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Agus Mulyani; Edduar Hendry; Yasir Arafat; Ilhamsyah Ilhamsyah; Akila Akila +3 more

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The era of Society 5.0 demands the integration of digital technology into various aspects of life, including the field of education. This study aims to describe the digital marketing strategies implemented by SMA Negeri 1 Belimbing in Muara Enim Regency in facing the challenges and opportunities of the Society 5.0 era. Using a qualitative descriptive approach, data were collected through observations, interviews, and documentation with the school’s stakeholders, as well as content analysis of the school's official social media platforms.The research findings show that SMA Negeri 1 Belimbing has utilized various digital platforms such as Instagram, Facebook, and the school’s website to strengthen its institutional image, establish communication with the community, and increase the school's appeal to prospective students. The use of digital marketing also supports digital transformation within the school environment through innovative and adaptive approaches to contemporary developments.The conclusion of this study emphasizes the importance of schools being prepared to integrate digital technology as part of their institutional marketing strategy in the transition toward the Society 5.0 era.

Ahmad Wahyudi Zein; Aliya Fayyaza; Isma Awaliyah Sipahutar

Jurnal Manajemen Bisnis Era Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Digital transformation has become a central driver in reforming public services in Indonesia. However, the effectiveness of government expenditure in supporting this transition remains a critical issue. This study aims to examine the extent to which public spending contributes to the improvement of digital public service quality, efficiency, and accessibility. Using a quantitative approach with a descriptive-explanatory design, data were collected from ten regional governments through documentation and surveys. The results show a positive correlation between government spending on digitalization and service performance, although this relationship is also influenced by factors such as infrastructure readiness, human resource capacity, public participation, and inter-agency coordination. The findings emphasize the importance of sustainable budgeting and measurable monitoring in managing digital fiscal policies. The study recommends an integrated strategy combining fiscal planning, bureaucratic capacity-building, and public digital literacy to ensure inclusive and impactful digital service transformation.

Agra Pahala Prima Lumbantungkup; Aprianus Moimau

Pengharapan : Jurnal Pendidikan dan Pemuridan Kristen dan Katolik 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This article discusses the purpose-oriented church model as a relevant strategy in facing the challenges and dynamics of the church in the modern era. In the context of globalization, secularism, and rapid social change, many churches face an identity crisis and declining congregational engagement. The purpose-oriented model offers a systematic approach to strengthening the church's mission through a clear vision, effective strategy formulation, and active congregational participation. The research method used in this study is an in-depth literature analysis, covering various sources such as scriptures, contemporary theological books, and scholarly articles related to church transformation. In addition, this study evaluates several case studies of churches that have successfully implemented this model to better reach and serve their communities. The results of the study indicate that churches that apply the principles of the purpose-oriented model are not only able to increase congregational engagement but can also adapt better to the needs of the ever-evolving community. Thus, this article becomes a reference source for church leaders and academics in designing effective strategies for church transformation and growth in the future.

Agustina Hutagalung; Rencan Carisma Marbun

Pengharapan : Jurnal Pendidikan dan Pemuridan Kristen dan Katolik 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The development of information technology, particularly the internet and social media, has significantly impacted how the Church functions and interacts with its congregation. This transformation is not only technological but also touches upon fundamental theological aspects. This article aims to examine the changes in the meaning, function, and identity of the Church in the context of digitalization, with a focus on comparing the pre-internet and post-internet eras. Through a systematic theological approach, this analysis explores how the Church, as a community of faith and a spiritual organism, must re-understand its existence amidst the increasingly dominant presence of digital media in believers' lives.In the pre-internet era, church life revolved around physical gatherings, conventional liturgies, and direct spiritual authority. However, in the digital age, new forms of ministry have emerged, such as online worship services, virtual communities, and the dissemination of the Word through social media and other digital platforms. These changes offer opportunities to reach a broader audience but also pose serious challenges such as digital individualism, theological distortion, and a crisis of spiritual authority.This article concludes that the Church needs to develop adaptive ministry strategies while remaining faithful to the essence of Christian spirituality. By maintaining a balance between online and offline ministries and strengthening theological understanding amidst the rapid flow of information, the Church can remain relevant and effective in carrying out its mission.

Ni Kadek Sarinata Dewi; Putu Lirishati Soethama; I Wayan Mulyawan

Jurnal Riset Rumpun Ilmu Bahasa 2025 Pusat riset dan Inovasi Nasional

This study is conducted to examine the three-dimensional aspects and characterization methods in The Namesake by Jhumpa Lahiri. The primary focus is placed on identifying how the main character, Gogol, is portrayed through these dimensions and what methods of characterization are applied to reflect his development. A qualitative descriptive method is used in this research, applying Lajos’s theory of three-dimensional aspects along with Burroway’s concepts of direct and indirect characterization to analyze the narrative data from the novel. Through the analysis, it is revealed that Gogol is portrayed as a character who undergoes a significant transformation throughout the story. In the early stage, he is shown as a 14-year-old who struggles with his identity and feels detached from himself. As the narrative progresses, a rebellious attitude is displayed by Gogol as he distances himself from his Bengali background. In the final stage of his life, after experiencing personal loss and emotional challenges, he undergoes a more profound reflection, leading to a greater appreciation for his cultural heritage. This transformation is portrayed through the use of both direct and indirect characterization methods, by which the emotional and cultural journey of an immigrant character is effectively conveyed.

Huda, Achmad Nuril; Hamdani, Umar; Rahayu, Wening Patmi; Winarno, Agung

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

This paper provides a comprehensive examination of the concept and implementation of skill management as a cohesive set of competencies encompassing technical, interpersonal, conceptual, and strategic skills within organizational and entrepreneurial contexts. The background highlights the critical role of skill management in addressing the challenges posed by a highly competitive and rapidly evolving business environment, where mastery of these competencies determines both individual and organizational effectiveness in planning, organizing, leading, and controlling resources to achieve collective objectives. Grounded in a literature review of seminal works by Robbins & Coulter, Katz, Drucker, Mintzberg, Armstrong, and Barney & Hesterly, this study adopts a structured approach that covers definitions, classification of skill types, their roles in organizations, development strategies, implementation challenges, and applications in entrepreneurship. The findings indicate that: (1) technical, human, and conceptual skills are complementary across different managerial levels; (2) skill development requires a blend of formal education, field practice, mentorship, and technology utilization; (3) primary challenges include technological adaptation, complexity of decision-making, and limitations in training resources; and (4) in entrepreneurial ventures, effective skill management is fundamental to planning, finance, human resources, innovation, and communication. In conclusion, skill management should not be viewed as a static competency but as a strategic asset that must be continuously enhanced through lifelong learning, enabling both individuals and organizations to sustain growth and resilience in the era of globalization and digital transformation.

Dede Cintia Dianni Martin; Anastina Tahjoo; Endang Ruswanti

Jurnal ilmu Kesehatan Umum 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

The implementation of Electronic Medical Records (RME) in hospitals often faces various obstacles that hinder the achievement of maximum benefits. The main problems lie in the visual design, content quality, and user acceptance of the system, which have an impact on the work efficiency of medical personnel and the quality of service to patients. This study aims to analyze the effect of visual design and content quality of RME on Net benefits by considering system users as intervening variables. This research approach uses the HOT-Fit model that integrates human, organizational, and technological dimensions, accompanied by EUCS theory to assess visual and content quality and UTAUT theory to understand user perceptions. The results showed that the dimensions of visual design and content quality had a significant influence on the Net benefits of RME, both directly and through intervening system user variables. The findings also revealed that weaknesses in menu structure and information relevance hindered system performance, although overall, the Net benefits of RME were in the high category. Therefore, continuous evaluation and improvement on visual aspects, such as a more intuitive layout, as well as more organized and relevant content, are priorities for improving RME implementation. Key suggestions include optimizing the menu structure, simplifying navigation, integrating the system across hospital units, and providing ongoing training for system users. Thus, this study contributes to the development of a more effective RME implementation strategy, so as to support digital transformation in the healthcare sector.

Yanuar Aldi Allesandro; Rahmat Maulana Sihotang; Rinda Aunillah Sirait; Pandu Watu Alam

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Nutritional issues in Indonesia continue to pose a significant public health challenge and necessitate early educational interventions. Children aged 7 to 9, categorized as part of Generation Alpha, are digital natives who are beginning to develop logical thinking abilities and demonstrate a strong preference for audiovisual content. In response, a two-dimensional digital animation entitled “MIGI: Makan Minum Bergizi” was developed as an educational medium. This project aims to implement the animation principles of appeal, exaggeration, and squash & stretch, which serve as the foundation for communication and visual quality in animation. The animation was produced using Adobe After Effects with the keyframe animation technique, resulting in the application of the appeal principle through uniquely simple internal organ character designs, bright and contrasting color palettes, and the use of symbolic language relevant to the target audience. The exaggeration principle was applied to dramatize movement and emotional shifts, while squash & stretch was implemented using scale transformation and puppet tools, maintaining volume consistency. These three animation principles were consciously and conceptually applied to enhance the visual appeal and communicative effectiveness of the educational message, making the work an engaging and potentially impactful learning medium.

Sifa Malinda; Nurul Hidayatul Jannah; Lailatul Badriyah; Muhammad Riski; Mada Aditia Wardhana

Jurnal Manajemen Bisnis Era Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In today’s rapidly changing global context, employee motivation has emerged as a strategic issue in human resource management, particularly in sustaining organizational productivity and competitiveness. Developments such as digitalization, economic uncertainty, and workplace transformation have prompted companies to focus more deeply on effective motivational approaches. Recognizing the role of motivation in influencing employee retention, productivity, and operational efficiency, this study conducts a Systematic Literature Review (SLR) to map key concepts and empirical trends regarding the relationship between employee motivation and organizational performance. Grounded in theoretical frameworks such as Maslow’s Hierarchy of Needs, Herzberg’s Two-Factor Theory, and Self-Determination Theory, the study examines major drivers including leadership, compensation, and work-life balance. Findings reveal paradoxes in motivational strategy effectiveness across sectors and highlight research gaps, particularly in cross-industry approaches and integrative synthesis. This study provides valuable contributions for academics and practitioners in designing evidence-based, context-relevant motivation strategies aligned with the dynamics of modern organizations.

Desti Meliana Mangngi; Aprianus Lendrik Moimau

Damai : Jurnal Pendidikan Agama Kristen dan Filsafat 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

This article examines in depth the relationship between the outward form and the spiritual essence of the Church in the context of contemporary Christianity. The church is not only understood as a physical structure with buildings, organizational systems, and orderly worship, but also as a spiritual community that reflects the love of Christ, the presence of God, and a missiological calling in the world. An imbalance between external aspects and spiritual substance can lead to disorientation of church functions, both in the aspect of service and in the meaning of the faith of the people. Excessive focus on form can make the church spiritually dry, while neglect of order and form can lead to chaos in church life. Through a qualitative approach with a literature study method, this article examines the thoughts of several theological figures such as Miroslav Volf, who emphasizes the church as a reflection of the Trinitarian relationship; Lesslie Newbigin, who offers the perspective of the church as an institution, community of the word, and communion of the Spirit; and Stephen Suleeman, who highlights the role of the church as an agent of social and spiritual transformation in Indonesia. The research also considers contemporary challenges, such as the development of digital technology, shifting social values, and the declining interest of younger generations in formal religious institutions. Therefore, this article emphasizes the importance of maintaining a balance between the form and essence of the church in order to remain relevant, contextual, and faithful to the faith.

Nikhlah Ziyadaturrohmah; Siti Nur Azizah; Hikmatul Luthfi

Reflection : Islamic Education Journal 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

The phenomenon of living Qur'an in the digital era, emphasizing the use of Al-Qur'an and prayer applications during the month of Ramadan during the COVID-19 pandemic. The pandemic situation has forced Muslims to switch to digital media as an alternative to carrying out worship due to limited access to physical places of worship. Using a qualitative approach and ethnographic methods, this study explores how digital applications of the Qur'an and prayers become a new medium in realizing Qur'anic values ​​in everyday life, as well as how users interpret the sacred text through digital platforms. The results of the study show that digital applications not only support personal worship practices but also form online communities that strengthen spiritual bonds amid social restrictions. However, digitalization also raises challenges, such as shifts in religious authority, interpretation of texts, and issues of religious ethics. Therefore, this study emphasizes the importance of an interdisciplinary approach to understanding the transformation of religious practices in the digital era, as well as the need for a critical attitude in using technology so that Qur'anic values ​​are maintained and authentic. The COVID-19 outbreak has caused significant changes in various aspects of life, including the way Muslims carry out worship during the month of Ramadan. The implementation of health protocols and social restrictions limit congregational worship activities in mosques, encouraging Muslims to find other ways to maintain their worship routines and spiritual closeness. In this condition, mobile-based Quran and prayer applications are an effective and appropriate solution. These applications provide easy access to digital Qurans, interpretations, translations, readings from famous reciters, daily dhikr, special prayers, and additional features such as prayer reminders and Qibla direction indicators. More than just a means of worship, these applications also function as a medium for religious learning through short lectures, studies, and Islamic articles. However, users need to be aware of interference such as notifications from other applications and dependence on internet connections. It is important to remember that the role of these applications is as a complement, not a substitute for direct interaction with the mushaf or attendance at the assembly of knowledge if conditions permit. If used wisely and consciously, Quran and prayer applications can be a very meaningful spiritual support for Muslims during Ramadan in the midst of a pandemic situation.

Silma Salsa Bila

Reflection : Islamic Education Journal 2025 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

In the course of its long history, Islam in the archipelago has brought significant transformations in the way religious knowledge is delivered and learned. Literacy in pesantren has evolved from the traditional form of the yellow book to digital formats such as ebooks. In the 16th century, the yellow book emerged in the context of the archipelago as a very important cultural heritage of literacy in the tradition of Islamic scholarship. The yellow book is characterized by the yellowish color of the paper and is often referred to as al-kutub al-qadimah, which means classical or ancient books. Nahwu and Sharaf are two fundamental pillars of Arabic grammar that are essential for mastery of the language. Nahwu focuses on the structure of sentences as well as the function of words in the context of the sentence, while Sharaf studies changes in word forms and the process of derivation. These two disciplines complement each other in building a thorough understanding of the Arabic language. According to an article on Kompasiana, Nahwu and Sharaf materials are very integral in learning Arabic, similar to the role of grammar in English. This research adopts a qualitative approach with a library research method that aims to explore in depth various literatures related to Islamic character building in the digital era. Data collection is done by reviewing secondary sources, including books, scientific journals, academic articles, and documents.

Toha Maksun; Sudarsih, Sudarsih; Aep Saepudin; Sumarno, Sumarno

Jurnal Visi Manajemen 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy, playing a role not only in job creation but also in maintaining national economic stability. However, amidst the rapid development of the digital era, MSMEs face significant challenges in adopting technology to expand market reach and increase the competitiveness of local products. This research seeks to identify and develop simple innovations in designing effective digital promotional content, with a case study of the Alisa Khadijah Community of the ICMI South Tambun Branch. The analysis focuses on the actual conditions of MSMEs, the application of simple innovations in business processes and products, and digital promotional strategies that suit the characteristics of modern consumers. Through surveys and observations, it was found that the use of quality visuals, interactive elements, narrative storytelling, and internal collaboration can have a positive impact on increasing consumer visibility and engagement. The results show that most MSMEs that implement this content strategy experience a significant increase in digital interactions and product sales in a relatively short time. Furthermore, collaboration with the Cooperatives & MSMEs Office and educational institutions is a crucial factor in accelerating digital transformation, as it can provide access to technical assistance and training. Based on these findings, this study recommends the formation of innovation teams at the community level, the holding of ongoing workshops, and the development of collaborative platforms to share best practices and develop business networks. With the right approach, MSMEs can not only adapt to the digital era but also have the potential to expand their business scale and increase their competitiveness in the global market, thereby further strengthening their contribution to the Indonesian economy. This study recommends the formation of innovation teams within communities, practical workshops, and the development of collaborative platforms to increase MSME competitiveness in the digital market.

Pratama Harry Bowo

Manajemen Kreatif Jurnal (MAKREJU) 2025 Pusat Riset dan Inovasi Nasional

This study aims to investigate the effect of the Klampid New Generation Application System on improving public services in Sawahan Subdistrict, Surabaya City. In the era of digitalization and technological transformation, application systems are one of the tools used to improve the efficiency and effectiveness of public services. Klampid New Generation is one of the application systems introduced to facilitate interaction between local governments and communities in order to improve services. The research method used used a quantitative questionnaire distributed to respondents regarding the use of the Klampid New Generation Application System and their perceptions of public services.

Dina Safira; Nayla Shafa Az-Zahra; Zahirah Nur Rahmah; Marsa Alifia; Celia Cinantya +1 more

Jurnal Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

Early childhood education plays an important role in the formation of children's personality and development. This study aims to identify the application of transformational leadership in Early Childhood Education institutions to welcome 21st century education. The important key in creating an innovative, adaptive and creative learning environment lies in the transformational leadership style so as to increase children's potential to the fullest. The method used in this research is a literature review, by analyzing various relevant literature sources to assess the impact and importance of transformational leadership in the world of early childhood education. Transformational leadership has enormous potential, so the results of this study can help realize a generation that is not only intellectually intelligent, but also socially and emotionally developed, in accordance with the demands of an ever-evolving world.  

Titie Syahnaz Natalia; Ega Anzani; Ribby Audia; Rahmat Rudiansyah

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2025 Asosiasi Periset Bahasa Sastra Indonesia

This community service program was carried out with the primary objective of improving the institutional capacity of Village-Owned Enterprises (BUMDes) in Kedaton Village, Kedaton Peninjauan Raya District, Ogan Komering Ulu Regency. The focus of the activity was training and mentoring in the preparation of legally based Standard Operating Procedures (SOPs), in order to strengthen village business governance in a participatory and sustainable manner. The method used was a participatory approach, involving village officials and the local community in every stage of the activity, from identifying institutional problems, preparing SOP documents, to evaluation and follow-up. This activity was carried out through workshops, focus group discussions, and technical mentoring, so that participants not only received theoretical material but also actively participated in preparing and implementing SOPs relevant to the needs of the BUMDes. The results of the activity showed a significant increase in legal awareness among BUMDes managers and the village community. In addition, a new institution was formed in the form of a Village SOP Team that plays a driving role in the process of preparing and supervising the implementation of SOPs. Local leaders who have a concern for business governance and village community empowerment also emerged. The development of SOPs not only strengthens the administrative aspects of Village-Owned Enterprises (BUMDes) but also encourages social transformation. Communities become more involved in decision-making and develop a sense of ownership of village businesses. These findings indicate that integrating a legal approach into community empowerment practices can be an effective strategy for increasing accountability, transparency, and the future sustainability of village businesses.

Humeriatunnisa, Asky; Salsabila, Mischel; Putri, Nindita Septiana; Shafrani, Yoiz Shofwa

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

The rise of digital transformation and increasing competition in the Islamic financial sector require microfinance institutions such as KSPPS BMT NU Sejahtera Bumiayu to implement innovative strategies to build competitive advantage. This study aims to analyze the development of innovative services through the Blue Ocean Strategy (BOS) framework, which focuses on value creation and the discovery of untapped market space. A descriptive qualitative method was employed, with data collected through in-depth interviews involving management and active customers. The findings indicate that based on external analysis (PEST and Five Forces) and internal evaluation, the institution holds strong potential to develop service strategies driven by innovation. The application of the ERRC Grid led to several strategic actions, including eliminating administrative fees, simplifying procedures, enhancing service quality and technology, and developing the digital application BMT Mobile. The study concludes that BOS is an effective strategic framework for expanding inclusive, community-based Islamic finance. The results contribute both theoretically and practically to the development of adaptive and competitive Islamic microfinance service models.

Alisia Zahro’atul Baroroh; M. Ali Ghufron

Aljabar : Jurnal Ilmuan Pendidikan, Matematika dan Kebumian 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

The rapid digital transformation has introduced new challenges in education, particularly in making mathematics learning engaging and contextual at the elementary level. A crucial issue lies in the low interest and engagement of students due to conventional teaching approaches that are often perceived as boring and abstract. This study aims to analyze the use of Minecraft: Education Edition as an innovative digital learning medium to enhance the effectiveness of mathematics instruction in the fifth grade of MIN 02 Batang. A case study approach was employed, utilizing observation, interviews, and documentation during the learning process. The findings indicate that Minecraft significantly increases student engagement and facilitates the understanding of concepts such as geometry, measurement, and scale through visual and contextual exploration. Supporting factors include student enthusiasm and available digital infrastructure, while obstacles include time limitations and teacher readiness in using technology. In conclusion, Minecraft: Education Edition holds significant potential as a 21st-century learning tool that is adaptive and enjoyable, with recommendations for teacher training and more effective time planning in classroom implementation.

Mohamad Damar Purnama; Hilmia Salsabila; Zahara Aini Kesuma; Salsa Nabila Safitri; Nadya Tendra Sikki +7 more

Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia 2025 Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

This study aims to analyze the community’s interest in the digitalization design to support the agricultural potential of Sukaharja Village, Bogor Regency. The village has significant agricultural potential but faces marketing challenges due to limited access to broader markets and dependence on middlemen. The research employed qualitative methods through in-depth interviews and questionnaires distributed to 30 farmers managing commodities such as taro, pineapple, and ornamental plants. The findings indicate that while farmers show high enthusiasm for digital solutions like e-commerce, their digital literacy and technological access remain limited. To address these issues, the team developed a digital platform named “Suka Belanja di Harja,” designed to improve product marketing, provide educational content, and empower local farmers. The initiative had a positive impact by increasing farmers’ motivation and awareness about digital marketing. However, ongoing support, infrastructure improvement, and tailored training are necessary to ensure successful digital transformation in rural agriculture.

Salma Rizqiany Lubis; Intan Latifah; Eidelweis Restu; Muhammad Adlan; Lutfi Shihab +8 more

Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia 2025 Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

This study aims to analyze the readiness of farmers in Parakan Village to utilize digital platforms for marketing agricultural products. The methods used include interviews, focus group discussions (FGDs), mentoring, and the distribution of questionnaires to 30 members of the Mawar Farmer Group. Findings indicate a shift in farmers' behavior from relying on middlemen to independently marketing their products through social media. However, survey results show low levels of information access, active participation, and understanding of digital innovation. Innovation and digital literacy are key challenges, although some farmers expressed a willingness to learn. Continuous mentoring and collaboration between farmers, academics, and the government are essential to support an inclusive and sustainable digital transformation in the agricultural sector.