Publication Search

This research aims to analyze the influence of brand image and product quality on the purchasing decisions of culinary SMEs in the Baros District, Serang, Banten. The focus is to provide in-depth insights into key factors that can enhance the attractiveness and sustainability of culinary SMEs at the local level. The research method employed is a quantitative approach, with the population encompassing all consumers in the Baros District who have shopped at culinary SMEs. The sample consists of 60 respondents, selected using non-probability purposive sampling. Data were collected through questionnaires and analyzed using t-tests and F-tests with the assistance of SPSS software version 29.0. Based on the partial test results, both brand image (regression coefficient 0.790, t-value 9.310) and product quality (regression coefficient 0.794, t-value 9.592) significantly influence purchasing decisions (both p < 0.05). Regression analysis indicates that simultaneously, brand image and product quality also have a significant impact on purchasing decisions (F-value 51.517 > F-table 3.16, p < 0.05).

This study aims to examine and analyze the influence of institutional ownership, characteristics of the board of commissioners on risk management disclosures on the existence of a risk management committee (RMC). The population in this study are mining companies and various industries listed on the IDX in 2021, namely 102 companies. The sampling technique uses a purposive sampling method and the results are only 45 companies that are included in the sample criteria. Data analysis technique uses logistic regression. The test results show that institutional ownership and independent commissioners have no effect on the existence of a risk management committee (RMC), while education, experience and disclosure of risk management have an effect on the presence of a risk management committee (RMC). These results indicate that risk management should be carried out by the company to develop a follow-up strategy so that business continuity is maintained under the supervision of the board of commissioners and included in the company's annual report.

In today's fiercely competitive digital business landscape, companies like Graha Office must leverage marketing funnels to enhance their sales strategies. This study delves into the implementation of funnel marketing strategies within Graha Office services, examining how funnel stages, market phases, clicks, impressions, and CTR correlate with product sales. The findings indicate a relationship between funnel stages and sales, although cautious interpretation of causality is warranted. This research establishes a foundation for the company's future actions using statistical methods, particularly via linear regression with an output of coefficient t count -2.179 < t table 2.119 (H2 accepted). However, it underscores our limitations in comprehending more intricate cause-and-effect relationships within the real world.

PT XYZ is a company based in South Jakarta, focused on providing smart logistics solutions using Logistics Information Systems in its business. Researchers want to measure the influence of Logistics Information Systems on Goods Delivery Efficiency. In this research, the researcher used a quantitative descriptive research method using a questionnaire as a research instrument and distributed it to 15 users of the PT XYZ Logistics Information System using a simple random sampling technique in sampling. Results from this research show a relationship (R) of 0.816. The coefficient of determination (R Square) was obtained at 0.666. The calculated F value = 25.926 with a significance level of 0.001 < 0.05. The constant value (α) is 6.601, while the Logistics Information System variable value (b / regression coefficient) is 0.828. The tcount value is 5.092 > ttable 2.131. This means that there is an influence between the Logistics Information System variable (X) on the Goods Delivery Efficiency variable (Y).

The study aims to identify the impact resulting from training, the state of the work environment, on employee performance at KSO TPK Koja. This study wore a descriptive quantitative approach. in this study the population used was all employees of KSO TPK Koja. The information in this study is primary data obtained through the distribution of questionnaires to 37 respondents. Data analysis was tried using multiple linear regression methods using the SPSS model 25 software feature. The results prove that training has a positive and significant impact on the performance of employees produced, not only that, the work area in fact does not have an impact on employee performance.  

Phosphogypsum is a chemical compound formed from the combination of gypsum (calcium sulfate) and phosphorus. This research aims to decompose and organize data from phosphogypsum to look for multicollinearity, normal distribution, as well as correlation and regression. In the multicollinearity results, it can be seen that the VIF value of C-H2O with CaSO4.2H2O is 559.37 and 562.71 and the VIF value of P2O5 tot with P2O5 WS is 10.82 and 10.81. In the normal distribution results, the CaO P-Value value was >0.150 and the Mesh P-Value value was 0.050. In the regression correlation results, in the final step, the R-square value for the morning shift P2O5 WS variable with the morning shift Seal Tank H2SO4 was 4.35%. It can be concluded, firstly, that the variables C-H2O with CaSO4.2H2O and P2O5 tot with P2O5 WS were detected as multicollinearity because they had VIF values >10. Second, the CaO and Mesh variables were detected to be normally distributed because they had a P-Value > 0.05. Third, the variable P2O5 WS morning shift with Seal Tank H2SO4 morning shift was detected to have a strong regression correlation because the P-Value was <0.05 and the regression value was greater than the other variables.

Job Descriptions contain descriptions of certain jobs that are really needed for all corporate organizations in any industry. The purpose of this research is to find out how the job description influences the job satisfaction of PT XYZ employees. The population in this study were 40 PT XYZ employees as samples. The data collection method was carried out through distributing research instruments and direct observation. Then the data was tested using simple linear regression. Data analysis shows that there is a significant influence between job descriptions and employee job satisfaction. Indicated by a smaller significance value and a larger f count, it can be concluded that the job description variable has an influence on employee job satisfaction.

This study seeks to examine and assess the extent and impact of price, location and facilities on customer loyalty in coffee shops. Specifically, it focuses on a coffee shop located on Jalan Letda Sujono in Medan Tembung District. Using a quantitative descriptive approach, this research uses primary data collected from respondents. The research subject was a coffee shop on Jalan Letda Sujono, while the object of analysis consisted of 95 customers of the RGR KOPI shop. To analyze the data, SPSS 20.0 was used for classical assumption testing, multiple regression analysis, and hypothesis testing. Findings from hypothesis testing, especially the t-test, show that there is a significant and positive influence of price on customer loyalty at the Coffee Shop on Jalan Letda Sujono, Medan Tembung District, with a t value of 2.794. This value is greater than the t table (1.65291) with a t sig value (0.006) < 0.05. Location has a significant and positive effect on customer loyalty at the coffee shop on Jalan Letda Sujono, Medan Tembung district. The calculated value is 2.059. This value is greater than the t table (1.65291) with a t sig value (0.003) < 0.05. Facilities have a significant and positive effect on Customer Loyalty of the Coffee Shop on Jalan Letda Sujono, Medan Tembung District, the t-count value is 6.257. This value is greater than the t table (1.65291) with a t sig value (0.000) < 0.05. Price (X1), Location (X2), Facilities (X3) have a significant and positive effect on Customer Loyalty of the Coffee Shop on Jalan Letda Sujono, Medan Tembung District. This value is greater than F table (2.26) with an F sig value (0.000) < 0.05 . The test results for the variables Price (X1), Location (X2), Facilities (X3) contributed 61.4% to the Customer Loyalty variable.  

This research was conducted to determine and explain the influence of advertising, brand image and price on interest in purchasing Le Minerale products. The research was carried out by distributing questionnaires online using Google Form. This research uses quantitative methods, the population in this research is consumers who use Le Minerale products in the Greater Solo area with a sample size of 105 respondents. The research was carried out with the help of the SPSS 27.0 application as a tool for calculating data obtained using 4 variables, the independent variable is advertising, brand image and price, while the dependent variable is purchase interest. The analysis used in this research is the classical assumption test, multiple linear regression and hypothesis testing. The results of the F Test research obtained a calculated F value of 13.139 > 2.460 with a significance value of 0.000 < 0.05 so it can be concluded that advertising, brand image and price simultaneously influence purchasing interest.

The purpose of conducting this research is to collect information that will be used to analyze the influence of service quality and customer satisfaction on customer loyalty at the Grand Laguna Hotel & Villa. And it is hoped that it can help companies solve the problems they face according to the topic chosen by the author, by analyzing, especially information and data regarding the influence of service quality and customer satisfaction on customer loyalty. In this research the method used is quantitative. The population in this study were all customers of the Grand Laguna Hotel & Villa. According to data from HRD Grand Laguna Hotel & Villa. The sample in this study was 66 respondents. The data analysis used is multiple regression analysis, multiple correlation, coefficient of determination f test and t test. There is a positive and significant influence of service quality on customer loyalty. There is a positive and significant influence of satisfaction on customer loyalty. Service quality and satisfaction together have a positive and significant influence on customer loyalty. The SPSS output results of the F test show that the calculated F value is 238,399, which is > 2,700 with a significant value of 0.000 < 0.05, so it can be concluded that service quality and customer satisfaction have a simultaneous influence on customer loyalty. Based on the T test results in the coefficients table, partial test results can be seen as follows. Service quality (X1) has a T count of 1.166 < T table 1.660, a large significance value of 0.247 > 0.05, so the service quality variable has no effect on customer loyalty. Customer satisfaction (X2) has a calculated T of 8.850 > T table of 1.660, a significance value of 0.000 < 0.05, so the customer satisfaction variable has a significant influence on customer loyalty. Customer satisfaction (X2) has a calculated T of 8.850 > T table of 1.660, a significance value of 0.000 < 0.05, so the customer satisfaction variable has a significant influence on customer loyalty.

This research aims to determine the influence of price, promotion and rating on purchasing decisions in the Shopee marketplace. The approach used in this research is a quantitative approach with an explanatory research type. The sampling technique in this research was a purposive sampling technique with the sample used amounting to 100 respondents. The data collection technique uses online questionnaire distribution with the help of Google forms. Data analysis techniques in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination test, f test and t test. Based on the data research analysis, the results showed that there was an influence of price on purchasing decisions, there was an influence of promotion on purchasing decisions, there was no influence of ratings on purchasing decisions and the f test showed that there was a simultaneous influence of price, promotion and rating on purchasing decisions. The results of the coefficient of determination test show an r square value of 0.472, which means that the influence of the price (x1), promotion (x2) and rating (x3) variables simultaneously on the purchasing decision variable (y) is 47.2%.

The aim of this research is to evaluate the influence of brand image, product quality and price on purchasing decisions for Indomie instant noodle products. The research method used is quantitative and uses a population of all Indomie instant noodle consumers. A total of 102 respondents from the city of Surakarta were selected as samples using a non-probability method with purposive sampling technique. Data collection was carried out using Google Forms by distributing questionnaires personally. Data analysis uses classical hypothesis testing, multiple linear regression, and hypothesis testing. The results of the F test obtained a calculated F value of 95.866, exceeding the critical value of 2.460, and a significance level of 0.000 < 0.05. It can be concluded that brand image, product quality and price have a significant influence on purchasing decisions for Indomie instant noodles.

The independent variable in this research is the variable that is manipulated and predicted to have an influence on the dependent variable. This is known by the tolerance value and Variance Inflantion Factor (VIF) value which are used to determine positive and negative values between independent variables. There is no or no multicollinearity found in the regression model. It is found that there is no multicollinearity in the Regression Model. This shows that there is a linear relationship and influences the dependent variable. Test the Coefficient of Determination (R2) to determine the contribution of variabilitate and independent variables.

In today's modern era, a person has many activities that must be carried out. With the existing conditions, consumers will automatically look for something that can support their daily lives more effectively and efficiently, which if we compare it with the present, one of these things will lead to instant foods. One food that is very popular and trusted among the wider community is instant noodle food products. This research aims to determine and analyze the influence of product quality, price, promotion on purchasing decisions for Indomie brand instant noodles among consumers in Solo. The data collection method was carried out by distributing questionnaires online using Google Form with a total of 56 respondents. The analysis technique used is multiple linear regression using SPSS version 26 software tools. The results obtained in this research show that product quality has no significant influence on purchasing decisions, price has a significant influence on purchasing decisions, and promotions have an influence on purchasing decisions.

The era of globalization demands the ability to read quickly as a crucial skill in facing the rapid growth of information. Speed reading is not just about speed, but also maintaining understanding of the reading content. This journal reviews the concept of speed reading, inhibiting factors, benefits, and strategies for increasing reading speed. The research method used is a qualitative approach with a focus on data collection and analysis. The results show that speed reading involves speed without compromising content understanding. Inhibitory factors involve vocalization, lip movements, head movements, finger pointing, regression, and subvocalization. Strategies to overcome inhibition include reducing physical movements, minimizing vocalizations, and strengthening self-confidence. The goals of speed reading involve efficiency in getting a general impression, finding specific information, and saving time. Increasing reading speed can be achieved through applying methods, focusing on relevant aspects, and avoiding inhibiting habits. This journal presents a comprehensive view to help individuals optimize their speed reading skills.  

This study aims to determine the influence of brand image and service quality, on the interest in visiting CV.88 Auto Motor Surabaya. The sample in this study was 100 respondents taken using accidental sampling technique with the slovin formula. The data analysis technique uses multiple linear regression. The results showed that brand image and service quality partially affect the interest of CV.88 Auto Motor Surabaya buyers as evidenced by the results of the t test, namely the significance value of the brand image variable (X1) 0.012 < 0.05,. In the service quality variable (X2) the significance value is 0.000 < 0.05,. This shows that all independent variables of brand image, and service quality have a partial effect on buyer visitor interest. The test results simultaneously show that brand image, and service quality simultaneously affect the interest of CV.88 Auto Motor Surabaya buyers as evidenced by the F test results which show a significance value of 0.000 < 0.05. While the test results in the coefficient of determination (R2) show that brand image, and service quality have a major influence on buyer visit interest by 64.8% while the remaining 35% (100% - 64.8%) are influenced by other variables outside the study

This research aims to determine the influence of work discipline, work environment and motivation on the performance of medical personnel at Cut Mutia RSU, North Aceh Regency. This type of research is associative research. Data collection in this research was carried out using a survey approach with a quantitative descriptive type of research by distributing questionnaires to 54 respondents, while the population used in this research was employees of the Cut Mutia RSU medical staff. Data collection techniques were carried out using interviews, questionnaires and documentation studies. The data analysis tool used in this research uses SPSS (Statistical Product Software Solution). The data analysis techniques in this research are descriptive analysis, multiple linear regression analysis, hypothesis testing using a partial significant test (t test), simultaneous significant test (F test), and testing the coefficient of determination (R2). The results of this research show that simultaneously work discipline, work environment and motivation have a positive and significant effect on employee performance at Cut Mutia RSU with the research results showing that the Fcount value is (254.089) > Ftable (2.62) and the significance level is 0.00 < 0.05

PT. Kalonika Bara Kusuma is a company operating in the mining sector located in the city of Samarinda, East Kalimantan province. To achieve maximum profits, PT. Kalonika Bara Kusuma adds or subtracts units according to the amount of turnover obtained in the previous month. However, after being evaluated, it turned out that this method was not effective. Because you only see at a glance the fluctuations in historical data. Sometimes when you have reduced units, it turns out that demand in the following month actually increases. This results in less than optimal profits because they cannot serve existing customer requests. Vice versa. This is what causes PT. Kalonika Bara Kusuma experienced difficulty in making a decision to add or subtract units. From this problem, the author created an application that can predict the amount of turnover in the next month and provide recommendations for deciding which camera units should be increased or decreased in number. To predict the amount of turnover using the Multiple Linear Regression method. After obtaining the predicted results for the amount of turnover, a test was carried out using the Mean Absolute Percentage (MAPE) with a result of 200%, which means that the Multiple Linear Regression method is not suitable to be used to predict the amount of turnover in the next period. Production forecasting is a form of decision making that is used as a basis in many manufacturing and service industries. Therefore, companies that are able to produce products on time and in the right quantities are companies that are able to survive the competition. This demand forecasting is used to forecast demand for products that are independent (not dependent), such as forecasting finished products. The multiple linear regression method is an analytical technique that tries to explain the relationship between two or more variables, especially between variables that contain cause and effect, called regression analysis. So in relation to the description above, this research aims to determine production forecasting using the multiple linear regression method at PT. Kalonica Bara Kusuma.The mining industry is a series of activities that have a long period of time and costs a lot of money, a series of industrial activities, namely mining activities which include digging, loading and hauling to obtain optimal profits from activities. One of the mining industries needs to be a study of operational costs for transportation equipment

This research aims to explain the influence of brand awareness and brand image on repurchase interest at Warmindo, Kediri City. The data analysis technique used by researchers in this research uses statistical tests through validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t tests, F tests with SPSS version 16.0 tools. The methods used in this research are questionnaires, interviews and observation. The sampling technique in this research used a saturated sample technique, with a total of 100 respondents. Based on the research results obtained by researchers from the multiple linear regression equation Y = -1,786 + 0.613X1 + 0.795X2. The results of the analysis carried out, the research results show that the brand awareness variable has a significant effect on repurchase interest with evidence that Sig t 0.000 < 0.05, the brand image variable has a significant effect on repurchase interest with evidence that Sig t 0.000 > 0.05, the variable discipline has a significant effect on repurchase interest with evidence of Sig t 0.000 < 0.05, and the results of brand awareness and brand image simultaneously have a significant effect on repurchase interest with evidence of Sig t 0.000 < 0.05. The results of the analysis value R2 = 0.949 or 94.9%.

This research aims to determine whether or not there is an influence of each independent variable on the dependent variable. The independent variables used in this research are land (X1), capital (X2) and labor (X3). Meanwhile, the dependent variable in this research is rice production in Pungka Village, Unter Iwes District, Sumbawa Regency. This research uses multiple linear regression analysis techniques with the SPSS 23 application analysis tool. The data sources used are primary and secondary data obtained from related agencies and questionnaires to farmers in Pungka Village.