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The study investigates the influencing mechanisms behind Shaoxing High School parents' purchase intentions regarding online courses for their children's education. It identifies three primary factors: convenience, social influence, and performance expectations. Convenience pertains to the ease of access, flexibility, and user-friendliness of online platforms, significantly enhancing parents' willingness to enroll their children. Social influence highlights the impact of recommendations from peers and community members, reinforcing parents' confidence in their choices. Performance expectations focus on parents' beliefs about the educational outcomes of online courses, emphasizing the importance of perceived effectiveness and quality of instruction. These factors reveal a comprehensive framework that educational providers can leverage to tailor their offerings, thereby improving enrollment rates and student success in online learning environments. The findings underscore providers' need to address these key dimensions to enhance parental engagement and satisfaction in selecting educational programs based on the sample population of 380 high school parents.

This study explores the application of digital marketing strategies to enhance business performance, using a case study of Garasi Poncol. The research focuses on the implementation of a website program within the context of digital marketing for a used car trading business. The Garasi Poncol website was developed by the author with support from the Kampus Merdeka MSIB program. The objective of this study is to understand how the Garasi Poncol website was designed and implemented to increase exposure and sales of used cars through effective digital marketing strategies. The research method employed is a case study, examining the development of the Garasi Poncol website from inception to launch, along with the steps taken to promote and optimize the site. The results indicate that collaboration between the author and MSIB facilitated the creation of a website that meets business needs by incorporating various digital marketing features and techniques. These findings offer valuable insights for entrepreneurs and web developers on leveraging online platforms to grow and promote their businesses.

The rapid development of information technology has presented new legal challenges, particularly regarding the protection of personal data and information security. This research aims to examine the urgency of establishing legal regulations that are adaptive to the dynamics of information technology in Indonesia, and to examine the extent to which existing regulations are able to accommodate the needs of legal protection in the digital ecosystem. The research method used is normative juridical with a statutory approach and conceptual analysis of the applicable legal framework. The findings show that existing regulations, such as the Electronic Information and Transaction Law and the Personal Data Protection Law, still face obstacles in implementation, including overlapping rules, weaknesses in law enforcement, and low public digital literacy. The implications of this research emphasize the importance of continuous legal reform, synergy between law enforcement agencies, and increased public awareness to create a safe and equitable digital ecosystem.

Fraud in cosmetic buying and selling transactions through e-commerce in Indonesia is increasing along with the growth in the use of digital technology. As a mitigation measure, the Online Dispute Resolution (ODR) system, which is one of the Alternative Dispute Resolution (ADR) dispute resolution techniques, has begun to develop into an efficient alternative solution. This article discusses efforts to apply ODR in dispute resolution of cosmetics sales fraud cases through e-commerce platforms in Indonesia. Apart from Indonesia, the application of ODR is also carried out in the United States. By utilizing ODR mechanisms, consumers can file claims, resolve conflicts, and obtain fair solutions quickly and easily without having to go through conventional court processes. In addition, this article also explores the challenges of ODR implementation in Indonesia, including regulatory constraints and the level of consumer confidence. This research is conducted using a normative juridical approach, which is expected to provide strategic recommendations in strengthening ODR regulations and infrastructure in Indonesia.

This study examines marathon events as an effective strategy for enhancing destination appeal in the context of sport tourism development. As tourism trends shift toward active and health-conscious lifestyles, marathon events have emerged as inclusive platforms that integrate physical activity with cultural and natural attractions. This research uses a qualitative descriptive method with a case study approach, combining literature analysis and in-depth interviews with participants. The findings show that marathon events significantly influence tourist engagement, increase length of stay, and stimulate local economic activity through increased accommodation, culinary consumption, and attraction visits. Furthermore, these events promote destination visibility through digital and social media engagement. However, challenges remain, including environmental risks, infrastructure limitations, regulatory constraints, and accessibility for persons with disabilities. The study concludes that marathon events, when managed sustainably and inclusively, can enhance a destination’s brand identity and competitiveness. It suggests the need for integrated planning involving local governments, tourism stakeholders, and community participation to ensure that marathon events contribute positively to long-term destination development.

This study aims to analyze the legal responsibilities that can be imposed on online lending platform organizers for the misuse and illegal distribution of consumer personal data. With the rapid development of the online lending industry, the issue of protecting consumer personal data has become a very important issue. Misuse of personal data can have serious impacts on consumers, including identity theft and financial loss. Therefore, this study examines the forms of legal responsibilities that can be applied, such as administrative, criminal, and civil responsibilities, as well as the obstacles faced in their implementation. This study uses a normative approach with an analysis of applicable regulations, namely the Personal Data Protection Law (UU PDP), the Electronic Information and Transactions Law (UU ITE), and other related regulations. Data were obtained through a literature review covering relevant laws and regulations, journals, articles, and case studies. The results of the study indicate that online lending platform organizers can be subject to three forms of legal responsibilities. Administrative responsibilities include sanctions imposed by supervisory authorities such as the Financial Services Authority (OJK) and the Personal Data Protection Agency (BPDP). Criminal responsibilities can be in the form of imprisonment and fines for those who violate provisions related to personal data protection. Civil liability gives consumers the right to file a lawsuit for losses caused by a breach of their personal data. This study also identified various obstacles in implementing legal liability, such as lack of awareness of organizers, difficulties in supervision, and legal loopholes in user agreements.

This research looks into how well Duolingo and YouTube help people learn Japanese. A quantitative approach was taken, gathering information from 35 individuals through an online questionnaire. Participants were chosen based on whether they used Duolingo, YouTube, or both platforms. The questionnaire explored their past learning experiences, how they use these platforms, their preferences, how effective they think these tools are, and what challenges they encountered while learning. The findings reveal that most of the participants already had some background in Japanese and preferred online resources due to their accessibility, no cost, and fun features. Duolingo was liked for its organized, game-like approach, whereas YouTube was appreciated for its authentic, visual materials. A lot of people enjoyed learning at their own pace, finding listening and pronunciation to be useful strategies. Some individuals struggled with staying motivated and dealing with complicated grammar rules. To sum up, both Duolingo and YouTube are good resources for learning basic Japanese, especially for those studying on their own. However, they work best when used alongside other resources. It is suggested to combine digital tools with guidance from teachers for the best outcomes.

The rapid advancement of technology in the field of education has provided numerous opportunities to enhance the learning experience. This study focuses on the development of an Android-based learning media for introducing rare plants, specifically designed for elementary school students. The application utilizes Unity 3D to create an engaging and interactive learning environment. By integrating English language learning with botany education, the application aims to enrich students' knowledge about rare plants while simultaneously improving their English language skills. This phase is followed by the design and development stages, where Unity 3D is used to create 3D models and interactive features. The application is designed to provide an interactive and enjoyable learning experience for elementary school students to explore rare plants. By using the Android platform and Unity 3D technology, the application allows students to discover various plant names in English. Results from a trial with 20 respondents on the Android-based learning media for introducing rare plants showed that 49.35% strongly agreed, 49.25% agreed, 1.37% were unsure, 0% disagreed, and 0% strongly disagreed.

Handling drug abuse is one of the main focuses in the Prevention and Eradication of Drug Abuse and Illicit Trafficking (P4GN) efforts in Indonesia. In this context, medical and social rehabilitation plays an important role as a recovery effort for addicts to return to optimal functioning in society. This community service activity uses a qualitative approach with a combination of observation, interview, and digital-based direct intervention methods in handling medical and social rehabilitation for drug abusers. This community service activity successfully implemented a digital-based medical and social rehabilitation strategy in supporting the P4GN program with a smart power approach. A web-based information system and mobile application designed to facilitate registration, monitoring, and mentoring of rehabilitation patients were successfully developed. This system provides easy access to information for the community and drug abusers to register and obtain rehabilitation services efficiently without having to come directly to the rehabilitation facility. The digital rehabilitation system is integrated with national electronic medical record platforms (such as SIRENA and the Ministry of Health's SATU SEHAT service), thus facilitating coordination between institutions and ensuring continuous monitoring of client health during and after the rehabilitation period. This community service activity successfully demonstrated that the handling of medical and social rehabilitation in a digital-based P4GN strategy with a smart power approach is an effective solution in an effort to realize a drug-free society. The smart power approach that integrates hard power (law enforcement) and soft power (prevention, community empowerment, and rehabilitation) with the support of digital information technology can improve the accessibility, effectiveness, and quality of rehabilitation services.

The concept of sustainable development, despite its increasing frequency in international law literature, is too vague to be clearly defined and implemented. The concept of sustainable development appears in various documents withdifferent, even competing, themes and scopes. Rather than being a simultaneous manifestation of three dimensions: economic, social, and environmental, it is essentially an economic and environmental concept, and economic development is the primary priority for all countries, both developed and developing. By failing to fulfill their obligations to developing countries, developed countries have created an atmosphere of mistrust in establishing global sustainable development platforms. Overall, it appears that although the concept and idea of ​​sustainable development have gained widespread acceptance in international legal literature, and significant efforts have been made to assess the achievement of sustainable development, the unity of the three areas of economic development, social development, and environmental protection still faces challenges. There is a significant gap regarding the theoretical and practical position of sustainable development on the international stage and within the framework of international development law. The importance of this research lies in analyzing the constitutional protection of the right to sustainable development in the Iraqi Constitution and its compatibility with international standards. It also examines the legal and practical challenges facing Iraq, Egypt, and Jordan in implementing this right on the ground, and reviews the role of 2 governmental institutions and civil society in promoting and protecting the right to sustainable development.

The digital era has brought significant changes in societal communication patterns, including the dissemination of national values. Pancasila, as the ideology of Indonesia, faces new challenges and opportunities amidst the rise of social media as a primary communication platform. This study analyzes digital communication strategies for promoting Pancasila values through social media platforms. Using a qualitative approach, the research explores various effective communication methods to enhance public awareness and participation in national values. The findings indicate that interactive content-based strategies, collaboration with stakeholders, and the utilization of social media algorithms can improve the effectiveness of Pancasila value dissemination. The study concludes by emphasizing the importance of adapting communication strategies to digital technological developments to ensure national values remain relevant and embraced by younger generations.  

This study explores how a digital-based listen–response method—combining vibrant video stimuli with instant, game-like feedback on the Quizizz platform—can transform listening comprehension from a passive task into an energizing adventure. Involving 39 junior high students, the research gathered performance data from structured listening quizzes and direct teacher observations. With an impressive average score of 87.17—most students achieving “Good” to “Excellent” levels—and vivid improvements in focus and enthusiasm, the findings reveal that turning listening exercises into interactive challenges boosts both comprehension and motivation. Yet, to master higher-order inferential skills, follow-up discussions and reflection activities are essential. By harnessing this method, educators can reimagine listening lessons as interactive journeys that captivate learners and deepen their language skills.

The rapid growth of social media platforms, particularly TikTok and Instagram, has exposed students to various types of content—both constructive and harmful. Negative content such as toxic comments, body shaming, false self-image, and hate speech can pose serious risks to students’ mental health. This study aims to explore the psychological impact of such exposure among junior and senior high school students using a literature review approach. The method involved a systematic analysis of relevant academic publications from the past five years (2020–2025), focusing on the effects of negative digital content on students’ mental well-being. The findings indicate that frequent exposure to toxic comments, body shaming, unrealistic portrayals, and cyberbullying correlates with increased anxiety, depression, low self-esteem, and sleep disturbances. These outcomes emphasize the need for improved digital literacy, stronger parental and educational supervision, and preventative strategies in schools to support students in navigating social media responsibly. This study is expected to provide a theoretical foundation and practical considerations for future educational and psychosocial policies addressing the mental health impacts of social media on adolescents.

This study examines the effectiveness of the SP4N LAPOR application in managing public service complaints by the Communication and Information Agency of Muara Enim Regency, South Sumatra Province. Using a qualitative approach with a descriptive method, this study evaluates the effectiveness of the application through three main dimensions: achievement of objectives, integration, and adaptation. The study results indicate that the implementation of SP4N LAPOR has not been optimal due to several obstacles, particularly the lack of coordination and communication between relevant agencies. The study also identified various factors hindering the application's effectiveness, such as slow response times to public complaints and insufficient awareness about the application's use. Despite these challenges, the local government continues to improve the system, including establishing communication channels through WhatsApp groups between agencies and providing various platforms for submitting complaints. This research contributes to understanding how digital complaint management systems can be implemented more effectively in the local government context.

This community service aims to increase the use of social media as a marketing and sales tool by FWEO Women MSMEs in Watesprojo Village, Mojokerto, through a human resource management approach. Initial situation analysis identified low utilization of digital platforms due to limited knowledge and skills. The Participatory Action Research (PAR) method or in human resource management is called participatory management which is implemented by involving FWEO Women in planning, intensive training on content creation, account management, and online marketing strategies, as well as ongoing mentoring. The results showed a significant increase in participant understanding and skills, the formation of collective social media accounts, and the development of collaboration between MSMEs. The emergence of local social media management groups and local leaders indicates internalization of knowledge and sustainability initiatives, in line with Social Cognitive Theory and transformational leadership. The conclusion confirms that the integration of human resource management principles in technology-based community empowerment is crucial for sustainable adoption and positive impact, recommending a comprehensive approach that focuses on holistic capacity development and the formation of community support structures.

This study aims to describe the implementation of kapalo samek embroidery training in Nagari Simpuruik as an effort to promote economic empowerment and preserve local culture. Based on interviews with village officials and women participating in the training, it was found that most participants had already acquired embroidery skills through self-taught methods prior to the training. They were accustomed to working on embroidery either based on custom orders or in cooperation with "fabric bosses" who provided pre-designed cloth and threads. Embroidery has become a productive activity in Jorong Sijangek, mainly practiced by housewives. Although the training was conducted smoothly, the main challenge was gathering participants due to their limited availability. The market potential for kapalo samek embroidery is significant, especially during cultural or ceremonial events, but a major obstacle lies in marketing capabilities, particularly in digital platforms. Therefore, the training also served as a medium to introduce basic marketing strategies for craft products. In addition to enhancing economic capacity, the activity encourages cultural preservation by regenerating embroidery skills among the younger generation. This embroidery training highlights the importance of local initiatives in safeguarding cultural heritage and improving community welfare.    

This study examines Topten Printing, a printing company based in Metro City that offers diverse printing services characterized by competitive pricing, high-quality output, and efficient service. The research addresses the challenge of sustaining competitiveness amid rising market competition and evolving customer preferences. The objective is to analyze the company’s existing competitive strategies and propose viable alternatives for future growth. Employing a qualitative approach through a case study method, the research utilizes SWOT analysis and the Quantitative Strategic Planning Matrix (QSPM) to assess internal and external factors influencing the business. The results reveal that Topten Printing’s key strengths lie in its affordable pricing, reliable print quality, and prompt service delivery. However, the company also faces notable weaknesses, including a limited workforce and insufficient engagement on social media platforms. Opportunities exist in the growing demand for printed materials and government initiatives supporting micro, small, and medium enterprises (MSMEs), whereas significant threats stem from digital transformation trends and raw material price volatility. The synthesis of findings indicates that to enhance its market position, Topten Printing should implement a growth-oriented strategy focused on increasing production capacity by hiring freelance workers and intensifying social media marketing efforts. In conclusion, strengthening human resources and expanding digital marketing activities are essential steps for Topten Printing to maintain competitiveness and seize market opportunities in an increasingly dynamic business environment.  

The development of information technology in this modern era means that people increasingly need things in life, especially with the increasing prevalence of mobile phone technology and other smart phones which are widely distributed in society. This technology makes everything more efficient and easier. Protection of children's data on social media, especially on the social media platform TikTok, is an issue that is increasingly occurring in the digital modernization realm. With the rapid growth of children's users who are increasingly connected to various online platforms, although TikTok provides space for expression and creativity, on the one hand, TikTok also presents various risks related to the collection and misuse of children's personal data. The data collected on this platform, which will include information such as location, content data preferences, and social interactions, will ultimately be used for advertising purposes and can even be misused by irresponsible parties spread across the Tiktok platform. This article aims to explore aspects of protecting children's personal data on TikTok, as well as including the policies implemented by TikTok and the government.

This project aims to implement the AIDA and StoryBrand models in writing the script for the Educourse company profile video, with the aim of increasing the effectiveness of business communication. This project uses a practice-based approach by compiling a structured script through the integration of the AIDA (Attention, Interest, Desire, Action) model to create a persuasive message and the StoryBrand framework to strengthen narrative coherence. The writing process includes identifying core messages, compiling an outline, and creating a final draft based on the principles of strategic communication and storytelling. The result of this project is a final script ready for production, containing the latest information about the company, user testimonials, and visual directions optimized for the YouTube digital platform. The application of both models allows for clearer, more engaging messages that are in line with Educourse's mission and audience. This project emphasizes the importance of implementing a structured communication model in media production and can be a reference in writing scripts that focus on branding strategies in the future. In addition, this project also contributes to the development of academic discourse in the field of digital content writing through the application of relevant theoretical approaches.

This study aims to analyze the effect of discounts and cashback on consumer purchasing decisions on the Shopee e-commerce platform. Using a quantitative approach, data were collected through questionnaires distributed to 100 respondents who are active Shopee users. The results of the analysis show that discounts have a positive and significant effect on purchasing decisions, where consumers tend to be more interested in shopping when offered attractive discounts. In addition, cashback programs have also been shown to increase product appeal and contribute significantly to purchasing decisions. This study concludes that both discounts and cashback simultaneously influence consumer purchasing decisions, with important implications for e-commerce marketing strategies to increase loyalty and competitiveness in the market.