Publication Search

Micro, small and medium enterprises (MSMEs) currently have a very important role as a locomotive driving the economy and eradicating poverty. In addition, MSMEs are one of the most efficient economic sectors for entrepreneurship development which provide solutions to problems of poverty, insecurity, unemployment and can provide solutions for population explosion in a more modern direction in the current era of globalization. Based on data obtained from the Ministry of Cooperatives and Micro, Small and Medium Enterprises (MSMEs) it shows that the number of MSMEs in Indonesia in 2013 was around 57 million units. In the 2012-2013 period, there was an increase in the number of business units by 2.41%. The data shows that MSME is one of the supporting sectors of the economy in Indonesia.

Micro, Small and Medium Enterprises (MSME) are sectors that are influential in running the economy in the community. MSME are also expected to be able to contribute in creating employment opportunities for the surrounding community, so as to be able to reduce poverty in an area. The existence of the Wolamgrezz MSME in Carangwulung village actually has the potential to become a large MSME in the Wonosalam District and even the entire Jombang Regency, because these UMKM raise the region's superior crops. Therefore, Wolamgrezz MSME must be fully supported in running their business, so that the existing potential can run optimally and can become the leading MSME in Jombang Regency. However, in carrying out its business, Wolamgrezz has several problems that arise in the field, such as obstacles to product promotion through digital e-commerce media and product marketing only by word of mouth, so that consumers who know Wolamgrezz's MSME products are very limited and only within the scope of Carangwulung village. Therefore, the branding and marketing of UMKM Wolamgrezz products must be carried out immediately and intensified so that they can attract consumers widely so that product sales can increase and income will also increase, and this can also affect the opening of new job vacancies.

According to Law No. 20 of 2008, Micro, Small, and Medium Enterprises (MSMEs) are defined as independent business activities carried out by individuals or groups that are not branches of larger companies. MSMEs plays a significant role as an economic driver in Indonesia and can absorb up to 97% of the workforce. The city of Blitar has a total of 9,243 MSMEs units producing 14,000 types of products. One of the challenges faced by MSMEs is the underutilization of social media as a marketing platform. Digital marketing is considered a more effective and efficient communication medium for product promotion. By implementing digital marketing strategies, MSMEs can improve their marketing systems, expand their target market reach, and enhance sales activities for the future. Therefore, to help address the challenges faced by MSMEs, a socialization program is conducted to provide guidance on the initial steps to gain publicity on social media.

Kalirungkut Village is an area that has various potentials. One of the superior potentials of the village located in Rungkut District, Surabaya is Micro, Small and Medium Enterprises (MSMEs). Many MSME actors have joined the Kalirungkut MSME Association. Association member products are dominated by food and beverages. In addition, there are several MSMEs selling crafts. On the other hand, running a business is not an easy thing. Many MSME actors are constrained, both internal and external constraints. Based on surveys and observations, the main problem faced by members of the Kalirungkut MSME Association is marketing which is still simple and traditional so that it affects the slow, even stagnant, development of MSMEs. Therefore, the East Java MBKM "Veteran" UPN "Veteran" KKNT Group of 85 took the initiative to organize digital marketing socialization which aims to provide knowledge and skills to market products digitally. This socialization had a positive impact in the form of increasing the awareness of MSME actors to start engaging in digital marketing.

Snack-producing, buying, and selling micro, small, and medium enterprises (MSMEs) in Surabaya are the partners in this community service project. In the city of Surabaya, MSMEs that have transformed into Community Service Partners have been around for almost a decade. However, there is still a lot of work to be done in the digital space for its marketing efforts. As a result, these MSMEs receive assistance in enhancing their marketing system with the assistance of digital marketing in order to support improved sales activities and expand their business objectives. Additionally, assistance with marketing their products through digital media accounts is provided to MSMEs. Instagram and Tiktok, in addition to digital media administration.    

The development of increasingly sophisticated technology has become an asset for business development, especially for newly developed Small Medium Enterprises. With the rapid development of information technology, data processing is also getting faster. For this reason, Gedog Village needs technology that makes it easier between consumers and distributors. Therefore, we use this Appsheet application to create an online MSME catalog that is easily accessible to the public in the Gedog Village. The use of a website-based application can increase productivity in viewing the sales catalog of MSMEs in the Gedog village. Appsheet is an application that can be used to create a catalog application. Of course, with the addition of other applications such as Google Drive and Google Sheets. Some of these applications can be put together to create an application that can later be used to catalog MSMEs in Gedog Village, Blitar City.

Community  Service  Partners  in  this  activity  are  Micro, Smalland  Medium  Enterprises (MSMEs) in  the  business  of  producing  and  selling  culinary in karawang.  This MSME  has  been  in  Karawang city  for  more  than  30  years.  However,  the  marketing system that used is still very minimal and conventional. Forthis reason, MSMEs need to be  given  training  on  the  importance  of  using  digital  marketing  so  that  the  marketing system can be better to achieve the desired targets and can support better sales activities. In  addition,  MSMEs  also  provide  assistance  in  creating  business  accounts  in  digital media  such  as  Google  Business  and Instagram,  and  how  to  manage  this  digital  media optimally Output fromthis ativity is a Google business and InstagramBusiness account, scientific articlepublished in national journals, and activity reports. The method used is by provide training to create accounts in digital media for the MSME and how to manage it optimally. The results showed thatdigital marketing strategy assistance by Community Service Partners can be followed up with periodic guidance that can be done effectively and  optimally  in  supporting  MSME  marketing  activities  to  increase  sales  of  MSME businesses

In 2020 Indonesia is facing a pandemic situation due to the Corona Virus Disease 2019 (COVID-19) outbreak which has a deep impact on various economic sectors, especially on Micro, Small and Medium Enterprises (MSMEs). Digital marketing is currently one of the marketing strategies needed by business people in order to increase sales. Digital marketing is increasingly showing its fangs and as one of the best solutions that can be used by business people to expand their business circle. The purpose of this article is to improve the ability or skills of MSME players in marketing products through online media. This method uses a descriptive approach with observative and by identifying trends in current consumers and consumer preferences for alternative foods. The result of this article is that in the face of increasingly fierce market competition, tempeh producers need to adopt innovative marketing strategies and use social media as the main tool to promote tempeh products. The conclusion is that by utilizing the power of social media, tempeh producers can expand their market reach, strengthen their brand, and increase consumer loyalty. The implication of the industrial visit is the importance of understanding and using social media as an effective marketing tool in the food industry, especially in promoting tempeh products.

Financial bookkeeping in Micro, Small, and Medium Enterprises (MSMEs) in rural areas is crucial to effectively manage finances and improve the quality of financial reports. However, many MSMEs operators are reluctant to engage in financial bookkeeping due to perceiving it as a cumbersome process. Nizam Jaya is one of the MSMEs located in the Ngampungan Village, Bareng District, Jombang Regency, and it specializes in banana chips production. Nizam Jaya faces challenges in promoting their business through word-of-mouth and using traditional and manual bookkeeping methods. Hence, the students of the Community Service Program (KKN) Thematic 5 conducted a bookkeeping awareness campaign using an easily understandable approach for the villagers. The aim of this service is to assist Nizam Jaya in improving their bookkeeping practices, maintaining price stability, increasing sales, and introducing their banana chips product to the broader market.

Micro, Small, and Medium Enterprises (MSMEs) are an activity that is one of the sources of the country's economic power. The purpose of this observation activity is to determine the 7P marketing mix strategy implemented by PT Bayou Berjaya Indonesia, which started its business in the midst of a pandemic. The pandemic in Indonesia has had many negative impacts on business turnover in Indonesia, especially in the food and beverage sector The research was conducted using descriptive and observative methods by conducting in-depth interviews on the business that is My Kripick. The results of the research (the product becomes a trend maker in the West Java market. (2) Product prices can compete with the market. (3) Offline stores are the main place for increased the turnover. (4) Promotion is carried out through soft selling metode. (5) Manager level consists of two people, chief operational officer and chief marketing officer. (6) Using a ready stock system. (7) Using a unique design product.

The strength of branding on a product is something that must be considered by all entrepreneurs, especially UMKM, so that the products marketed have higher competitiveness compared to their competitors. The community service carried out by the East Java UPN Veterans KKNT group of 10 provided assistance in strengthening the branding of one of the MSMEs in Ngrimbi Village, namely Jamu "Mak Diah". Based on the results of observations identified that these MSMEs do not yet have branding that enhances market expansion strategies. The assistance that will be provided will focus on product packaging and logos. After the mentoring was finished, Group 10 monitored and evaluated the effect of strengthening branding on the level of herbal medicine sales after completing it.

In the era of the development of science and technology and the high level of competition in the business world is a challenge that must be faced by all parties, especially in Micro, Small and medium enterprises (MSMEs). Tampan District is one of the sub-districts in Pekanbaru City, Riau Province which is located about 10 kilometers from the center of Pekanbaru City. Many micro, small and medium enterprises (MSMEs) in Tampan, Pekanbaru have adopted technology such as the implementation of a digital cashier system to assist in managing sales transactions. The purpose of this study is to find out what digital cashier applications are predominantly used by MSME players and how influential they are for optimizing financial records. MSME players and how influential it is for optimizing financial records. The method used in this study is a qualitative method, with observational data collection techniques on MSMEs in Handsome District, Pekanbaru.

Business legality is a standard that must be met by economic entities. Micro, small and medium enterprises (MSMEs) must meet these requirements to compete in the free market era. This requirement is problematic because many business actors do not have business legality. We face various obstacles such as lack of means to ensure legality, difficulty in responding, and lack of knowledge. This paper discusses the results of community service provided, namely assistance and the importance of business legality for MSMEs. The purpose of this service is to raise awareness and provide a framework of thinking about the importance of business legality for MSMEs to compete in the open market. The implementation method used is touse in-depth interviews, observation, and documentation. The result of the implementation is the issuance of a Business Identification Number (NIB) which is the legal umbrella of an official business and recognized by the state through the OSS Institution or known as Online Single Submission.

The purpose of this non-profit activity is to educate and support micro, small and medium enterprises (MSMEs) by providing an understanding of the basic concepts of SME taxation and the use of applications related to MSME tax obligations. The 1implementation 1of 1charity 1activities 1takes 1place 1in 1several 1stages. 1The 1first 1stage 1is 1the 1design 1stage 1through 1observation 1and 1preliminary 1discussions. 1The 1second 1stage 1is 1the 1implementation 1of 1activities 1in 1the 1form 1of 1technical 1advice 1and 1guidance, 1carried 1out 1through 1presentation 1of 1material 1and 1practice 1of 1calculating 1and 1reporting 1taxes, 1discussions. 1The third stage is monitoring which aims to answer the problems of SMEs in fulfilling their tax obligations independently. An evaluation step follows, the 1purpose 1of 1which 1is 1to 1evaluate 1the 1activities 1implemented. 1The 1positive 1development 1of 1MSME 1development 1is 1not 1in 1line 1with 1the 1level 1of 1government 1tax 1revenue 1in 1this 1sector. 1This 1is 1because 1MSME 1taxpayers 1do 1not 1fulfill 1their 1tax 1obligations. 1April 12022. 1Information 1on 1MSME 1taxes 1and 1fees 1is 1still 1limited. 1Therefore 1it 1is 1necessary 1to 1support 1the 1development 1of 1SMEs 1also 1in 1the 1tax 1sector. 1During 1the 1COVID-19 1pandemic, 1MSME 1mentoring 1courses 1were 1conducted 1virtually. 1This 1training 1aims 1to 1make 1SMEs 1more 1aware 1of 1taxes 1and 1more 1aware 1of 1their 1tax 1rights and obligations. That way, MSME actors will avoid tax sanctions in the future.    

In the era of the development of science and technology and the high level of competition in the business world is a challenge that must be faced by all parties, especially in Micro, Small and medium enterprises (MSMEs). Tampan District is one of the sub-districts in Pekanbaru City, Riau Province which is located about 10 kilometers from the center of Pekanbaru City. Many micro, small and medium enterprises (MSMEs) in Tampan, Pekanbaru have adopted technology such as the implementation of a digital cashier system to assist in managing sales transactions. The purpose of this study is to find out what digital cashier applications are predominantly used by MSME players and how influential they are for optimizing financial records. MSME players and how influential it is for optimizing financial records. The method used in this study is a qualitative method, with observational data collection techniques on MSMEs in Handsome District, Pekanbaru.

MSMEs (Micro, Small, and Medium Enterprises) are the most important contributors to the national economy. However, in practice, many MSMEs need to optimize their capabilities because they need further information on implementing accounting in their companies. Therefore, this article aims to study the extent to which Micro, Small, and Medium Enterprises (MSMEs) apply reporting and accounting reporting as a tool for analyzing business performance. The implementation method uses the FGD (Focus Group Discussion) method with MSME actors Wong Djamoe. The results of this study indicate that the obstacle in MSMEs Wong Djamoe is the difficulty distinguishing between own capital and venture capital.

CV XYZ is a small and medium company engaged in garment business and headquartered at Jalan Abdurrahman no. 49 RT 15 RW 06, Pabean, Sedati, Sidoarjo. Various types of clothing are produced, such as red and white uniforms as one of its main products. CV XYZ in determining the cost of goods produced is only based on the assumption of the use of materials, tools and wages without considering the details. This situation makes it impossible for the company to know the actual cost of goods produced. This study aims to analyze the determination of production costs that can be used as a basis for effective assessment. The calculation of raw material costs, labor costs, processing costs and electricity costs according to the full cost method shows that production costs have increased compared to the company's provisions. The production cost of the women's red and white uniform is Rp 106,320 and the men's red and white uniform is Rp 108,134. Meanwhile, the price difference obtained for the women's white uniform is Rp 1,320 and the men's red and white uniform is Rp 3,134.

Micro, Small and Medium Enterprises (MSMEs) are businesses owned by individuals or groups that aim to grow and develop their business. ChaCha Kitchen is one of the MSMEs in Blitar that has been around for a long time. The problem faced by ChaCha Kitchen is the application of branding which is felt to be ineffective so they feel the need to be re-branded. Assistance and development through product re-branding is carried out in several steps, including changing the logo, product design, creating a website, and registering on the marketplace. The purpose of this research is to help develop MSME businesses digitally and help develop products to make them more attractive. The method used in this service is by observing, interviewing, data analysis, re-branding, and evaluation. The results of this study are ChaCha Kitchen MSMEs, namely Instagram feed updates and also websites that can make it easier for MSMEs to market their products and can increase consumer interest so that income will increase rapidly.

The development of information technology is so fast, fast, and accurate. Currently, information technology has become the main facility of activity that makes a significant contribution to all sectors of life, which indirectly contributes to business growth. MSME (Micro, Small and Medium Enterprises) in Indonesia is one of the business sectors that is mostly run by business actors. However, one of the challenges for MSMEs is to face digital competition in the business sector so that they can survive in the midst of competition. This study aims to provide information regarding MSME development strategies in utilizing the digital economy. The method used in this activity is to use a quality approach through outreach, implementation and mentoring. The result of this activity is to help digitize the marketing of MSME Es Coklatone Mamira products. So that this activity can help these MSMEs in expanding market share.

The purpose of this study was to determine the effect of intelligence and financial literacy on the financial resilience of Micro, Small and Medium Enterprises in the Jambangan Culinary Tourism Center, Surabaya. This research was conducted on the type of business, namely in the culinary or trading business sector with a sample size of 30 micro, small and medium enterprises. In this study using a quantitative approach method. This study uses multiple linear regression techniques for hypothesis analysis. The results of the study show that intelligence and financial literacy have a high impact of 57,1% on the financial resilience of Micro, Small and Medium Enterprises in the Jambangan Culinary Tourism Center, Surabaya.