Pengaruh Implementasi Strategi Marketing Funnel Terhadap Penjualan Produk Graha Office

Georgius Erlangga Mahendra Yudantha ; Dwi Sukma Donoriyanto
Jurnal Riset dan Inovasi Manajemen 📅 2024 Vol 2, No 1 🔗 DOI: 10.59581/jrim-widyakarya.v2i1.2550
Abstract
In today's fiercely competitive digital business landscape, companies like Graha Office must leverage marketing funnels to enhance their sales strategies. This study delves into the implementation of funnel marketing strategies within Graha Office services, examining how funnel stages, market phases, clicks, impressions, and CTR correlate with product sales. The findings indicate a relationship between funnel stages and sales, although cautious interpretation of causality is warranted. This research establishes a foundation for the company's future actions using statistical methods, particularly via linear regression with an output of coefficient t count -2.179 < t table 2.119 (H2 accepted). However, it underscores our limitations in comprehending more intricate cause-and-effect relationships within the real world.
Keywords
Graha Office; Marketing Funnel; SPSS
How to Cite

Georgius Erlangga Mahendra Yudantha & Dwi Sukma Donoriyanto (2024). Pengaruh Implementasi Strategi Marketing Funnel Terhadap Penjualan Produk Graha Office. Jurnal Riset dan Inovasi Manajemen, 2(1). https://doi.org/10.59581/jrim-widyakarya.v2i1.2550

Georgius Erlangga Mahendra Yudantha; Dwi Sukma Donoriyanto, "Pengaruh Implementasi Strategi Marketing Funnel Terhadap Penjualan Produk Graha Office," Jurnal Riset dan Inovasi Manajemen, vol. 2, no. 1, 2024.

Georgius Erlangga Mahendra Yudantha; Dwi Sukma Donoriyanto. "Pengaruh Implementasi Strategi Marketing Funnel Terhadap Penjualan Produk Graha Office." Jurnal Riset dan Inovasi Manajemen, vol. 2, no. 1, 2024.

Georgius Erlangga Mahendra Yudantha; Dwi Sukma Donoriyanto. "Pengaruh Implementasi Strategi Marketing Funnel Terhadap Penjualan Produk Graha Office." Jurnal Riset dan Inovasi Manajemen 2, no. 1 (2024).

Georgius Erlangga Mahendra Yudantha & Dwi Sukma Donoriyanto (2024) 'Pengaruh Implementasi Strategi Marketing Funnel Terhadap Penjualan Produk Graha Office', Jurnal Riset dan Inovasi Manajemen, 2(1). doi: 10.59581/jrim-widyakarya.v2i1.2550.

Georgius Erlangga Mahendra Yudantha; Dwi Sukma Donoriyanto. Pengaruh Implementasi Strategi Marketing Funnel Terhadap Penjualan Produk Graha Office. Jurnal Riset dan Inovasi Manajemen. 2024;2(1).

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