Pengembangan Dan Pendampingan UMKM ChaCha Kitchen Melalui Re-Branding

Moch. Ridho Illahi ; Rafi Athallah Rivai ; Luqy Aizzatul Fakhiroh ; Ignatius Bramantya Prasetyo Dewa ; Desi Puspitasari ; G. Oka Warmana
jurnal ABDIMAS Indonesia 📅 2023 Vol 1, No 2 🔗 DOI: 10.59841/jurai.v1i2.113
Abstract
Micro, Small and Medium Enterprises (MSMEs) are businesses owned by individuals or groups that aim to grow and develop their business. ChaCha Kitchen is one of the MSMEs in Blitar that has been around for a long time. The problem faced by ChaCha Kitchen is the application of branding which is felt to be ineffective so they feel the need to be re-branded. Assistance and development through product re-branding is carried out in several steps, including changing the logo, product design, creating a website, and registering on the marketplace. The purpose of this research is to help develop MSME businesses digitally and help develop products to make them more attractive. The method used in this service is by observing, interviewing, data analysis, re-branding, and evaluation. The results of this study are ChaCha Kitchen MSMEs, namely Instagram feed updates and also websites that can make it easier for MSMEs to market their products and can increase consumer interest so that income will increase rapidly.
Keywords
UMKM; Re-Branding; ChaCha Kitchen
How to Cite

Moch. Ridho Illahi, et al. (2023). Pengembangan Dan Pendampingan UMKM ChaCha Kitchen Melalui Re-Branding. jurnal ABDIMAS Indonesia, 1(2). https://doi.org/10.59841/jurai.v1i2.113

Moch. Ridho Illahi; Rafi Athallah Rivai; Luqy Aizzatul Fakhiroh; Ignatius Bramantya Prasetyo Dewa; Desi Puspitasari; G. Oka Warmana, "Pengembangan Dan Pendampingan UMKM ChaCha Kitchen Melalui Re-Branding," jurnal ABDIMAS Indonesia, vol. 1, no. 2, 2023.

Moch. Ridho Illahi; Rafi Athallah Rivai; Luqy Aizzatul Fakhiroh; Ignatius Bramantya Prasetyo Dewa; Desi Puspitasari; G. Oka Warmana. "Pengembangan Dan Pendampingan UMKM ChaCha Kitchen Melalui Re-Branding." jurnal ABDIMAS Indonesia, vol. 1, no. 2, 2023.

Moch. Ridho Illahi; Rafi Athallah Rivai; Luqy Aizzatul Fakhiroh; Ignatius Bramantya Prasetyo Dewa; Desi Puspitasari; G. Oka Warmana. "Pengembangan Dan Pendampingan UMKM ChaCha Kitchen Melalui Re-Branding." jurnal ABDIMAS Indonesia 1, no. 2 (2023).

Moch. Ridho Illahi, et al. (2023) 'Pengembangan Dan Pendampingan UMKM ChaCha Kitchen Melalui Re-Branding', jurnal ABDIMAS Indonesia, 1(2). doi: 10.59841/jurai.v1i2.113.

Moch. Ridho Illahi; Rafi Athallah Rivai; Luqy Aizzatul Fakhiroh; Ignatius Bramantya Prasetyo Dewa; Desi Puspitasari; G. Oka Warmana. Pengembangan Dan Pendampingan UMKM ChaCha Kitchen Melalui Re-Branding. jurnal ABDIMAS Indonesia. 2023;1(2).

Artikel Terkait

Penyuluhan Pemanfaatan Tanaman Obat untuk Pencegahan dan Pengobatan Penyakit Diabetes Melitus di Desa Sambirata, Cilongok

Feri Kanti Rahayu; Miranti, Indira Pipit; Dewi, Iva Rinia; Khoerun Nisa, Mauliana

Peningkatan Pengetahuan Keamanan Konsumsi Makanan dan Minuman melalui Penyuluhan dan Praktikum Kimia Sederhana di SMK Ma’arif NU 2 Ajibarang

Nur Indriyani, Nastiti; Rinaldi, Elma Ertian; Rahma, Dila

Pemanfaatan Tanaman Toga Sebagai Upaya Peningkatan Kesehatan Masyarakat Desa Kudu Ganting

Aprilya Dwi Nur'aini; Aura Giaska Andiny; Haril Saleleubaja; Muhammad Renggi Saputra; Taupik Hidayat; Rakimahwati

Pengenalan Present Tense Dan Past Tense Serta Pengenalan Kosakata Empon-Empon Dalam Bahasa Inggris bagi Siswa PKBM di Desa Kotayasa

Putri Festiyanti, Wilda; Pipit Miranti, Indira; Puji Lestari, Fina; Nur'aeni, Jihan

Pelatihan Pola Makan Sehat untuk Remaja : Nutrisi Cerdas, Masa Depan Berkualitas

Neiny Prisy , Foekh; Ayu Putri, Utami; Dzia, Ulhaq

Pencegahan Dini Diabetes Melitus pada Remaja di SMA Negeri 1 Cawas Klaten Tahun 2025

Khotimah, Anis; Dian Setianingrum, Pramukti; Dwi Kusumaningrum, Istika; Kumalasari, Vita
Tren Sitasi Jurnal