Memanfaatkan Kekuatan Media Sosial Dalam Mempromosikan Produk Tempe Disaat Pandemi Covid-19

Devi Pitrianingsih ; Ika Ratnasari ; Dwy Epty Hidayati ; Santi Pratiwi Hari Sandi
Journal of Management and Social Sciences (JIMAS) 📅 2023 Vol 2, No 3 🔗 DOI: 10.55606/jimas.v2i3.378
Abstract
In 2020 Indonesia is facing a pandemic situation due to the Corona Virus Disease 2019 (COVID-19) outbreak which has a deep impact on various economic sectors, especially on Micro, Small and Medium Enterprises (MSMEs). Digital marketing is currently one of the marketing strategies needed by business people in order to increase sales. Digital marketing is increasingly showing its fangs and as one of the best solutions that can be used by business people to expand their business circle. The purpose of this article is to improve the ability or skills of MSME players in marketing products through online media. This method uses a descriptive approach with observative and by identifying trends in current consumers and consumer preferences for alternative foods. The result of this article is that in the face of increasingly fierce market competition, tempeh producers need to adopt innovative marketing strategies and use social media as the main tool to promote tempeh products. The conclusion is that by utilizing the power of social media, tempeh producers can expand their market reach, strengthen their brand, and increase consumer loyalty. The implication of the industrial visit is the importance of understanding and using social media as an effective marketing tool in the food industry, especially in promoting tempeh products.
Keywords
Digital Marketing; MSMEs; Tempe Products; Covid-19
How to Cite

Devi Pitrianingsih, et al. (2023). Memanfaatkan Kekuatan Media Sosial Dalam Mempromosikan Produk Tempe Disaat Pandemi Covid-19. Journal of Management and Social Sciences (JIMAS), 2(3). https://doi.org/10.55606/jimas.v2i3.378

Devi Pitrianingsih; Ika Ratnasari; Dwy Epty Hidayati; Santi Pratiwi Hari Sandi, "Memanfaatkan Kekuatan Media Sosial Dalam Mempromosikan Produk Tempe Disaat Pandemi Covid-19," Journal of Management and Social Sciences (JIMAS), vol. 2, no. 3, 2023.

Devi Pitrianingsih; Ika Ratnasari; Dwy Epty Hidayati; Santi Pratiwi Hari Sandi. "Memanfaatkan Kekuatan Media Sosial Dalam Mempromosikan Produk Tempe Disaat Pandemi Covid-19." Journal of Management and Social Sciences (JIMAS), vol. 2, no. 3, 2023.

Devi Pitrianingsih; Ika Ratnasari; Dwy Epty Hidayati; Santi Pratiwi Hari Sandi. "Memanfaatkan Kekuatan Media Sosial Dalam Mempromosikan Produk Tempe Disaat Pandemi Covid-19." Journal of Management and Social Sciences (JIMAS) 2, no. 3 (2023).

Devi Pitrianingsih, et al. (2023) 'Memanfaatkan Kekuatan Media Sosial Dalam Mempromosikan Produk Tempe Disaat Pandemi Covid-19', Journal of Management and Social Sciences (JIMAS), 2(3). doi: 10.55606/jimas.v2i3.378.

Devi Pitrianingsih; Ika Ratnasari; Dwy Epty Hidayati; Santi Pratiwi Hari Sandi. Memanfaatkan Kekuatan Media Sosial Dalam Mempromosikan Produk Tempe Disaat Pandemi Covid-19. Journal of Management and Social Sciences (JIMAS). 2023;2(3).

Artikel Terkait

Determinants of Cash Effective Tax Rate in Energy Sector Companies on the Indonesia Stock Exchange for the Period 2020-2024

Isna Wati; Yessica Amelia; Ruslaini Ruslaini

The Power of Shopee Mall Branding in Reducing Counterfeit Risk and Increasing Purchase Intention Among Gen Z

Bella Hartati; Cucu Hodijah; Fatimah Abdillah

Customer Trust as a Mediator of Digital Marketing Effects on Consumer Behavior: A Systematic Review

Sari, Fitrah; Rahman, Ahmad Vajri; Mirsal

Employee Digital Wellness and Work Engagement in Hybrid Work Settings: the Moderating Role of Organizational Support for Wellbeing

Riski Eko Ardianto; Abdi Fadhlan; Ismamudi Ismamudi

Personalized Marketing and Customer Retention: The Mediating Role of Customer Satisfaction

Alvin Lesmana

Feasibility Evaluation in Port Development: A Systematic Literature Review of Global Trends, Methodologies, and Risks

Wawan Rudi Berlianto; Dedi Purwana; Agus Wibowo
Tren Sitasi Jurnal