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Small and medium enterprises (SMEs) play a very important role in the economy, especially in developing countries like Indonesia. Developing countries such as Indonesia. This research aims to develop mentoring strategy for SMEs in the snack food sector, specifically “BROWSIST,” which faces challenges in digital marketing,operational efficiency, and implementation of sharia economic principles. Through qualitative descriptive approach, this research conducts mentoring with a focus on optimizing digital marketing, improving operational management, and integrating sharia principles in every aspect of the business. integration of sharia principles in every aspect of the business. The results of the mentoring showed a significant increase in turnover, number of customers, and operational efficiency after three months. efficiency after three months. In addition, stronger application of sharia principles in business transactions and finances principles in business transactions and finances strengthens BROWSIST's position in the halal market. halal market. This study suggests the importance of sustainability in brand development, increasing production capacity, and expanding market reach to support more sustainable business growth. market to support more sustainable business growth.

This research aims to analyze the effect of using e-commerce technology on increasing sales in companies that have adopted e-commerce platforms as their sales channels. The research approach used is descriptive research with quantitative analysis, which involves collecting data through direct observation and case studies on 5 companies in Indonesia that actively use e-commerce. The research results show that the application of e-commerce technology has a positive effect on increasing sales volume, operational efficiency and expanding market reach. E-commerce makes it easy for companies to access consumers from various locations, increasing shopping convenience and smooth transaction processes. However, the main challenge found was the issue of consumer trust in the security of online transactions and the protection of personal data. This research concludes that e-commerce technology has great potential to increase company sales, with companies needing to address security issues to improve

In the midst of the rapid development of science and technology, graduates are required to be prepared to face the business world of the industrial world. To face this phenomenon, it is necessary to strengthen graduate competencies in the form of PKL. This form of graduate competency aims to enable graduates to compete and have an overview of the business world of the industrial world. The method in this study is a case study and field with a qualitative approach. The results of community service at the Pontianak City Sharia Pawn Office are that graduates have knowledge of sharia pawn products, assist in the flow of the sharia pawn process, observe the appraisal of pawn goods, assist in transaction administration, study and explain products, assist in the financing disbursement process, observe the auction process, risk management, and carry out marketing activities. The findings are: The Sharia Pawn Office should further increase the socialization of sharia products to the public to expand the market, optimize the use of IT in customer service to increase efficiency and conduct periodic training for employees related to the development of sharia products and services.

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, including Melon Golden, play a crucial role in the nation's economy. With a significant contribution to GDP and employment absorption, the development of MSMEs through the utilization of technology, particularly digital marketing, is key to expanding markets and enhancing competitiveness. This study aims to analyze the impact of digital marketing on the sales of Melon Golden, as well as identify the digital marketing strategies used and the challenges in its implementation. The method used is a descriptive study with a qualitative approach, conducted at the MSME Melon Golden in Cilegon, Banten. The results show that digital marketing has made a significant contribution to increasing sales by leveraging social media platforms such as Instagram, Facebook, and WhatsApp. The main challenges faced are limited technological understanding and increasing business competition. Strengthening Human Resources (HR) capacity in digital marketing is essential to improving operational efficiency and expanding into international markets. International business expansion strategies, such as product development and promotions tailored to the global market, also offer great opportunities for Melon Golden to increase sales and introduce products to international markets. This study provides valuable insights for MSMEs in addressing challenges and seizing opportunities in the digital era.

The use of technology in website-based buying and selling transactions has grown rapidly, especially in e-commerce. However, marketing of processed sea cucumber products is still done conventionally, which causes limited market reach and transaction efficiency. This study aims to develop a web-based e-marketspace system to improve the effectiveness of marketing and transactions of processed sea cucumber products. The method used in this study is the Web Information System Development Methodology (WISDM), which allows for rapid and sustainable system development according to user needs. The results of the study indicate that the system developed can improve transaction efficiency, expand marketing reach, the development of a website-based e-marketspace system for selling sea cucumbers can provide significant benefits for business actors in increasing efficiency and marketing reach. This system simplifies the transaction process by providing a digital platform that can be accessed by customers widely, thus supporting the growth of the marine product industry, especially processed sea cucumber products.  

The aim of this research is to identify the marketing channel pattern for spring onions in Duriaasi Village, Wonggeduku District, Konawe Regency and analyze the level of marketing efficiency of spring onions in Duriaasi Village, Wonggeduku District, Konawe Regency. The research was carried out from April to June 2024, in Duriaasi Village, Wongeduku District, Konawe Regency. Determining the population was selected from farmers by census, namely all farmers who are trying to grow leeks in Duriaasi Village, Wonggeduku District, Konawe Regency and marketing institutions, namely the number of farmers is 14 people and 3 village collecting traders and 10 retail traders. The analysis used is marketing margin analysis  and marketing efficiency.Based on the research results, there are two types of marketing channels for green onions, namely producers to collectors to retailers to consumers who have marketing costs of IDR 1,700/Kg, marketing channel II namely from producers to   retailers to consumers which has marketing costs of IDR 1,000/ Kg and the marketing efficiency of green onions in marketing channel I reaches 82% and marketing channel II reaches 70 %. This means that the large percentage share of the price received by farmers and the low marketing costs incurred at leek marketing institutions in Duriaasi Village, Wongeduku District, Konawe Regency.

In the era of globalization, Micro, Small, and Medium Enterprises (MSMEs) face increasingly complex challenges, especially in maintaining competitiveness in local and global markets. Digital marketing is one of the key strategies that can help MSMEs take advantage of technological developments to expand market reach, increase interaction with customers, and create a competitive advantage. This study aims to analyze the importance of implementing digital marketing strategies for MSMEs in increasing their competitiveness. The method used involves literature studies and case studies on MSMEs that have successfully implemented digital marketing strategies. The results of the study show that digital marketing strategies, such as the use of social media, search engine optimization (SEO), and data-driven marketing, are able to increase brand visibility, operational efficiency, and customer loyalty. Thus, digital marketing is not only a promotional tool, but also as an innovative solution to support the growth of MSMEs in the digital era. The adoption of this strategy requires adequate knowledge, skills, and technological adaptation so that MSMEs can survive and thrive in the midst of global competition.

This study explores the marketing strategies used by traders in Pasar Besar, Pasuruan City in dealing with changes in consumer behavior in the digital era. Data were obtained through semi-structured interviews and questionnaires, involving traders representing various types of products and marketing methods. Analysis was conducted qualitatively to explore key themes and quantitatively to identify patterns and trends. The results show that traditional marketing (direct selling) is still relevant because direct interaction creates emotional connections and increases buyer loyalty. However, this approach faces challenges due to the shift in buyer preferences to online shopping. Meanwhile, online marketing offers wider market reach, cost efficiency, and time flexibility, although its success is highly dependent on promotional capabilities and delivery management. The combination of traditional and online strategies has proven effective in reaching various buyer segments, providing significant sales increases. This approach requires careful planning to optimize the benefits of both methods without increasing operational costs. By understanding market needs and adjusting strategies, traders can maximize the potential of both approaches to achieve success amidst changing times.

Toko Ulin Utama is a building materials store located in Kandangan Hulu, Hulu Sungai Selatan Regency, South Kalimantan. Along with the development of this region, the demand for building materials continues to increase, in line with the growth of infrastructure and the property sector. This condition makes Toko Ulin Utama one of the key suppliers that plays an important role in supporting development activities in the area. This study focuses on two main aspects: management and marketing. In terms of management, the focus is on how the store manages human resources, organizes its structure, and improves operational efficiency. Meanwhile, in terms of marketing, this research discusses promotion strategies, market segmentation, consumer behavior, and the store's competitiveness in the local market. The data for this research was obtained through direct interviews with the store owner and manager, providing in-depth information about the strengths, weaknesses, opportunities, and challenges faced by the store in its operations. The concept guiding this study is the business feasibility study, which explores various aspects such as market, marketing, and management. The results of this study are expected to provide a clear picture of the operational feasibility of Toko Ulin Utama, while also serving as a guide to developing more effective and sustainable business strategies. With the increasing demand for building materials driven by the development of infrastructure and the property sector in the area, the findings of this study are expected to help the store take advantage of market opportunities and better address existing challenges.

In today’s date Artificial intelligence (AI) has substantially transformed marketing strategies and specifically Viral Marketing by enhancing the content personalization, targeting the audience and real time campaign optimization. The study explored the Artificial Intelligence impact on Viral marketing with a comprehensive review of 20 literatures that highlights the diverse applications of AI such as predictive analytics, natural language processing (NLP) and AI-driven visual content creation. This study employed meta analysis approach to evaluate how effectively AI could boost marketing reach, engagement and return on investment (ROI). The finding of the study indicates a positive correlation between the efficiency of Viral Marketing campaigns and the integration of AI, despite the fact highlighting ethical and transparency. The study concludes with practical suggestions for using AI in Viral marketing in a responsible and efficient manner to enhance its potential while mitigating related dangers. This study also highlights AI’s revolutionary role in changing market dynamics.

In the modern era marked by technological advances, the use of smartphones has become an important part of everyday life. This technological advancement encourages people to continue to update the way they carry out their daily activities. Smartphones make various activities easier, including long-distance communication which now feels closer thanks to sophisticated technology. This sophistication is enjoyed by various groups regardless of age or profession. The digital payment system has experienced rapid development, providing significant convenience for its users. This technology plays a strategic role in encouraging the revitalization of MSMEs by offering fast, safe, and efficient transaction solutions. In the context of developing MSME digitalization, the digital payment system not only makes it easier for business actors to manage transactions but also increases consumer convenience in shopping. With proper implementation, digital payments support the operational efficiency of MSMEs, expand market access, and accelerate the adoption of the digital ecosystem. Based on research results, the use of digital payment systems has been proven to contribute positively to the transformation of MSMEs, helping them become more competitive and able to adapt amidst changes in the increasingly digital economic landscape. This emphasizes the importance of adopting digital payment technology as an integral part of the MSME revitalization strategy. This study aims to analyze the positive impact of the use of technology, especially in online marketing, digital payment systems on the revitalization of MSMEs.

This study examines the role of Artificial Intelligence (AI) in marketing strategy through a Systematic Literature Review (SLR) approach. AI has shown a transformative impact by outperforming traditional methods, especially in optimizing big data-based marketing strategies. With the ability to analyze consumer behavior in depth, AI enables businesses to personalize marketing efforts and improve user experiences more efficiently and responsively. However, challenges such as data privacy, high initial investment, and reliance on data quality remain major concerns that must be addressed. This study also evaluates the effectiveness of using AI across marketing channels, which shows significant differences in their impact on business strategy. In addition, the integration of AI-based fitness equipment is considered to have a major contribution in increasing consumer satisfaction while driving online business growth. The results of this study provide valuable insights into the effective implementation of AI, as well as highlight the importance of maintaining data security and implementing AI strategically to provide optimal benefits for consumers and business development.

Operational management is an important part of problem solving factors in manufacturing companies because they have to face changing environmental conditions. Marketing Strategy is a strategy designed to promote goods or services with the aim of generating profits. Especially in some contexts, consumers tend to focus more on brands than products when making purchases, choosing certain brands because they have a positive image. Qualitative research methods place more emphasis on observing phenomena that occur and more on examining the substance of the meaning of these phenomena. Descriptive qualitative research means that the researcher must describe an object, phenomenon, or social setting which will be outlined in narrative writing. Benefits and Objectives of Company Operational Management 1. Efficiency (increasing efficiency) 2. Productivity (increasing efficiency) 3. Economy (reducing costs) 4. Quality (improving quality) 5. Reduced processing time (reducing production process time) Suggestions for this research are that several objects can be added to determine product quality improvements.

A company is an entity that aims to achieve targets effectively and efficiently, where human resources (HR) play a crucial role as the main asset. For this reason, a job analysis is needed that includes an understanding of the responsibilities, authority and obligations of HR. From this analysis, companies can develop more specific job designs so that tasks can be carried out according to their respective skills and authority. The work design aims to explore topics related to the field of study, contribute to knowledge, and increase understanding of the topic being researched. This process involves qualitative research methods with a case study approach. Data was collected through in-depth interviews and document analysis, with a focus on in-depth analysis related to the topics studied. The job design includes strategic planning stages, developing new products and services, as well as increasing HR competency and productivity. SWOT analysis is used to identify a company's strengths, weaknesses, opportunities and threats in the market. Based on the results of the analysis, the company formulates an innovation strategy in products, processes and marketing. Human resource development is a top priority, including training, career development, and creating a work environment that supports creativity. HR management is also supported by a digital-based performance management system to increase organizational efficiency. Performance evaluations are carried out periodically to assess the effectiveness of strategy implementation and adjust necessary steps. This approach aims to achieve sustainable growth and strengthen the company's competitiveness in the global market.

Digital business transformation has become one of the main necessities for Micro, Small, and Medium Enterprises (MSMEs) to compete in the modern era. This research discusses implementing digital marketing strategies through an entrepreneurship mentoring program for Mooi Gift MSMEs, which focuses on hampers and gift products in Malang. The methods used include individual approaches, training, and rebranding, to improve operational efficiency, digitalizing bookkeeping, and optimizing digital marketing. The mentoring results include the creation of e-commerce accounts, social media rebranding, digital financial management training, and website development to expand market reach. The findings indicate that digital marketing strategies can enhance SMEs' visibility and competitiveness while positively impacting product sales and branding. This study recommends continuously monitoring and developing digital marketing strategies so MSMEs can constantly adapt to market dynamics.

Digital business transformation has become one of the main necessities for Micro, Small, and Medium Enterprises (MSMEs) to compete in the modern era. This research discusses implementing digital marketing strategies through an entrepreneurship mentoring program for Mooi Gift MSMEs, which focuses on hampers and gift products in Malang. The methods used include individual approaches, training, and rebranding, to improve operational efficiency, digitalizing bookkeeping, and optimizing digital marketing. The mentoring results include the creation of e-commerce accounts, social media rebranding, digital financial management training, and website development to expand market reach. The findings indicate that digital marketing strategies can enhance SMEs' visibility and competitiveness while positively impacting product sales and branding. This study recommends continuously monitoring and developing digital marketing strategies so MSMEs can constantly adapt to market dynamics.

Although North Sumatra's cattle farms have enormous potential for development, there are still several issues that hinder productivity and efficiency. The comparative advantages and development strategies of cattle farming in the region are the subject of this study. The methods used include literature analysis and secondary data from various relevant sources. The results showed that, although local cattle have advantages in terms of adaptation to the environment, their productivity is lower than imported cattle such as Brahman Cross. Some of the factors that lead to low productivity include poor feed management, limited use of technology such as artificial insemination, and an ineffective marketing system. In addition, this study found that by improving the efficiency of agricultural waste as feed, cattle farming can thrive, the use of biogas and improved marketing systems through farmer cooperatives. Improving the competitiveness of cattle farming in North Sumatra can be achieved through the application of technology and local wisdom-based approaches. This research is expected to help in making policies and strategies to develop more efficient and sustainable cattle farming in the future.

Coffee is an important commodity in Indonesia with high economic value. In Ulu Belu District, coffee distribution through long channels causes high distribution costs, so supply chain management (SCM) is needed to improve efficiency. This study aims to measure the cost efficiency and effectiveness of coffee distribution using qualitative descriptive analysis method. The results showed that coffee marketing efficiency in Channel I amounted to 11.98%, and Channel II amounted to 11.92%, both classified as efficient. Delivery accuracy was also high, with Channel I reaching 98.89%, while Channel II was 85.83%. Channel II is more cost-effective despite Channel I being more effective in delivery. Cost-efficiency is important because coffee is a perishable product, and weather-related delays are rare. Channel I, which involves many members, increases distribution costs, so Channel II is recommended for optimal efficiency. It is suggested that improvements to transportation infrastructure, road access, and storage facilities at trader locations can increase distribution efficiency, maintain coffee quality, and reduce losses.

This study was conducted to evaluate how the Gojek application contributes to the development of the digital economy, especially for Micro, Small and Medium Enterprises (MSMEs) in Tanjung Pinang City. Together with the rapid development of digital technology, Gojek has become a solution for MSMEs in expanding market share, increasing operational efficiency, and easy access to financial services. This research explores qualitative methods that take a case study approach to MSME players who utilize the Gojek application. The research shows that the Gojek application makes a significant contribution to the development of the digital economy of MSMEs in Tanjung Pinang by providing easy access to marketing, delivery of goods, and digital payments. In addition, MSME entrepreneurs in Tanjung Pinang benefit in gaining cost and time efficiency, while increasing revenue from their sales. However, there are still some obstacles that need to be overcome related to technological adjustments, infrastructure limitations, and costs that must be borne by MSME players.

This study aims to determine the influence of factors from Integrated Quality Management and Business Process Quality Engineering to achieve Intention Customer PO. Respondents from this study were 61 respondents and this study used a quantitative approach. Integrated Quality Management or Total Quality Management (TQM) and Business Process Quality Engineering or Business Process Reengineering (BPR) are two strategic approaches and can be used synergistically to achieve Customer Purchase Order (PO) fulfillment with high efficiency and effectiveness. This research examines the influence of implementing Total Quality Management (TQM) and business process quality engineering on customer intention to repurchase (intention customer PO) for sweetened condensed milk products at PT. Indofood. The research results show that the implementation of TQM and business process quality engineering together can increase intention customer PO. Increased customer satisfaction is a crucial factor in achieving intention customer PO. This research contributes to PT. Indofood by providing an understanding of the importance of implementing TQM and business process quality engineering in achieving intention customer PO, providing empirical data to develop more effective marketing strategies, and providing recommendations to improve product and service quality, as well as customer satisfaction