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This study aims to examine the influence of Hedonic Shopping, Price, and Fear of Missing Out (FOMO) on impulsive buying behavior on the TikTok Shop platform. The research subjects are students from the Faculty of Economics and Business at Universitas 17 Agustus 1945 Semarang who have made purchases via TikTok Shop. The sampling technique used was purposive sampling combined with proportional sampling, resulting in a total of 76 respondents. Primary data were collected through questionnaires, and the data were analyzed using multiple linear regression analysis. The results indicate that the Hedonic Shopping variable has a negative and significant effect on impulsive buying. In contrast, Price and FOMO variables show a positive and significant influence. The coefficient of determination (R²) value of 0.701 suggests that these three independent variables collectively explain 70.1% of the variation in impulsive buying behavior. These findings suggest that while hedonic motives do not always lead to impulsive purchases, attractive pricing and social pressure stemming from FOMO are key drivers of impulsive buying behavior among students. The results offer important implications for marketers in designing effective strategies on social commerce platforms like TikTok Shop.

Waste management, particularly organic waste, remains a significant environmental challenge in Indonesia, with household and school waste being major contributors. This community service initiative, conducted by the Dharma Sevavigyana Community of Universitas 17 Agustus 1945 Semarang, aimed to enhance ecological awareness among high school students through the production of eco-enzyme liquid soap. The program, held at SMA Negeri 16 Semarang, combined conceptual education with practical training to teach students how to transform organic waste into eco-enzyme, a valuable and environmentally friendly product. The activities included presentations on waste management issues, hands- on soap-making workshops, and interactive evaluations using digital platforms like Kahoot. The results showed a significant increase in students' understanding and enthusiasm for eco-enzyme applications, as well as improved teamwork and communication skills. The initiative successfully demonstrated the potential of experiential learning in fostering environmental stewardship among students, encouraging them to become active participants in sustainable waste management practices. This program highlights the importance of integrating environmental education into school curricula and serves as a model for similar initiatives across Indonesia.

Technological developments have brought many changes, especially in the way we interact and do business. Currently, social media is widely used as a marketing platform for MSME products, this is because through social media the dissemination of information occurs quickly and it also allows MSME players to communicate with consumers directly and promote their products at relatively low costs. However, there are still many MSME actors who have not optimally utilized social media, such as dredged fish MSME actors in Air Jukung sub-district who only use Facebook to market their products. Because of this, the aim of this service is to provide assistance and direct practice in using social media to MSMEs in dredging fish in Air Jukung sub-district in optimizing marketing strategies in an interesting and unique way. The method for this service is in the form of training in making unique posters through the Canva application and interesting content on social media and processing it to attract consumer interest. The results of the service activities ran smoothly and received a positive response from social media users.

In the digital era, anti-corruption law enforcement faces new challenges and opportunities. With the development of information technology, corrupt practices are increasingly complex and hidden, committing fraud and embezzlement by utilizing digital space. The use of advanced technologies such as big data analysis, artificial intelligence, and blockchain are some examples of how law enforcement can tackle corruption. In addition, this study investigates various ways in which the government, law enforcement agencies, and civil society can work together to improve transparency and accountability. It is expected to improve anti-corruption efforts by utilizing digital platforms to report and detect suspicious activities. The study found that adapting law enforcement to technological changes is important to uncover and stop corrupt practices in the digital era. In addition, public education is essential to building a stronger anti-corruption culture. To create a transparent government, the role of the media and public participation is very important to increase the accountability of officials for corrupt practices. This study aims to see how public participation and the media monitor corruption and to find methods that can improve such supervision. The methods used include literature research, reports, and policy articles. The results of the study indicate that taking an active part in reporting and monitoring can increase the accountability of public officials.

This study examines the influence of e-commerce platforms on the growth of MSMEs in the post-pandemic era, focusing on the implementation of entrepreneurial marketing strategies in the digital ecosystem. This research aims to understand how e-commerce platforms help MSMEs in developing more adaptive and effective marketing strategies amid changes in consumer behavior post-pandemic. The method used is a quantitative approach with Structural Equation Modeling (SEM) to analyze the direct and indirect relationship between the use of e-commerce platforms, entrepreneurial marketing strategies, and the growth of MSMEs. The main findings show that the use of e-commerce platforms has a significant effect on entrepreneurial marketing strategies, which in turn encourages the growth of MSMEs. This research contributes to the literature on MSME digitalization, particularly in the context of post-pandemic recovery, and shows how e-commerce platforms can be an important enabler for MSMEs to survive and thrive amid changing market challenges. The urgency of this research lies in its contribution in providing insights into the implementation of innovative digital marketing strategies, which is highly relevant for MSMEs trying to adapt to the post-pandemic business landscape. Keywords: ,

Technological advancements and digital transformation have significantly impacted business management, including the consulting sector. PQM Consultants faces challenges in managing inquiries, which are still manually handled using Microsoft Excel. This manual process results in fragmented data, delays in accessing information, input errors, and difficulties in real-time monitoring of inquiry statuses. These issues affect operational efficiency, data transparency, and timely decision-making.   This research focuses on developing a web-based inquiry management platform through the Design Thinking methodology, aiming to improve the efficiency and effectiveness of inquiry handling at PQM Consultants. Adopting a qualitative case study approach, the study gathers insights through in-depth interviews, direct observations, and document reviews involving consultants and support team members who are directly engaged in the inquiry process. Research participants consist of consultants and support team members directly involved in inquiry management. The study uses a Design Thinking approach, which focuses on solving problems through repeated refinement and actively involving users throughout the development process. This framework supports the development of creative solutions by deeply understanding user needs, defining key challenges, and continuously refining ideas through prototyping and testing (Costich 2021). The Empathize stage focuses on understanding user needs and challenges. The Define stage formulates the core problems specifically. The Ideate stage generates creative ideas as potential solutions. The Prototype stage develops an initial design of the platform, which is then tested during the Test stage to gather feedback for further refinement. The results indicate that the web-based inquiry management platform effectively addresses various challenges in managing inquiry data, such as access delays, input errors, and data fragmentation. The platform enables consultants to monitor inquiry statuses in real-time, access data transparently, and make faster and more accurate decisions.

This research was motivated by the author's admiration for Widji Thukul's work and the author's interest in analyzing one of the poems as an extraordinary work because there are many meanings that need to be studied. The purpose of this research is to analyze the cyber literature of Widji Thukul's poem “Apa Guna” in YouTube platform with Expressive Approach. The research method used in this research is descriptive qualitative method, which is a method used to describe the condition of the object naturally, in detail, and systematically at an exclusive time; as well as to find insights, with the researcher as the main instrument in the research. The result of the analysis stated that the cyber literature in the Hyperlink of poem “Apa Guna” by Widji Thukul presented in YouTube platform can be connected with other platforms, such as X, Instagram, Facebook, Whatsapp, and TikTok; and its Hypertext can be connected with poems “Air Kendi”, “Sajak Anak Muda”, “Buku Itu Cahaya”, “Di Negerimu”, “Satu Saat dalam Sejarah”, “Awas”, ‘Soliloquy’, “Menempuh Jalan Rakyat”, “Tanah Sunda”, and poem “Surat Ini Adalah Sebuah Sajak Terbuka”. In the development of technology, the poem “Apa Guna” by Widji Thukul remains relevant to the current situation, both in terms of presentation and the content and meaning of the poem itself. With the literary expressive approach, this poem expresses Widji Thukul's anger, annoyance, and disappointment towards the intellectuals and the rulers, as well as his concern and empathy towards the helpless common people. This is reflected in the diction used in each line of his poem. In the cyber literary context of the poem “Apa Guna”, Hyperlinks and Hypertext help to expand and emphasize the meaning of the poem with inter-platform links and interlinks between other poetry texts.

This study aims to determine the Effect of Tax Planning, Profitability and Leverage on Transfer Pricing in Marketplace Platform Companies Registered on the IDX 2019-2022. This type of research is quantitative research. The data for this study were obtained through secondary data. The population in this study were all marketplace platform companies listed on the IDX 2019-2022. The sample in this study was 8 companies, namely 32 financial reports. The analysis techniques used were classical assumption tests, multiple linear regression analysis and hypothesis tests. The results showed that the tax planning variable (X1) had a positive and significant partial effect on transfer pricing. The ROA variable (X2) had a positive and significant partial effect on transfer pricing. The DER variable (X3) had a negative and insignificant partial effect on transfer pricing. The Tax Planning Variable (X1), ROA (X2) and DER (X3) had a positive and significant simultaneous effect on transfer pricing.

The literary work of poetry, whether in cyber form or not, is inseparable from the activity of analysis. Poetry can be examined from various aspects, one of which is through an objective approach that focuses on the structural elements that build the poem itself. However, cyber literature, as a product of literary development that utilizes digital media for dissemination, has its own uniqueness in its analysis, such as the poem Aku Ingin by Saut Situmorang, which is presented on the Wattpad platform. The analysis not only examines the internal aspects of the poem but also includes cyber elements such as hyperlinks and hypertext. This study aims to provide an in-depth understanding of the structure or elements that construct the poem, as well as the hypertext and hyperlinks embedded within it. The research method used is a qualitative descriptive method with an objective poetry analysis approach. The physical structure of the poem Aku Ingin by Saut Situmorang includes the poem’s form, diction, concrete words, figurative language, and imagery. Meanwhile, its inner structure consists of theme, tone, atmosphere, and message. The cyber elements in the poem include hyperlinks and hypertext. This study concludes that the poem Aku Ingin by Saut Situmorang contains several key components that make it dense and cohesive, both in terms of physical and inner structure. Additionally, the poem can be categorized as cyber literature because it implicitly contains hypertext that establishes intertextuality with the legendary love story of Romeo and Juliet and the poem Aku Ingin by Sapardi Djoko Damono. Its presence on the Wattpad platform also enables interactivity between readers and the author.

Situ Gede Sub-district in Bogor City has the potential to develop tourism, yet still faces challenges in promoting tourist destinations and in operating administrative systems that have not adopted digital technology. To address these issues, a mixed-method approach was used by combining qualitative and quantitative methods through interviews and questionnaires involving local residents and village officials. The results showed that the majority of respondents gave positive responses to digital innovation and expressed their willingness to use an online platform. As a result, a village website was developed to serve as a digital platform facilitating the management of population documents and tourism information. The website is designed to improve the effectiveness of public services and strengthen the promotion of the village’s potential. This digital solution serves as an innovative approach to deliver fast, accessible, and community-oriented public services by leveraging technology.

Micro, Small and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy, but only 15.7% have successfully penetrated the global market due to limited human resources (HR) and cross-sector collaboration (BPS, 2023). This study aims to analyse the role of collaborative HR initiatives in opening global market access for MSMEs in East Java, using a quantitative approach with AMOS-based Structural Equation Modeling (SEM) on a sample of 150 MSMEs. The results of the analysis show that HR collaboration across sectors (government, private sector, academia) has a significant effect on improving global market access , while self-training is not significant. The findings strengthen the Resource-Based View theory by emphasising collaborative HR as a strategic asset of MSMEs. Practical implications include integrated policy recommendations and partnerships with global platforms (e.g., Amazon, Alibaba), as well as ethical considerations related to programme inclusivity and MSME data protection. This research makes a theoretical contribution to the development of an adaptive HR collaboration model for MSMEs in developing countries.

Madura, an island in East Java, is known for its rich cultural heritage. Despite this, prevailing stereotypes in society often emphasize negative aspects of Madurese culture, which can obscure its valuable and positive traditions. One such cultural gem is Daul music—a vibrant and rhythmic musical expression that deserves greater public appreciation. This study explores the design and development of a digital comic titled “The Sparkle of Madura’s Daul”, which aims to introduce Daul music to a younger audience, particularly teenagers aged 18–22, through the Webtoon platform. Utilizing a qualitative descriptive method, the research gathered data through observation, questionnaires, and interviews to inform the design process. The comic is created not only as an engaging entertainment medium but also as a tool for cultural education and preservation. By integrating narrative and visual storytelling, the comic presents Daul music in a compelling and accessible format, positioning it as a cultural asset comparable to the well-known Karapan Sapi. The final product is intended to reshape perceptions of Madurese identity, promote cultural pride, and encourage the appreciation of traditional music among youth. This initiative highlights the potential of digital media to bridge generational and cultural gaps while revitalizing local heritage through creative means.

TikTok has become one of the most popular social media platforms with more than 2 billion monthly active users. This makes TikTok a very potential digital marketing tool for various brands and products. One of those TikTok accounts is @hedonestate, an account from a culinary brand that is currently a hit among generation Z with more than 40 thousand followers. This research aims to formulate the right content and engagement management strategy on the @hedonestate TikTok account in order to increase brand awareness and sales of promoted products. The research method used is a qualitative approach with a case study on the @hedonestate account. Data collection is carried out through in-depth interviews with the @hedonestate account manager and a number of his followers, as well as content analysis of the 50 latest TikTok videos uploaded to the account. The data obtained is then analyzed qualitatively to produce content strategy recommendations that are in accordance with the Elaboration Likelihood Model theory, as well as engagement strategies to increase user engagement such as the number of likes, comments, and shares so that it has the potential to encourage product purchase decisions. The results of this research are expected to provide recommendations for effective social media marketing management strategies on the TikTok account @hedonestate, so that it can increase brand awareness and sales of promoted products.

Indonesia is predicted to have the threat of demographic bonus while also having the opportunity to take advantage of this threat through the Prakerja program. Since 2020 the Prakerja program has been running and there are still many numerical achievements that need to be realized to avoid the threat of demographic bonus and in line with the vision of Indonesia emas 2025. PT Generasi Anak Muda Berkarya with HiColleagues brand is a startup moving in the field of Education Technology and IT Service in sustainable digital transformation that is committed to realizing the vision of Indonesia emas 2045 through implementation of the Prakerja program. Learning Management System (LMS) platform according to the Prakerja standard is a mandatory requirement that the training institution must have to become the Prakerja partner. This research aims to produce the Learning Management System (LMS) prototype design according to the Prakerja standard, giving a good experience to participants in completing a series of training class mechanisms, support the participant graduation ratio, and increase brand positioning of HiColleagues as the Prakerja partner. Designing a Learning Management System (LMS) prototype applies the Design Thinking method through the 5 phases, namely Empathize, Define, Ideate, Prototype, & Test. As well as using Figma as a design tool and Maze as a Usability Testing. This Learning Management System (LMS) prototype design succeeded in getting good feedback from users with 100% succession rate although there are minor improvisations on the user interface as a form of alignment. 

Digital literacy at the Micro, Small and Medium Enterprises (MSME) scale is part of the digital transformation that can drive economic growth in Indonesia. Business actors are required to have digital skills, one of the important aspects to build a sustainable strategy as a form of solution for business people in an effort to develop their business. This research aims to explore the understanding of digital literacy among Indonesian MSMEs, focusing on the development of digital transformation, digital adoption, challenges and obstacles, and strategies used for business sustainability. The method used in this research is Systematic Literature Review (SLR) with stages: planning, implementation, and reporting. SLR in this study was conducted using a collection of literature studies published from January 2020 to October 2024. The results of this study indicate that digital literacy is an important factor affecting performance among MSMEs, through skills in utilizing digital platform opportunities in the context of business development such as e-commerce platforms. Challenges faced such as limited resources in managing technological devices and lack of digital literacy can be overcome by implementing strategies to improve skills and understanding related to digitalization, fostering a supportive ecosystem, and socializing the importance of entrepreneurial leadership optimally to achieve sustainable growth and higher competitiveness.

This study explores the political communication strategies of Islamic parties in facing elections during the digital era in Indonesia. Using a qualitative normative approach, the research focuses on literature analysis, regulatory review, and interpretation of relevant legal documents. Findings show that Islamic parties actively utilize social media platforms such as Instagram, Facebook, Twitter, and YouTube, along with official websites and digital applications to deliver political messages. Their communication strategies integrate religious messages with social, economic, and national issues, adopting a moderate and inclusive narrative to attract young, digitally active voters.Collaboration with influencers, religious leaders, and online communities also plays a significant role in expanding their outreach. However, challenges remain, including unequal technology access in rural areas, low digital literacy among certain groups, and the threat of disinformation that could damage political reputations. Additionally, digital campaign regulations in Indonesia are still inadequate.The study concludes that the success of Islamic political communication in the digital era depends on the ability to manage digital identity, engage with online communities, and respond adaptively to emerging issues. It recommends strengthening party cadres’ digital capacities, improving public digital literacy, and enhancing regulatory frameworks to support a more inclusive and democratic political participation.

Digital transformation in the payment system in Indonesia is experiencing rapid development, especially with the presence of the Quick Response Code Indonesian Standard (QRIS) which facilitates digital transactions in various sectors. One of the most popular digital wallet platforms and widely used by students is GoPay. This study aims to analyze the influence of the perception of benefits and ease of use of QRIS on GoPay usage decisions, with user satisfaction as an intervening or mediation variable. The research was conducted on students from private universities in Malang City using a quantitative approach with an explanatory design. A total of 73 respondents were selected using a simple random sampling technique and the data were analyzed using the Partial Least Square, method using the Technology Acceptance Model (TAM) theoretical framework as a theoretical foundation. The results of the analysis show that the ease of use of QRIS significantly affects students' decisions to use GoPay. This is indicated by a t-statistical value that exceeds the significance threshold of 1.96. However, the perception of benefits has not been shown to have a significant influence on usage decisions. In addition, the results of the mediation test showed that user satisfaction played a significant role as a mediator in the relationship between ease of use and GoPay usage decisions. In contrast, user satisfaction does not mediate the relationship between benefit perception and usage decisions. The implications of these findings emphasize the importance of developing a simple and intuitive user interface and user experience. Digital payment app developers are advised to focus on improving the usability aspect in order to encourage loyalty and repeat decisions from young users. This research makes an important contribution to the literature on the adoption of digital technology and the behavior of younger generation users in the era of digital transformation.

This study aims to analyze the marketing strategy implemented by Bika Ambon Nasywa, a traditional cake producer located in Sunggal Deli Serdang, Medan City, North Sumatra. A qualitative descriptive approach was used in this study, with data collection techniques through in-depth interviews, observations, and documentation analysis. Data analysis was carried out using the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework to identify internal and external factors that influence the marketing of Bika Ambon Nasywa products. The results of the study indicate that the main strength of the product lies in its distinctive taste and the quality of the raw materials used, while weaknesses include limited product and packaging innovation. Opportunities that can be utilized include increasing consumer interest in traditional culinary and the development of information technology for digital marketing. Threats faced include competition with similar products and changes in consumer preferences. Based on this analysis, it is recommended that Bika Ambon Nasywa increase product innovation, improve packaging design, and utilize digital platforms such as social media for promotion in order to expand market share and increase sales.

The development of digital technology encourages traditional culinary business actors to adapt to e-commerce services in order to expand market reach and improve service efficiency. This study aims to analyze the digital innovation implemented by the Soto Banjar business in Sawojajar, Malang City, in facing challenges and opportunities in the digital era. Using a descriptive qualitative approach with a case study method, data was collected through interviews, observations, and documentation. The results of the study show that the integration of digital platforms such as GrabFood, ShopeeFood, Instagram, and WhatsApp has a positive impact on the effectiveness of promotions, ordering systems, and product distribution. Service innovations such as pre-order systems and attractive packaging help strengthen product image and increase customer satisfaction. Despite facing challenges such as digital promotion costs and spikes in demand, digital transformation has proven to be able to increase the competitiveness and sustainability of this traditional culinary business.

This study formulates integrative strategies to revitalize the Darussalam Prayer Hall in Jorong Situjuah Gadang, Nagari Situjuah Gadang. A qualitative-descriptive case study was conducted using semi-structured interviews, participatory observation, and visual documentation, with data analyzed through reduction, thematic presentation, and triangulation. Results show a 25% increase in congregational attendance after improvements to physical facilities, particularly lighting and seating, accompanied by creative programs such as calligraphy, hadroh, and thematic studies. The use of local social media (WhatsApp and Instagram) enhanced digital engagement by 200%, while youth involvement grew significantly. Collaboration between takmir, community leaders, and digital volunteers was identified as a critical success factor. The study concludes that combining physical improvements, innovative programs, and digital communication creates a synergistic effect in revitalizing prayer hall activities. Recommendations include establishing an annual Islamic cultural festival, developing a digital scheduling platform, and strengthening takmir management training to ensure sustainability.