have the ability to apply modern technology. This can make the performance assessment of health workers to improve the reputation of the institution.

Fish is a biological resource in the form of aquatic biota which has the widest number and distribution on earth. The wide distribution of fish supports the large number of species diversity so that it occupies the largest percentage of vertebrate groups. SEAMEO BIOTROP (Southeast Asian Regional Center for Tropical Biology) is a Southeast Asian Ministers of Education’s Organization that provides programs for agricultural students. SEAMEO BIOTROP has several apprenticeship divisions, one of which is Sustainable Urban Agriculture Practitioner (PPB) which studies various problems and solutions to agriculture in the environment urban area. The sub-topic in the internship activities of the PPB division is Red Tilapia (Oreochromis sp.) cultivation with the Yumina and Bumina techniques which can be carried out in urban areas. The activities carried out include: 1. Seeding, 2. Maintenance, 3. Treatment. The purpose of this activity is to provide knowledge, understanding, and skills in cultivating red tilapia properly and correctly so that it can grow and generate large profits at harvest for the community.  

Introduction: Mother's Milk is the best life liquid that is needed by babies which contains various substances that are important for the growth and development of babies and in accordance with their needs. The importance of exclusive breastfeeding for babies is like nutrition in general, breast milk contains components of macro and micro nutrients. Macronutrients are carbohydrates, protein and fat, while micronutrients are vitamins and minerals. Each component of breast milk has its own benefits for the baby's growth. The lack of exclusive breastfeeding can be caused by various conditions, demographic, socioeconomic, and clinical factors greatly determine the continuity of breastfeeding. Objective: To determine the factors that influence mothers in giving exclusive breastfeeding. Methods: The method used in this study is the narrative review method with literature sourced from the Google Scholar and PubMed databases. Results: Of the 7 articles, there are 5 articles that discuss internal factors that influence mothers in giving exclusive breastfeeding. Internal factors that influence mothers in giving exclusive breastfeeding according to the 5 articles reviewed are knowledge, education, occupation, age, attitude and parity. And from 7 articles there are 4 articles that discuss external factors that influence mothers in giving exclusive breastfeeding. External factors that influence mothers in giving exclusive breastfeeding according to the 4 reviewed journals are social culture, family support and support from health workers. Conclusion: Based on the 7 articles presented, it indicates that there are so many factors that trigger mothers not to give exclusive breastfeeding, both internal factors that come from the mother herself and external factors that come from outside the mother herself.

Communication becomes very important in people's lives, because with indirect communication we can understand the attitudes, behaviors and actions of the environment around us. Communication that occurs between the Batak and Javanese tribes that occurs is called intercultural communication which involves two or more people with different cultural backgrounds. Communication and interaction between Batak and Javanese tribes in Environment II Untemanis is intertwined with the process of understanding each other's differences. This study is intended to determine the pattern of intercultural communication between Batak and Javanese tribes in Environment II Untemanis, Losung Batu Village, North Padangsidimpuan District, Padangsidimpuan Regency, North Sumatra. This research uses qualitative methods with a descriptive approach. The subjects in this study amounted to 14 informants determined purposively, consisting of the head of ligkungan II Untemanis, traditional leaders / hatobangon, and Batak and Javanese people who were at least domiciled for 3-4 years. Data collection is carried out by interview, observation and documentation techniques. In analyzing data, this study uses data reduction, data presentation and conclusions. The results of this study show that communities in Environment II Untemanis coexist harmoniously through a process of adjustment and then accept each other's differences. In the process of communication and interaction these two tribes use mixed languages, namely Batak, Javanese and Indonesian. Despite having different cultural backgrounds, Batak and Javanese people in this environment live without any discrimination. The existence of high tolerance in Environment II Untemanis makes community life harmonious and open to each other. The pattern of communication that occurs between the Batak and Javanese tribes in this environment is a circular pattern. The creation of a circular pattern that indicates a reciprocal process due to supporting factors, namely the ability to communicate, mutual acceptance and respect between cultures, and the adaptability of the Batak and Javanese people.

The purpose of this observation activity is to see the development and application of basic literacy in elementary schools. In compiling this article, a pedescriptive type of research was carried out using a qualitative approach, to obtain an overview of the implementation of basic literacy in elementary schools. Based on the results of interviews conducted by group 6 with school principals, teachers and students at SDN 138 and SDN 190 Pekanbaru, regarding how the implementation of basic literacy is implemented in elementary schools and how programs are implemented to improve basic literacy in two schools, namely Public Elementary School 138 and Public Elementary School 193 Pekanbaru, found similarities and differences in the implementation of basic literacy in these two schools. As for the explanation of the stages of the school literacy movement, the first is the habituation stage. At this stage it can be done by getting used to reading for approximately 15 minutes before learning. To support this activity, of course, schools are expected to be able to provide books other than textbooks and other reading materials so that students are interested in reading. Second, is the development stage, which is the next stage after reading habits begin to form, the development of students' literacy skills can be carried out through various literacy activities.